PiipAi

What PiipAi does

PiipAi (legally Piipai OÜ, registry code 16216009) is a privately held cloud-based SaaS company that provides human resources and recruitment automation software. Originally founded in Australia in 2011 and now headquartered at Soola 7, Tartu, Estonia, the company serves labour-hire and staffing agencies alongside small-to-large enterprises across multiple industries with workforce management needs. Its platform combines recruitment automation, candidate scoring, online timesheets, real-time location tracking, automated invoicing, and automated payroll within a single integrated system, accessible via web and a Google Play mobile app, and extended through a REST API for third-party integrations.

The core technology is a set of behavioural algorithms that power a scientific rating system assigning loyalty and reliability scores on a 1-5 scale based on candidates' recurring actions. Complementing the scoring engine, PiipAi offers pre-shift check-ins that automatically detect absences and trigger shift reassignment, distance calculation between job site and candidate location, candidate testing and evaluation workflows, automated background-check workflows, and document management. The platform also bundles VOIP integration for call routing and recording, and SMS/email management for notifications and bulk messaging. A digital work footprint aggregates candidate test results, interview history, and feedback across hires.

PiipAi monetises primarily through per-employee SaaS subscriptions, priced at €49 per employee per month or €441 per employee per year (annual billing yields a 25% discount versus monthly), with a 30-day free trial. Additional revenue comes from custom development services (ERP, CRM, CMS, database and enterprise applications) and paid training services beyond the complimentary 1-6 hours included with onboarding. The go-to-market combines a product-led self-serve funnel for SMBs, enterprise field sales for larger clients, and a sales partner program with recurring commissions and automated lead distribution.

Name

PiipAi

Legal name

Piipai OÜ

Website

https://piipai.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PiipAi is a Tartu-based cloud SaaS provider of recruitment and workforce management software, serving labour-hire agencies and SMB-to-enterprise customers via per-employee subscriptions, a scientific loyalty/reliability scoring system, automated timesheets, payroll, and location tracking.

Ownership category

akta.pro rank

Product category

Human Resources Management Software (HR SaaS)

NAICS

Human Resources Consulting Services (541612), Payroll Services (541214)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

Gig / On-Demand Generalist Staffing Platforms (BPACACAK), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• HR management software
• Recruitment automation
• Workforce management
• Candidate rating platform
• Cloud HR SaaS

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Annual Plan: Annual subscription model with per-employee pricing. Offers 25% savings compared to monthly payments. Includes 24/7 support and 30-day free trial. Recurring revenue from subscription renewals.
2. Subscription - Monthly Plan: Monthly subscription model with per-employee pricing. Includes 6 hours of training. Flexible cancellation at any time with service remaining active until end of prepaid period.
3. Custom Development Services: Additional revenue from custom software development solutions for businesses requiring tailored features. Includes ERP, CRM, CMS, database management, and enterprise applications.
4. Training Services: Advanced training sessions beyond the complimentary 6 hours provided with onboarding. Tailored programs based on specific company needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

PiipAi sells a cloud-based HR software platform that automates recruitment, workforce management, payroll, time tracking, and candidate evaluation for staffing agencies and shift-based employers, distinguished by a scientific Loyalty & Reliability Rating system and Pre-Shift Check verification. The platform is offered as a subscription billed per managed employee, with mobile apps and a REST API for integration.

Product overview

PiipAi is a cloud-based all-in-one HR software platform offering recruitment and workforce management capabilities. The core PiipAi HR Software Platform provides comprehensive features including time planning, online timesheets, location tracking, automated payroll, and business process automation. The platform is modular, with the Base Solution covering time planning, compensation tools, and document management; the Collaboration suite handling client/candidate self-service portals, subcontractor management, and profile management; and the Automation layer providing pre-shift check-in, automatic replacement, and candidate rating systems. The product portfolio also includes Custom Development Solutions for building tailored ERP, CRM, and enterprise applications, and Software Training services offering free introductory sessions and advanced training programs. All solutions feature a REST API for integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• PiipAi HR Platform Cloud-based HR software platform that combines recruitment, workforce management, time tracking, payroll, multi-language invoicing, and a scientific Loyalty & Reliability Rating system for candidates, sold as a subscription billed per managed employee to staffing agencies and shift-based employers.
• Custom Development Solutions Paid custom software development services offered alongside PiipAi's HR platform, targeting customers with bespoke integration or feature requirements beyond the standard subscription product.
• Software Training Training services for the PiipAi HR platform, providing customers with structured onboarding and user education on the platform's recruitment, HR, scheduling, payroll, and rating modules.
• PiipAi Mobile App (Android/iOS) Native Android and iOS applications of the PiipAi HR platform, distributed via Google Play and app stores to allow customers and field workers to access HR, attendance, and rating features on mobile devices.

Quantifiable outcome

• 40-60% reduction in recruitment time
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bullhorn: Bullhorn is the dominant CRM/ATS for staffing and recruiting agencies. It is the most direct competitor to PiipAi in the labour-hire vertical, offering recruitment, placement, and workforce management automation tailored to the same customer base.
• Deputy: Deputy is a workforce management and shift scheduling platform that competes directly with PiipAi's time planning, timesheets, and location tracking modules. Its target customer base of shift-based employers overlaps significantly with PiipAi's labour-hire focus.
• JobAdder: JobAdder provides recruitment and staffing CRM/ATS software for agencies and HR teams. It targets similar SMB and mid-market staffing customers with workflow automation, candidate management, and placement functionality comparable to PiipAi's offering.
• Crelate Talent: Crelate is a recruiting and staffing CRM designed for agencies and in-house recruiting teams. It offers candidate relationship management, pipeline tracking, and workflow automation directly comparable to PiipAi's recruitment automation features.

Emerging players

• Loxo: Loxo is a talent intelligence platform combining an ATS/CRM with AI-driven candidate sourcing and scoring. It overlaps with PiipAi's behavioral rating approach and recruitment automation for staffing and HR teams.

Broad incumbents

• Workable: Workable is a broader recruiting and HR platform serving SMB to mid-market companies with ATS, employee management, and HRIS features. It competes with PiipAi's recruitment automation for general HR customers outside the staffing vertical.
• Personio: Personio is a leading European all-in-one HRIS for SMBs, offering recruiting, payroll, and employee management. It competes with PiipAi for European HR customers and represents a well-funded regional incumbent in the same Estonian/European addressable market.
• BambooHR: BambooHR is a major SMB-focused HRIS offering employee management, payroll, and recruiting features. It is a broader incumbent competing with PiipAi for general SMB HR software customers across geographies.
• Greenhouse: Greenhouse is an enterprise-focused recruiting/ATS platform with structured hiring and candidate evaluation capabilities. It overlaps with PiipAi's candidate rating and evaluation features at the higher end of the market.
• Zoho People: Zoho People is a broad HRIS and employee management platform within the Zoho ecosystem. It competes with PiipAi's general HR management features for SMB customers seeking integrated HR and payroll functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/r3sourcer
• Facebookfacebook.com/PiipAisoft
• LinkedInlinkedin.com/company/r3sourcer-software-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PiipAi