Barnett's Towing

What Barnett's Towing does

Barnett's Towing L.L.C. is a family-owned and operated towing and recovery company headquartered in Tucson, Arizona, founded in 1963 by Roger Barnett and currently led by his son Troy Barnett. The company provides 24/7/365 commercial and consumer towing services across five Arizona locations (Tucson, Phoenix, Sierra Vista, Willcox, and Benson), serving individual vehicle owners, commercial trucking fleets, construction and industrial companies, and government agencies including the Arizona Department of Transportation, Department of Public Safety, and local law enforcement. Barnett's core service portfolio is structured in three tiers — light-duty towing (vehicles under 10,000 lbs), heavy-duty towing (vehicles over 26,000 lbs), and specialty towing (complex recoveries) — supplemented by 24-hour emergency dispatch, accident recovery, air cushion recovery, off-road and desert recovery, and impounded vehicle services.

The company's technical foundation is a specialized capital-intensive fleet rather than software. Key equipment includes 60-ton super heavy-duty rotating recovery units with 360-degree booms extending over 35 feet, 70-ton rotator wreckers, air cushion recovery systems for uprighting overturned heavy vehicles, sliding axle trailers, lowboy 3-axle trailers, and multi-axle trailers capable of loads up to 80,000 pounds compliant with ADOT regulations. This fleet depth enables Barnett's to handle recoveries that smaller operators cannot — a critical capability given the company's positioning in the commercial trucking and government segments.

Barnett's revenue model is transaction-fee based, with pricing determined per service by vehicle type, weight, distance, recovery complexity, and equipment required. The company has no publicly disclosed pricing tiers and no recurring subscription or contract pricing model visible in the public data. Distribution is exclusively direct via phone-based dispatch (multiple local numbers plus a toll-free 1-800 line) and an online contact form, with no intermediaries, resellers, or marketplace channels. GTM motion is direct-to-consumer and direct-to-government/commercial, supported by organic content marketing (blog, Facebook, Twitter, YouTube), industry association partnerships, and brand reputation anchored by the dual International Towing and Recovery Hall of Fame inductions of both Roger and Troy Barnett.

Name

Barnett's Towing

Legal name

Barnett's Towing L.L.C.

Website

https://barnettstowing.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Barnett's Towing is a family-owned Arizona towing and recovery company operating since 1963 across five locations, providing 24/7 light-duty, heavy-duty, and specialty towing services — including 60-ton rotating recovery — to individual vehicle owners, commercial trucking fleets, construction companies, and government agencies.

Ownership category

akta.pro rank

Product category

Towing and Recovery Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

Keywords

• Light-duty towing
• Heavy-duty towing
• Vehicle recovery services
• Emergency roadside assistance
• Commercial fleet towing

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Towing and Recovery Services: Per-service fees charged for towing vehicles and equipment. Services include light-duty towing (vehicles under 10,000 lbs), heavy-duty towing (vehicles over 26,000 lbs), specialty towing for containers and heavy machinery, accident recovery, off-road recovery, and impounded vehicle services. Pricing varies based on vehicle type, distance, complexity of recovery, and equipment required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barnett's Towing provides 24-hour towing, recovery, and roadside assistance services across Arizona from five physical locations. The company operates light-duty, heavy-duty, and specialty recovery equipment, including 60-ton rotating recovery units and air cushion recovery systems, serving individual motorists, commercial fleets, law enforcement, and industrial operators.

Product overview

Barnett's Towing operates as a single, unified towing and recovery service provider offering a comprehensive portfolio of interconnected towing solutions. The core offering spans three main service tiers—Light-Duty Towing (vehicles under 10,000 lbs), Heavy-Duty Towing (commercial vehicles over 26,000 lbs), and Specialty Towing (complex recoveries including 60-ton rotating units and air cushion services)—supplemented by 24-Hour Emergency Towing as a delivery channel, and specialized modules for Accident Recovery, Airbag Cushion Recovery, Off-Road Recovery, and Impounded Vehicle Recovery. The company maintains a diverse fleet including light-duty tow trucks, heavy-duty wreckers, super heavy-duty rotating recovery units (60-ton), sliding axle trailers, lowboy 3-axle trailers, accident assist trailers, and recovery support trailers to support its full range of services.

Differentiator

Problem solved

Functional benefit

Products and services

• Light-Duty Towing

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Towing and Recovery Association of America (TRAA)coreStrategic or Co-development PartnerTRAA is the national 'voice of America's towing industry' - a 501(c)(6) nonprofit membership organization focused on federal legislation, education, and representation. Barnett's Towing participates to support advocacy for towing companies across the country.
• International Towing & Recovery Association Hall of Fame & MuseumflagshipStrategic or Co-development PartnerAs recognized pioneers in the towing industry, Barnett's Towing maintains a prestigious partnership with this organization that promotes and preserves the history and culture of towing and recovery. Troy Barnett served as former president.
• Arizona Trucking AssociationcoreStrategic or Co-development PartnerPartnership enables networking with other highway professionals, staying informed on industry developments, and advocating for policies that encourage safe and efficient transportation on Arizona roadways.
• Governor's Office of Highway SafetycoreStrategic or Co-development PartnerPartnership to raise awareness about safe driving practices in an effort to safeguard Arizona roadways, reduce accidents, and promote greater public safety in the community.
• Move Over AZcoreStrategic or Co-development PartnerOrganization dedicated to highway safety and Arizona's Move Over Law designed to protect the lives of road travelers across the state. Barnett's Towing partners to promote compliance and awareness.
• National Federation of Independent Business (NFIB)minorStrategic or Co-development PartnerBusiness organization representing various industries. Policy positions are established directly by and for members, supporting small and independent business interests.
• Arizona Professional Towing and Recovery AssociationcoreStrategic or Co-development PartnerState-level industry association. Troy Barnett served as president, contributing expertise and knowledge to the association and supporting legislation for the towing industry.
• Department of Public SafetycoreStrategic or Co-development PartnerState law enforcement partnership for towing and accident response services, promoting safer communities for clients served by Barnett's Towing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Agero: Largest North American roadside assistance and towing dispatch network, serving insurers, automakers, and fleets with a broad portfolio spanning light-duty to heavy-duty. Comparable because it operates at scale in the same downstream towing/recovery services Barnett's specializes in, but at a national rather than regional level.
• AAA (American Automobile Association): Nationwide membership-based roadside assistance and towing provider with affiliated tow networks across the U.S. Comparable because AAA clubs dispatch for the same emergency towing and recovery use cases as Barnett's, but operates at massive scale with a broader service portfolio.

Emerging players

• Urgent.ly: Digital roadside assistance platform connecting stranded drivers with tow/recovery providers via a mobile app. Comparable because it sources demand for the exact service Barnett's delivers (light-duty to heavy-duty towing), though as an aggregator rather than operator.
• Honk: On-demand roadside assistance and towing platform that aggregates service providers for insurance, fleet, and consumer customers. Comparable because it competes for the same roadside/towing demand Barnett's serves, particularly via insurance dispatch channels.

Direct peers

• Quinte Towing & Recovery: Family-owned light, medium, and heavy-duty towing operator with emergency dispatch and roadside services. Comparable because it operates the same small-private regional towing/recovery model as Barnett's with multi-tier service offerings.
• SERG Group (Suburban Emergency Response Group): Roadside and towing/recovery services operator serving municipal and commercial clients across multiple U.S. regions. Comparable because it operates dedicated fleets for towing and incident response with commercial/government contracts, similar go-to-market to Barnett's.

Others

• Coach USA / Arrow Stage Lines: Large motorcoach and ground transportation provider that overlaps in commercial vehicle support services (incident management for buses/motorcoaches). Comparable primarily through the heavy-vehicle incident-response use case Barnett's serves, though not a primary towing peer.
• Truckers Advantage / NationaLease: Commercial truck leasing and fleet management network with emergency roadside support for fleets. Comparable because it serves the same commercial trucking customer base Barnett's heavy-duty segment targets, though through leasing rather than direct towing.
• Allied Universal / security-related services: Large security and protective services conglomerate providing vehicle-related support including towing/impound. Comparable tangentially through the impound law-enforcement contract segment Barnett's services, though primarily a security rather than towing operator.

Regional players

• Peach State Truck Centers: Regional commercial truck dealer and service provider in the Southeast U.S. with roadside/wrecker support. Comparable as a regional commercial-truck support services company serving fleets, though focused on dealership/repair rather than pure towing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BarnettsTowAZ
• YouTubeyoutube.com/channel/UCYpC_fLucrH5tS35vd26mEQ
• Facebookfacebook.com/BarnettsTowingLlc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnett's Towing