Soho Grand Hotel

What Soho Grand Hotel does

Soho Grand Hotel, Inc. is a privately held luxury boutique hotel operating a single 17-story property at 310 West Broadway in Manhattan's SoHo neighborhood. Founded in 1996 and managed by Hartz Hotel Services, Inc., the hotel offers renovated guest rooms ranging from standard kings to penthouse lofts (Loft North and Loft South, each 1,600+ sq ft with 1,200 sq ft terraces), terrace suites, and one- and two-bedroom grand suites on a suites-only 16th floor. Rooms feature Samsung Smart TVs with streaming, electronic blackout shades, bedside charge ports, keyless entry, and ADA-accessible configurations.

The hotel monetizes through three core revenue streams: room bookings (nightly rates varying by category and season, with direct booking via bookings.sohogrand.com and phone reservations), dining and nightlife across five on-site venues (Grand Bar & Salon with rare American whiskeys, Club Room with live music and DJ programming, Soho Diner operating 7am-12am daily, Gilligan's seasonal outdoor bar, and The Gallery art/event space), and private events across multiple indoor and outdoor spaces accommodating up to 300 guests. The Weekender package and an All Access daily amenity fee represent additional ancillary revenue mechanics. Distribution extends through Resy, SevenRooms, and third-party delivery aggregators (GrubHub, Caviar, DoorDash, Seamless).

Customer segments include luxury leisure travelers, corporate event clients, and wedding/social celebration hosts. The property operates under the registered GrandLife co-marketing brand shared with sibling property The Roxy Hotel, and is distinguished by a curated artistic identity incorporating Saul Steinberg-designed wallpaper and Howard Greenberg Gallery photography. The hotel maintains ADA/WCAG, CCPA, and GDPR compliance frameworks and has no disclosed AI/ML capabilities.

Name

Soho Grand Hotel

Legal name

Soho Grand Hotel, Inc.

Website

https://sohogrand.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Soho Grand Hotel is a 17-story luxury boutique hotel in Manhattan's SoHo neighborhood, founded in 1996 and managed by Hartz Hotel Services. It serves luxury leisure travelers, corporate clients, and wedding/social events via renovated rooms, five F&B venues, and seven event spaces under the GrandLife brand.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury boutique hotels
• Boutique hotel rooms
• Private event venues
• Hotel dining nightlife
• Hospitality services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Bookings: Hotel rooms and suites ranging from standard king rooms to penthouse lofts, with nightly rates varying by room category and season.
2. Dining & Nightlife: Multiple dining venues including Grand Bar & Salon, Soho Diner, Club Room, Gilligan's, and The Gallery - generating revenue from food, beverages, and entertainment.
3. Private Events: Event spaces available for weddings, corporate events, and social gatherings including Lofts, Club Room, Castelli Room, The Gallery, and outdoor venues.

Distribution channels4 records

Marketing channels3 records

Core offering

Soho Grand Hotel operates a 17-story luxury boutique hotel in the SoHo neighborhood of Manhattan, offering newly-renovated guest rooms, penthouse lofts, terrace suites, and grand suites. The property includes multiple on-site dining and nightlife venues (Grand Bar & Salon, Soho Diner, Club Room, Gilligan's, The Gallery) and a portfolio of private indoor and outdoor event spaces for weddings, corporate gatherings, and social celebrations.

Product overview

Soho Grand Hotel is a 17-story luxury boutique hotel in Manhattan offering a portfolio of newly-renovated guest rooms, penthouse lofts, terrace suites, and grand suites. The hotel features multiple dining and nightlife venues including Grand Bar & Salon, Club Room, Soho Diner, Gilligan's, and The Gallery art space. Extensive private event spaces include Club Room, Grand Bar, Castelli Room, The Gallery, Loft North & South, Soho Diner Garden, and a dedicated Dog Park. The hotel operates under the GrandLife brand, a co-marketing platform for luxury downtown hotels. Amenities include free bike rentals, live music programming, and ADA-accessible rooms.

Differentiator

Problem solved

Functional benefit

Brands

• Soho Diner: Modern eatery paying homage to the great American dining staple, serving classics on the juke and plates.
• Grand Bar & Salon
• Club Room
• Gilligan's
• The Gallery

Products and services

• Guest Rooms Newly-renovated stylish guest rooms featuring custom millwork, industrial marble desks, vintage sconces, and modern amenities including Samsung Smart TVs with streaming, bedside charge ports, and electronic blackout shades, for individual luxury travelers and tourists staying in SoHo.
• Penthouse Lofts (Loft North & Loft South) Sprawling 1,600+ sq ft penthouse lofts with 1,200 sq ft outdoor terraces, two bedrooms, separate living rooms, full-service cocktail bars, and panoramic Manhattan views, targeting luxury leisure and event guests seeking top-tier suites.
• Terrace Suites Grand Terrace Suite and Terrace Suite accommodations featuring private terraces with outdoor showers, Manhattan views, separate living areas, and personal wet bars, offered to luxury travelers seeking upscale outdoor-lifestyle stays.
• Grand Suites One- and two-bedroom luxury suites on the suites-only 16th floor featuring master bedrooms, separate living areas, personal wet bars, soaking tubs, and Manhattan skyline views, offered to premium leisure and corporate guests.
• Deluxe Suites Deluxe One and Two Bedroom Suites spanning 470–500 sq ft featuring king beds, separate living areas, Manhattan views, personal bars, and design elements inspired by SoHo's industrial heritage, offered to luxury travelers seeking spacious suites.
• Grand Bar & Salon Archetypal hotel bar featuring 50 rare American whiskeys and cocktails by mixologists Natasha David and Jeremy Oertel, with a gold-polished marble-top oak bar and live music entertainment, open to hotel guests and the public.
• Club Room Iconic two-room cocktail bar with live music featuring a supper club-inspired dinner menu, decadent cocktails, and DJ performances, open Wednesday through Saturday with live entertainment and dancing for hotel guests and the public.
• Soho Diner Modern eatery paying homage to the classic American diner, offering counter service, garden seating, and all-day dining from 7am to 12am (2am on weekends), serving comfort food to hotel guests and walk-in diners and also available via third-party delivery.
• Gilligan's Seasonal outdoor restaurant and bar open May through September, bringing Montauk vibes to SoHo with cocktails, east coast fare, open-air seating, weathered wood, white bamboo, and frozen watermelon margaritas, available to hotel guests and the public.
• The Gallery at Soho Grand Modern 1,345 sq ft art gallery and event space featuring adjustable track lighting, audio system, projection capabilities, high-speed WiFi, and large storefront windows, used for exhibitions and private events.
• Private Event Spaces Multiple indoor and outdoor event venues including Club Room, Grand Bar, Castelli Room, The Gallery, Loft North & South, Soho Diner Garden, and Soho Grand Dog Park, hosting weddings, corporate events, and social gatherings for up to 300 guests.
• The Weekender Package Weekend stay package featuring 20% off rooms, a Prosecco toast at check-in, free Club Room entry for live jazz, free bike rentals, and a $50 food and beverage credit usable at Soho Diner, Grand Bar & Salon, Club Room, or Gilligan's.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GrandLife HotelscoreOthersGrandLife is the parent co-marketing brand that encompasses Soho Grand Hotel and other properties including The Roxy Hotel New York, The Django, Roxy Bar, Club Room, Roxy Cinema New York, and Gilligan's. It is a registered trademark of Hartz Hotel Services, Inc.
• Hartz Hotel Services, Inc.coreOthersHartz Hotel Services, Inc. is the management company for Soho Grand Hotel, Inc. and Tribeca Grand Hotel, Inc. (dba The Roxy Hotel). They manage the GrandLife brand and all related hotel operations.
• Brooklyn Bicycle Co.minorOthersSoho Grand Hotel offers complimentary bike rentals from their fleet of Brooklyn Bicycle Co. cruisers for guest use to explore Manhattan.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crosby Street Hotel: Kimpton/IHG-operated luxury boutique hotel in SoHo with comparable room count, design-forward positioning, and on-site dining. The most direct SoHo neighbor competing for the same luxury traveler.
• The Bowery Hotel: Independent luxury boutique hotel on the Bowery in downtown Manhattan with similar room scale, timeless design aesthetic, and prestige pricing. Competes directly for the same downtown NYC boutique luxury guest.
• The Greenwich Hotel: Robert De Niro's Tribeca luxury boutique hotel; known for high design, exclusive feel, and celebrity clientele. Competes for the same ultra-high-end leisure and corporate guest segment in lower Manhattan.
• The Standard High Line: Iconic design-forward boutique hotel in Manhattan's Meatpacking District with vibrant nightlife and F&B. Closest comparable on experiential/lifestyle positioning and nightlife-driven revenue mix.
• Wythe Hotel: Independent boutique hotel in Brooklyn's Williamsburg with similar design-heritage industrial aesthetic, on-site restaurant, and event space. Comparable in scale, brand philosophy, and target demographic.
• The NoMad Hotel: Luxury lifestyle hotel in NoMad with acclaimed F&B (NoMad Bar/Restaurant) and design-forward interiors. Comparable positioning around F&B-led luxury hospitality.
• Baccarat Hotel New York: Ultra-luxury Midtown Manhattan boutique hotel competing in the same high-end segment with strong F&B and crystal brand heritage. Comparable ADR ceiling and luxury positioning.
• The Roxy Hotel New York: Sister property under the same Hartz Hotel Services / GrandLife portfolio, located in Tribeca. Same operator, same parent brand, same design philosophy—operates as a near-identical twin in the downtown NYC luxury boutique segment.

Broad incumbents

• The Mark Hotel: Iconic Upper East Side luxury hotel with strong F&B pedigree (Jean-Georges) and event business. Operates at a higher price ceiling than Soho Grand but competes for the same high-end corporate and luxury leisure spend visiting NYC.

Emerging players

• 11 Howard: Design-forward boutique hotel in SoHo/NoLita operated under the Hyatt (Thompson Hotels) umbrella. Directly competes for design-conscious luxury travelers in the same downtown catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sohograndhotel
• Xx.com/SohoGrandHotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Grand Hotel