Hair247

What Hair247 does

Hair247 ApS is a privately held Danish e-commerce retailer of hair care, skincare, makeup, perfume, and hair styling electronics, operating country-specific web storefronts at hair247.dk (Denmark), hair247.no (Norway), and hair247.se (Sweden). The company is headquartered in Skive, Denmark (CVR 44874253), was founded in 2007, and operates with 1–10 employees. It carries 100+ brands spanning premium international professional labels (Kerastase, Olaplex, Kevin Murphy, Moroccanoil, Redken, Paul Mitchell, Wella) and Scandinavian-native brands (Maria Nila, Madison Professional, MANDA, Zenz Organic, IdHAIR, HH Simonsen), and holds the Danish E-mærket e-commerce trust certification.

The technical stack is built on the DanDomain A/S SaaS e-commerce platform (which handles webshop, payments, and data storage in DanDomain data centers), with logistics outsourced to Pakkelabels.dk and a marketing layer spanning Mailchimp, Drip, Google Ads, Facebook Pixel, Google Tag Manager, Google Analytics, ViaAds, YouTube, Google reCAPTCHA, and Trustpilot. Pricing is unit-based, with products ranging roughly 100–1,699 DKK, free shipping over 399 DKK, same-day dispatch for orders before 14:45, a 365-day return policy, and a customer loyalty club (kundeklub) awarding 5% bonus on purchases.

The business model is one-time product resale (no subscription) to a fragmented D2C base of individual consumers — segmented by hair type (oily, dry, fine, curly, colored, damaged) and gender (including men's grooming) — plus a secondary segment of professional hairdressers and barbers. Customer acquisition is driven by paid digital advertising, organic social (Facebook, Instagram), email/CRM automation, and SEO, with reputation reinforced by a 4.9/5 Trustpilot score across 9,600+ reviews. The company is founder/independently owned with no disclosed institutional investors, parent, subsidiaries, M&A, or leadership changes in the source data.

Name

Hair247

Legal name

Hair247 ApS

Website

https://hair247.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hair247 ApS is a Danish online hair care, skincare, makeup, and beauty electronics retailer operating three Nordic web storefronts (hair247.dk, hair247.no, hair247.se), serving individual consumers and professional hairdressers with 100+ premium international and Scandinavian brands via the DanDomain platform.

Ownership category

akta.pro rank

Product category

Online Beauty and Hair Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Haircare & Hair Color Distribution (CRAOAEAE), Professional Hair Color (CRABALAA)

Keywords

• Online hair care retail
• Professional beauty products
• Hair care e-commerce
• Nordic beauty retail
• Hair salon supplies

Headquarters

HQ city

Skive

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Hair247 generates revenue through one-time product sales of hair care, beauty, skincare, and electronics. They offer a customer loyalty club (kundeklub) where members earn 5% bonus (bonuskroner) on orders. No subscription model is evident from the source data.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hair247 is an online beauty retailer operating across Denmark, Norway, and Sweden, selling hair care, skin care, perfume, makeup, and hair styling electronics from over 100 international and Scandinavian brands (including Kerastase, Kevin Murphy, Olaplex, Moroccanoil, Maria Nila, Paul Mitchell, Redken, Wella, and Zenz Organic). The platform offers free shipping for orders over 399 DKK, same-day dispatch for orders placed before 14:45, a 365-day return policy, and a customer loyalty club (kundeklub) awarding 5% bonus on purchases.

Product overview

Hair247 is an online beauty and hair care e-commerce platform operating across Denmark, Norway, and Sweden, offering a curated selection of professional hair care products, skin care, perfume, makeup, and styling electronics from international and Scandinavian brands. The platform features products organized by category (shampoo, conditioner, hair masks, styling products, hair dye) and by brand. Key brands include Kerastase, Kevin Murphy, Olaplex, Moroccanoil, Maria Nila, Madison Professional, MANDA of Scandinavia, Paul Mitchell, Redken, Wella, and Zenz Organic. Maria Nila offers specialized product lines for different hair needs (Head & Hair Heal, Luminous Colour, Pure Volume, Structure Repair, True Soft, Sheer Silver, Colour Refresh, Coils & Curls). The company operates a dropshipping model, shipping products within 1-2 business days with free shipping over 399 DKK.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair247 Online Beauty Store

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• DanDomain A/ScoreTechnology or IntegrationDanDomain A/S provides the webshop platform and infrastructure for Hair247's e-commerce operations. All customer data is stored in DanDomain's data centers. Hair247 has entered into data processing agreements with DanDomain as their data processor.
• Pakkelabels.dkcoreChannel Partner/ Reseller/ DistributorPakkelabels.dk serves as Hair247's freight/shipping partner. Customer name, address, phone number, and email are shared with Pakkelabels.dk for delivery of purchases.
• TrustpilotminorGTM or Marketing PartnerTrustpilot is used as a review platform where customers can review Hair247's website and services. Reviews are displayed on the website showing a 4.9 rating from 9,600+ reviews.
• ViaAdsminorGTM or Marketing PartnerViaAds provides targeted advertising exposure for Hair247, reaching desired target audiences regardless of company size, pricing strategy, or product category.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon: Amazon is a global e-commerce marketplace that sells hair care, beauty, and skincare products across the Nordics. It competes on price, delivery speed, and assortment breadth, posing a structural threat to small specialty retailers like Hair247.
• Sephora: Sephora is a global multi-category beauty retailer with strong online operations. While broader in scope, it competes with Hair247 for premium hair care consumers in the Nordic region through its online assortment.

Regional players

• Matas: Matas is Denmark's largest drugstore chain with a significant e-commerce operation covering hair care, skin care, and beauty products. It competes with Hair247 in the Danish mass and premium beauty market, though with a broader health and personal care assortment.
• Eleven (Eleven.se): Eleven is a Swedish beauty retailer with a strong online presence selling hair care and beauty products across the Nordics. It overlaps with Hair247's premium brand strategy and competes for the same professional and consumer customer base in Sweden.

Direct peers

• Lyko: Lyko is a Nordic beauty and hair care e-commerce retailer operating webshops across Sweden, Norway, Finland, and Denmark. It is the most direct competitor to Hair247 with overlapping brand assortment (Redken, Olaplex, Kerastase, Wella) and a similar B2C/professional customer base.
• Kicks: Kicks is a leading Nordic beauty retailer operating both physical stores and a strong online channel across Denmark, Norway, and Sweden. It carries overlapping premium hair care brands and increasingly competes for the same online beauty customer.
• Notino (NordicFeel): Notino (formerly NordicFeel) is one of Europe's largest online beauty retailers with a strong Danish/Nordic presence. It sells a comparable hair care and beauty assortment to consumers and competes directly on price, brand breadth, and delivery speed.

Emerging players

• Salonkee: Salonkee is a European SaaS/marketplace platform connecting salons and consumers with professional beauty services and products. It is an emerging player capturing the professional segment that Hair247 also serves, with overlap in target audience.
• Flust (CDON): Flust (formerly part of CDON) is a Nordic marketplace expanding into beauty and personal care categories. It competes with Hair247 as an alternative online destination for beauty shoppers in Sweden and the wider Nordics.
• Beauty Bay: Beauty Bay is a UK-based online beauty retailer expanding internationally with a wide range of professional and indie hair care brands. It is an emerging competitor reaching into the Nordic market with similar brand-portfolio focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hair247.dk
• Instagraminstagram.com/hair247dk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair247