Jetoil
Jetoil AS is an Estonian fuel distribution company founded in 1999 that sells liquid fuels, lubricants, and fuel cards to B2B fleet/wholesale customers and retail consumers through 65+ stations and digital self-service platforms across Estonia.
- Company typePrivate
- Founded1999
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Jetoil does
Jetoil AS is a privately held Estonian fuel distribution company founded in 1999 and headquartered in Tallinn. It is one of the five largest liquid fuel sales companies in Estonia, operating a network of 65+ fueling stations and diesel points across all Estonian counties, supplemented by partner stations that accept its fuel cards. The company serves both business customers (fleet operators, logistics firms, and enterprises requiring bulk fuel) and retail consumers, with dedicated offerings for each segment.
The technology stack is built around two self-service web portals — a fuel card management environment (klient.jetoil.ee) and a wholesale ordering environment (kytusekaardid.jetoil.ee) — plus the Cloudics-powered mobile app for contactless refueling via iOS and Android. The wholesale platform supports bulk orders of 1,000 liters or more, fuel price history, invoice management, and credit applications, with smart tank trucks delivering motor fuel typically within 48 hours. Jetoil also offers the Jetoil Payment Card (maksekaart) and Jetoil Discount Card (sooduskaart), alongside lubricants, containers, and full logistics chain services including brokerage, customs, and excise warehousing.
Jetoil's business model is predominantly transaction-based: retail pump sales at owned and partner stations, wholesale fuel sales to B2B customers, fuel card transaction fees, and lubricant sales. The company markets consistently low prices without promotional campaigns and offers free fuel cards with no maintenance or contract fees. Customer engagement combines dedicated sales representatives and relationship management for B2B accounts with self-service digital channels (mobile app, 24/7 web portals) for both businesses and retail consumers. Headcount is lean (11-50 employees), consistent with an asset-heavy but staff-light distribution model.
Jetoil firmographics
Firmographics- Name
- Jetoil
- Legal name
- Jetoil AS
- Website
- https://jetoil.ee
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jetoil AS is an Estonian fuel distribution company founded in 1999 that sells liquid fuels, lubricants, and fuel cards to B2B fleet/wholesale customers and retail consumers through 65+ stations and digital self-service platforms across Estonia.
- Ownership category
- akta.pro rank
Jetoil industry classification
Industry- Product category
- Fuel Distribution and Retail
- NAICS
- Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industry
- Fuel Card & Fleet Payment Programs (TLABAMAA)
Keywords
Where Jetoil is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Jetoil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Fuel Sales: Direct sales of fuel to end consumers at company-owned and partner stations across Estonia. Revenue generated through transaction-based pricing at the pump.
- Wholesale Fuel Sales: Bulk fuel sales to business customers ordering minimum 1000L, with delivery or customer pickup from terminals. Includes credit facilities and invoice-based payment terms.
- Fuel Card Services: Fuel card issuance and management, including payment cards for fueling at Jetoil and partner stations. Revenue from card transactions and potential credit facilities.
- Lubricants and Equipment: Sale of lubricants and containers through subsidiary and partner network, offering customized quotations through sales representatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail pump pricing - no promotional campaigns, consistently competitive prices |
| Transaction based/ take rate | Monthly | Wholesale pricing for orders of 1000L or more |
| Subscription | Monthly | Fuel card payment terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Jetoil product offering
Product offeringCore offering
Jetoil AS distributes liquid fuels and lubricants in Estonia through a combination of 65+ owned and partner petrol stations and diesel points, wholesale bulk fuel delivery (minimum 1,000L), and proprietary fuel card products including the free Jetoil Payment Card and the ID-card-based Discount Card. It supplements these with a Cloudics-powered mobile app for contactless refueling, 24/7 self-service stations, and integrated logistics services including brokerage, customs clearance, and excise warehousing.
Product overview
Jetoil AS operates as a fuel retail and wholesale company in Estonia since 1999, offering a unified product portfolio centered on fuel distribution. The core offerings include two card products: the Jetoil Payment Card (maksekaart) for payment at stations and the Jetoil Discount Card (sooduskaart) linked to ID-card for loyalty benefits. These are supported by two self-service management portals — the Fuel Card Management Environment (klient.jetoil.ee) for card holders and the Wholesale Environment for bulk orders (minimum 1,000L). A mobile app powered by Cloudics enables contactless refueling via smartphone. The physical network spans 65+ gas stations and diesel points across Estonia, supplemented by partner stations. Additional services include lubricants/containers and a complete logistics chain with 48-hour delivery capability.
Differentiator
Problem solved
Functional benefit
Brands
- Jetoili maksekaart (Jetoil Payment Card): A payment card for fuel purchases at Jetoil stations and diesel points, offered free of charge without maintenance fees or contract fees.
- Jetoili sooduskaart (Jetoil Discount Card)
- Cloudics App
Products and services
- Jetoil Payment Card (Jetoili maksekaart) A free payment card issued to both private and business customers for fueling purchases at Jetoil stations, diesel points, and partner stations across Estonia. No maintenance or contract fees apply, and the card is activated in the self-service environment before use.
- Jetoil Discount Card (Jetoili sooduskaart) An ID-card-linked loyalty and discount card accepted at every Jetoil station, diesel point, and within the Cloudics mobile app (excluding Rakvere DP). It activates within 24 hours of registration and is presented at the pump before the chosen payment method.
- Jetoil Fuel Card Management Environment Self-service online portal at klient.jetoil.ee for fuel card holders to activate cards, view fuel prices, invoices, and card transactions. Available 24/7 for both private and business customers; an existing fuel card contract is required to access it.
- Jetoil Wholesale Environment Self-service B2B environment for wholesale customers placing bulk fuel orders of at least 1,000 litres per order, with access to fuel price history, order history, invoice history, and credit applications. Accessible directly or through a sales representative.
- Jetoil Mobile App (Cloudics) Contactless refueling smartphone application available on iOS and Android that allows users to register their Jetoil Payment Card, Discount Card, and/or bank cards and initiate fueling by selecting the station location via GPS or QR code, choosing the payment method, and selecting the pump.
- Jetoil Fuel Station and Diesel Point Network Jetoil-branded network of self-service petrol stations and diesel points across all Estonian counties, complemented by partner stations where Jetoil fuel cards are accepted. Stations operate 24/7 and accept bank cards, cash, fuel cards, and contactless payments.
- Lubricants and Containers Range of lubricants and related containers distributed through Jetoil's subsidiary and partner network, with customized quotations provided by sales representatives for business customers.
- Fuel Delivery and Logistics Chain Full-service fuel logistics offering covering brokerage, customs clearance, and excise warehousing, with delivery by smart tank trucks typically within 48 hours or customer pickup from terminals, for wholesale motor fuel orders.
Quantifiable outcome
- Smart fuel trucks deliver bulk orders typically within 48 hours
Companies that use Jetoil
Customer profileSegments2 records
Ideal customer profiles2 records
Jetoil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Jetoil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Stations (Partnerjaamad)supportingPartner stations where Jetoil fuel cards are accepted, allowing cardholders to purchase all fuels and auto goods available at those locations. Partner station information updates are transmitted within 24 hours of card activation. Full list of partner stations available on the station map.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Jetoil competitors and assessment
Company assessmentDirect peers
- Circle K Estonia: Estonian arm of the global Circle K fuel retail brand, operating a comparable nationwide network of branded petrol stations, fuel cards and convenience services targeting both retail and B2B fleet customers. Direct overlap with Jetoil in retail fuel sales, fuel cards and station footprint.
- Alexela: Estonian fuel and energy retailer with its own station network and B2B fuel supply capabilities. Highly comparable to Jetoil in product mix (retail/wholesale fuels, cards, logistics) and customer base within Estonia.
- Olerex: Estonian fuel retail and wholesale company operating branded petrol stations and serving fleet/business customers with bulk fuel. Direct peer to Jetoil across retail fuel, wholesale supply and fuel-card programs.
Broad incumbents
- Neste: Finnish oil refining and renewable fuels major with retail and B2B fuel operations across the Baltic states including Estonia. Overlaps with Jetoil in fuel retail and wholesale but operates at a much larger, broader scale and is a global leader in renewable diesel and SAF.
- Shell Estonia: Global energy major with branded retail stations and B2B fuel offerings in Estonia. Competes with Jetoil on retail forecourt experience and fleet cards, but is part of a much larger global portfolio and is not Estonia-specialised.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jetoil social profiles
Digital presenceJetoil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jetoil leadership team
Management profileNumber of profiles
Profiles1 record
Jetoil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jetoil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jetoil
What does Jetoil do?
Jetoil AS distributes liquid fuels and lubricants in Estonia through a combination of 65+ owned and partner petrol stations and diesel points, wholesale bulk fuel delivery (minimum 1,000L), and proprietary fuel card products including the free Jetoil Payment Card and the ID-card-based Discount Card. It supplements these with a Cloudics-powered mobile app for contactless refueling, 24/7 self-service stations, and integrated logistics services including brokerage, customs clearance, and excise warehousing.
Is Jetoil a public or private company?
Jetoil is a private company. It is classified as unknown and is currently operating.
When was Jetoil founded?
Jetoil was founded in 1999. It employs 11 to 50 people.
Where is Jetoil based?
Jetoil is headquartered in Tallinn, Estonia, in the Europe region.
How does Jetoil make money?
Four revenue lines are on record. Retail Fuel Sales are the primary driver. The others are wholesale Fuel Sales, fuel Card Services and lubricants and Equipment.
Who are Jetoil's main competitors?
Direct peers on record are Circle K Estonia, Alexela and Olerex. Broad incumbents are Neste and Shell Estonia.
Does Jetoil have an API?
No public API is recorded for Jetoil.
What industry is Jetoil in?
Jetoil's product category is Fuel Distribution and Retail. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 45721 and its SIC code is 5171.