Reclink Australia
- Company typePrivate
- Founded1993
- HeadquartersSouth Melbourne, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Reclink Australia firmographics
Firmographics- Name
- Reclink Australia
- Legal name
- Reclink Australia
- Website
- https://reclink.org
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Ownership category
- akta.pro rank
Reclink Australia industry classification
Industry- Product category
- Community Sport and Recreation Services
- NAICS
- Other Individual and Family Services (624190), Fitness and Recreational Sports Centers (713940), Services for the Elderly and Persons with Disabilities (62412), Vocational Rehabilitation Services (62431)
- SIC
- Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Reentry & Justice-Involved Support Services (BPAGAEAN)
- akta.pro secondary industries
- Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)
Keywords
Where Reclink Australia is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Reclink Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals, including regular monthly giving programmes and one-time contributions. The tax appeal campaign aims to raise $5,000.
- Corporate Partnerships: Sponsorship relationships with businesses including Howden (Major Partner), Heart 180, Brooks Running, Job Find, Collingwood Football Club, Be Collective, Solucio, Hart Sport, NAB, and others. Partnerships support specific programs and events.
- Membership Fees: Not-for-profit agencies pay $225 (incl GST) per annum per LGA for membership, providing access to programs and activities.
- Merchandise and Book Sales: Online shop selling merchandise including Game Changer Games products (hoodies at $65, basketball at $45) and books such as 'The Power of a Football'.
- Workplace Giving: Employees can make regular pre-tax donations through their employer's workplace giving programme.
- Bequests: Legacy gifts left in Wills to Reclink Australia, with members of the Bequest Society receiving honorary membership and regular updates.
- Government Grants: Funding from federal, state and territory governments including Queensland Government programmes (Skilling Queensland for Work, Disability Employment Services).
- Community Cup Events: Annual charity football match series held in Melbourne, Brisbane, Adelaide, Hobart, Canberra and Perth. Since 1993, the events have grown to attract around 10,000 people in Melbourne alone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agency Membership - $225 per annum per LGA |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Reclink Australia product offering
Product offeringCore offering
Reclink Australia delivers free sport, recreation and arts programs to Australians facing disadvantage (including homelessness, mental health challenges, disability, social isolation, substance abuse and cultural barriers), in partnership with more than 450 not-for-profit member agencies operating across 120+ Local Government Areas. Its core offering is augmented by the free Reclink Connect online program (Monday–Friday virtual sessions), the annual Reclink Community Cup charity football series held across six Australian cities, and the Game Changer Games inclusive sports initiative. Programs are co-designed with member agencies and delivered free of charge to participants.
Product overview
Reclink Australia operates as a national charity providing a portfolio of sport and recreation programs designed for communities facing disadvantage. The core offerings include: structured sport and recreation programs delivered through more than 450 member agencies across 120+ Local Government Areas; the Reclink Connect online program providing weekday virtual sessions; the annual Community Cup charity football series; and the Game Changer Games inclusive sports initiative. Additional services include agency and individual (Club Reclink) memberships, corporate partnerships, individual giving/donations, bequests, workplace giving, and volunteering opportunities. The organization also sells branded merchandise and a published book. All programs aim to improve physical health, mental health, and social inclusion for participants.
Differentiator
Problem solved
Functional benefit
Brands
- Reclink Community Cup: Annual charity football match series that pits musicians against media industry staff, held in multiple Australian cities to raise funds for Reclink Australia.
- Game Changer Games
- Reclink Connect
- Reclink AFL Football League
- Engage Pasefika Volleyball Program
- Bega Valley Program
Products and services
- Sport and Recreation Programs Structured sport and recreation activities delivered in partnership with 450+ member agencies across more than 120 Local Government Areas nationwide, targeting communities facing disadvantage including homelessness, mental health challenges, disability, social isolation, substance abuse and cultural barriers. Programs are delivered free of charge to participants.
- Reclink Connect Free online program offering virtual sport and recreation sessions available Monday to Friday each week via Zoom, enabling remote participation in activities including Pilates, chair yoga and dance fitness classes for people who cannot attend in-person programs.
- Reclink Community Cup Annual charity football match series pitting musicians against media industry staff, held in Melbourne, Brisbane, Adelaide, Hobart, Canberra and Perth since 1993. The flagship fundraising event attracts around 10,000 people in Melbourne alone and combines live music, entertainment and community activities.
- Game Changer Games Inclusive sports program branded as 'Play Sport. Change Lives. Game on', providing sport and recreation opportunities for people facing disadvantage through competitive sports events.
- Club Reclink Membership Individual membership program providing access to Reclink's sport and recreation activities on weekdays, networking opportunities with other organisations, and free access to the online Reclink Connect program.
- Agency Membership Not-for-profit agency membership priced at $225 (incl GST) per annum per Local Government Area, providing member agencies with access to Reclink's sport and recreation activities, networking with other organisations, ability to introduce new activities to clients, free access to Reclink Connect, and assistance integrating clients into mainstream community activities.
- Reclink Community Cup 2026 Annual flagship fundraising event series held across multiple Australian cities (Melbourne, Brisbane, Adelaide, Hobart, Canberra, Perth) featuring live music, charity football matches between musicians and media, and community activities.
- The Power of a Football Book published by Reclink Australia and available for purchase through the online shop.
- Game Changer Games Merchandise Branded merchandise including hoodies (AUD $65), basketballs (AUD $45), touch footballs and volleyballs (AUD $45) sold through the online shop to support the Game Changer Games program.
Quantifiable outcome
- 200,000 people experiencing life challenges supported each year
- +3 more outcomes
Companies that use Reclink Australia
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Reclink Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Reclink Australia partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, media partner, local government partner, partner, member agency and platform partner.
- Be CollectivecoreBe Collective provides volunteer management software for Reclink Australia's volunteer coordination, including the volunteer portal for Community Cup events.
- Triple R 102.7FMmedia partnerTriple R 102.7FM is a Melbourne community radio station and media partner for the Community Cup event. Their team (Megahertz) competes in the annual charity football match.
- PBS 106.7FMmedia partnerPBS 106.7FM is a Melbourne community radio station and media partner for the Community Cup event, competing alongside Triple R in the Megahertz team.
- Victorian Responsible Gambling FoundationcorePartnership with the Victorian Responsible Gambling Foundation to provide the Reclink Australia Cricket Championship to disadvantaged people living in Melbourne.
- Bega Valley Shire Councillocal government partnerLocal government partner in bushfire recovery programs, supporting inclusive community activities in the Bega Valley region.
- Phoenix AustraliapartnerNational centre for youth mental health providing trauma support partnership for Bega Valley communities following bushfire trauma.
- Bega Local Aboriginal Land CouncilpartnerAboriginal land council partner in inclusive community activities in the Bega Valley region.
- Fortem AustraliapartnerFirst responders mental health and wellbeing organisation partnering to provide surfing programs for emergency services workers affected by bushfires.
- Engage PasefikapartnerAdvocacy organisation for equitable access and inclusion for Pasefika diaspora in health and wellbeing, partnering on the Engage Pasefika Volleyball program.
- Hutt St Centremember agencyHomelessness services centre in Adelaide that refers clients to Reclink's gym and fitness programs, including the Over 50's Fitness Program.
- GiveNow.com.auplatform partnerOnline donation platform integrated with Reclink's website for processing individual donations.
- TeamAppplatform partnerMobile app platform used for the Reclink AFL Football League to coordinate teams and communications.
- SignUp.complatform partnerPlatform used for organising and managing participants for fundraising events.
Scale indicators5 records
Recent moves1 record
Reclink Australia competitors and assessment
Company assessmentBroad incumbents
- The Smith Family: One of Australia's largest charities supporting disadvantaged children and families through education and welfare programmes — competes for individual donations, corporate partnerships and government grants in the same Australian fundraising pool.
- Australian Red Cross: Australia's largest humanitarian organisation with major donor base, volunteer networks and government partnerships across disaster recovery and community services — competes for the same individual, corporate and government funding streams.
- Mission Australia: Large national community services organisation delivering housing, homelessness, mental health and employment support across Australia — overlaps with Reclink's disadvantaged-community client base and competes for the same government grants.
- Barnardos Australia: National children's charity providing community programmes, family support and out-of-home care — comparable in mission, scale, donation-based funding model and Australian donor pool competition.
- Lifeline Australia: Major national charity operating crisis support and community programmes via a volunteer- and partner-driven delivery model with comparable DGR fundraising footprint and reliance on individual donations and government funding.
Direct peers
- PCYC Queensland (Police Citizens Youth Clubs): PCYC operates sport, recreation and youth development programmes for disadvantaged and at-risk young people across Queensland, delivered through a club-based network — directly comparable to Reclink's member-agency sport-for-disadvantage model.
- Laureus Sport for Good Foundation: Global foundation funding sport-for-development programmes for disadvantaged youth; competes for corporate sponsorship and philanthropic dollars in the same sport-for-good space as Reclink.
- Boys & Girls Clubs of Australia: Boys & Girls Clubs provide sport, recreation and youth development programmes to disadvantaged young people through a network of community club locations — a closely aligned model to Reclink's member-agency referral network.
- Right To Play: Global sport-for-development charity using sport and play to improve education, health and life skills for disadvantaged children — directly comparable category leader to Reclink's sport-for-disadvantage mission.
- YMCA Australia: YMCA delivers fitness, recreation and community programmes nationally, including youth and disadvantaged community engagement through club facilities — overlapping with Reclink's sport/recreation-for-community mission and membership-based delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reclink Australia social profiles
Digital presenceReclink Australia compliance and trust
Trust signalCompliance5 records
Reclink Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reclink Australia leadership team
Management profileNumber of profiles
Profiles6 records
Reclink Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reclink Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reclink Australia
What does Reclink Australia do?
Reclink Australia delivers free sport, recreation and arts programs to Australians facing disadvantage (including homelessness, mental health challenges, disability, social isolation, substance abuse and cultural barriers), in partnership with more than 450 not-for-profit member agencies operating across 120+ Local Government Areas. Its core offering is augmented by the free Reclink Connect online program (Monday–Friday virtual sessions), the annual Reclink Community Cup charity football series held across six Australian cities, and the Game Changer Games inclusive sports initiative. Programs are co-designed with member agencies and delivered free of charge to participants.
Is Reclink Australia a public or private company?
Reclink Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reclink Australia founded?
Reclink Australia was founded in 1993.
Where is Reclink Australia based?
Reclink Australia is headquartered in South Melbourne, Australia, in the Oceania region.
How does Reclink Australia make money?
Eight revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, membership Fees, merchandise and Book Sales, workplace Giving, bequests, government Grants and community Cup Events.
Who are Reclink Australia's main competitors?
Broad incumbents on record are The Smith Family, Australian Red Cross, Mission Australia, Barnardos Australia and Lifeline Australia. Direct peers are PCYC Queensland (Police Citizens Youth Clubs), Laureus Sport for Good Foundation, Boys & Girls Clubs of Australia, Right To Play and YMCA Australia.
Does Reclink Australia have an API?
No public API is recorded for Reclink Australia.
What industry is Reclink Australia in?
Reclink Australia's product category is Community Sport and Recreation Services. Its primary akta.pro industry code is BPAGAEAN, Reentry & Justice-Involved Support Services, with a secondary code of HSADAEAJ, Return-to-Sport / Post-Rehab Athletic Reconditioning. Its NAICS code is 624190 and its SIC code is 8300.