Cherry Credits
Cherry Credits is a Singapore-based micropayment platform founded in 2007 that issues a proprietary virtual currency (CC) used to pay for digital content across 1,000+ games, serving Southeast Asian gamers via 350,000 retail points and 50+ payment methods.
- Company typePrivate
- Founded2007
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Cherry Credits does
Cherry Credits is a Singapore-based private micropayment solutions provider and virtual currency operator founded in 2007, focused exclusively on the Southeast Asian gaming market. The company issues a proprietary virtual credit unit called CC, which consumers store in the Cherry e-Wallet and redeem across more than 1,000 PC and mobile games. The platform bridges the gap between offline cash transactions and online digital payments through a physical prepaid card and ePIN distribution network spanning over 350,000 retail points across Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam, supplemented by 50+ digital top-up methods including PayPal, credit cards, Apple Pay, Google Pay, WeChat Pay, UnionPay, Razer Gold, and Bitcoin via Triple-a.
The company's product surface targets two distinct customer segments. On the supply side, game and content publishers integrate Cherry Checkout as a payment gateway, leverage ePIN Reselling for no-integration voucher distribution, or use Web Direct for direct game credit recharge; named enterprise customers include Webzen, NetDragon Websoft, Eyedentity Games, KOG Games, Tq Digital, and Electronics Extreme. On the demand side, the Cherry Credits consumer portal and authorized ePIN resellers (Seagm, On9gamer, ePay Malaysia, Offgamers, GameX Philippines, Gamer Philippines) reach an audience of over 7 million high-ARPU users. The proprietary fraud-free system, in operation since 2007, claims over 95% transaction acceptance in SEA and 100% fraud protection for publishers.
Cherry Credits generates revenue through transaction fees from publisher integrations, spreads on prepaid card and ePIN retail sales, and processing fees across its multi-channel payment stack. The company operates a lean team of 11-50 employees from a single Singapore headquarters at Vision Exchange and has not disclosed external funding rounds, suggesting an organically funded, cash-generative operating model. Compliance footprint includes GDPR, Singapore PDPA, and TLS 1.2 encryption on personal data flows.
Cherry Credits firmographics
Firmographics- Name
- Cherry Credits
- Legal name
- Cherry Credits Pte Ltd
- Website
- https://cherrycredits.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cherry Credits is a Singapore-based micropayment platform founded in 2007 that issues a proprietary virtual currency (CC) used to pay for digital content across 1,000+ games, serving Southeast Asian gamers via 350,000 retail points and 50+ payment methods.
- Ownership category
- akta.pro rank
Cherry Credits industry classification
Industry- Product category
- Gaming Payment Platform
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG)
Keywords
Where Cherry Credits is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Cherry Credits business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Transaction Fees from Content Partners: Content partners (game publishers) pay transaction fees when users purchase their digital content using Cherry Credits through Cherry Checkout gateway integration. This is a take-rate model where Cherry earns a percentage of each transaction.
- Prepaid Card and ePIN Sales: Sale of Cherry Credits prepaid cards and ePINs through authorized resellers and retail networks. The company earns revenue on the spread between production costs and retail pricing.
- Payment Processing: Facilitating payments through multiple methods (PayPal, credit cards, cryptocurrency, telco billing, etc.) and earning processing fees or spreads on currency conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Razer Gold Wallet Top-Up Tiers |
| Usage-based | Pay-as-you-go | Razer Gold PIN Top-Up Tiers |
| Usage-based | Pay-as-you-go | Credit Card Top-Up Tiers |
| Usage-based | Pay-as-you-go | Steam Wallet Codes |
| Usage-based | Pay-as-you-go | UniPin Voucher |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Cherry Credits product offering
Product offeringCore offering
Cherry Credits operates a proprietary virtual credit (CC) payment platform for gamers in Southeast Asia, enabling users to purchase digital content such as online games and mobile apps through a unified Cherry e-wallet. The company provides three merchant integration solutions for content publishers (Cherry Checkout gateway, ePIN Reselling, and Web Direct recharge), and distributes prepaid cards and ePINs through a network of over 350,000 retail points across SEA, supporting more than 1,000 PC and mobile games.
Product overview
Cherry Credits operates a unified virtual credits ecosystem designed for gamers in Southeast Asia. The core offering consists of CC (Cherry Credits), the company's proprietary virtual currency, paired with a Cherry e-wallet for storing and managing balance. Three primary payment solutions serve different merchant needs: Cherry Checkout (gateway integration for merchants), ePIN Reselling (no-integration ePIN delivery), and Web Direct (direct recharge for partners without their own systems). Users access the platform through physical prepaid cards, authorized ePIN resellers (Seagm, On9Gamer, EzPIN, OffGamers, etc.), or the online portal. The ecosystem supports over 1,000 games and digital content through more than 350,000 retail points across Southeast Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Cherry Credits (CC) Cherry Credits' proprietary virtual currency (CC) used for purchasing digital content including online games and mobile apps. CC serves as the unified payment token across the Cherry Credits ecosystem, enabling users to pay for in-game items, credits, and digital services across partner platforms.
- Cherry e-Wallet Digital wallet for storing and managing CC balance. Users recharge CC through more than 50 payment options and use the balance to purchase digital content across supported games and platforms.
- Cherry Checkout Payment gateway integration solution that enables content providers to offer Cherry Credits as a payment option on their websites and apps. Merchants integrate the gateway to accept CC payments from users with Cherry accounts.
- ePIN Reselling System enabling users to purchase ePINs or CD-keys through the Cherry Credits portal using their Cherry e-wallet. Requires no technical integration for merchants — Cherry handles the entire transaction and delivers ePINs via Cherry Messenger.
- Web Direct
Quantifiable outcome
- Over 95% fraud acceptance rate in Southeast Asia
- +2 more outcomes
Companies that use Cherry Credits
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Cherry Credits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Cherry Credits partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PayPalcoreFeatured payment partner enabling users to top up Cherry Credits using PayPal with no processing fee. PayPal powers credit card payments on the platform.
- SeagmcoreAuthorized ePIN reseller allowing users to purchase Cherry Credits ePINs through the Seagm portal.
- On9gamerminorAuthorized ePIN reseller for Cherry Credits point cards.
- ePay MalaysiaminorAuthorized ePIN reseller in Malaysia for Cherry Credits prepaid cards.
- OffgamersminorGlobal authorized reseller for Cherry Credits universal game cards.
- GameX PhilippinesminorAuthorized ePIN reseller in the Philippines for Cherry Credits.
- Gamer PhilippinesminorAuthorized ePIN reseller in the Philippines for Cherry Credits.
- Razer GoldcoreRazer Gold Wallet integration allowing users to purchase CC using Razer Gold. Razer Gold is a secure digital wallet and micropayment system for gamers with over 1.6 million physical, online, and mobile channels in 80+ countries.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cherry Credits competitors and assessment
Company assessmentDirect peers
- Razer Gold: Razer Gold is a unified virtual credits and micropayment system for gamers with 1.6M+ distribution points in 80+ countries. It is the most directly comparable competitor and is also a Cherry Credits integration partner, competing head-to-head for SEA gamer wallet share.
- Xsolla: Xsolla is a global commerce platform for video games offering payment gateway, distribution, and marketing solutions to game publishers. It competes directly with Cherry Checkout on the B2B payment-gateway side and is also listed as a Cherry Credits payment partner.
- Coda Payments: Coda Payments is a Singapore-headquartered digital payment platform focused on Southeast Asia and emerging markets, enabling publishers to monetize through local payment methods. It targets the same publisher and gamer segments as Cherry Credits with similar SEA focus.
- UniPin: UniPin is a Southeast Asian game voucher and digital payment platform offering top-up services across the region. Cherry Credits recently launched UniPin Voucher integration; UniPin directly competes for the same prepaid-card and top-up retail distribution in SEA.
- MyCard (TapPay): MyCard is a Taiwan-based prepaid game card and virtual points platform integrated with Cherry Credits as a top-up method. It is a directly comparable prepaid virtual currency product for gamers in the broader APAC region.
- Paymentwall: Paymentwall is a global digital payment platform offering alternative payment methods for online merchants including game publishers. It is both a competitor to Cherry Checkout and a featured Cherry Credits payment integration partner.
- MOL Global: MOL Global is a Southeast Asian digital payment and virtual currency platform offering MOLPoints and online payment services to game publishers and consumers. It is one of the original prepaid virtual-currency competitors in the region alongside Cherry Credits.
Broad incumbents
- PayPal: PayPal is a broad global payments incumbent that powers credit card processing and direct top-ups on Cherry Credits. While not gaming-specialized, PayPal's Honey-branded gaming commerce efforts and Venmo-style wallets overlap with Cherry's consumer-facing payment role.
- Worldpay: Worldpay is a large global payment processor providing card and alternative payment processing infrastructure. It serves as a backend processor for Cherry Credits' card payments while also offering competing payment-acceptance services to game publishers.
Regional players
- iPay88 (MOL Group): iPay88 is a Southeast Asian online payment gateway serving merchants in Malaysia, Philippines, Thailand, Indonesia, and Vietnam. It competes with Cherry Checkout for publisher payment processing in the same SEA geographies, though without gaming-specific virtual currency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Cherry Credits social profiles
Digital presenceCherry Credits compliance and trust
Trust signalCompliance3 records
Cherry Credits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherry Credits leadership team
Management profileNumber of profiles
Cherry Credits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherry Credits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherry Credits
What does Cherry Credits do?
Cherry Credits operates a proprietary virtual credit (CC) payment platform for gamers in Southeast Asia, enabling users to purchase digital content such as online games and mobile apps through a unified Cherry e-wallet. The company provides three merchant integration solutions for content publishers (Cherry Checkout gateway, ePIN Reselling, and Web Direct recharge), and distributes prepaid cards and ePINs through a network of over 350,000 retail points across SEA, supporting more than 1,000 PC and mobile games.
Is Cherry Credits a public or private company?
Cherry Credits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cherry Credits founded?
Cherry Credits was founded in 2007. It employs 11 to 50 people.
Where is Cherry Credits based?
Cherry Credits is headquartered in Singapore, Singapore, in the Asia region.
How does Cherry Credits make money?
Three revenue lines are on record. Transaction Fees from Content Partners are the primary driver. The others are prepaid Card and ePIN Sales and payment Processing.
Who are Cherry Credits's main competitors?
Direct peers on record are Razer Gold, Xsolla, Coda Payments, UniPin, MyCard (TapPay), Paymentwall and MOL Global. Broad incumbents are PayPal and Worldpay. iPay88 (MOL Group) is listed as a regional player.
Does Cherry Credits have an API?
No public API is recorded for Cherry Credits.
What industry is Cherry Credits in?
Cherry Credits's product category is Gaming Payment Platform. Its primary akta.pro industry code is CRACAFAG, Gaming Subscriptions, Gift Cards & Top-Ups Retail. Its NAICS code is 45912 and its SIC code is 5945.