Ole South Properties
Ole South Properties is Tennessee's largest independently and locally-owned home builder, founded in 1986 in Murfreesboro, designing and selling townhomes and traditional single-family homes (2-5 bedrooms, $275K-$649K) across 25 Middle Tennessee communities. It serves first-time buyers, empty nesters, and growing families through direct sales, warranty, and an online customer portal.
- Company typePrivate
- Founded1986
- HeadquartersMurfreesboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ole South Properties does
Ole South Properties is a privately held, founder-owned residential home builder headquartered in Murfreesboro, Tennessee, founded by John Floyd in 1986. It is the largest independently and locally-owned home builder in Tennessee, with 13,000+ cumulative homes built across Middle Tennessee and active operations in 25 communities spanning 11 cities including Nashville, Murfreesboro, Smyrna, Spring Hill, Fairview, Shelbyville, Tullahoma, Manchester, LaVergne, Pleasant View, and Mt. Juliet. The company offers townhomes (low-maintenance) and traditional single-family detached homes with 2-5 bedrooms, 1,200-3,000 sq ft, priced from approximately $274,990 to $648,990, selected from 223 floor plans.
Ole South generates revenue primarily through spec-home construction and direct retail sale to individual homebuyers, supported by a model-home showroom distribution model with on-site New Home Specialists. Supporting the core construction product are two service modules: MY OLE SOUTH, an online buyer portal built on BuilderTrend for service requests and document storage; and the Premier Warranty Solution, which exceeds minimum industry standards. All homes are designed to comply voluntarily with TVA's Energy Right energy-efficiency guidelines. The company partners with First Community Mortgage (preferred lender, ranked #1 new construction lender in the Nashville MSA) and a Buyer Agent program to broaden acquisition channels.
The customer base is exclusively individual retail homebuyers segmented into three personas: first-time buyers, empty nesters, and growing families, with pricing tiers aligned to entry-level townhomes through larger detached homes. Sales motion combines on-site model home visits, an online sales concierge, buyer agent referrals, and community/local partnerships (notably MTSU and various regional non-profits). The business maintains multi-year Builder Magazine and Professional Builder Top 100 rankings and has accumulated nearly 50 industry awards, with founder John Floyd inducted into the Home Builders Association of Tennessee Hall of Fame in 2015.
Ole South Properties firmographics
Firmographics- Name
- Ole South Properties
- Legal name
- Ole South Properties
- Website
- https://olesouth.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ole South Properties is Tennessee's largest independently and locally-owned home builder, founded in 1986 in Murfreesboro, designing and selling townhomes and traditional single-family homes (2-5 bedrooms, $275K-$649K) across 25 Middle Tennessee communities. It serves first-time buyers, empty nesters, and growing families through direct sales, warranty, and an online customer portal.
- Ownership category
- akta.pro rank
Ole South Properties industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Ole South Properties is headquartered
LocationHeadquarters
- HQ city
- Murfreesboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ole South Properties business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Construction and Sales: Revenue generated from building and selling new residential homes. Homes range from townhomes to traditional single-family detached homes with 2-5 bedrooms, priced from approximately $275,000 to $600,000. The company operates on a spec-home model where homes are constructed plan-specific for each homesite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Townhomes - Low-maintenance lifestyle homes |
| Unit Pricing | Pay-as-you-go | Traditional Detached Homes - 3, 4, and 5 bedroom plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ole South Properties product offering
Product offeringCore offering
Ole South Properties builds and sells new residential homes in Middle Tennessee, offering townhomes and traditional single-family detached homes ranging from 1,200 to 3,000 square feet with 2-5 bedrooms, priced from approximately $274,990 to $648,990. Homes are constructed plan-specific for each homesite across 25 active communities, with all homes built in voluntary compliance with TVA's Energy Right program for energy efficiency. Sales are conducted directly through on-site model home showrooms staffed by New Home Specialists, supplemented by an online sales concierge and a compensated buyer agent network.
Product overview
Ole South Properties is Tennessee's largest independently and locally-owned home builder, operating since 1986. The company offers a unified portfolio of new home construction products, including Townhomes (low-maintenance living) and Traditional Detached Homes (3-5 bedroom plans with outdoor living options). Supporting the core home construction are two key service modules: MY OLE SOUTH (an online buyer service portal built on BuilderTrend) providing service requests, document storage, and customer care access; and the Premier Warranty Solution exceeding industry standards. The company operates 25 communities across 11 Middle Tennessee cities with 223 floor plans ranging from 1,200-3,000 square feet. Financing support is provided through a preferred partnership with First Community Mortgage. All homes are energy efficient in voluntary compliance with TVA's Energy Right program.
Differentiator
Problem solved
Functional benefit
Products and services
- New Home Construction
Quantifiable outcome
- 13,000+ homes built in Middle Tennessee
- +3 more outcomes
Companies that use Ole South Properties
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ole South Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ole South Properties partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- First Community MortgagecoreFirst Community Mortgage is the preferred partnering lender for Ole South Properties. Based in Murfreesboro, TN, they are ranked the #1 new construction lender in the Nashville MSA and top 5 according to Nashville Business Journal. Offers customers potential savings of thousands of dollars in closing costs and interest payments.
- Middle Tennessee State University (MTSU)flagshipOle South is the Official Home Builder for Middle Tennessee State University. Supports MTSU Men's Tennis program, Construction Management program, and operates an internship program for College of Business students. John Floyd Charitable Foundation donated $1 million to launch MTSU Center for Student Coaching and Success.
- Rutherford County Area Habitat for HumanitycoreOle South supports Habitat for Humanity in building strength, stability, and self-reliance through affordable housing for Rutherford County residents.
- Discovery CenterminorOle South supports the Discovery Center children's museum, which inspires next generation of physicians, scientists, artists, and homebuilders.
- Boys and Girls Clubs of Rutherford CountyminorOle South invests in the Boys and Girls Clubs of Rutherford County which provides care, food, safe environment, and programming to help children become their best selves.
- Special Kids, Inc.minorOle South has supported Special Kids for over 16 years, caring for children with special needs in the community.
- Amelia's Closet and Liberty's StationminorJohn Floyd is an integral visionary partner in the startup and success of both Amelia's Closet and Liberty's Station organizations.
- TVA Energy Right ProgramcoreAll Ole South homes are designed to be energy efficient in voluntary compliance with TVA's Energy Right program guidelines.
- BuilderTrend (MY OLE SOUTH Portal)coreOle South uses BuilderTrend platform for their MY OLE SOUTH online customer portal providing home buyer service access.
Scale indicators8 records
Recent moves3 records
Expansion highlights5 records
Ole South Properties competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Ole South Properties social profiles
Digital presenceOle South Properties compliance and trust
Trust signalCompliance1 record
Ole South Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ole South Properties leadership team
Management profileNumber of profiles
Profiles2 records
Ole South Properties subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ole South Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ole South Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ole South Properties
What does Ole South Properties do?
Ole South Properties builds and sells new residential homes in Middle Tennessee, offering townhomes and traditional single-family detached homes ranging from 1,200 to 3,000 square feet with 2-5 bedrooms, priced from approximately $274,990 to $648,990. Homes are constructed plan-specific for each homesite across 25 active communities, with all homes built in voluntary compliance with TVA's Energy Right program for energy efficiency. Sales are conducted directly through on-site model home showrooms staffed by New Home Specialists, supplemented by an online sales concierge and a compensated buyer agent network.
Is Ole South Properties a public or private company?
Ole South Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ole South Properties founded?
Ole South Properties was founded in 1986. It employs 11 to 50 people.
Where is Ole South Properties based?
Ole South Properties is headquartered in Murfreesboro, United States, in the North America region.
How does Ole South Properties make money?
One revenue line is on record: new Home Construction and Sales.
Does Ole South Properties have an API?
No public API is recorded for Ole South Properties.
What industry is Ole South Properties in?
Ole South Properties's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117.