Tieks by Gavrieli

What Tieks by Gavrieli does

Tieks by Gavrieli is a direct-to-consumer footwear brand operated by Gavrieli Brands LLC, founded in 2008 and headquartered in Beverly Hills, California. The company sells a single signature product — foldable ballet flats handcrafted in Italy from premium leather — exclusively through its e-commerce platform at tieks.com, with phone ordering support. The shoes feature a proprietary split-sole architecture with signature Tiek Blue rubber outsole patches, cushioned back heels, flexible leather midsoles, hand-stitched full-grain leather insoles, and a single-piece malleable upper that molds to the wearer's foot. The brand holds 5 US utility patents and over 45 design patents covering the ballet flat and accessory ecosystem (Tote, Pouch, Gift Box).

The product portfolio spans 70+ colors and prints across Nappa Classics, Patents, Prints, Metallics, Vegans, and specialty materials, priced from $180 to $360 per pair. Adjacent lines include the children's 'Mini Tieks' collection ($180-$225), a discontinued Tieks Card Case accessory, reusable signature totes and pouches bundled with every order, and e-gift cards. The company maintains an explicit no-discount, no-coupon policy with free US shipping and returns, and drives demand through an organic social community ('#tieks', 'Tieks Girls') across Instagram, Facebook, Pinterest, X, YouTube, TikTok, and Snapchat, plus the Blue Prints blog and email newsletter.

Tieks targets fashion-conscious women seeking versatile, comfortable flats for everyday wear, work, and travel, with two secondary segments: brides and wedding parties (via a dedicated [email protected] program leveraging the signature Tiek Blue as bridal 'something blue') and mothers purchasing Mini pairs for matching with their daughters. The business is founder-owned with no disclosed venture capital, private equity, or public market involvement. There are no retail partners, department store placements, or third-party sellers — every transaction flows through tieks.com or the company phone line, preserving full margin and brand control.

Name

Tieks by Gavrieli

Legal name

Tieks by Gavrieli

Website

https://tieks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Tieks by Gavrieli is a founder-owned direct-to-consumer brand selling patented, foldable Italian leather ballet flats exclusively through tieks.com, targeting fashion-conscious women, brides, and mothers seeking versatile, comfortable everyday footwear.

Ownership category

akta.pro rank

Product category

Women's Premium Ballet Flats Footwear

NAICS

Shoe Retailers (45821), Luggage and Leather Goods Retailers (45832)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

akta.pro secondary industry

Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Ballet flats
• Foldable shoes
• Italian leather footwear
• Women's flats
• Handcrafted shoes

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Footwear Sales: One-time purchase of handcrafted Italian leather ballet flats sold directly to consumers through e-commerce website. Prices range from $180-$360 for adult styles and $180-$225 for children's Mini line. E-gift cards available for gifting.
2. E-Gift Cards: Virtual e-gift cards delivered by email for gifting purposes. Also includes option to e-gift specific pairs directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Tieks by Gavrieli designs, handcrafts, and sells foldable ballet flats made from premium Italian leather through a direct-to-consumer e-commerce model at tieks.com. The signature Tieks Ballet Flat features a proprietary split-sole design with signature Tiek Blue rubber outsole patches, a cushioned back, flexible leather midsole, and full-grain leather insole, available in 70+ colors and prints across adult and children's Mini lines. The company also offers accessory items (Tote, Pouch, Card Case) and gift cards, with no discounts ever offered and free U.S. shipping and returns.

Product overview

Tieks by Gavrieli offers a single unified product line centered on the Tieks Ballet Flat, a handcrafted Italian leather shoe with a signature foldable split-sole design. The core offering spans over 70 color and print variations across multiple material collections: Nappa Classics (full-grain matte leather), Shiny Distressed Classics, Metallic Classics, Croc Patents, Smooth Patents, Vegans (non-leather textiles), Snake Prints, Precious Metal Prints, Metallic Prints, Sparkle Prints, Leopard Print, Lace, Florals, Tortoiseshell, Aquarella, Dragons, and Rouge suede. The portfolio also includes children's Mini Tieks in various styles, leather accessories (Card Case, Tote, Pouch), and gift cards. Prices range from $180-$360 for adult flats, $190-$225 for children's Mini styles, and $125 for the Card Case accessory. All pairs include signature Tiek Blue packaging with a reusable tote and compact pouch.

Differentiator

Problem solved

Functional benefit

Brands

• Tieks Ballet Flats: Foldable ballet flats handcrafted from Italian leather, featuring a split-sole design and signature Tiek Blue soles. The core product line with over 70 colors and prints.
• Tieks Card Case
• Little Miss Tieks

Products and services

• Tieks Ballet Flat Handcrafted Italian leather foldable ballet flats with a proprietary split-sole design, cushioned back, flexible leather midsole, and signature Tiek Blue rubber outsole patches. Available in over 70 colors and prints including Nappa Classics, Patents, Prints, Metallics, and Vegans. Priced $210–$360 for adults. Sold direct-to-consumer via tieks.com.
• Mini Tieks Ballet Flats Children's versions of the Tieks Ballet Flat crafted from full-grain Italian leather or premium patent leather, including Mini Matte Black ($180), Mini Ruby Red ($190), Mini Leopard ($225), Mini Pewter, Mini Diamond White, Mini Cotton Candy, Mini Razzleberry, and Mini Pop Pink. Designed for mother-daughter matching and children's special occasions.
• Tieks Gift Cards Physical and digital e-gift cards available for purchase at variable denominations. E-gift cards are delivered instantly by email, and the e-gift a Pair option allows sending a specific Tieks style directly to a recipient's inbox.
• Tieks Card Case Premium leather card case in full-grain Matte Black with Tiek Blue trim, featuring four exterior card slots and one central pocket. Dimensions: 9.6cm height, 6.5cm length. Limited release at $125; currently discontinued.
• Tieks Tote Reusable nylon tote in signature Tiek Blue included with each pair of Tieks, designed to unfold into a travel bag sized for heels and other essentials.
• Tieks Pouch Compact black shoe pouch designed to compress folded Tieks for convenient storage in purses or luggage during travel. Included with each pair.

Quantifiable outcome

• Zero break-in time - comfortable right out of the box
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Margaux: Margaux is a DTC women's footwear brand offering classic ballet flats, heels, and loafers at premium price points with a direct-to-consumer model. Highly comparable as a female-founded, premium DTC flat brand competing for the same fashion-conscious professional customer.
• Sarah Flint: Sarah Flint is a DTC women's luxury footwear brand offering flats, heels, and sandals handmade in Italy at $300+ price points. Comparable to Tieks as a premium DTC brand sourcing handcrafted Italian-made women's shoes with a focus on comfort and classic silhouettes.
• Loeffler Randall: Loeffler Randall designs and sells premium women's ballet flats, heels, and sandals through DTC and select retailers. Comparable to Tieks in offering upscale women's ballet flats with design-forward styling at premium price points.
• Allbirds: Allbirds is a digitally-native footwear brand selling premium, comfort-focused shoes (wool runners, tree flippers) through DTC and select retail. Comparable to Tieks as a DTC premium footwear brand that built a category-defining brand around comfort, sustainability messaging, and proprietary materials.
• Atoms: Atoms is a DTC premium basic footwear brand (sneakers, slippers) with a direct-to-consumer model emphasizing comfort and quality materials. Comparable to Tieks as a digitally-native footwear brand selling a small SKU range at premium price points without discounts.
• Rothy's: Rothy's is a DTC women's footwear brand best known for its knit pointed-toe flats made from recycled plastic bottles. Directly comparable to Tieks as a digitally-native, sustainability- and comfort-positioned premium ballet flat brand with patented construction.
• Birdies: Birdies sells DTC women's hybrid slippers-flats positioned as comfortable, stylish indoor/outdoor footwear at premium price points. Comparable to Tieks as a DTC brand that blends comfort engineering with fashion styling for the women's casual/professional wardrobe.

Broad incumbents

• Sam Edelman: Sam Edelman is a large contemporary women's footwear brand selling ballet flats, sandals, boots, and sneakers through department stores, DTC, and wholesale. Comparable to Tieks as a major ballet flat purveyor at moderate price points, though distributed through traditional wholesale channels rather than DTC-only.
• Repetto: Repetto is a heritage French ballet flat maker (founded 1947) selling premium leather flats globally through boutiques and DTC. Comparable to Tieks as a brand whose identity is anchored in the ballet flat silhouette with handcrafted construction and premium positioning, though Repetto operates through wholesale boutiques as well.

Emerging players

• Vessi: Vessi is a DTC footwear brand specializing in waterproof knit sneakers and slip-ons, sold direct-to-consumer primarily in North America. Comparable to Tieks as a digitally-native footwear challenger brand selling comfortable everyday shoes at premium DTC price points, though focused on sneakers rather than flats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tieks
• YouTubeyoutube.com/tieks
• Facebookfacebook.com/Tieks
• Instagraminstagram.com/tieks
• Pinterestpinterest.com/tieks
• TikToktiktok.com/@tieks
• LinkedInlinkedin.com/company/tieks-by-gavrieli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tieks by Gavrieli