TPI - Tire Profiles
TraXtion provides an AI-powered optical diagnostic platform that automates tire and vehicle inspections for automotive dealerships, combining instant tread, alignment, damage, and ID scanning with DMS integration and a subscription SaaS model.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TPI - Tire Profiles does
TraXtion (operating brand of TPI - Tire Profiles) is a Chicago-based provider of an AI-powered optical diagnostic platform that automates tire and vehicle inspections for automotive dealerships. The platform captures instant tire tread depth, alignment, damage, and identification data at vehicle arrival, eliminating manual walkarounds and producing color-coded reports that are sent directly to customers to support trust-building service interactions. Core products include five scanning tools — TreadSpecX, WheelSpec, DamageSpeX, GrooveSpec, and the newly launched TireSpec — augmented by the TraXtionMobile companion application and full integration with Dealer Management Systems (DMS).
The underlying technology combines computer vision, structured data processing, and multimodal AI to translate raw imaging into instant diagnostic outputs and service recommendations. The platform is sold to automotive dealerships — including franchise groups and multi-rooftop operators — via an enterprise field-sales motion with demo-driven acquisition, an interactive ROI calculator, and quote-based annual subscriptions. Targeted buyers include fixed operations directors, service advisors, dealer principals, recon managers, and multi-dealership operators. Distribution is direct in North America and via a European partner (tSCAN) internationally.
The company reports customer outcomes of a 3x increase in tire sales opportunities, an 18% improvement in upsell close rate, and a 25% lift in customer return visits at deploying dealerships. Founded in 2011, the firm operates with 11-50 employees, has not disclosed any external funding rounds, and maintains a private ownership structure.
TPI - Tire Profiles firmographics
Firmographics- Name
- TPI - Tire Profiles
- Legal name
- TraXtion
- Website
- https://tireprofiles.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TraXtion provides an AI-powered optical diagnostic platform that automates tire and vehicle inspections for automotive dealerships, combining instant tread, alignment, damage, and ID scanning with DMS integration and a subscription SaaS model.
- Ownership category
- akta.pro rank
TPI - Tire Profiles industry classification
Industry- Product category
- Automotive Dealership Fixed-Operations Software
- NAICS
- All Other Automotive Repair and Maintenance (811198)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)
- akta.pro secondary industry
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where TPI - Tire Profiles is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TPI - Tire Profiles business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription/SaaS Licensing: TraXtion generates revenue through subscription-based licensing of its AI-powered inspection platform to automotive dealerships. The platform is deployed as a service with ongoing support, updates, and integration services bundled into recurring subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise dealership deployment with full platform access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
TPI - Tire Profiles product offering
Product offeringCore offering
TraXtion is an AI-powered optical diagnostic platform for automotive dealerships that delivers instant tire and vehicle inspection data the moment a customer arrives. The platform combines computer vision scanning products (TreadSpecX, WheelSpec, DamageSpeX, GrooveSpec, TireSpec) with mobile access (TraXtionMobile) and DMS integration to standardize service lane inspections, generate color-coded customer reports, and drive tire and alignment upsells.
Product overview
TraXtion is an AI-powered optical diagnostic platform providing a suite of automated tire and vehicle inspection products for automotive dealerships and service operations. The platform consists of five core scanning products: TreadSpecX (tread depth and alignment scanning), WheelSpec (automated tire ID in motion), DamageSpeX (AI-powered damage imaging), GrooveSpec (wireless remote tread assessment), and TireSpec (new specification tool). These products are designed for integration with dealer workflows and DMS systems, delivering instant inspection data and transparent customer reports to streamline service lane operations.
Differentiator
Problem solved
Functional benefit
Brands
- TreadSpecX: Instant tire tread and alignment scanning technology delivering clear results
- WheelSpec
- DamageSpeX
- GrooveSpec
- TireSpec
- TraXtionMobile
Products and services
- TraXtion – TreadSpecX Optical diagnostic tool providing instant tire tread and alignment scans that deliver clear, trustworthy results for automotive service operations, available to dealerships as part of the TraXtion platform.
- TraXtion – WheelSpec Automated tire identification system that identifies tires in motion without manual inspection, eliminating guesswork and mistakes during vehicle check-in, for use by automotive dealerships in the service drive.
- TraXtion – DamageSpeX AI-powered imaging system that delivers tire condition and damage images in seconds, helping dealership teams reduce risk, resolve claims, and operate more efficiently.
- TraXtion – GrooveSpec Wireless diagnostic tool designed to assess tread depth, provide tire quotes, and facilitate alignment recommendations remotely for automotive service operations.
- TraXtion – TireSpec Tire specification and profile analysis tool within the TraXtion inspection platform for automotive dealerships and service operations.
Quantifiable outcome
- 3x increase in tire sales opportunities
- +2 more outcomes
Companies that use TPI - Tire Profiles
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
TPI - Tire Profiles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
TPI - Tire Profiles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- tSCANregionaltSCAN serves as TraXtion's official European partner and distributor, providing local market coverage and support for European automotive dealership customers. The partnership extends TraXtion's geographic reach into the European market through tSCAN's regional presence and relationships.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
TPI - Tire Profiles competitors and assessment
Company assessmentBroad incumbents
- Cox Automotive: Large automotive services group offering dealer software, inventory, and fixed-ops technology. Comparable as a broad dealership technology incumbent that could integrate AI tire inspection features analogous to TraXtion.
- Solera Holdings (Audatap / DealerSocket): Provider of automotive data, DMS, and dealership software solutions. Comparable as a broader automotive retail technology ecosystem that overlaps with TraXtion's dealer-facing workflow and data integration capabilities.
- Hunter Engineering Company: Established manufacturer of wheel alignment, tire changing, and balancing equipment for automotive service facilities. Highly comparable to TraXtion because both sell diagnostic service-lane technology to dealerships and tire/auto service shops, though Hunter is hardware-centric and broader in scope.
- Bridgestone Tirematics: Bridgestone's tire pressure and condition monitoring solution for fleets and commercial operations. Comparable in the tire telematics category, but serves fleet buyers rather than automotive dealerships and uses TPMS sensors rather than optical AI.
- Goodyear TPMS Plus / Goodyear SightLine: Goodyear's connected tire and TPMS offering for fleets, providing real-time tire intelligence. Comparable as a tire intelligence platform, though it competes via sensor data rather than TraXtion's optical/computer vision approach.
- Continental ContiConnect: Tire manufacturer's connected fleet/tire monitoring platform providing tire data and analytics. Comparable to TraXtion's tire telematics direction, but Continental offers a manufacturer-backed ecosystem rather than a dealer-service-lane optical scanning platform.
- Tekion: Cloud-native Dealer Management System and automotive retail SaaS platform serving dealerships. Comparable because Tekion competes for the same dealership technology budget and workflow integration TraXtion targets via its DMS connectivity.
- CDK Global: Leading provider of DMS and dealership technology solutions. Comparable as a DMS incumbent that could natively embed tire inspection and diagnostic features similar to TraXtion, representing both an integration partner and a potential competitive threat.
Emerging players
- Treadsense: Earlier-stage automated tire tread depth measurement technology aimed at automotive service operations. Closely comparable to TraXtion's TreadSpecX capability, though likely narrower in product scope and geographic reach.
Direct peers
- Dealer Tire: Specialized tire distribution and tire program management provider for automotive dealerships. Comparable because Dealer Tire also targets dealer fixed operations for tire-related sales and service, and could expand into inspection technology similar to TraXtion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TPI - Tire Profiles social profiles
Digital presenceTPI - Tire Profiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
TPI - Tire Profiles leadership team
Management profileNumber of profiles
TPI - Tire Profiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TPI - Tire Profiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TPI - Tire Profiles
What does TPI - Tire Profiles do?
TraXtion is an AI-powered optical diagnostic platform for automotive dealerships that delivers instant tire and vehicle inspection data the moment a customer arrives. The platform combines computer vision scanning products (TreadSpecX, WheelSpec, DamageSpeX, GrooveSpec, TireSpec) with mobile access (TraXtionMobile) and DMS integration to standardize service lane inspections, generate color-coded customer reports, and drive tire and alignment upsells.
Is TPI - Tire Profiles a public or private company?
TPI - Tire Profiles is a private company. It is classified as unknown and is currently operating.
When was TPI - Tire Profiles founded?
TPI - Tire Profiles was founded in 2011. It employs 11 to 50 people.
Where is TPI - Tire Profiles based?
TPI - Tire Profiles is headquartered in Chicago, United States, in the North America region.
How does TPI - Tire Profiles make money?
One revenue line is on record: subscription/SaaS Licensing.
Who are TPI - Tire Profiles's main competitors?
Broad incumbents on record are Cox Automotive, Solera Holdings (Audatap / DealerSocket), Hunter Engineering Company, Bridgestone Tirematics, Goodyear TPMS Plus / Goodyear SightLine, Continental ContiConnect, Tekion and CDK Global. Treadsense is listed as an emerging player. Dealer Tire is listed as a direct peer.
Does TPI - Tire Profiles have an API?
No public API is recorded for TPI - Tire Profiles.
What industry is TPI - Tire Profiles in?
TPI - Tire Profiles's product category is Automotive Dealership Fixed-Operations Software. Its primary akta.pro industry code is TLAEAFAK, Tire Pressure Monitoring (TPMS) & Tire Telematics, with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 811198 and its SIC code is 7500.