Rentler
Rentler is a free, dual-sided rental marketplace and property management platform serving independent landlords and tenants across the United States, offering listings, tenant screening, online rent collection, and maintenance tracking via web and mobile apps.
- Company typePrivate
- Founded2012
- HeadquartersSandy, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Rentler does
Rentler, operated by TenantCloud LLC (DBA Rentler, previously known as TenantCloud), is a dual-sided rental marketplace and property management platform founded in 2012 and headquartered in Sandy, Utah, with an additional office in Knoxville, Tennessee. The company serves independent landlords and tenants across the United States — particularly in markets such as Salt Lake City, Phoenix, Boise, Los Angeles, and Denver — by providing a free core platform that combines rental listings, a universal rental application with built-in credit and background screening (powered by TransUnion), online rent collection, maintenance request tracking, state-specific lease forms, and a rentability/pricing tool. The platform is accessible via web and native iOS and Android apps, with the Four Walls blog driving top-of-funnel content acquisition. Headcount is in the 11-50 range, and the company reports a tenant user base of approximately 1.3 million.
Rentler operates a freemium, transaction-driven revenue model. The platform is free for both landlords and tenants to sign up and use; landlords can list unlimited properties with one active listing at a time. Monetization is generated through tenant application fees ($45 per application), payment processing fees on rent collection ($1.95 per ACH transaction or 3.5% plus $0.30 per debit/credit card transaction via Stripe), optional landlord promotional services such as Featured Days and listing ribbons, and a tenant-facing monthly Rent Reporting subscription that reports payment history to credit bureaus. The company also pursues ecosystem expansion via a strategic partnership with TurboTenant announced in May 2026, which combines Rentler's tenant base with TurboTenant's 1M+ landlords to deliver a comprehensive free property management suite. Rentler has not disclosed external venture capital or private equity funding, operates as a privately held LLC, and provides no public revenue figures.
Rentler firmographics
Firmographics- Name
- Rentler
- Legal name
- TenantCloud LLC
- Website
- https://rentler.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rentler is a free, dual-sided rental marketplace and property management platform serving independent landlords and tenants across the United States, offering listings, tenant screening, online rent collection, and maintenance tracking via web and mobile apps.
- Ownership category
- akta.pro rank
Rentler industry classification
Industry- Product category
- Property Management Software
- NAICS
- Rental and Leasing Services (532)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
Keywords
Where Rentler is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rentler business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Tenant Application Fees: Tenants pay $45 per rental application submitted through the platform. Each application includes credit and background screening and is valid for 30 calendar days.
- Payment Processing: Fees charged on rent transactions: $1.95 per ACH transaction, 3.5% + $0.30 for debit and credit card transactions
- Landlord Promotional Services: Optional paid services for landlords including Featured Days, feature ribbons, and other promotional opportunities that vary in price by promotion
- Rent Reporting Subscription: Monthly subscription service for tenants to report rental payment history to credit-reporting agencies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Basic Access |
| Transaction based/ take rate | Pay-as-you-go | Tenant Application Fee |
| Transaction based/ take rate | Pay-as-you-go | ACH Payment Processing |
| Transaction based/ take rate | Pay-as-you-go | Card Payment Processing |
| Other | Pay-as-you-go | Landlord Promotional Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Rentler product offering
Product offeringCore offering
Rentler is a dual-sided rental marketplace and property management platform that connects tenants searching for rentals with landlords managing rental properties. The platform offers free rental listings, universal rental applications, tenant screening via TransUnion, online rent collection processed through Stripe, state-specific lease agreements, maintenance tracking, and a Rentability Report pricing tool. It also provides a native iOS and Android mobile application and supports both individual landlords and small property management companies operating across major U.S. metros.
Product overview
Rentler operates as a comprehensive rental marketplace and property management platform serving both tenants (over 1.3 million users) and landlords. The core platform combines free rental listings with a suite of property management tools including tenant screening (powered by TransUnion), online rent collection (via Stripe), rental applications, maintenance tracking, state-specific lease agreements, and rentability/pricing reports. The platform is accessible via web and native mobile apps for iOS and Android. The Four Walls blog provides educational content for renters and landlords. A partnership with TurboTenant extends free property management capabilities to independent landlords.
Differentiator
Problem solved
Functional benefit
Brands
- Four Walls: Blog content platform providing articles and resources about renting for tenants and landlords.
Products and services
- Rentler Platform Core dual-sided rental marketplace and property management platform connecting tenants with landlords and small property management companies; provides free rental listings, applications, screening, lease agreements, rent collection, and maintenance tracking.
- Free Rental Listings
- Tenant Screening
- Online Rent Collection
- Maintenance Tracking
- Rental Applications
- Rental Forms
- Rentability Report
- Rentler Mobile App
- Four Walls Blog
Quantifiable outcome
- Platform enables streamlined rental applications reducing move-in time
- +1 more outcomes
Companies that use Rentler
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rentler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature7 records
Rentler partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TurboTenantcoreRentler announced a partnership with TurboTenant to provide free property management tools to landlords, including tenant screening, state-specific lease agreements, online rent collection, and maintenance tracking. The partnership enables independent landlords to access a more comprehensive all-in-one platform at no cost, combining Rentler's 1.3 million users with TurboTenant's over 1 million landlords. Both companies emphasized efficiency and ease-of-use benefits for landlords managing rental properties.
- TransUnioncorePartnership with TransUnion provides bank-level security for identity verification and tenant screening services. TransUnion powers Rentler's tenant screening reports, providing landlords with detailed credit history and rental history information.
- StripecoreStripe provides payment processing infrastructure for Rentler's online rent collection and payment services. Partnership ensures secure transaction handling with bank-level security.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rentler competitors and assessment
Company assessmentDirect peers
- Buildium: Buildium is a leading property management software platform for residential landlords and property managers, offering tenant screening, online rent collection, and maintenance tracking. Directly comparable to Rentler in core functionality and target customer base.
- TurboTenant: TurboTenant is a free property management platform for independent landlords offering listings, screening, and rent collection. Now a strategic partner of Rentler, with 1M+ landlords, and directly comparable in business model, target customer, and feature set.
- Avail: Avail is a property management software platform for independent landlords and tenants, offering listings, applications, screening, and rent collection. Closely comparable to Rentler in product scope and freemium business model.
- TenantCloud: TenantCloud is a property management platform for landlords and tenants, notably also the legal entity operating Rentler. Offers similar features including listings, screening, payments, and maintenance tracking to a similar independent landlord customer base.
- Hemlane: Hemlane is a property management platform offering leasing, rent collection, maintenance, and tenant screening for independent landlords. Comparable in target customer and feature set, though with a stronger focus on full-service management.
- DoorLoop: DoorLoop is a property management software platform serving landlords and property managers with rent collection, tenant screening, and maintenance tools. Directly comparable in core functionality to Rentler, with broader market reach.
- RentRedi: RentRedi is a landlord software platform offering tenant screening, rent collection, maintenance tracking, and accounting. Targets the same independent landlord segment as Rentler with a similar suite of features.
Broad incumbents
- AppFolio: AppFolio is a publicly-traded, well-established property management software company serving residential and commercial property managers with a comprehensive suite of tools. Operates broadly in the same space as Rentler but serves larger portfolios and offers more advanced features.
- Zillow Rental Manager: Zillow's rental management offering provides free rental listings, applications, and screening to landlords as part of its broader real estate platform. A massive incumbent with significant brand and traffic advantages in the rental marketplace space.
Emerging players
- Stessa: Stessa is a property management and financial tracking platform for independent rental property owners, owned by Roofstock. Comparable target customer with focus on financial/portfolio management rather than full property management workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rentler social profiles
Digital presenceRentler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentler leadership team
Management profileNumber of profiles
Profiles1 record
Rentler subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rentler funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentler
What does Rentler do?
Rentler is a dual-sided rental marketplace and property management platform that connects tenants searching for rentals with landlords managing rental properties. The platform offers free rental listings, universal rental applications, tenant screening via TransUnion, online rent collection processed through Stripe, state-specific lease agreements, maintenance tracking, and a Rentability Report pricing tool. It also provides a native iOS and Android mobile application and supports both individual landlords and small property management companies operating across major U.S. metros.
Is Rentler a public or private company?
Rentler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rentler founded?
Rentler was founded in 2012. It employs 11 to 50 people.
Where is Rentler based?
Rentler is headquartered in Sandy, United States, in the North America region.
How does Rentler make money?
Four revenue lines are on record. Tenant Application Fees are the primary driver. The others are payment Processing, landlord Promotional Services and rent Reporting Subscription.
Who are Rentler's main competitors?
Direct peers on record are Buildium, TurboTenant, Avail, TenantCloud, Hemlane, DoorLoop and RentRedi. Broad incumbents are AppFolio and Zillow Rental Manager. Stessa is listed as an emerging player.
Does Rentler have an API?
No public API is recorded for Rentler.
What industry is Rentler in?
Rentler's product category is Property Management Software. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 532.