alexela energia

What alexela energia does

Alexela Energia is an Estonian privately-held hybrid energy company operating across the full energy value chain — electricity retail, natural gas, LPG, LNG, biomethane, automotive fuels, EV charging, and emerging hydrogen. Founded in 1993 as Alexela Oil and reorganized in 2019 through the merger of Alexela Oil and Alexela Energia, the company has grown into Estonia's largest fuel station network with 100+ service stations and 35 convenience stores, plus a restaurant sub-brand (Täkupoiss). It sells electricity through fixed, exchange-linked (Nord Pool), and renewable (Rohesärts) packages to over 0.5 TWh of annual consumption — making it one of the largest electricity sellers in Estonia — alongside natural gas, LPG (cylinder and bulk), and bulk fuel distribution (fuel taxi).

The technology backbone spans proprietary and joint-venture infrastructure: floating and onshore LNG terminals (Paldiski with Infortar; Hamina in Finland with Hamina Energy and Wärtsilä at 30,000 m³ capacity and 5 TWh/year throughput), three biomethane production facilities (Oisu, Vinni, Ilmatsalu) sourcing agricultural waste on circular-economy principles, a 450-connector public EV charging network including the Baltics' first ultra-fast charger, and a planned Zero Terrain hydro energy storage system (Energiasalv) in Paldiski. Smart services include a virtual power plant, smart electricity management, smart cabinet gas distribution, and a Bluetooth-enabled smart trailer rental platform (Nutihaagis). A mobile app (iOS/Android) and self-service portal (minu.alexela.ee) integrate payments, contract management, loyalty (Minu Alexela), and a community program supporting Estonian national defense (over 5,300 participants, €44,000+ contributed).

Revenue is generated through multiple streams: transaction-based fuel retail and wholesale, subscription-based electricity and natural gas packages, usage-based EV charging and trailer rentals, transaction fees from the Alexela payment card (accepted at 454 partner stations in Latvia and Lithuania), convenience-store retail, and biomethane/LNG distribution. The company sells to residential consumers, business clients (served by dedicated sales managers), wholesale/bulk fuel buyers, and apartment associations for EV charging. Estonian capital-owned and controlled through Alexela Group OÜ, with no public listing or external venture funding evident.

Name

alexela energia

Legal name

AS Alexela

Website

https://alexelaenergia.ee

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Alexela Energia is an Estonian privately-held hybrid energy company providing electricity, natural gas, LNG, LPG, biomethane, automotive fuels, EV charging, and convenience retail across 100+ fuel stations and a 450-connector charging network, serving Estonian households and businesses.

Ownership category

akta.pro rank

Product category

Energy Retail and Fuel Distribution

NAICS

Fuel Dealers (457210), Electric Power Generation, Transmission and Distribution (2211), Biomass Electric Power Generation (221117)

SIC

Electric Services (4911)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD), Hybrid System Service (ICE-EV Integration, HV Components) (TLAKAMAJ)

Keywords

• Electricity retail services
• Natural gas distribution
• Fuel station network
• EV charging infrastructure
• Biomethane production

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail and Wholesale: Alexela operates over 100 fuel stations across Estonia and 35 convenience stores (kiosk-café-shops). The company sells automotive fuels including gasoline, diesel, E85, AdBlue, CNG, LNG, and biomethane. It also provides fuel wholesale through its fuel taxi (kütusetakso) service and B2B payment cards for fleet fueling. Fuel wholesale and retail constitute a core revenue stream.
2. Electricity Sales: Alexela sells electricity to both residential and business customers through various package types including fixed-rate, exchange-linked (Nord Pool), and renewable energy packages. The company is one of the largest electricity sellers in Estonia with over 0.5 TWh of annual consumption. Revenue is generated through subscription contracts with consumption-based billing.
3. Natural Gas Sales: Alexela sells natural gas to residential and business customers through packaged offerings. Business customers can procure electricity and natural gas through dedicated sales managers.
4. Biomethane and LNG: Alexela produces biomethane from agricultural waste and operates LNG terminals in Paldiski and Hamina (Finland). Biomethane is sold as automotive fuel. LNG is distributed to customers through the Hamina terminal joint venture.
5. E-Mobility and EV Charging: Alexela provides public EV charging at over 450 charging connectors across Estonia, with semi-fast (AC Type 2) and fast (DC CCS2, CHAdeMO) chargers. Revenue is generated per charging session based on power consumed and time.
6. Smart Trailer Rental: Alexela offers smart trailer rental through a mobile app. Revenue model includes a starting fee of €15 plus €1 per started rental hour. The first 15 minutes are free.
7. Payment and Loyalty Card Programs: Alexela offers private and business payment cards that function as both loyalty cards and payment methods. The My Alexela loyalty program provides discounts, digital stamps (Alexela money), and special offers. Revenue is generated through card transaction fees and increased customer loyalty and spend.
8. Retail Store Revenue: 35 convenience stores (kiosk-café-shops) at Alexela fuel stations generate retail revenue from food, beverages, and merchandise sales. The Alexela Täkupoiss restaurant is also operated at select locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Alexela is an Estonian hybrid energy company that supplies electricity, natural gas, LPG (cylinder and bulk), automotive fuels (gasoline, diesel, E85, CNG, LNG, biomethane), and public and home EV charging services to both private and business customers. It sells energy packages via subscription contracts, operates over 100 service stations with 35 convenience stores, produces biomethane from agricultural waste, operates LNG terminals in Paldiski and Hamina, and is developing energy storage (Energiasalv) and hydrogen refueling.

Product overview

Alexela is a hybrid energy company offering a comprehensive 360-degree energy portfolio. The core offering includes electricity packages (with fixed, variable, exchange-based, and green energy options), natural gas, LPG (cylinder and bulk), and automotive fuels across over 100 service stations in Estonia. Key products include the Alexela App platform for mobile payments and charging, EV charging solutions (public network with 450+ connectors, home and apartment charging), Smart Trailer rental, Minu Alexela loyalty program, and biomethane/biogas production. The company operates across three spheres: energy, metalworking industry, and real estate development. Strategic projects include hydrogen refueling (launching 2026), LNG terminals (Paldiski and Hamina), wind/solar development, hydro energy storage (Energiasalv), and peak load biogas plants. Alexela also operates convenience stores, restaurants (Täkupoiss), and offers community programs supporting national defense.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Packages Fixed, exchange-linked (Nord Pool hourly), and renewable electricity supply packages for residential and business customers. Alexela is one of Estonia's largest electricity sellers with over 0.5 TWh of annual consumption managed.
• Natural Gas Packages Natural gas supply packages for residential and business customers, including procurement services through dedicated sales managers.
• Cylinder Gas (LPG) LPG gas in cylinders for residential grilling, household use, and commercial applications, including smart cabinet automated delivery options.
• Bulk Gas LPG gas supplied in bulk tanks for larger commercial and industrial applications, with dedicated account management.
• Fuel Wholesale and Fuel Taxi Bulk fuel sales and mobile fuel delivery service for businesses, agricultural customers, and home delivery across Estonia, including gasoline, diesel, and other liquid fuels.
• Service Station Network Over 100 fuel stations across Estonia with convenience stores, cafes, car wash services, and multiple fuel options including E85, CNG, LNG, and biomethane.
• Public EV Charging Network Public electric vehicle charging network with over 450 charging connectors including semi-fast (AC Type 2) and fast chargers (CCS2, CHAdeMO) available across Estonia at gas stations and key locations.
• Home EV Charging Solutions Charging solutions for private homes and apartment associations including charger purchase or rental with turnkey installation, with VOOL 22kW charger option.
• Apartment Association EV Charging Solution Complete charging infrastructure solution for apartment associations including charger selection, installation, management, billing, and customer service. Standard solution costs €520.
• Smart Trailer Rental (Nutihaagis) Smart trailer rental service with Bluetooth-enabled unlocking via mobile app. Trailers available with plastic covers, open, and tarpaulin covers. Starting fee €15, hourly fee €1. Maximum rental 30 days.
• Biomethane Production and Sales Biomethane production from local agricultural waste (manure, slurry, food industry waste) using circular economy principles at facilities in Ilmatsalu, Vinni, and Oisu. Biomethane is sold as automotive fuel at Alexela stations.
• LNG Terminal Operations LNG terminal operations including floating terminal in Paldiski (in cooperation with Infortar) and Hamina terminal in Finland (joint venture with Hamina Energy and Wärtsilä). Hamina terminal capacity: 30,000 m³, throughput: 5 TWh per year.
• Alexela Payment Card Interest-free payment card combining My Alexela loyalty program benefits with payment card capabilities for convenient fueling and purchases at all Alexela stations and partner stations in Latvia and Lithuania.
• Minu Alexela Loyalty Program Customer loyalty program offering fuel discounts, digital stamps (Alexela money), and permanent 15% discounts on warm food, coffee, and pastries at Alexela stations.
• Alexela Täkupoiss Restaurant Restaurant at Alexela service stations offering family-friendly dining with children's menu, play area, and catering services. Awarded gold certification as family-friendly restaurant.
• Car Wash Services Car wash services available at Alexela service stations across Estonia.
• Gift Cards Alexela gift cards for fueling and purchases at stations, available without registration.

Quantifiable outcome

• Biomethane sales of 176 GWh in 2025, contributing to decarbonization of heavy transport in Estonia
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Estonian Ministry of Defence (Kaitseministeerium)minorOthers · 1 January 2025Alexela participates in the Estonian Ministry of Defence's employer support program for reservists, providing full salary during training, additional compensation, and various benefits to employees who are reservists. The company received gold-level recognition in 2025.
• Estonian National OperaminorOthers · 1 January 2025Alexela sponsors the Estonian National Opera as part of its culture sponsorship program. Alexela holds the 'Friend of Culture' title from the Estonian Ministry of Culture.
• Alexela Concert Hall (Kontsertimaja)minorOthers · 1 January 2025Alexela sponsors the Alexela Concert Hall (a major concert venue in Tallinn). Alexela's name is featured in the venue name.
• Estonian Large Families LeagueminorOthers · 1 January 2025Alexela Täkupoiss restaurant was awarded the Gold 'Family-Friendly Restaurant' mark by the Estonian Large Families League, recognizing its family-friendly service, menu, interior, and children's activities.
• Robert Paulig (Finland)minorOthers · 1 January 2025Alexela's coffee beans are roasted at Robert Paulig's facility in Finland. Custom roasting profiles were created specifically for Alexela, providing a unique coffee taste experience.
• Zero TerraincoreTechnology or Integration · 1 January 2024Zero Terrain is developing the Energiasalv hydro energy storage system in Paldiski in partnership with Alexela. The technology solves large-scale renewable energy storage challenges for Estonia and the Baltic region.
• InfortarcoreStrategic or Co-development Partner · 1 January 2022Infortar is a major strategic partner in several Alexela projects: (1) construction of the floating LNG terminal in Paldiski (completed in record time), (2) three joint biogas production stations (Oisu, Vinni, Iilmatsalu) producing biomethane from agricultural waste, and (3) energy storage project (Energiasalv) in Paldiski. The partnership is foundational to Alexela's sustainable energy strategy.
• Rohe Solutions OY (Rohe)coreStrategic or Co-development Partner · 1 January 2018Rohe Solutions OY is a joint venture between Hamina Energy and Alexela, established to sell and transport liquefied natural gas (LNG). Based in Finland.
• TalTech (Tallinn University of Technology)minorStrategic or Co-development Partner · 1 January 2018In 2018, Alexela received a smart specialization growth grant from the Archimedes Foundation for applied research on Alexela electricity consumption conducted in partnership with TalTech. Alexela sells electricity to both business and private customers since 2014 and has grown to manage over 0.5 TWh of annual consumption.
• EleringminorOthers · 1 January 2018Alexela collaborates with Elering (Estonian electricity and gas transmission system operator) for grid connection and electricity market operations including balance management and metering data exchange.
• Hamina Energy LtdcoreStrategic or Co-development Partner · 1 January 2017Hamina Energy, together with Alexela and Wärtsilä, created the Hamina LNG joint venture to operate the LNG import terminal in Hamina port. The terminal has a capacity of 30,000 m3 and throughput of 5 TWh/year, connecting the local gas network with Finland's national gas grid. This is the largest direct Finnish investment from Estonia.
• WärtsiläcoreStrategic or Co-development Partner · 1 January 2017Wärtsilä is a joint venture partner in the Hamina LNG terminal alongside Hamina Energy and Alexela. Wärtsilä is a Finnish technology company listed on the Helsinki Stock Exchange.
• Rohetiiger (Estonian Green Tiger)minorOthersAlexela is a founding member of Rohetiiger and actively participates in expert groups and initiatives related to sustainable business practices in Estonia.
• PÖFF (Tallinn Black Nights Film Festival)minorOthersAlexela sponsors the PÖFF (Tallinn Black Nights Film Festival), one of Estonia's major cultural events.
• GS1 EstoniaminorOthersAlexela is a member of GS1 Estonia, the global standards organization for supply chain and barcoding.
• Nord Pool ASminorOthersAlexela is a member of Nord Pool AS and offers exchange-linked electricity packages based on Nord Pool market prices.
• Eesti Gaasiliit (Estonian Gas Union)minorOthersAlexela is a member of the Estonian Gas Union, the industry association for gas sector companies in Estonia.
• Eesti Transpordikütuste Ühing MTÜminorOthersAlexela is a member of the Estonian Transport Fuels Association.
• Pandipakend (Estonian Packaging Recycling Association)minorOthersAlexela cooperates with Pandipakend on packaging recycling and circular economy initiatives.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Circle K Estonia: Circle K is Alimentation Couche-Tard's banner in Estonia and operates a fuel station network of comparable scale (~110 stations) directly competing with Alexela's 100+ station chain on fuel retail, convenience stores, EV charging and loyalty programs across the same Estonian catchment.
• Olerex: Olerex is an independent Estonian fuel retail chain that competes head-to-head with Alexela across fuel retail, fuel cards, and convenience store operations inside Estonia, with overlapping fuel wholesale and consumer loyalty mechanics.
• Virši-A: Virši-A is Latvia's largest fuel station network (66 stations listed as Alexela payment-card partner) and is expanding into EV charging and convenience retail across the Baltics, making it a direct regional peer for Alexela's fuel retail, EV charging and convenience store strategy.
• Viada: Viada operates fuel station networks in Lithuania (245 stations) and Latvia (143 stations) and accepts Alexela payment cards, making it a directly comparable Baltic fuel retail partner-competitor with overlapping EV charging and convenience store ambitions.
• Eesti Energia (Enefit): Eesti Energia is Estonia's state-owned integrated utility producing and selling electricity, district heat and shale oil; it competes with Alexela in Estonian electricity retail (where Alexela manages 0.5 TWh) and sets the renewable-tariff benchmark Alexela must meet.

Broad incumbents

• Neste: Neste is the Nordic leader in renewable fuels (renewable diesel, SAF, biomethane/refined renewable fuels), refining, and EV charging. Alexela's biomethane, LNG and EV businesses map closely to Neste's renewable-fuels and EV charging platforms, making Neste a scaled but adjacent incumbent.
• Wärtsilä: Wärtsilä is Alexela's joint venture partner in the Hamina LNG terminal and is a global energy technology incumbent in LNG terminals, energy storage, and power plant services. Wärtsilä overlaps with Alexela in LNG and large-scale energy storage infrastructure and is a co-investor in shared assets.

Regional players

• St1: St1 is a Nordic fuel retailer and renewable-fuels producer (biomethane from food waste, wind, geothermal) operating in Finland, Sweden, Norway and the Baltics. Its renewable-fuel and fuel retail strategy mirrors Alexela's biomethane+C-store approach across overlapping geographies.
• Latvenergo: Latvenergo is the Latvian state-owned integrated utility generating and selling electricity across retail and wholesale. Alexela's Alexela SIA operations in Latvia compete with Latvenergo on electricity supply to Latvian residential and business customers.
• OKQ8: OKQ8 is a Scandinavian fuel retail chain owned by Kuwait Petroleum and OK Ekonomisk Förening operating across Sweden and parts of the Nordics. Comparable in scale and station-format mix to Alexela's 100+ station network, and similarly investing in alternative fuels and EV charging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJeQ2HrTrgFucH8AU2nnG8g
• Facebookfacebook.com/ASAlexela
• Instagraminstagram.com/alexela.ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alexela energia