Stomping Ground Brewing
Stomping Ground Brewing Co. is a Melbourne-based independent craft brewery operating three beer hall venues across Victoria. Founded in 2016, it sells award-winning beer ranges wholesale and direct-to-consumer across Australia, serving craft beer enthusiasts, retail partners, and event audiences.
- Company typePrivate
- Founded2016
- HeadquartersCollingwood, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stomping Ground Brewing does
Stomping Ground Brewing Co. is a Melbourne-based independent craft brewery founded in 2016 by Steve Jeffares, Guy Greenstone, and Justin Joiner — the trio behind The Local Taphouse, the GABS Festival, and the GABS Hottest 100. The company operates a multi-channel model built around three owned beer hall venues (Collingwood flagship, Moorabbin at the Morris Moor redevelopment, and Melbourne Airport Terminal 3 — the first working brewery inside an Australian airport), wholesale distribution across 15+ independent bottle shops in Victoria, and a Shopify-powered DTC e-commerce store shipping Australia-wide. The product portfolio is organised into sub-brands: the year-round Stripes core range (Gipps St Pale Ale, Hop Stomper IPA, Laneway Lager, Big Sky Hazy Pale, Easey St.), the Smash sour/ginger range, the premium barrel-aged Into The 'Wood series, the alcohol-free Footloose line, and a rotating limited-release calendar of collaborations and experimental styles. Merchandise (apparel, glassware, accessories) and gift vouchers ($25–$300 denominations) supplement beer sales across venue and online channels.
Stomping Ground Brewing firmographics
Firmographics- Name
- Stomping Ground Brewing
- Legal name
- Stomping Ground Brewing Co.
- Website
- https://stompingground.beer
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stomping Ground Brewing Co. is a Melbourne-based independent craft brewery operating three beer hall venues across Victoria. Founded in 2016, it sells award-winning beer ranges wholesale and direct-to-consumer across Australia, serving craft beer enthusiasts, retail partners, and event audiences.
- Ownership category
- akta.pro rank
Stomping Ground Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where Stomping Ground Brewing is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Stomping Ground Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-Premise Beer Hall Sales: Revenue from food, beverages, and on-site consumption at three Beer Hall venues. Includes function bookings, tours, and special events. Approximately 25+ rotating craft beer taps per venue.
- Wholesale Distribution: Sales to independent bottle shops and retail outlets across Victoria. Products include canned and bottled beer in various pack sizes for off-premise consumption.
- E-commerce Online Store: Direct-to-consumer sales through stompingground.beer online store. Ships Australia-wide with free shipping in Victoria on orders over $100. Includes beer, merchandise, and gift cards.
- Merchandise: Branded merchandise including apparel (tees, caps, beanies), accessories (stubby holders, frisbees, tote bags), glassware, and gift items sold both on-site and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Range Beers (Stripes) |
| Unit Pricing | Pay-as-you-go | Mixed Packs and Bundles |
| Unit Pricing | Pay-as-you-go | Limited Release Beers |
| Unit Pricing | Pay-as-you-go | Premium Barrel-Aged Series |
| Unit Pricing | Pay-as-you-go | Merchandise |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Stomping Ground Brewing product offering
Product offeringCore offering
Stomping Ground Brewing Co. brews, packages and sells a portfolio of award-winning craft beers across core, limited-release, alcohol-free and barrel-aged ranges, and operates three on-premise beer hall venues (Collingwood, Moorabbin, Melbourne Airport) with full kitchens and function spaces. The company also runs a direct-to-consumer e-commerce store and a wholesale route-to-market supplying independent bottle shops across Victoria.
Product overview
Stomping Ground Brewing Co. is a Melbourne-based independent brewery founded in 2016, operating as a neighbourhood brewery with three beer hall venues across Victoria. The company offers a portfolio of award-winning beers organized into core year-round products (Stripes range including Gipps St Pale Ale, Hop Stomper IPA, Laneway Lager, Big Sky Hazy Pale, and Easey St.), seasonal and limited releases (Into The 'Wood barrel-aged series, Smash sour beers, collaboration beers), and merchandise (apparel, glassware, accessories). The business operates beer halls in Collingwood, Moorabbin, and Melbourne Airport featuring full kitchens, craft beer on tap, function spaces, and brewery tours. An e-commerce platform powers online sales of beer, merchandise, and gift vouchers.
Differentiator
Problem solved
Functional benefit
Brands
- Stripes: Year-round core range of beers including Gipps St Pale Ale, Hop Stomper IPA, Laneway Lager, and Big Sky Hazy Pale.
- Smash
- Into The 'Wood
- Limited Release
- Footloose
- Easey St.
- Common Ground Series
Products and services
- Gipps St Pale Ale (Stripes core range) Flagship year-round American pale ale (5.2% ABV) named after the brewery's Collingwood home street, with citrus, tropical and American hop character. Multi award-winning core product for craft beer drinkers across easy-to-adventurous tastes.
- Hop Stomper IPA (Stripes core range) American-style IPA at 6% ABV with bright citrus aromas and a bold bitter finish, sold in 6-pack format. Multiple gold medal winner at AIBA and Perth Beer Awards.
Quantifiable outcome
- 10+ million litres sold since 2016
- +2 more outcomes
Companies that use Stomping Ground Brewing
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Stomping Ground Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Stomping Ground Brewing partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Reclink Community CupcoreOfficial Beer Partner for Melbourne's iconic Reclink Community Cup. Provides gift packs with tickets, merch, and bar tab vouchers. Engages community through sports charity event.
- Omega AppliancesminorSummer competition partnership offering Omega 102 Can Beverage Centre (RRP $699) filled with Stomping Ground beers. Prize valued at over $819 with 20 participating retailers.
- Pride CupcoreAnnual Pride Ale collaboration with 50c from every can donated to Pride Cup supporting queer inclusion in sport. Also sunsivor product with $1 per item donated.
- 3RRR Radio 102.7FMminorCollaboration beer 3RRR ON AIR Hoppy Lager celebrating 50 years of independent broadcasting. Features branding for the beloved Melbourne community radio station.
- Joe White MaltingsminorVictoria Street Bitter collaboration celebrating 100 years of specialty malt roasting. Uses Joe White malts to showcase quality Australian brewing heritage.
- Deaf Youth AustraliaminorGonketa collaboration featuring Deaf Melbourne street artist's Auslan brewing process designs. $3 from tote bags and $5 from tees donated to Deaf Youth Australia.
- Westward WhiskeyminorThree-way boilermaker collaboration with Westward Whiskey and Proud Mary Coffee. Small batch selection Strong Ale with Coffee Cask Finish, bottled at 50% ABV.
- Proud Mary CoffeeminorThree-way boilermaker collaboration with Westward Whiskey and Proud Mary Coffee. Features rich coffee notes from Proud Mary's roasting expertise.
- VinteloperminorInto The 'Wood Chardonnay Barrel-Aged Belgian Blonde aged in Vinteloper chardonnay barrels. Part of premium barrel-aged series.
- Seville EstateminorBirra Vino Rosso rested on Shiraz skins from Seville Estate, imparting floral and fruit flavours into the crisp beer base.
- Comedy RepublicminorLaughing Matter Pale Ale collaboration celebrating Comedy Republic's five years of laughs. Returned for multiple years.
- Waste NinjaminorFood scrap collection partnership turning waste into renewable energy. Part of sustainability initiatives.
- Shuck Don't Chuck / Nature AustraliaminorOyster shell recycling program through Nature Australia. Shells cured and used for reef restoration or hatchery tanks in Port Phillip Bay.
- Into CarryminorCollaboration with Collingwood neighbours using malt bags from brewery floor. Totes made from recycled materials including straps from melted bottle caps.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Stomping Ground Brewing competitors and assessment
Company assessmentOthers
Direct peers
- Stone & Wood Brewing Co. Independently owned Australian craft brewery with regional production, multi-venue taprooms (Byron Bay, Brisbane, Melbourne) and wholesale distribution. Closest direct analogue to Stomping Ground's craft-led, venue-and-wholesale hybrid model.
- Pirate Life Brewing: Australian craft brewer with strong taproom presence, broad core range and growing distribution; now backed by a major brewer. Comparable to Stomping Ground on product breadth, venue experience, and award-led positioning, though larger and corporate-owned.
- Mountain Goat Beer: Melbourne-based independent craft brewery with on-site taproom and wide Australian distribution. Overlaps directly with Stomping Ground on Victorian roots, craft range, and taproom-led GTM.
- Hawkers Beer: Independent Australian craft brewery (Adelaide) operating its own venue plus wholesale and DTC e-commerce, with an alcohol-free line. Comparable mid-sized independent competing for similar craft-enthusiast and venue-led occasions.
- Young Henrys: Independent Australian craft brewery with Newtown taproom, wholesale distribution and a strong values/sustainability narrative. Similar size band and venue-plus-wholesale model to Stomping Ground.
- Modus Operandi Brewing: Craft brewery operating a destination brewery and taproom on Sydney's Northern Beaches with national distribution. Comparable on venue-led brand building and award-winning core range targeting craft enthusiasts.
Broad incumbents
- BrewDog: Global craft beer brand with a strong Australian retail and bar footprint and owned venues. Competes in the same craft-and-venue space as Stomping Ground but at much larger scale and broader portfolio.
- Carlton & United Breweries (Asahi): Australia's dominant brewer (now part of Asahi), owner of multiple legacy beer brands and acquired craft labels. Sets pricing, shelf and tap competitive dynamics across Victoria that Stomping Ground must navigate in wholesale and on-premise.
Regional players
- Cheeky Monkey Brewing Co: Independent Australian craft brewery combining a destination taproom venue with packaged wholesale. Comparable venue-plus-packaged model, though primarily Western Australia-based rather than competing head-on in Victoria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stomping Ground Brewing social profiles
Digital presenceStomping Ground Brewing compliance and trust
Trust signalCompliance1 record
Stomping Ground Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stomping Ground Brewing leadership team
Management profileNumber of profiles
Profiles4 records
Stomping Ground Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stomping Ground Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stomping Ground Brewing
What does Stomping Ground Brewing do?
Stomping Ground Brewing Co. brews, packages and sells a portfolio of award-winning craft beers across core, limited-release, alcohol-free and barrel-aged ranges, and operates three on-premise beer hall venues (Collingwood, Moorabbin, Melbourne Airport) with full kitchens and function spaces. The company also runs a direct-to-consumer e-commerce store and a wholesale route-to-market supplying independent bottle shops across Victoria.
Is Stomping Ground Brewing a public or private company?
Stomping Ground Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stomping Ground Brewing founded?
Stomping Ground Brewing was founded in 2016. It employs 51 to 100 people.
Where is Stomping Ground Brewing based?
Stomping Ground Brewing is headquartered in Collingwood, Australia, in the Oceania region.
How does Stomping Ground Brewing make money?
Four revenue lines are on record. On-Premise Beer Hall Sales are the primary driver. The others are wholesale Distribution, E-commerce Online Store and merchandise.
Who are Stomping Ground Brewing's main competitors?
Coopers Brewery is listed as an others. Direct peers are Stone & Wood Brewing Co., Pirate Life Brewing, Mountain Goat Beer, Hawkers Beer, Young Henrys and Modus Operandi Brewing. Broad incumbents are BrewDog and Carlton & United Breweries (Asahi). Cheeky Monkey Brewing Co is listed as a regional player.
Does Stomping Ground Brewing have an API?
No public API is recorded for Stomping Ground Brewing.
What industry is Stomping Ground Brewing in?
Stomping Ground Brewing's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.