Say Hey

What Say Hey does

Say Hey is a privately held, full-service Belgian communication and marketing agency headquartered in Zedelgem, Belgium. Founded circa 2005 (originally as duotix BVBA, subsequently rebranded to Say Hey BV), the firm provides integrated branding, naming, design, content marketing, web design and strategic marketing services to Belgian SMEs, mid-market companies and a select set of larger enterprises. The agency reports a 20+ year operating history, a team of 10+ professionals and a cumulative client base of 300+. Core service lines include corporate identity and brand strategy development, naming ideation, print and marketing design, multimedia content creation (articles, photography, infographics, copywriting, video), website and web application development, and communication/marketing strategy planning. Technology inputs are typical of an agency environment (web development frameworks, content management, design tools); no proprietary platform, SaaS product, API or SDK is disclosed.

The business model is professional-services revenue on a project and retainer basis, with the agency recognized by the Flemish government (Agentschap Innoveren en Ondernemen) as an approved provider under the KMO-portefeuille scheme — enabling SME clients to claim up to 30% subsidy on strategic marketing advisory. Customer mix is horizontally diversified across automotive (Seat, D'Ieteren, RAES Autogroep), hospitality (Omer Vander Ghinste, Spermalie, Café Vitesse), tourism (Tui), retail (Olly & Molly, Obumex, Berquin Jewels, De Dennen), sports (Filou Oostende, Zoute Grand Prix), government (City of Brugge), non-profit (Think Pink), business services (Unizo, Culligan), education (KEI) and music (LOUDR), with engagement sizes ranging from SMB to enterprise. Sales motion is direct-to-client within Flanders, supported by the KMO-portefeuille channel, the corporate website (sayhey.be), a stories blog and active social profiles on TikTok, Instagram, Facebook and LinkedIn. The company is self-funded, with no disclosed external investors, funding rounds or subsidiaries.

Name

Say Hey

Legal name

Say Hey BV

Website

https://sayhey.be

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Say Hey is a privately held Belgian full-service communication and marketing agency based in Zedelgem, providing branding, naming, design, content marketing, web design and marketing strategy services to Flemish SMEs, mid-market companies and selected enterprises on a project and retainer basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Zedelgem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communication Services: Full-service agency providing branding, web design, content marketing, design, naming, and strategy services to Belgian businesses on a project or retainer basis.
2. KMO-portefeuille Consulting: Government-supported strategic marketing advisory services for SMEs, eligible for up to 30% government subsidy through the Flemish SME portfolio system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Say Hey is a Belgian full-service communication, marketing, and content agency offering a comprehensive portfolio of services including naming, branding, design, content marketing, web design, and strategic marketing planning. The agency combines creative and strategic expertise to serve as a one-stop shop for businesses seeking branding, web presence, and marketing communication support.

Product overview

Say Hey is a full-service Belgian communication and marketing agency offering a comprehensive portfolio of marketing services. The core offerings include Naming (brand name development), Branding (corporate identity and brand strategy), Design (print and marketing materials), Content Marketing (multimedia content creation), Web Design (websites and web applications), and Strategy Planning (marketing strategy and planning). The agency also provides specialized KMO-portefeuille advisory services recognized by the Flemish government. All services are delivered by a team combining creative and strategic expertise, serving as a one-stop shop for businesses seeking comprehensive branding, web presence, and marketing communication support.

Differentiator

Problem solved

Functional benefit

Products and services

• Naming Brand naming service that helps businesses develop unique, powerful, and memorable company and product names through brainstorming sessions and strategic analysis.
• Branding Comprehensive brand development service creating corporate identity guidelines including graphic elements, tone of voice, language style, video and motion design, photography direction, and brand strategy documentation.
• Design Print and marketing design services creating visual materials for branding and promotional purposes.
• Content Marketing Content creation and marketing services including articles, photography, infographics, copywriting, and multimedia content development.
• Web Design Website design and development services including web applications, digital experiences, and online presence optimization.
• Strategy Planning Marketing strategy and planning services including communication plans, marketing plans, employer branding strategies, and business audits.
• KMO-portefeuille Advisory Government-recognized SME advisory service providing strategic marketing consultation eligible for up to 30% Flemish government subsidy, including business audits, communication planning, and marketing plan development.

Named customers26 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KMO-portefeuille (Agentschap Innoveren en Ondernemen)coreChannel Partner/ Reseller/ DistributorSay Hey is officially recognized as an approved service provider by the Flemish government for the SME portfolio (KMO-portefeuille) scheme, enabling Belgian SMEs to receive up to 30% government subsidy for strategic marketing advisory services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mortierbrigade: Award-winning Brussels-based creative agency with full-service brand, advertising, and content capabilities. Comparable Belgian peer competing for the same enterprise and consumer brand clients.
• Duval Branding: Belgian full-service branding agency offering naming, brand strategy, and design services to Belgian SMEs and enterprises. Highly comparable to Say Hey in scope, regional focus, and customer segment.
• Akkanto: Belgian agency specializing in naming, brand linguistics, and verbal identity, with broader brand strategy offerings. Closest comparable peer for Say Hey's naming and brand messaging work.
• These Days: Antwerp-based full-service creative agency offering brand strategy, campaigns, content, and digital production for Belgian and European clients.
• Hungry Minds: Belgian creative and content agency combining branding, content marketing, and digital strategy for SMEs and mid-market clients, comparable to Say Hey's positioning.
• Mutant: Belgian digital creative agency combining branding, content, and web/digital production. Direct competitor for integrated branding and content mandates in the Belgian market.

Broad incumbents

• Famous Grey: Belgium arm of Grey Global, offering full-service advertising, branding, and digital for enterprise clients. Larger network competitor overlapping with Say Hey's branding and content offerings.
• DDB Brussels: Belgian creative agency within the DDB global network, offering advertising, branding, and digital services. Competes for larger Belgian and European brand assignments.
• BBDO Belgium: Brussels-based arm of the global BBDO network, providing full-service advertising and brand strategy to multinational and Belgian clients.
• TBWA\Belgium: Belgian operations of the global TBWA creative network, providing brand strategy, advertising, and content services at scale. Competes for the same enterprise mandates as Say Hey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@sayhey.be?_t=8iKtHebZ20W&_r=1&fbclid=IwAR298Y-n4LQ0kvlON9Arh-msl2gx9Qqb_iFM_SrHFKu9_7vnchLCu9ngmCs
• Xx.com/sayhey_be
• Facebookfacebook.com/sayhey.be
• LinkedInlinkedin.com/company/sayheybe

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Say Hey