Truckers Assist

What Truckers Assist does

Truckers Assist is a North American roadside breakdown assistance platform that connects commercial trucking fleets and owner operators with a network of more than 25,000 pre-screened service providers across the continental United States and Canada. Founded in 2008 and operating as a private company with a lean 1–10 person team, the company runs dual operations with a primary Canadian headquarters in Toronto and a US office in Wilmington, Delaware. Service categories span mobile truck and trailer repair, tire service, towing and recovery, reefer (refrigeration unit) repair, intermodal chassis repair, refueling, locksmith, and windshield repair. Service provider coverage is continental, with vendors typically located within 10–15 miles of any breakdown location.

The underlying platform combines a 24/7 live call center, a searchable online directory of providers organized by state/province and city, and a dispatch coordination system that routes service requests to qualified providers. Service providers are pre-screened for insurance, DOT compliance, and specialized certifications (WreckMaster, Wes Wilburn), and are continuously monitored against quality, pricing, and punctuality metrics. Pre-determined service rates are mandated across the network and remain exclusive to Truckers Assist members, which the company positions as a structural difference from free advertisement-based listing sites. Customer-facing functional benefits include 10–15 minute dispatch, 45–60 minute average arrival times, transparent pricing, real-time status updates, email notifications, and weekly/monthly reporting on breakdown events and maintenance costs for fleets.

Truckers Assist monetizes through two streams: (i) coordination/transaction fees on services dispatched to fleets and owner operators — with a TA coordination fee applied when a call is cancelled prior to work being completed — and (ii) recurring subscription memberships paid by service providers, organized into two tiers (Basic with priority listing; Premium with guaranteed #1 ranking and first right of refusal within a 20–30 mile radius). The customer base spans owner operators and commercial fleets operating across TL/LTL, intermodal, oil and gas, food service, public sector, automotive, and coach/RV verticals. No mobile app, public API, AI/ML product capability, external funding round, M&A activity, or named enterprise customer logos have been disclosed in the available data.

Name

Truckers Assist

Legal name

Truckers Assist

Website

https://truckersassist.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Truckers Assist operates a North American roadside breakdown platform connecting commercial trucking fleets and owner operators with 25,000+ pre-qualified repair, towing, and tire service providers across the US and Canada, monetizing via coordination fees and recurring service provider memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fleet/Owner Operator Coordination Services: Truckers Assist charges fleets and owner operators a coordination fee for dispatching and managing service provider visits. The company charges a TA coordination fee when a company cancels a service call before work is completed. Fleets receive email notifications, weekly and monthly reports on breakdown events and maintenance costs. Pricing is transparent with pre-determined service rates exclusive to Truckers Assist.
2. Service Provider Membership Fees: Service providers (tow companies, repair shops, tire providers) pay membership fees to join the network at two levels: Basic (priority listing on website and call center within top spots for 20-30 mile radius) and Premium (guaranteed #1 ranking and first right of refusal for service calls in the same radius). No enrollment fees are charged to join.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Truckers Assist is a North America-wide roadside assistance network for the trucking industry that connects fleets, owner operators, carrier companies, and 3PLs with pre-qualified third-party service providers for heavy-duty truck breakdowns. Service categories coordinated through the network include mobile truck repair, towing and recovery, tire service, reefer repair, and intermodal chassis repair, available 24/7 via toll-free phone, online directory, and dispatch operations across the United States, Canada, and Mexico.

Product overview

Truckers Assist operates as a centralized roadside breakdown assistance platform connecting trucking fleets and owner operators with a network of over 25,000 pre-qualified service providers across North America. The offering is a platform-based service that combines a 24/7 call center with an online searchable directory and dispatch system. Core services include Mobile Truck Repair, Towing and Recovery, Tire Service, Reefer Repair, and Intermodal Chassis Repair. The company also provides Fleet Management Solutions for centralized dispatch, reporting, and cost tracking, alongside a Vendor Registration Platform for service providers to join at Basic or Premium membership levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakdown Assistance Coordination 24/7 coordination service that dispatches pre-qualified heavy-duty roadside service providers for truck breakdowns, available to trucking fleets, owner operators, carrier companies, and 3PLs across the United States, Canada, and Mexico.
• Mobile Truck Repair Coordination of mobile heavy-duty truck repair through pre-qualified service providers dispatched to the breakdown location.
• Towing and Recovery Coordination of heavy-duty towing and recovery services for in-service trucks via pre-qualified vendors.
• Tire Service Coordination of commercial truck tire service and replacement through pre-qualified roadside vendors.
• Reefer Repair Coordination of reefer (trailer refrigeration unit) repair via pre-qualified service providers.
• Intermodal Chassis Repair Coordination of intermodal chassis repair services through pre-qualified vendors in the network.
• Fleet Management Solutions Dedicated service offering for trucking fleets, carriers, and 3PLs with registration, billing integration, and centralized coordination of roadside service requests across the network.
• Service Provider Basic Membership Recurring monthly subscription membership for service providers at $20/month that grants inclusion in the Truckers Assist service provider directory and access to dispatched breakdown-job leads.
• Service Provider Premium Membership Recurring monthly subscription membership for service providers at $300/month that grants elevated placement and inclusion in the Truckers Assist network with access to dispatched breakdown jobs.

Quantifiable outcome

• Service provider dispatched within 15 minutes of call receipt, with arrival typically within 45-60 minutes
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urgent.ly: Urgent.ly operates an on-demand roadside assistance platform connecting motorists (including commercial vehicles) with nearby service providers via a mobile-first dispatch model. It competes directly with Truckers Assist in the digital dispatch and roadside triage space, differing mainly by serving both consumer and commercial fleets through a single app-based workflow.
• WheelTime Network: WheelTime is a network of heavy-duty truck repair providers offering coast-to-coast service for commercial trucks. Comparable to Truckers Assist's pre-qualified provider model, WheelTime focuses specifically on heavy-duty repair and competes for the same fleet and owner-operator customers in the long-haul truck repair segment.
• Roadside Masters: Roadside Masters operates as a heavy-duty roadside assistance and wrecker dispatch service across North America, connecting commercial truck operators with pre-qualified repair and towing providers. It is the closest direct competitor to Truckers Assist in heavy-duty roadside dispatch and coordination.

Broad incumbents

• Agero: Agero is a large white-label roadside assistance provider powering dispatch and claims services for major insurers, automakers, and fleet operators. It overlaps with Truckers Assist's dispatch-coordination model but operates as a broad incumbent serving multiple verticals under client brands rather than as a branded direct-to-trucker platform.
• Samsara: Samsara is a broad-incumbent IoT and fleet management platform that includes telematics, safety, and maintenance modules for commercial fleets. While not a roadside dispatch provider, it increasingly bundles breakdown-related features and competes for the same IT budget and fleet workflow integration that Truckers Assist targets.
• ServiceTitan: ServiceTitan is a vertical SaaS platform for field-service businesses (HVAC, plumbing, electrical) including dispatch, work-order management, and reporting. Comparable to Truckers Assist in operational mechanics — matching incoming requests to qualified field providers — though focused on building trades rather than commercial trucking.
• Geotab: Geotab is a leading fleet telematics provider that supplies GPS tracking, vehicle data, and an expanding ecosystem of integrated fleet solutions, including maintenance and roadside add-ons. Comparable as a broad incumbent in commercial fleet technology competing for the same operations stack.

Emerging players

• Trucker Path (TruckerPath): Trucker Path is a mobile-first service platform used by long-haul drivers for navigation, fuel stops, parking, and services — including nearby repair providers. It overlaps with Truckers Assist's mobile directory angle but emphasizes driver-side discovery rather than fleet-side dispatch coordination.
• Fleetio: Fleetio provides fleet maintenance and asset management software for commercial vehicle operators. It overlaps with Truckers Assist's fleet-management and reporting layer but focuses on the maintenance workflow rather than roadside dispatch, making it an adjacent emerging player in fleet operations software.

Regional players

• Velocity Vehicle Group: Velocity Vehicle Group is one of the largest commercial truck dealer networks in the western US, providing sales, parts, and service for heavy-duty trucks. Comparable as a provider-side heavy-duty service network that competes with TA's provider roster for fleet maintenance and repair work, though primarily via owned dealership locations rather than a platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/truckersassist
• LinkedInlinkedin.com/login

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truckers Assist