Petra Risk Solutions

What Petra Risk Solutions does

Petra Risk Solutions is an independent insurance brokerage specializing exclusively in the U.S. hospitality sector, serving hotels, motels, resorts, restaurants, bars, and multi-family housing properties. Founded in 1989 and headquartered in Orange, California, the company operates as a sales-led brokerage earning carrier commissions on placed policies for property & casualty, workers' compensation, employee benefits, and HR compliance coverage. Its product portfolio is anchored by the proprietary Petra Plus Process (P3), a risk management methodology that combines proactive loss control, claims management, and tailored risk programs — positioned as a year-round active service rather than transactional policy placement.

The company insures 4,000+ hospitality properties with a claimed $2B+ in total coverage written and a 98% client retention rate. Notable customers include enterprise hotel brands Hilton, Marriott, Wyndham, Hyatt, Choice, Best Western, La Quinta, and Red Lion, alongside mid-market boutique hotels, multi-property resort chains, and regional restaurant groups. Distribution runs through direct phone sales (800-466-8951), a multi-step online quote request form, and a Client Login portal, supplemented by content marketing, case studies, and education resources.

Commercially, Petra's go-to-market is differentiated by three official partnerships with the largest U.S. hospitality trade associations — AHLA, CHLA, and AAHOA — providing member-network access, event presence, and industry endorsement. Revenue is commission-based on placed premiums with ancillary fee potential from HR Guard and broader risk services. The company employs 101–250 staff, holds California insurance License #0817715, and operates as a privately held firm with no disclosed parent company, institutional investor, or funding rounds.

Name

Petra Risk Solutions

Legal name

Petra Risk Solutions

Website

https://petrarisksolutions.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Petra Risk Solutions is an independent hospitality insurance brokerage placing property & casualty, workers' compensation, employee benefits, and HR compliance coverage for 4,000+ hotels, motels, resorts, restaurants, and multi-family properties across the United States, distinguished by its proprietary P3 risk management process and partnerships with AHLA, CHLA, and AAHOA.

Ownership category

akta.pro rank

Product category

Hospitality Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Hospitality BOP (Hotels/Motels) (FSAJAFAH)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Hospitality insurance brokerage
• Commercial property casualty coverage
• Workers compensation programs
• Employee benefits administration
• Hospitality risk management

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Petra Risk Solutions generates revenue as an independent insurance brokerage by earning commissions from insurance carriers when placing policies for hospitality clients. The company offers multiple insurance products including property & casualty, employee benefits, workers' compensation, and HR compliance programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Petra Risk Solutions is an independent insurance brokerage that places property & casualty, workers' compensation, employee benefits, and HR compliance coverage for hospitality businesses such as hotels, motels, resorts, and restaurants. The firm bundles coverage placement with year-round risk management — proactive loss control, claims management, and tailored risk programs delivered through its proprietary Petra Plus Process (P3) — and earns commissions from carriers when policies are placed. Services are distributed via direct phone sales, an online quote request form, and a Client Login portal.

Product overview

Petra Risk Solutions is a specialized hospitality insurance brokerage offering a unified platform of insurance and risk management products. Their core offering centers on the Petra Plus Process (P3), a proprietary methodology combining proactive loss control, claims management, and tailored risk programs. The product portfolio includes Property & Casualty Insurance, Employee Benefits, Workers' Compensation, and HR Guard — all specifically designed for the hospitality industry (hotels, motels, resorts, restaurants, and multi-family properties). Services are delivered through direct brokerage relationships with 24/7 claims support.

Differentiator

Problem solved

Functional benefit

Products and services

• Property & Casualty Insurance
• Workers' Compensation
• Employee Benefits
• HR Guard

Quantifiable outcome

• 30% premium savings for boutique hotel clients through comprehensive risk assessment
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• American Hotel & Lodging Association (AHLA)coreGTM or Marketing PartnerOfficial partner of the American Hotel & Lodging Association, the largest hospitality trade organization. This partnership provides Petra with official endorsement within the hotel industry and access to AHLA member networks and events.
• California Hotel & Lodging Association (CHLA)coreGTM or Marketing PartnerOfficial partner of the California Hotel & Lodging Association, providing Petra with official recognition and partnership status within the California hospitality market, the largest state hospitality market in the US.
• Asian American Hotel Owners Association (AAHOA)coreGTM or Marketing PartnerOfficial partner of AAHOA, the largest single hotel owners association in the world. This partnership provides access to AAHOA's extensive network of hotel property owners and operators across the United States.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RPS (Risk Placement Services): RPS is a leading specialty insurance brokerage offering property, casualty, and hospitality-focused coverage programs through retail and wholesale channels. It is comparable to Petra as both serve commercial and hospitality clients with specialized placement and risk management expertise.
• Heffernan Insurance Brokers: Heffernan is an independent commercial insurance brokerage serving mid-market and enterprise clients across verticals including hospitality, real estate, and nonprofits. It is comparable to Petra as a similarly sized independent brokerage with vertical specialization and California roots.
• Burns & Wilcox: Burns & Wilcox is a national specialty insurance wholesaler and brokerage focused on commercial P&C placements. It is comparable to Petra as a specialty insurance intermediary serving complex commercial risks with carrier relationships.
• CRC Insurance Group: CRC Group is one of the largest specialty insurance wholesalers in the U.S., placing commercial P&C coverage through retail broker partners. It is comparable to Petra in operating in specialty insurance placement, although it is a wholesaler rather than a retail broker.
• Brown & Riding: Brown & Riding is a specialty insurance brokerage and wholesale firm offering complex commercial P&C placement. It is comparable to Petra as a specialty insurance intermediary with expertise in hospitality and similar commercial property classes.

Broad incumbents

• Amwins: Amwins is the largest U.S. specialty insurance wholesaler providing placement across commercial P&C and specialty lines. It is comparable to Petra as a specialty insurance intermediary competing for the same complex commercial placements, though at far greater scale.
• IMA Financial Group: IMA Financial Group is a specialty insurance brokerage offering commercial P&C, employee benefits, and risk management across multiple verticals. It is comparable to Petra as a diversified specialty broker with similar service offerings (P&C, employee benefits, risk management) for mid-market and enterprise clients.

Emerging players

• Foundation Risk Partners: Foundation Risk Partners is a fast-growing specialty insurance brokerage formed via roll-up of regional agencies across commercial verticals including hospitality and real estate. It is comparable to Petra as an independent specialty broker pursuing aggressive scale and vertical penetration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PetraRiskSolutions
• LinkedInlinkedin.com/company/petra-risk-solutions
• Xx.com/Petra_Risk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petra Risk Solutions