Atawa Interactive

What Atawa Interactive does

Atawa Interactive is a French digital signage specialist serving the grande distribution (GMS / large-scale retail) sector, founded in 2005 and headquartered in Artigues-près-Bordeaux. The company operates as a SARL (Société à Responsabilité Limitée) under co-founders Yves Sérandour and Laurent Dupoux, with approximately 50 employees organized across commercial, technical, IT, graphics and administrative functions. Atawa's product portfolio rests on two proprietary software pillars: the ADI platform — internally developed signage software with a 5,000+ product photo library that powers in-aisle, fresh-produce, ticketing, rental, eco-responsibility and travel communications across a family of ADI sub-products — and three interactive kiosk applications (Infomag for store entrances, Vinoreco for wine selection with ISVV-curated content, Hoppli for beer selection with sommelier Cyril Hubert content). These run on a complementary hardware line ("Gamme Attractive") of innovative LED form factors — circular, holographic, transparent window, panoramic, corner/cube, IP65 and outdoor displays — sourced through a multi-vendor partner ecosystem that includes core partners Philips Signage and NEC Display Solutions alongside eight specialized LED manufacturers.

The company monetizes through an all-inclusive "tout-compris" subscription model bundling equipment rental, software license, installation, training and ongoing maintenance into multi-year contracts (average ~20 months). GTM is direct field sales, with nine commercial representatives covering eight regional sectors across mainland France, supplemented by active participation in major French retail group trade shows. The deployed footprint spans 850+ retail clients and 8,000+ screens across France, Poland, Spain and Portugal, with named customers including Carrefour Market France, Intermarché Super Egly and ITM Proxi France. In 2025 the company experienced a cyberattack that triggered reinforcement of its security protocols, and it has since launched three new interactive kiosks plus a refreshed LED hardware family in 2025–2026.

Name

Atawa Interactive

Legal name

Atawa interactive

Website

https://atawa-interactive.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Atawa Interactive is a French digital-signage specialist serving large-scale retail (GMS), offering proprietary ADI software, interactive kiosks for wine/beer/entrance, and innovative LED hardware on a multi-year all-inclusive subscription to 850+ retailers across France, Poland, Spain and Portugal.

Ownership category

akta.pro rank

Product category

Retail Digital Signage Software and Solutions

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

akta.pro secondary industry

Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ)

Keywords

• Retail digital signage
• Interactive in-store kiosks
• LED display hardware
• Supermarket communication software
• Point-of-sale advertising

Headquarters

HQ city

Artigues-près-bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equipment Rental (Location): Rental of digital display hardware including LED screens (indoor, outdoor, circular, holographic, transparent), interactive kiosks, and digital signage equipment. Bundled as part of all-inclusive service packages.
2. Software Licensing: Proprietary software licenses for ADI platform and specialized applications (Vinoreco, Hoppli, Infomag). Software developed internally and continuously updated.
3. Professional Services: Installation, training, maintenance, and after-sales service included in all-inclusive service offering. Full-service support from site assessment through ongoing hotline assistance.
4. Custom Hardware Solutions: Custom-built LED compositions and innovative display technologies including IP65-rated waterproof displays, outdoor installations, and bespoke digital signage configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Atawa Interactive designs, develops, sells, rents, installs, and supports end-to-end digital signage solutions for large-scale retail (GMS). The core product is the proprietary ADI software platform (with 5,000+ product photo library and module variants such as ADI TRAD, ADI LOC, ADI GREEN, ADI EVENT, ADI Corner Fleurs, ADI Restauration) bundled with interactive kiosks (Infomag, Vinoreco, Hoppli), LED display hardware from partners including Philips and NEC, and full-service installation, training, maintenance and hotline support on multi-year all-inclusive contracts.

Product overview

Atawa Interactive is a digital signage specialist serving the grande distribution (GMS/retail) sector, founded in 2005 and headquartered in Artigues-près-Bordeaux, France. Its product portfolio centers on two pillars: (1) proprietary software — the ADI platform and its specialized sub-products (ADI TRAD for fresh produce, ADI ALLÉE PÉNÉTRANTE, ADI EVENT, ADI OFFRE VOYAGES, ADI LOC, ADI GREEN, Corner Fleurs, Restauration) — which powers content creation, scheduling, and broadcast management across digital screens; and (2) interactive kiosk solutions (Infomag for store entrance information, Vinoreco for wine selection, Hoppli for beer selection), each running dedicated software with expert-curated content. Complementing the software suite is a hardware line — the Gamme Attractive — featuring LED displays in various form factors (circular, holographic, transparent, panoramic, corner/cube, IP65, outdoor) sourced from partners including Philips, NEC Display, Dahua, and others. The end-to-end offering includes installation, training, maintenance, and SAV, provided by approximately 50 employees across commercial, technical, development, graphic, and administrative teams.

Differentiator

Problem solved

Functional benefit

Brands

• ADI (ADI-GMS): Core software platform for digital display management in retail, allowing users to create, schedule and distribute visual messages. Includes specific modules like ADI TRAD for fresh produce sections, ADI EVENT for ticketing, ADI LOC for rental services, and ADI GREEN for eco-responsibility communications.
• Vinoreco
• Hoppli
• Infomag

Products and services

• ADI (Logiciel ADI / ADI-GMS) Digital Signage Software Platform Proprietary digital signage software platform developed internally by Atawa Interactive for use by large-scale retail (GMS) clients. It enables retailers to create, manage, schedule, and broadcast personalized content and promotional messages across screens in fresh produce sections, aisles, and throughout the store, with a library of 5,000+ product photos, customizable animations, prospectus integration, an automatic scenario mode, and support for multiple screen formats (standard, x2 to x5 multi-screen, LED, circular, transparent). It is offered with department-specific module variants including ADI TRAD (fresh produce), ADI ALLÉE PÉNÉTRANTE (aisle communication), ADI EVENT (ticketing), ADI OFFRE VOYAGES (travel offers), ADI LOC (rental offers), ADI GREEN (environmental commitment), ADI Corner Fleurs (flower department), and ADI Restauration (restaurant/catering area).
• Infomag Interactive Kiosk Interactive kiosk software and hardware solution developed internally by Atawa Interactive for retail store entrance areas. Centralizes store information including a floor plan with the top-10 searched products, promotional flyers, service listings, staff contact directory, and a satisfaction chat, all on a single touch-enabled terminal that customers can use autonomously.
• Vinoreco Interactive Wine Selection Kiosk Interactive kiosk software for retail wine aisles that helps customers select wines based on their dish and budget. Features tasting sheets curated by œnologists from ISVV (Institut des sciences de la vigne et du vin), with integrated wine references drawn from the store's own inventory.
• Hoppli Interactive Beer Selection Kiosk Interactive kiosk software for retail beer aisles that guides customers in their purchasing decisions by matching beers to their needs. Tasting sheets and ratings are curated by Cyril Hubert, a certified beer sommelier (bierologue), and the solution supports local beer recommendations.
• Gamme Attractive (LED Display Product Line) Product line of premium LED and professional-grade display hardware sourced from selected partners including Philips and NEC Display Solutions, promising high-impact visual results for retail digital signage installations. The lineup includes indoor and outdoor LED screens, circular, holographic, transparent window, panoramic, corner/cube, and IP65-rated waterproof displays, along with bespoke configurations.
• Compositions sur mesure (Custom LED Configurations) Bespoke LED installation projects for retail clients with unique or ambitious digital display requirements, tailored to specific store layouts and creative visions. Atawa Interactive configures and integrates partner-sourced LED components into custom compositions distinct from off-the-shelf Gamme Attractive SKUs.

Quantifiable outcome

• 80% of installations completed within 6 weeks
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Philips (Signage)coreTechnology or IntegrationOfficial Philips partnership for professional display solutions. Prominent positioning on expertise page indicating key hardware partnership.
• NEC Display SolutionscoreTechnology or IntegrationOfficial NEC Display partnership for professional-grade display screens. Listed as key partner on expertise page.
• ISVV (Institut des sciences de la vigne et du vin)coreStrategic or Co-development PartnerAcademic partner providing expert œnology content for Vinoreco wine recommendation kiosk. Œnologists from ISVV create professional tasting notes and wine recommendations integrated into the software.
• Cyril Hubert (Biérologue)coreStrategic or Co-development PartnerCertified beer sommelier (biérologue) providing expert tasting notes and beer recommendations for Hoppli interactive kiosk solution.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rise Vision: Cloud-based digital signage platform targeting small and mid-market organizations including retail. Comparable software layer to ADI but with a more SaaS-native, self-service orientation versus Atawa's high-touch turnkey model.

Broad incumbents

• Samsung VXT: Samsung's cloud-based digital signage CMS platform (evolved from Magicinfo) bundled with Samsung's industry-leading commercial display hardware. A broader incumbent leveraging hardware-software integration to compete with Atawa's bundled offering.

Others

• Philips Professional Displays: Atawa's official hardware partner for professional display solutions and a major commercial display manufacturer globally. Adjacent rather than competitive — supplies Atawa's hardware while also selling integrated signage solutions to large retail customers.

Direct peers

• Telelogos: French digital signage and dynamic display solutions provider serving retail, corporate, and public-sector clients. Direct French-market peer with overlapping GMS customer base and comparable software-plus-services model.
• Poppulo: Digital signage and employee communications platform following its acquisition of Four Winds Interactive. Competes in the retail digital signage segment with a software-only model and broader enterprise footprint.
• Broadsign: Global digital signage software platform widely used in retail, quick-service restaurants, and other multi-site verticals. Competes with Atawa in the retail digital signage CMS layer with a more international footprint and broader feature set.
• Cenareo: French digital signage SaaS platform serving retail and corporate customers across Europe. Closest geographic and product peer to Atawa, offering cloud-based content management with a similar focus on multi-site retail deployments.
• YCD Multimedia: Retail-focused digital signage and in-store experience platform used by global retailers. Directly comparable to Atawa's ADI retail platform with similar vertical specialization and content management capabilities.
• Scala: Long-established digital signage platform with deep retail and grocery vertical penetration. Competes directly with Atawa's ADI platform on multi-store content management, scheduling, and integration with in-store retail systems.
• Reflect Systems: Digital signage and in-store digital media provider focused on retail and shopper engagement. Comparable to Atawa's end-to-end retail digital signage offering with emphasis on customer experience and merchandising integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=atawa+interactive
• Facebookfacebook.com/atawainteractive
• LinkedInlinkedin.com/company/atawa-interactive
• Instagraminstagram.com/p/ClECvb_s_mA
• Xx.com/atawa_inter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atawa Interactive