Arches Tinnitus Formulas

What Arches Tinnitus Formulas does

Arches Natural Products, Inc., operating as Arches Tinnitus Formulas, is a privately held dietary supplement company founded in 1998 by Barry Keate and Brent Curtis and headquartered in Salt Lake City, Utah. The company develops and sells natural herbal and vitamin supplements targeted at adults suffering from tinnitus (persistent ringing in the ears), serving customers in the United States, Canada, and select international markets through a direct-to-consumer model.

The core product is the Arches Tinnitus Formula, built around a proprietary, FTC-trademarked Ginkgo biloba extract called Ginkgo Max 26/7 (240mg per serving), combined with zinc picolinate (15mg) and deodorized garlic (300mg). The product is positioned to act via three mechanisms: vasodilation to increase cochlear blood flow, antioxidant activity to repair damaged auditory nerves, and glutamate antagonism to calm over-excited auditory pathways. Supporting SKUs include a B-vitamin Stress Formula ($39.95) and a sublingual methylcobalamin B-12 + methylfolate lozenge ($29.95). Bundles include a 100-day Starter Kit ($129.80) and a 3-month Combo Pack ($164.95). Products are manufactured in FDA-approved US facilities following GMP.

Revenue is generated through three channels: the company's own e-commerce website (tinnitusformula.com with SSL checkout and Amazon checkout), a toll-free phone order line (1-800-486-1237), and the Amazon marketplace. Customer acquisition relies on a large educational content library, "Ask Barry" and "Quiet Times" email newsletters, customer testimonial stories, and ENT-physician referrals in otolaryngology journals. Pricing is one-time/pay-as-you-go across all SKUs, with free shipping on US orders of four or more bottles and flat-rate shipping to Canada ($19.95) and internationally.

Name

Arches Tinnitus Formulas

Legal name

Arches Natural Products, Inc.

Website

https://tinnitusformula.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Arches Natural Products, Inc. (DBA Arches Tinnitus Formulas) is a privately held, Utah-based dietary supplement company selling proprietary Ginkgo biloba, zinc, and B-vitamin formulas to individual tinnitus sufferers in the US, Canada, and select international markets through direct-to-consumer e-commerce, phone ordering, and Amazon.

Ownership category

akta.pro rank

Product category

Dietary Supplements for Tinnitus Relief

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Tinnitus relief supplements
• Herbal dietary supplements
• Ginkgo biloba extract
• Hearing health supplements
• Natural vitamin formulas

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Supplement Sales: Arches generates revenue through direct sales of dietary supplements for tinnitus relief. Products include the core Arches Tinnitus Formula, Stress Formula, B12 Formula, as well as bundled Starter Kit and Combo Pack options. Sales are conducted through their e-commerce website, Amazon, and a toll-free phone ordering system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Arches Tinnitus Formulas manufactures and sells natural herbal and vitamin dietary supplements designed to relieve tinnitus (ringing in the ears) symptoms. Its core product, Arches Tinnitus Formula, combines a proprietary, FTC-registered Ginkgo biloba extract (Ginkgo Max 26/7) with Zinc Picolinate and deodorized garlic, and is sold alongside a B-complex Stress Formula, a sublingual B-12 Formula, a 100-day Starter Kit, and a 3-month Combo Pack.

Product overview

Arches Tinnitus Formulas is a dietary supplement company offering natural herbal and vitamin products for tinnitus relief. The core product is Arches Tinnitus Formula featuring the proprietary Ginkgo Max 26/7 higher-potency Ginkgo biloba extract, combined with Zinc picolinate and deodorized garlic. The product line includes supporting formulas: Arches Tinnitus Stress Formula (B-complex vitamins for stress management) and Arches Tinnitus B-12 Formula (sublingual methylcobalamin and methylfolate lozenge). Products are available individually, as the Starter Kit (4 bottles, 100-day supply), or as the Combo Pack (all three formulas). The company has been in business since 1998, celebrating 25 years, and is ENT doctor-recommended.

Differentiator

Problem solved

Functional benefit

Brands

• Arches Tinnitus Formula: Main product - natural herbal supplement for tinnitus relief with Ginkgo Max 26/7, Zinc picolinate, and deodorized garlic.
• Arches Tinnitus Stress Formula
• Arches Tinnitus B12 Formula
• Arches Tinnitus Combo Pack
• Arches Tinnitus Starter Kit

Products and services

• Arches Tinnitus Formula Primary tinnitus relief dietary supplement containing proprietary Ginkgo Max 26/7 extract (240mg), Zinc Picolinate (15mg), and deodorized garlic (300mg) per serving of 2 capsules; 100 capsules per bottle, recommended at 2 capsules twice daily for a 100-day supply. Targeted at adults suffering from persistent ringing in the ears caused by hearing loss or noise exposure.
• Arches Tinnitus Starter Kit 100-day trial package containing 4 bottles of Arches Tinnitus Formula at a bulk price ($129.80, $32.45 per bottle) with free shipping; saves $30 versus single-bottle pricing. Designed for adults beginning a tinnitus supplement regimen.
• Arches Tinnitus Combo Pack Complete 90-day treatment bundle including 4 bottles of Arches Tinnitus Formula, 1 bottle of Arches Tinnitus Stress Formula (90-day supply), and 1 bottle of Arches Tinnitus B-12 Formula (90-day supply). Priced at $164.95, saving $64.75 versus individual pricing, with free shipping.
• Arches Tinnitus Stress Formula High-potency B-vitamin complex containing Thiamin, Riboflavin, Niacin, Vitamin B-6, Pantothenic Acid, and Choline (100mg each); 180 capsules per bottle (90-day supply at 2 capsules daily). Marketed at $39.95 per bottle for managing tinnitus-related stress and frustration.
• Arches Tinnitus B-12 Formula Raspberry-flavored sublingual lozenge containing 1000 mcg Vitamin B-12 (methylcobalamin) and 400 mcg methylfolate, designed for absorption by dissolving under the tongue. Priced at $29.95 per bottle for a 90-day supply at the recommended dosage.

Quantifiable outcome

• In clinical studies, 82% of patients receiving zinc showed measurable decrease in tinnitus noise levels
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ENT Doctors (Ear, Nose & Throat Specialists)coreChannel Partner/ Reseller/ DistributorArches Tinnitus Formulas are recommended by thousands of leading ENT doctors for their patients with tinnitus. The company advertises in leading otolaryngology journals and positions ENT referrals as a primary trust signal. Doctors recommend patients try 4 bottles (100-day supply) to determine total effectiveness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NOW Foods: NOW Foods is a large supplement manufacturer selling standardized Ginkgo biloba and zinc formulations that compete with Arches at the ingredient level, though NOW is a broad-line catalog rather than a tinnitus specialist.
• Nature's Way: Nature's Way is a major herbal supplement brand with broad Ginkgo biloba and ear-health SKUs; it overlaps with Arches in herbal ingredient supply and tinnitus-adjacent categories but at much wider scale.

Direct peers

• Synapse XT: Synapse XT is a branded DTC tinnitus supplement sold online with a multi-ingredient formula, offering comparable value proposition and pricing tier to Arches' core tinnitus product.
• Sonus Complete: Sonus Complete is a direct-to-consumer tinnitus supplement brand with a similar herbal ingredient story and online marketing motion, competing for the same tinnitus-sufferer demographic.
• Tinnitus 911 (Phytage Labs): Phytage Labs sells Tinnitus 911 as a branded DTC tinnitus supplement, directly competing with Arches for the same target customer using a multi-ingredient herbal formula marketed online.
• Ring Relief: Ring Relief offers homeopathic and herbal ear-ringing formulations sold through DTC channels, competing with Arches for the same tinnitus-sufferer customer and using similar supplement-category positioning.
• Lipo-Flavonoid: Lipo-Flavonoid is one of the most widely marketed over-the-counter tinnitus/ear-health supplements sold direct-to-consumer and through clinicians, directly competing with Arches in the same niche of natural tinnitus relief.
• Cortexi: Cortexi markets a hearing and tinnitus support supplement via DTC channels, directly competing for the same audience of adults seeking natural relief from ear ringing.

Emerging players

• Himalaya Wellness: Himalaya is a global herbal supplement brand with ear-care SKUs and a strong herbal-ingredient reputation, making it comparable on the botanical formulation side of Arches' offering.
• Gaia Herbs: Gaia Herbs is a premium botanical supplement brand offering liquid herbal extracts that overlap with Arches' herbal-and-botanical positioning for ear health and circulation support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ArchesTinnitusFormulas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arches Tinnitus Formulas