Wilshar Steel

What Wilshar Steel does

Wilshar Steel (legal entity Wilshar, Inc.) is a privately held steel fabrication and erection contractor headquartered in Lowell, Arkansas, founded in 1994 by Billy Witcofski. The company operates a turnkey supply-and-erect model covering structural steel detailing, fabrication, on-site erection, and miscellaneous steel components (stairs, handrails, mezzanines, guardrails, platforms, ladders, balconies, equipment supports, bollards), as well as pre-engineered metal building (PEMB) systems and self-storage facility construction. Wilshar holds AISC Certified Steel Erector status, AWS welding compliance, and OSHA safety compliance, with an in-house design and detailing team using 3D modeling and drafting technology to produce shop drawings, clash coordination, and material lists. The company has extended its product portfolio with proprietary offerings including the Shade Caster modular canopy system (targeting boat/RV storage and residential covered parking) and the Billy Box Movable Space modular structure sub-brand.

The firm sells to commercial and industrial general contractors, self-storage developers, and institutional clients across the contiguous United States from its Northwest Arkansas base, with a notable concentration of completed projects in the NWA region (Walmart Campus, Walmart AMP, XNA Terminal Expansion, Champions Hall UARK, Adohi Hall UARK, Highlands Oncology Springdale, AC Hotel Bentonville, The Compton Bentonville, One Uptown District, 8th Street Market, Modern Storage Springdale, Convoy of Hope). Revenue is generated through project-based, custom-quoted contracts on a multi-year cadence, with lead generation handled via direct enterprise sales, a website portfolio, social media, and project inquiry forms. Leadership consists of founder/CEO Billy Witcofski, COO Hayden Witcofski (family succession), and long-tenured CFO Carter McLeod; headcount is reported at 11–50 employees. There is no evidence of external institutional investment, parent company, subsidiaries, or M&A activity, and the Witcofski family retains operational control.

Name

Wilshar Steel

Legal name

Wilshar, Inc.

Website

https://wilsharsteel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilshar Steel is a privately held, AISC-certified steel fabrication and erection contractor in Northwest Arkansas providing turnkey structural steel, PEMB, self-storage, and canopy solutions to commercial, industrial, and self-storage developers across the contiguous United States.

Ownership category

akta.pro rank

Product category

Structural Steel Construction Services

NAICS

Prefabricated Metal Building and Component Manufacturing (332311), Other Fabricated Metal Product Manufacturing (3329), All Other Fabricated Metal Product Manufacturing (33299)

SIC

Fabricated Structural Metal Products (3440), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Structural Steel Fabrication (IMADACAA)

akta.pro secondary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

Keywords

• Structural steel fabrication
• Steel erection services
• Pre-engineered buildings
• Self-storage construction
• Miscellaneous steel fabrication

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Steel Supply: Supply of high-quality structural steel packages tailored to project specifications, including material takeoffs, coordination, and delivery scheduling.
2. Structural Steel Services: Complete structural steel solutions from 3D design and detailing through fabrication and erection for commercial and industrial projects.
3. PEMB Solutions: Pre-engineered metal building systems including design, coordination, supply, and erection services for commercial, industrial, and storage facilities.
4. Self-Storage Construction: Design, supply, and erection of self-storage facilities including mini-storage buildings, multi-story storage, climate-controlled units, and RV/boat storage solutions.
5. Shade Caster Canopy Systems: Sale and installation of modular galvanized steel canopy systems for boat/RV storage and residential covered parking applications.
6. Miscellaneous Steel: Custom fabrication and installation of stairs, handrails, guardrails, mezzanines, platforms, ladders, balconies, equipment supports, bollards, and other custom-fabricated steel components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wilshar Steel is a turnkey steel supply and erection contractor providing structural steel detailing, fabrication, supply, and on-site erection for commercial, industrial, institutional, and self-storage construction projects. The company operates as a single-source contractor managing projects from initial 3D design and detailing through fabrication, supply, and final erection, serving clients throughout the contiguous United States from its Northwest Arkansas headquarters.

Product overview

Wilshar Steel is a steel supply and erection contractor offering a unified portfolio of products and services centered on structural steel and pre-engineered metal building (PEMB) systems. The core offerings include Structural Steel (detailing, fabrication, supply, and erection), PEMB Solutions (pre-engineered metal building design, coordination, erection, and supply), Storage Solutions (self-storage facilities including mini-storage, multi-story, climate-controlled units, and RV/boat storage), Shade Caster (custom canopy solutions), Residential Shade Caster (covered parking canopies), Billy Box Movable Space (flexible movable space), and Miscellaneous Steel (stairs, handrails, mezzanines, custom fabrications). Supporting services include Steel Supply, Design & Detailing, Steel Erection, and Site Planning. The company operates as a single-source contractor managing projects from initial design through final erection, serving commercial, industrial, and self-storage clients throughout the contiguous United States.

Differentiator

Problem solved

Functional benefit

Brands

• Shade Caster: Custom canopy solutions designed to add coverage, function, and visual impact across commercial, residential, and specialty projects. Galvanized steel canopies for Boat & RV storage facilities.
• Billy Box Movable Space

Products and services

• Structural Steel Full-service structural steel solutions encompassing detailing, fabrication, supply, and erection for projects of every scale, delivered with precision, strength, and reliability. Targeted at general contractors and property developers requiring structural steel for commercial and industrial buildings.
• PEMB Solutions Pre-engineered metal building systems designed for efficiency, durability, and speed, including design and coordination, erection, and complete system supply from primary frames through panels and trim. Targeted at commercial and industrial building projects.
• Storage Solutions Comprehensive self-storage construction solutions including steel systems and support tailored for single-story to multi-level facilities, covering design, fabrication, and installation. Includes mini-storage buildings, multi-story storage, climate-controlled units, and RV/boat storage. Targeted at self-storage developers and operators.
• Self-Storage Facilities Steel self-storage facilities including mini-storage buildings, multi-story storage, climate-controlled units, and RV and boat storage, designed for security, efficiency, and long-term performance. Targeted at self-storage facility developers.
• Shade Caster Custom canopy solutions designed to add coverage, function, and visual impact across commercial, residential, and specialty projects, featuring modular galvanized steel systems with concealed pier footings for boat and RV storage facilities. Targeted at commercial storage property owners.
• Residential Shade Caster Premium covered residential parking canopies made from galvanized steel, designed to add value, protect vehicles, and enhance curb appeal for multi-family and residential communities. Targeted at multi-family property developers and managers.
• Billy Box Movable Space

Quantifiable outcome

• Reduced design time frame through in-house drafting team
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ceco Building Systems: U.S. PEMB manufacturer offering custom-engineered steel buildings for commercial, industrial, agricultural, and self-storage end markets. Comparable in product mix to Wilshar, with broader geographic distribution.
• Nucor Building Systems: A division of Nucor Corporation, one of the largest U.S. producers of pre-engineered metal building systems for commercial and industrial applications. Directly comparable to Wilshar's PEMB Solutions offering, though operating at substantially greater national scale.
• American Buildings Company: Nucor-owned PEMB manufacturer producing custom-engineered steel buildings for commercial, industrial, and institutional end markets. Closely overlaps Wilshar's core structural steel and PEMB product portfolio, with national scale advantages.
• Varco Pruden Buildings: Long-established U.S. PEMB manufacturer providing pre-engineered steel building systems through a builder/dealer network. Directly comparable to Wilshar's PEMB Solutions line across commercial and industrial segments.
• Butler Manufacturing: Pioneering U.S. PEMB brand (now part of BlueScope Buildings North America) producing pre-engineered steel building systems for commercial, industrial, and community applications. Overlaps with Wilshar's PEMB and self-storage building offerings.
• Trachte Building Systems: Specialty manufacturer of pre-engineered steel self-storage buildings serving the U.S. self-storage development industry. Closely comparable to Wilshar's vertically-focused self-storage practice, including multi-story and climate-controlled designs.
• Metallic Building Company: A Cornerstone Building Brands subsidiary producing pre-engineered metal buildings for commercial, industrial, and institutional applications. Comparable to Wilshar's PEMB and structural steel product lines through a national dealer network.
• BETCO Inc. Multi-regional U.S. design-build contractor specializing in self-storage facilities, including multi-story and climate-controlled developments. Comparable to Wilshar across self-storage construction services, though operating in different geographic territories.

Broad incumbents

• Cornerstone Building Brands: Holding company for a portfolio of U.S. building products brands including Metallic, Ply Gem, and American Building Components. Adjacent incumbent to Wilshar across PEMB, metal components, and building systems, operating at substantially greater scale.

Emerging players

• Janus International Group: Leading global manufacturer of self-storage building components, doors, hallway systems, and movable storage containers. Directly comparable to Wilshar's self-storage vertical and adjacent to its Billy Box movable-space sub-brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wilsharinc
• LinkedInlinkedin.com/company/wilshar-steel
• Instagraminstagram.com/wilsharsteel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilshar Steel