What Yogarise does

Yogarise is a London-based, family-run yoga and Pilates studio operator founded in 2014, running three physical locations in Peckham (Bussey Building), Streatham, and Queen's Park, with a complementary digital offering of livestream and on-demand video classes. The core in-person product spans 30+ class styles including Vinyasa, Rocket, Yin, Iyengar, Hatha, Fierce Grace hot yoga, mat Pilates, and Reformer Pilates (12 machines at the Peckham dedicated studio). Digital products include 60+ weekly livestream sessions via Zoom and a 150+ on-demand video library accessible through the Momence booking platform and a dedicated iOS app. Ancillary revenue lines cover 200-hour Vinyasa and specialist teacher training programmes, seasonal outdoor yoga (rooftop at Bussey Building, Peckham Bowls in the park), international retreats (Cabo de Gata, Spain), workshops, and treatment room hire to third-party holistic practitioners.

The business operates with no proprietary technology platform, relying instead on Momence for booking, payments, and membership management, and Zoom for livestream delivery. The revenue model is overwhelmingly subscription- and class-pack-driven at the consumer level: Studio Pre-Pay at £105/month, Platinum Pre-Pay (Reformer-inclusive) at £250/month, Online at £34.99/month, alongside intro offers (£30 for 3 classes), class packs, and drop-in pricing. Multi-month upfront commitments (6-month at £580, 12-month at £1,100) provide working capital and retention. Teacher training, retreats, workshops, and treatment room rental contribute higher-margin, less predictable revenue. Headcount sits in the 51-100 band; the company is privately held, bootstrapped, and family-run with no disclosed external funding or institutional investors.

Name

Yogarise

Legal name

Yogarise

Website

https://yogarise.london

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Yogarise is a London-based, family-run yoga and Pilates studio chain founded in 2014, operating three physical studios (Peckham, Streatham, Queen's Park) plus online livestream, an on-demand library, teacher training, retreats, and treatment room hire for individual wellness consumers.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio

NAICS

Fitness and Recreational Sports Centers (713940), Business Schools and Computer and Management Training (6114)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Pilates Instruction (Mat & Reformer) (HSADACAB), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga classes
• Pilates studio
• Reformer pilates
• Wellness studio
• Online yoga

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. In-Person Studio Classes: Revenue from drop-in classes, class packs, and monthly subscription packages for yoga and mat Pilates at Peckham and Queen's Park studios, plus Reformer Pilates classes. Studio Pre-Pay offers unlimited access to studio and online classes plus free Masterclasses for £105/month.
2. Reformer Pilates Classes: Revenue from Reformer-specific classes with dedicated pricing tiers including intro offers, drop-ins, class packs (5/10/16 classes), and bolt-on options for Pre-Pay members.
3. Online Livestream Classes: Revenue from online class drop-ins at £9 each, class packs (5-30 classes), monthly unlimited subscription at £34.99/month, and 21-day intro offer at £20.
4. Teacher Training Programmes: Revenue from 200-hour Vinyasa Yoga Teacher Training programmes and specialist training courses including Yin Yoga, Mandala Vinyasa, and Reiki training.
5. Outdoor Yoga: Revenue from rooftop yoga and Peckham Bowls outdoor classes at £20 drop-in rate, included free for Pre-Pay holders.
6. Holistic Treatments: Third-party therapists (acupuncture, osteopathy, physiotherapy, reiki) pay to hire treatment rooms at Queen's Park and Peckham studios.
7. Workshops and Events: Revenue from special workshops (Breathwork Transformation, Arm Balances), retreats (Spain trips), and community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Yogarise operates three London-based yoga and Pilates studios (Peckham, Streatham, Queen's Park) delivering in-person yoga, mat Pilates, and Reformer Pilates classes across 30+ class styles, plus a digital offering of livestream classes (60+ weekly via Zoom) and an on-demand video library of 150+ classes. Customers purchase access via monthly subscriptions (Studio Pre-Pay, Platinum Pre-Pay, Online Monthly), class packs, drop-ins, and intro offers, with complementary offerings including teacher training programmes, workshops, retreats, and holistic therapy room hire.

Product overview

Yogarise is a London-based family-run yoga and Pilates studio founded in 2014, operating three physical locations in Peckham, Streatham, and Queen's Park. The company offers a multi-channel service portfolio combining in-person studio classes with digital offerings: Studio Yoga and Mat Pilates classes form the core studio product, supplemented by Reformer Pilates machines available at Peckham and Queen's Park. Digital services include Online Livestream Classes (60+ sessions weekly via Zoom) and a Yoga On Demand video library (150+ pre-recorded classes). Additional offerings include seasonal Outdoor Yoga (rooftop and park sessions), specialized Pregnancy and Postnatal Classes, Teacher Training Programs (200-hour Vinyasa and specialist courses), Workshops, Retreats, and Holistic Treatments including acupuncture and osteopathy. The company uses Momence for booking and payments across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Yoga Classes In-person yoga classes across Yogarise's three London studios in Peckham, Streatham, and Queen's Park, including styles such as Dynamic Flow, Vinyasa, Rocket, Yin, Hatha, Iyengar, plus beginner and advanced options.
• Mat Pilates Classes Mat-based Pilates classes focusing on whole-body strength, postural alignment and muscle balance, including specialized prenatal and postnatal sessions.
• Reformer Pilates Specialized Pilates using Reformer machines with sliding carriage, springs, handles and foot-bar for resistance training, available at Peckham and Queen's Park with Fundamentals, Intermediate and Dynamic class levels.
• Online Livestream Classes Live-streamed yoga and Pilates classes via Zoom, with 60+ sessions weekly from the London studios, accessible remotely from anywhere globally.
• Yoga On Demand (Video Library) Pre-recorded video library of 150+ classes ranging from 5-minute breathing exercises to 2-hour yoga practices, accessible anytime for home practice.
• Outdoor Yoga Seasonal outdoor yoga sessions including Rooftop Yoga at the Bussey Building in Peckham and Yoga in the Park at Peckham Bowls, running June to September.
• Pregnancy and Postnatal Classes Specialized yoga and Pilates classes designed for expectant mothers and new mums, including prenatal yoga, postnatal yoga, Baby & Me yoga, and pregnancy Pilates.
• Teacher Training Programs 200-hour Vinyasa Yoga Teacher Training and specialist certifications (Yin Yoga, Mandala Vinyasa, Breathwork), delivered as in-person and online programmes across multiple-day cohorts.
• Workshops Single-session workshops covering specific yoga styles, techniques or wellness topics, often led by guest teachers and specialists.
• Yoga Retreats Multi-day yoga retreats at international destinations such as Cabo de Gata, Spain, combining daily yoga practice with relaxation and wellness activities.
• Holistic Treatments (Room Hire) Treatment room hire at Peckham and Queen's Park studios to third-party holistic therapists (acupuncture, osteopathy, physiotherapy, reiki).
• Community Classes Subsidized community yoga classes taught by Teacher Training graduates (£7 in-person or £3 online), with free mindfulness sessions also offered.

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fierce GracecoreStrategic or Co-development PartnerYogarise Queen's Park is an official home for Fierce Grace hot yoga, offering classes from their signature Fierce Grace Method. Classes include FG (45/60/75 mins), Deep Core, Primal, IN, WILD, FG2, The Fix, Fierce, Foundation, and Fierce Core. This is an exclusive brand partnership bringing hot yoga to Yogarise.
• Peckham BowlscoreStrategic or Co-development PartnerPartnership with Peckham Bowls venue in Peckham Rye Park for outdoor Yoga in the Park classes every Saturday 10am, June-September. Community-focused collaboration offering yoga in a stunning park setting.
• Rooftop Film Club / Bussey BuildingcoreStrategic or Co-development PartnerPartnership with Rooftop Film Club at Bussey Building for weekend rooftop yoga classes with views of Peckham skyline. Classes run every weekend Saturday and Sunday, June-August.
• Sammy's Soft PlayminorStrategic or Co-development PartnerSammy's Soft Play (climbing frame and play area for babies to age 8) shares space at Yogarise Queen's Park studio location.
• The Acupuncture StudiosminorChannel Partner/ Reseller/ DistributorAcupuncture and Chinese herbal medicine clinic operating from Yogarise Queen's Park on Tuesday evenings (4-8pm). Therapist: Samara Reid. Services from £75.
• Conceive ClinicminorChannel Partner/ Reseller/ DistributorSpecialised fertility, gynaecology, and pregnancy acupuncture and herbal medicine clinic operating from Yogarise Queen's Park on Tuesday evenings (4-8pm). Therapist: Wanda Hiller. Services from £75.
• YPhysio (Mark Parkhouse)minorChannel Partner/ Reseller/ DistributorMusculoskeletal physiotherapy services at Yogarise Queen's Park. Prices: £60/30min, £85/45min, £95/60min. Specialised in treating muscles, joints, and soft tissue conditions.
• Anja Lenka (Reiki)minorChannel Partner/ Reseller/ DistributorReiki healing services at Yogarise Peckham. Price: £75/60min. Also offers Reiki Training (Levels 1+2) at Peckham location. Contact via Instagram.
• Ida Scheibelhoffer (Osteopathy)minorChannel Partner/ Reseller/ DistributorOsteopathy services at Yogarise Queen's Park. Prices: £65/30min clinic, £85/45min, £95/60min. Also offers home visits from £95 and remote consultations £45/30min.
• Soundworks (Craig Rogerson)minorChannel Partner/ Reseller/ DistributorMonthly Group Sound Meditation / Gong Bath workshops at Yogarise Queen's Park studio. Sound healing and meditation services using gong and other instruments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frame: London-based boutique fitness and yoga studio chain with multiple locations. Overlaps with Yogarise in yoga and Pilates class offerings, premium pricing, and London multi-studio footprint targeting similar urban wellness consumer.
• MoreYoga: London-based yoga studio chain with multiple locations offering affordable unlimited monthly memberships. Directly comparable to Yogarise in multi-studio London footprint and subscription model, though positioned more on price accessibility than premium community.
• Another_Space: London boutique fitness studio offering yoga, Pilates, barre, and HIIT classes across multiple locations. Direct competitor in London's premium boutique fitness segment with overlapping yoga and Pilates modalities and similar subscription pricing tiers.
• Ten Health & Fitness: London-based Pilates, physiotherapy, and fitness studio chain with multiple locations. Directly comparable to Yogarise in Reformer Pilates focus, integrated wellness offering (combining fitness with physio), and multi-studio London model.
• Core Collective: London boutique fitness studio offering yoga, Pilates, HIIT, and physiotherapy across multiple locations. Overlaps with Yogarise in yoga and Pilates class offerings and London's premium wellness consumer segment.
• Hotpod Yoga: UK-based hot yoga franchise with inflatable heated pod studios across multiple cities. Comparable subscription and class-pack revenue model to Yogarise, focused on hot yoga (which Yogarise offers at Queen's Park), and demonstrates UK-wide expansion via franchising.
• Triyoga: London's most established yoga studio chain, operating multiple locations across the city offering yoga, Pilates, and teacher training. Closest direct competitor in scale, multi-location London model, and breadth of class styles; overlaps with Yogarise's Pre-Pay subscription model and holistic wellness positioning.
• Psycle London: London boutique fitness brand offering indoor cycling, barre, yoga, and Pilates across multiple studios. Comparable in multi-location London presence, premium positioning, and bundled class-pack subscription model.
• Fierce Grace: UK hot yoga brand with multiple studios offering signature Fierce Grace Method classes. Yogarise already operates Fierce Grace at Queen's Park under a partnership; Fierce Grace is a direct competitor in hot yoga and could either deepen or compete against the partnership over time.

Broad incumbents

• F45 Training: Global boutique fitness franchise with multiple London studios. Not a direct yoga/Pilates competitor but competes for the same London wellness consumer spend and represents a broader incumbent in the boutique fitness space where Yogarise operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yogarise.london
• Xx.com/yogariselondon
• LinkedInlinkedin.com/company/yogarise-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogarise