MoreYoga
MoreYoga is a London-based wellness studio operator founded in 2016, offering in-person yoga, pilates, meditation, breathwork, nutrition, and coaching services to UK consumers across multiple physical locations.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MoreYoga does
MoreYoga is a London-based wellness studio operator founded in 2016 that delivers a broad portfolio of in-person services spanning yoga, meditation, mindfulness, mental health support, pilates, stress and anxiety management, nutrition, breathwork, and personal coaching. The company serves UK consumers through its physical studio footprint, operating with a headcount in the 11-50 range consistent with a multi-site boutique wellness chain. It is led by founder and CEO Shamir Sidhu, who retains the chief executive and founder designation, suggesting concentrated founder control over strategic direction.
The underlying product is fundamentally service-based: scheduled classes, workshops, and coaching delivered through physical locations rather than a software or digital platform. The input data does not surface a proprietary technology stack, mobile application, or AI-enabled personalization layer, and the company's website was inaccessible behind a verification screen at the time of data collection, limiting visibility into class booking systems, member apps, or digital engagement mechanics.
The business model appears to be a consumer (B2C) studio model, most likely monetized through class packs, drop-in fees, and recurring memberships — the standard unit economics of UK boutique fitness/wellness chains. No pricing tiers, membership structures, or revenue figures were available in the source data, so revenue mechanics cannot be quantified. Customer segmentation details, partnerships, awards, and corporate ownership are likewise undocumented in the available material.
MoreYoga firmographics
Firmographics- Name
- MoreYoga
- Legal name
- MoreYoga
- Website
- https://moreyoga.co.uk
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- MoreYoga is a London-based wellness studio operator founded in 2016, offering in-person yoga, pilates, meditation, breathwork, nutrition, and coaching services to UK consumers across multiple physical locations.
- Ownership category
- akta.pro rank
MoreYoga industry classification
Industry- Product category
- Yoga and Wellness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where MoreYoga is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MoreYoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
MoreYoga product offering
Product offeringCore offering
MoreYoga operates a chain of physical yoga and wellness studios in London, delivering group classes and sessions in multiple yoga styles (including Hatha, Vinyasa, Yin, Ashtanga, Iyengar, Hot, Aerial, Restorative, Pregnancy, and Power) alongside Pilates, meditation, breathwork, sound bath, and one-to-one coaching. The company also runs a teacher training program and serves both regular practitioners and beginners through its 20+ London studio locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga classes (multi-style) Group yoga classes in more than ten styles including Hatha, Vinyasa, Yin, Ashtanga, Iyengar, Hot, Aerial, Restorative, Pregnancy, and Power, delivered in MoreYoga's London studios for beginners through advanced practitioners.
- Pilates classes Group Pilates sessions offered alongside yoga at MoreYoga's London studios for general fitness, strength, and flexibility.
- Meditation classes Guided group meditation sessions delivered in MoreYoga's London studios as part of its mind-body wellness offering.
- Breathwork sessions Guided breathwork sessions offered at MoreYoga's studios to complement yoga and meditation practice.
- Sound bath sessions Sound bath sessions delivered in MoreYoga's London studios as a relaxation and wellness experience.
- One-to-one coaching Private one-to-one coaching sessions offered by MoreYoga for individuals seeking personalized yoga, Pilates, or wellness guidance.
- Yoga teacher training program Structured yoga teacher training course delivered at MoreYoga's London studios, training aspiring yoga instructors.
- Corporate and community sessions Group yoga and wellness sessions arranged for corporate clients and community groups, delivered by MoreYoga's teachers.
Companies that use MoreYoga
Customer profileIdeal customer profiles2 records
MoreYoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MoreYoga partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
MoreYoga competitors and assessment
Company assessmentBroad incumbents
- Third Space London: Third Space is a London premium health club chain offering yoga, Pilates, and group classes as part of a broader fitness membership, representing a broader incumbent competitor to MoreYoga in the same London market.
- CorePower Yoga: CorePower Yoga is a large US-based yoga studio chain offering heated yoga and Pilates memberships, serving as a scaled, broad-incumbent reference point for the multi-site yoga chain model MoreYoga operates in the UK.
- Equinox: Equinox is a global luxury fitness operator offering yoga, Pilates, and mind-body classes within premium health clubs, representing a broader incumbent that competes with boutique studios like MoreYoga for the high-end London wellness customer.
Direct peers
- Frame: Frame is a London-based fitness and yoga studio operator offering yoga, Pilates, barre, and dance classes, with comparable membership pricing and a similar premium-boutique positioning to MoreYoga in the same city.
- Barrecore: Barrecore is a London-based boutique studio chain focused on barre, Pilates, and yoga classes, sharing the small-group, instructor-led, membership-driven model that MoreYoga operates.
- Hotpod Yoga: Hotpod Yoga is a UK-based chain operating inflatable, heated yoga studios across multiple UK cities on a membership and class-pack basis, directly comparable to MoreYoga in format, geography, and pricing structure.
- Y7 Studio: Y7 Studio is a US-based boutique yoga chain offering heated, music-driven vinyasa classes on a class-pack and membership basis, comparable in concept and target customer to MoreYoga's yoga-led offering.
- Another_Space: Another_Space operates premium London fitness studios offering yoga, Pilates, barre, and cycling classes, directly overlapping with MoreYoga's core service mix and London-centric multi-site model.
- FLY LDN: FLY LDN is a London-based yoga and fitness studio chain offering yoga, HIIT, barre, and strength classes under a membership model, making it the most direct comparable to MoreYoga's London-based, multi-discipline boutique fitness positioning.
Others
- Calm: Calm is a leading digital meditation, mindfulness, and sleep app — not a direct competitor to MoreYoga's physical studios, but a major alternative for the meditation and breathwork component of MoreYoga's offering and a structural headwind to physical-only wellness models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
MoreYoga social profiles
Digital presenceMoreYoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoreYoga leadership team
Management profileNumber of profiles
Profiles1 record
MoreYoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoreYoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoreYoga
What does MoreYoga do?
MoreYoga operates a chain of physical yoga and wellness studios in London, delivering group classes and sessions in multiple yoga styles (including Hatha, Vinyasa, Yin, Ashtanga, Iyengar, Hot, Aerial, Restorative, Pregnancy, and Power) alongside Pilates, meditation, breathwork, sound bath, and one-to-one coaching. The company also runs a teacher training program and serves both regular practitioners and beginners through its 20+ London studio locations.
When was MoreYoga founded?
MoreYoga was founded in 2016. It employs 11 to 50 people.
Where is MoreYoga based?
MoreYoga is headquartered in London, United Kingdom, in the Europe region.
Who are MoreYoga's main competitors?
Broad incumbents on record are Third Space London, CorePower Yoga and Equinox. Direct peers are Frame, Barrecore, Hotpod Yoga, Y7 Studio, Another_Space and FLY LDN. Calm is listed as an others.
Does MoreYoga have an API?
No public API is recorded for MoreYoga.
What industry is MoreYoga in?
MoreYoga's product category is Yoga and Wellness Studios. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAE, Yoga Nidra & Deep Relaxation Practices. Its NAICS code is 71394 and its SIC code is 7997.