aktsiaselts Olerex

What aktsiaselts Olerex does

AS Olerex (aktsiaselts Olerex), founded in 1994 and headquartered in Tartu, Estonia, is the country's largest retail fuel seller, operating approximately 95-100 staffed and self-service fuel stations nationwide. The company employs approximately 800 people, is 100% Estonian-owned, and operates from primary offices in Tartu and Tallinn. Its network spans the entire country, from Tallinn to Valga and including Estonia's islands and the Ida-Virumaa region.

Name

aktsiaselts Olerex

Legal name

AS Olerex

Website

https://olerex.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AS Olerex is Estonia's largest retail fuel seller, operating approximately 95-100 fuel stations nationwide with a diversified services ecosystem including convenience retail, car and truck washes, trailer rentals, guest apartments, EV charging, and the OLEREX PLUSS loyalty program.

Ownership category

akta.pro rank

Product category

Fuel Retail Stations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Retail fuel stations
• Motor fuel sales
• Convenience store services
• Fleet fuel management
• Vehicle washing services

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Sale of motor fuels (gasoline, diesel, EcoForce, LPG, CNG) to individual consumers and business customers at company-owned stations across Estonia. Revenue generated from per-liter fuel sales.
2. Wholesale Fuel Sales: Bulk fuel sales to commercial customers with minimum 2000 liter orders. Includes loading at terminals into customer cisterns or fuel taxi delivery to customer tanks. Transport services available.
3. Car Wash Services: Automated and manual car wash services at station locations. Pricing varies by vehicle size and program type.
4. Trailer and Equipment Rental: Trailer rental services (open, tent-covered, plastic lid, van), fuel trailer rental for diesel delivery. Prices range from 15-80 EUR depending on duration and equipment type.
5. Convenience Retail: Mini-mart sales at stations offering food, beverages, and everyday essentials. Xpress drive-through service for quick purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Olerex operates the largest retail fuel station network in Estonia, selling motor fuels (gasoline, diesel, EcoForce HVO, LPG, CNG, AdBlue) through approximately 95-100 stations nationwide. The company supplements fuel sales with a broad ecosystem of station-based services including convenience retail, car washes, trailer and fuel trailer rentals, truck washing, cash withdrawal, guest apartments, shower facilities, gift cards, and the OLEREX PLUSS loyalty program. It also sells fuel wholesale to commercial and agricultural customers and offers business services such as fleet fuel cards, GPS monitoring, and VAT refund processing.

Product overview

Olerex operates as Estonia's largest retail fuel seller with a network of over 95 staffed and automated gas stations across the country. The company's product portfolio centers on motor fuels including gasoline (Eco95, Eco98), diesel (standard and EcoForce premium HVO), autogas LPG, CNG, and AdBlue, supplemented by electric vehicle charging infrastructure. Beyond core fuel products, Olerex offers an ecosystem of vehicle and driver services including car washes, truck washes, trailer rentals (both cargo and fuel trailers), convenience retail (Mini-Market at 87 stations with online ordering), guest accommodations, and cash withdrawal services. The OLEREX PLUSS loyalty platform (ID-card and bank card-based) provides fuel discounts, virtual currency earnings, and buy-6-get-1-free across 13 product categories. Business clients receive additional services including GPS monitoring, VAT refunds, and wholesale fuel sales. The company positions itself as a full-service mobility provider rather than a simple fuel retailer, with the Xpress concept enabling 24/7 drive-through service and the Väo Keskus truck center offering comprehensive fleet maintenance including washing, accommodations, and fitness facilities.

Differentiator

Problem solved

Functional benefit

Brands

• EcoForce: A fossil-free diesel fuel alternative made from 100% renewable raw materials, providing better engine performance and cold resistance compared to standard diesel.
• Xpress
• Olerex Pluss

Products and services

• EcoForce HVO Diesel

Quantifiable outcome

• 90% CO2 reduction compared to fossil diesel when using EcoForce HVO fuel
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AS PropaancoreOthersAS Propaan supplies gas cylinders sold at Olerex stations. They offer various sizes including 17kg, 11kg, and 5kg canisters, as well as grill gas, liquid gas, and accessories. First-time buyers pay for both gas and the canister; subsequent exchanges only charge for gas.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Virši: Virši is the largest Latvian fuel retailer with a similar integrated forecourt model including convenience stores, car washes, and loyalty programs. Comparable in size, ownership structure (locally owned), and strategic positioning to Olerex in an adjacent Baltic market.
• Circle K (Alimentation Couche-Tard): Circle K operates a competing fuel station network in Estonia with similar retail fuel offerings, convenience stores, and loyalty programs. As one of the largest global fuel retailers, it directly competes with Olerex for the same Estonian consumer and fleet customers.
• Alexela: Alexela is an Estonian fuel retailer and energy company operating its own station network, including in the Ida-Virumaa region. It competes directly with Olerex in Estonian fuel retail and bulk fuel distribution, with similar business model and customer base.

Broad incumbents

• Neste: Neste is a Finnish refiner and the world's largest producer of renewable diesel (HVO) from renewable raw materials. As Olerex's EcoForce HVO likely sources from Neste's My Renewable Diesel, Neste is both a potential supplier and a broader incumbent in the same fuel ecosystem.
• Alimentation Couche-Tard: Alimentation Couche-Tard is the Canadian parent company of Circle K, one of the largest convenience and fuel retailers globally. Operates as a broad incumbent with deep capital and supply chain capability that ultimately competes with Olerex through its Estonian Circle K network.

Regional players

• Teboil: Teboil is a Finnish fuel retailer and refiner with a network of branded stations. Comparable in core fuel retail operations to Olerex, though focused on the Finnish market rather than Estonia.
• St1: St1 is a Finnish Nordic energy company operating fuel station networks in Finland, Sweden, and the Baltics. It offers comparable forecourt services and renewable fuels, serving as a regional comparable though not directly competing in Estonia.
• Preem: Preem is Sweden's largest fuel company with refining, fuel retail, and renewable fuel production. Operates a similar integrated fuel retail business model though in the Swedish market rather than Estonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Olerex100
• Facebookfacebook.com/as.olerex
• LinkedInlinkedin.com/company/olerex
• Instagraminstagram.com/olerexeesti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aktsiaselts Olerex