Point2
- Company typePrivate
- Founded1996
- HeadquartersSaskatoon, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Point2 firmographics
Firmographics- Name
- Point2
- Legal name
- Point2Homes
- Website
- https://point2homes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Point2 is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Point2 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Property Manager Listings: Property managers and landlords pay to list rental properties on the platform, gaining visibility to millions of renters through the Point2Homes and Yardi Residential Network platforms.
- Yardi Network Access: Property managers can advertise across both Point2Homes (houses for rent) and RentCafe (apartments) through the Yardi Network for broader market reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for renters to search and contact property managers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Point2 product offering
Product offeringCore offering
Point2Homes is a rental property listing and search platform dedicated to houses for rent, including single-family homes, duplexes, and townhomes across the U.S. and Canada. It enables renters to search listings, view photos and floor plans, read tenant reviews, schedule tours, and contact property managers directly, while property managers pay to list rentals and gain visibility through the Yardi Residential Network.
Product overview
Point2Homes operates as a rental property search platform with a portfolio of products centered on houses for rent. The core product is Point2Homes.com, which provides a specialized platform for single-family homes, duplexes, and townhomes across the U.S. and Canada. Within the Yardi ecosystem, Point2Homes is complemented by RentCafe (an apartment-focused sister platform), and together they form the Yardi Residential Network — a dual-ILS distribution system that maximizes property listing visibility. Point2Homes also maintains an editorial and research arm through Point2Homes News, which publishes city-specific renting guides, rental market research reports, and build-to-rent (BTR) sector analyses. The company integrates property browsing, tour scheduling, application processing, and rent payment management within its platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Point2Homes Rental Search Platform Core rental property search platform for houses for rent, including single-family homes, duplexes, and townhomes, where renters can browse listings, view photos and floor plans, read tenant reviews, schedule tours, and contact property managers.
Quantifiable outcome
- Millions of renters use the platform to find homes
- +1 more outcomes
Companies that use Point2
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Point2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Point2 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Yardi Systems Inc.coreYardi Systems Inc. is the parent company that owns and operates Point2Homes. The platform is powered by Yardi, a leader in property management, enabling deep integration with property management systems and access to Yardi Matrix data for rental market intelligence.
- RentCafecoreThe Yardi Residential Network connects Point2Homes (dedicated to houses for rent) with RentCafe (the top destination for apartment seekers). Property managers can list once and reach renters across both platforms within the Yardi Network.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Point2 competitors and assessment
Company assessmentBroad incumbents
- Zillow: Zillow is the dominant U.S. real estate search platform with a large rental listings vertical (Zillow Rental Manager). It competes with Point2Homes for both renter traffic and property-manager subscription dollars, but operates across the full for-sale and rental funnel rather than specializing in houses for rent.
- Apartments.com: Apartments.com (owned by CoStar Group) is the largest apartment-focused Ils in the U.S. and is comparable to Point2Homes's sister platform RentCafe. It is a structural competitor for property-manager marketing budgets even though it focuses on multifamily rather than single-family rentals.
- Trulia: Trulia is a Zillow-owned residential real estate portal with rental listings. It competes with Point2Homes for organic renter traffic and SEO-driven rental search queries across U.S. metros.
Direct peers
- RentCafe: RentCafe is Point2Homes's sister Ils within the Yardi Residential Network, focused on apartments. The two are direct functional peers (both Ils connecting property managers to renters within the same parent company) and together form a dual-ILS offering to Yardi's property-management customers.
- Apartment List: Apartment List is a renter-focused marketplace that connects apartment seekers with property managers. It is comparable to Point2Homes's sister platform RentCafe on the apartment side, sharing the same two-sided ILS business model and competing for property-manager leads.
- Zillow Rental Manager: Zillow's B2B property-manager self-serve product is the most direct functional peer to Point2Homes's property-manager listing product, sharing the same freemium/subscription model and competing for the same SFR and small-portfolio landlord listings.
Others
- Realtor.com: Operated by Move (News Corp) with NAR backing, Realtor.com is a major residential real estate portal with a growing rental vertical. It is a broad incumbent comparable to Point2Homes on the renter-search experience and competes for property-manager listing spend.
Emerging players
- Hotpads: Hotpads (owned by Zillow Group) is a map-based rental search platform with strong apartment coverage. It is comparable as a consumer-facing rental-Ils with similar self-serve renter flow, but tends to skew urban/apartment vs. Point2Homes's single-family rental focus.
- Rentable: Rentable is an apartment-Ils focused on connecting renters with property managers across U.S. college towns and mid-sized metros. It shares Point2Homes's horizontal-rental-Ils model and self-serve property-manager onboarding.
- Rentler: Rentler is a smaller rental listing platform historically focused on single-family homes and individual landlords. It is comparable to Point2Homes on niche SFR specialization and landlord self-serve onboarding, though it operates at a meaningfully smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Point2 social profiles
Digital presencePoint2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point2 leadership team
Management profileNumber of profiles
Point2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point2
What does Point2 do?
Point2Homes is a rental property listing and search platform dedicated to houses for rent, including single-family homes, duplexes, and townhomes across the U.S. and Canada. It enables renters to search listings, view photos and floor plans, read tenant reviews, schedule tours, and contact property managers directly, while property managers pay to list rentals and gain visibility through the Yardi Residential Network.
Is Point2 a public or private company?
Point2 is a private company. It is classified as corporate owned and is currently operating.
When was Point2 founded?
Point2 was founded in 1996. It employs 101 to 250 people.
Where is Point2 based?
Point2 is headquartered in Saskatoon, Canada, in the North America region.
How does Point2 make money?
Two revenue lines are on record. Property Manager Listings are the primary driver. The others are yardi Network Access.
Who are Point2's main competitors?
Broad incumbents on record are Zillow, Apartments.com and Trulia. Direct peers are RentCafe, Apartment List and Zillow Rental Manager. Realtor.com is listed as an others. Emerging players are Hotpads, Rentable and Rentler.
Does Point2 have an API?
No public API is recorded for Point2.