ABC E Business

What ABC E Business does

ABC E Business, now rebranded as Bravx, is a Netherlands-based Microsoft Dynamics 365 Business Central (BC) implementation partner founded in 2009 by Emile Peels. The firm specializes in deploying, customizing, and supporting Business Central (and historically Microsoft Dynamics NAV) for small and mid-sized businesses, operating from offices in Eindhoven and Rotterdam with a stated headcount of 30 employees. The company has delivered 265+ implementations, 90+ NAV-to-BC migrations, and serves 465+ active customers across diverse sectors including consumer goods (Tony's Chocolonely), automotive (Hyundai), education (GoodHabitz), public sector (Brainport), and sports/entertainment (UCI). Microsoft partner recognition includes a 2020 Partner of the Year finalist designation and 2023 Solution Partner – Business Applications status.

The company's core product offering centers on a fixed-price implementation methodology called the "ABC Template," delivered through productized service tiers (GO! QuickStart at €4,150, GO! Wholesale at €8,900, and GO! Select from €3,000). This is augmented by 140+ proprietary extensions/apps published on Microsoft AppSource that extend BC functionality for vertical and horizontal use cases. Technical depth is anchored in Microsoft-certified consultants who handle end-to-end deployment, customization, and managed support.

Revenue is generated across five streams: Microsoft license reselling (Essentials €69.30, Premium €95.30, Team Member €6.90 per user/month, largely pass-through), fixed-fee implementation services (€3,000-€8,900 per engagement), recurring Customer Care managed services (€225/tenant/month + €13/user/month), proprietary app sales, and certified training programs. In July 2024, the company joined The Digital Neighborhood, a Microsoft partner ecosystem, and concurrently rebranded to Bravx. Leadership currently sits with CEO Lars Hoving and Operations Manager Antoine Brok.

Name

ABC E Business

Legal name

ABC E BUSINESS B.V.

Website

https://abcebusiness.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ABC E Business (rebranded Bravx) is a Netherlands-based Microsoft Dynamics 365 Business Central implementation partner serving 465+ SMB and mid-market customers with fixed-price deployments, 140+ proprietary extensions, managed Customer Care contracts, and Microsoft license reselling across Eindhoven and Rotterdam offices.

Ownership category

akta.pro rank

Product category

ERP Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• ERP implementation services
• Business Central partner
• Cloud ERP software
• Dynamics 365 consulting
• ERP migration services

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions (Microsoft Dynamics 365 Business Central Licenses): Recurring subscription revenue from Microsoft Business Central user licenses. Clients pay monthly or annually per user for Essentials (€69.30/user/month), Premium (€95.30/user/month), or Teammember (€6.90/user/month) licenses. Cloud-based solution with all updates included. Three-year contract protection against price increases available.
2. Implementation Services: Professional services revenue from structured implementation projects. Three standardized tiers: GO! QuickStart (€4,150), GO! Wholesale (€8,900), and GO! Select (starting €3,000 for base module, with 20+ GO! Packs ranging from €750 to €9,250). Includes consulting days, project coordination, and go-live support.
3. NAV to Business Central Migration Services: Migration services for transitioning clients from Dynamics NAV to Business Central, priced from €2,500 for data migration. Includes system analysis, technical upgrade, data transfer, test phase, and go-live support.
4. Customer Care / Managed Services: Ongoing support and managed services contracts. Tiers include Customer Care Basic (€225/tenant/month + €13/user/month), Major Wave Care (€250/month), Premium Wave Care (€750/month), Application Care (€475/month), and Premium Application Care (€1,350/month).
5. Proprietary Software Extensions (Apps): Revenue from proprietary apps including the Productivity Suite (€13/user/month), Shopify integration, and custom-developed extensions available through Microsoft AppSource and the ABC App Store.
6. ABC Academy Training: Training revenue for Business Central courses. Without Customer Care Basic contract, training costs €150 per user. Kickstart and Basis courses recommended before implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ABC E Business implements Microsoft Dynamics 365 Business Central ERP software for small and medium-sized enterprises in the Netherlands, using templated rollout packages (GO! QuickStart, GO! Wholesale, GO! Select) instead of bespoke builds. The company complements the platform with its proprietary ABC Productivity Suite, modular GO! Packs add-ons, NAV-to-Business Central migration services, Customer Care support contracts, and ABC Academy training.

Product overview

ABC E Business is a Microsoft Dynamics 365 Business Central implementation partner offering a modular, cloud-based ERP ecosystem. The core offering centers on Microsoft Dynamics 365 Business Central with three implementation approaches: GO! QuickStart (standard, 1-week), GO! Wholesale (wholesale-specific, 10 days), and GO! Select (customizable with 20+ functional packs). Extensions include tiered Microsoft licensing (Essentials, Premium, Teammember), Customer Care support packages, the ABC Productivity Suite of proprietary apps, ABC Academy training, and Dynamics NAV migration services. The company also provides Power Platform integration services. As of 2024, ABC E Business became part of The Digital Neighborhood group.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Business Central

Quantifiable outcome

• 50% faster implementation with ABC Templates vs. non-templated implementations
• +4 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• The Digital NeighborhoodcoreStrategic or Co-development Partner · 1 July 2024As of July 2024, ABC E BUSINESS became part of The Digital Neighborhood, a group of European tech companies specializing in Microsoft AI and Cloud. The organization has more than 1,500 consultants, developers and specialists across seven countries. The collective includes companies such as TrueFullstaq, Pink Elephant, Iquality, 2Foqus, Active Professionals, Cmotions, Focus Enterprise Solutions, GAC Business Solutions, Delegate, Projectum, Sulava and Consit Gruppen. Headquartered in Amsterdam, The Digital Neighborhood helps clients embrace digital transformation. ABC E BUSINESS contributes to the Microsoft Business Applications practice within this ecosystem.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorABC E BUSINESS is a certified Microsoft Solution Partner with Solution Partner Business Applications and Small and Medium Business Specialization recognitions. The company resells, implements, and supports Microsoft Dynamics 365 Business Central as a preferred partner. Microsoft recognition includes Partner of the Year Finalist 2020 (#2 globally, #1 Netherlands), and Solution Partner Business Applications 2023.
• BravxcoreOthersABC E BUSINESS is a subsidiary of Bravx (as indicated in the website footer and branding: 'ABC E BUSINESS gaat verder als Bravx'). Bravx is the parent company overseeing ABC E BUSINESS operations. The company website is hosted at bravx.com domain for some contact information. Privacy and disclaimer policies reference Bravx as the controlling entity.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• KPMG Microsoft Dynamics Practice: KPMG's advisory-led Microsoft Dynamics 365 implementation practice addresses the upper-mid-market segment adjacent to ABC's SME focus, often competing on RFPs for BC deployments at larger Dutch enterprises.
• BDO Digital: BDO's Dutch digital practice includes Microsoft Dynamics 365 Business Central implementation and advisory for mid-market clients, giving ABC a well-resourced Big-4-adjacent incumbent competing for the same SME-to-mid-market BC deals.
• Avanade: Accenture-Microsoft joint venture and large global systems integrator for the full Microsoft Dynamics 365 suite (including Business Central), competing on enterprise and larger mid-market BC deals where ABC can also bid as a specialist partner.
• Capgemini (Microsoft Business Applications): Global SI with a dedicated Microsoft Business Applications practice covering Dynamics 365 Business Central, providing scale competition for ABC on larger and multinational Dynamics implementations.

Direct peers

• HSO: One of the largest dedicated Microsoft Dynamics 365 (Business Central, Finance & SCM) implementation partners in Europe, serving SME and mid-market customers with a similar templated-deployment and managed-services model — making it the closest direct competitor to ABC in the European BC partner ecosystem.
• Iquality: Fellow member of The Digital Neighborhood focused on Microsoft cloud and business applications (including Dynamics 365), overlapping with ABC on the Microsoft partner stack and able to cross-deliver BC work in the Netherlands.
• GAC Business Solutions: Dutch Microsoft Dynamics 365 (Business Central / NAV) partner explicitly named within The Digital Neighborhood ecosystem alongside ABC E Business, serving SME ERP implementations in the Netherlands with overlapping customer segments and delivery model.
• Focus Enterprise Solutions: Microsoft Dynamics 365 Business Central partner and fellow member of The Digital Neighborhood, providing ERP implementation and managed services to Dutch and European SMEs — direct overlap with ABC's BC implementation and Customer Care offerings.

Others

• TrueFullstaq: Microsoft Azure and managed-cloud specialist within The Digital Neighborhood; adjacent (rather than direct) to ABC but reachable to the same Microsoft customer base via co-sell within the parent group.
• Exact (Software): Dutch-headquartered competitor whose Exact Online / Exact Globe ERP targets the same Dutch SME buyer that ABC targets with Business Central; ABC even publishes direct comparison pages against Exact, evidencing direct substitution rather than partner-style delivery overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/abcebusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC E Business