Jackson's Hardware

What Jackson's Hardware does

Jackson's Hardware is a 100% employee-owned (ESOP) independent hardware retailer founded in 1964 by H.C. Jackson and headquartered in San Rafael, Marin County, California. The company operates a single physical store at 62 Woodland Avenue stocking more than 80,000 SKUs across 14+ departments, including a 5,000 sq ft premium kitchen and bath showroom, power tools, door and cabinet hardware, outdoor power equipment, paint (Benjamin Moore), plumbing, electrical, and workwear. It serves three primary customer segments: Marin County homeowners and DIY enthusiasts, professional contractors and builders (via a dedicated contract sales department serving wineries, multi-unit housing, and commercial projects), and tradespeople seeking professional-grade tools and equipment.

The business generates revenue through four streams: (1) retail product sales across the in-store and e-commerce website (jacksonshardware.com, Shopify-based) channels, (2) in-store services including tool rental, tool repair by factory-trained technicians, key cutting and duplication (including 5th-generation code key cutting to within .0001 inches), knife sharpening via Resharp technology, rescreening, paint color matching, and delivery, (3) contract sales for commercial projects requiring door hardware, fire-rated hardware, and custom solutions, and (4) the JAM (Jackson's Advantage Members) recurring membership program offering exclusive deals, points, and coupons. Distribution is anchored on the brick-and-mortar store with supporting BOPIS and curbside pickup capabilities.

The company's core technology is a standard Shopify e-commerce platform; there are no proprietary AI or software systems disclosed. Its competitive positioning rests on depth of inventory, employee-owner expertise, in-store service breadth, and 60+ years of community trust in Marin County rather than on technology differentiation. The leadership team is led by President/CEO Carolyn Emge and COO/VP Dan O'Gorman.

Name

Jackson's Hardware

Legal name

Jackson's Hardware, Inc.

Website

https://jacksonshardware.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackson's Hardware is a 100% employee-owned independent hardware retailer in San Rafael, CA, founded in 1964, stocking 80,000+ items and serving Marin County homeowners, DIY customers, and contractors with retail sales, tool rental/repair, and contract services.

Ownership category

akta.pro rank

Product category

Hardware Retail Store

NAICS

Hardware Retailers (44414)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Hardware retail store
• Home improvement supplies
• Tool rental services
• Kitchen bath showroom
• Building materials supplier

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Primary revenue stream from selling hardware, tools, building materials, and home improvement products through physical retail store and e-commerce website. They stock over 80,000 items.
2. In-Store Services: Revenue from tool rentals, tool repairs, key cutting, knife sharpening, and rescreening services offered at the San Rafael location.
3. Contract Sales: Bulk and project-based sales to contractors, businesses, and developers for door hardware, fire-rated hardware, kitchen remodeling supplies, and custom hardware solutions for projects including wineries and multi-unit housing developments.
4. Membership Program (JAM): Jackson's Advantage Members program offering exclusive deals, special pricing, dollar-off coupons, and points accumulation to drive customer loyalty and repeat purchases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jackson's Hardware is a single-location employee-owned (ESOP) independent hardware retailer in San Rafael, CA, selling 80,000+ tools, building materials, kitchen/bath fixtures, paint, and home improvement products through a physical store and an e-commerce website. The company supplements retail with in-store services including tool rental, factory-trained tool repair, key cutting, knife sharpening, paint color matching, rescreening, delivery, and BOPIS/curbside pickup, plus a JAM membership program and a dedicated contract sales department serving commercial construction projects such as wineries and multi-unit housing.

Product overview

Jackson's Hardware is an employee-owned independent hardware store founded in 1964, operating a single 5,000 sq ft showroom location in San Rafael, CA. The company offers over 80,000 products across multiple departments including Kitchen & Bath Showroom, Power Tools, Door & Cabinet Hardware, Apparel & Workwear, Outdoor Power Equipment, Outdoor Living, Lawn & Garden, Paint, Tools, Electrical, Plumbing/Cooling/Heating, Hardware & Building Materials, Holiday/Toys/Office Supplies, and Outdoor Knives. Services include Tool Rental, Tool Repair, Key Cutting, Knife Sharpening (via Resharp technology), Buy Online Pickup In-Store (BOPIS), Jackson's Advantage Membership (JAM) Program, Contract Sales for commercial projects, Paint Color Matching, Rescreening & Repair, and Delivery Services. The store recently added new product lines including Diablo Tools, OX Tools, SIKA sealants/adhesives, BORA woodworking tools, and TRACER marking tools. Jackson's Hardware stocks hundreds of major brands including DeWalt, Milwaukee, Makita, Bosch, Festool, STIHL, EGO, Weber, Traeger, Big Green Egg, Napoleon, Carhartt, Timberland PRO, Benjamin Moore, Grohe, Hansgrohe, Baldwin, Emtek, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Tool Rental Service Comprehensive tool rental service including power tools, pressure washers, weed trimmers, mowers, garden equipment, ladders, generators, construction apparatus, pumps, chain saws, demolition hammers with competitive weekend rental rates, designed for contractors and DIY customers.
• Tool Repair Service Expert repair services for gas-powered, cordless, electric, and air tools performed by full-time factory-trained technicians, with on-site repair or factory service center coordination for trade customers and serious DIY users.
• Key Cutting and Duplication Service In-store key duplication for home, office, transponder, and padlock keys with code key cutting from worn keys or codes, skeleton key making, and high-security Medeco and Primus lock replication, achieving 5th-generation key copy accuracy to within .0001 inches.
• Knife Sharpening Service Factory knife sharpening using Resharp technology for American, European, and V-shaped Japanese knives including chef, pairing, slicing, chopping, santoku, pocket, and hunting types, serving both home cooks and outdoor/hunting customers.
• Buy Online Pickup In-Store (BOPIS) and Curbside Pickup Online ordering with same-day pickup — orders placed by 4:00 PM processed for same-day pickup, with both in-store and curbside pickup options available Monday-Friday 6 AM-4 PM and Saturday 7 AM-4 PM; orders held for 7 days.
• Jackson's Advantage Membership (JAM) Program Membership program offering exclusive monthly promotions, in-store specials, dollar-off discounts, and points accumulation for rewards on purchases; new members receive a $5 off coupon for purchases of $25 or more.
• Contract Sales Services Dedicated contract hardware supplier for commercial projects including door hardware, panic and fire-rated hardware, kitchen remodeling supplies, and custom-crafted door, cabinet, and window hardware for contractors, builders, and developers on projects including wineries and multi-unit housing developments.
• Paint Color Matching Service In-store paint color matching service that can match colors from any item or object for both residential and commercial painting projects, complementing the Benjamin Moore paint department.
• Rescreening and Repair Service Chain and cable cutting, rescreening services for windows and doors with a typical 2-week turnaround for screen repairs.
• Delivery Service Local delivery service bringing purchases straight to customer doorsteps for a convenient shopping experience, complementing BOPIS and curbside pickup options.

Quantifiable outcome

• 60+ years in business with single-location success - proving business model viability and community trust
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ace Hardware: Cooperative of independent hardware retailers offering tools, paint, and home improvement products with a similar neighborhood-store positioning. Most directly comparable independent-channel model to Jackson's Hardware.
• True Value: Hardware cooperative serving independent retailers with product distribution, marketing, and store support. Operates a near-identical go-to-market model to Jackson's via member-owned stores.
• Do it Best: Member-owned hardware, lumber, and building materials cooperative. Closely comparable to Jackson's in being an independent-store channel with strong contractor and DIY service orientation.

Broad incumbents

• Home Depot: Largest U.S. home improvement retailer carrying the same core categories (tools, paint, plumbing, electrical, kitchen/bath) at scale. Represents the dominant competitive force in Jackson's Bay Area trade area.
• Lowe's: Second-largest U.S. home improvement chain competing head-to-head with Home Depot across Jackson's product categories, including pro contractor services and kitchen/bath design.
• Amazon: Dominant e-commerce platform selling commodity hardware, tools, and home improvement products. Represents the structural headwind on Jackson's commodity SKU sales and pricing power.

Regional players

• McLendon Hardware: Family-owned independent hardware chain in the Pacific Northwest with multiple locations and a contractor/pro trade focus. Comparable in ownership structure and customer segments, though geographically separate.
• Friedman's Home Improvement: Independent, employee-friendly home improvement chain serving Northern California with multiple stores. Directly overlaps Jackson's Bay Area / Northern California trade region and DIY+pro customer mix.
• Orchard Supply Hardware: Historic California-based hardware chain (now an online-only Lowe's-owned brand) that historically served the same Bay Area contractor and DIY customer base as Jackson's.
• Ewing Irrigation & Landscape Supply: Specialty distributor of irrigation, landscape, and outdoor power equipment serving pro contractors in the Western U.S. Comparable to Jackson's Outdoor Power and Lawn & Garden departments on a contractor-focused basis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JacksonsHardwa1
• YouTubeyoutube.com/channel/UCDwaibblBgoAzeIvxCtljNA
• Facebookfacebook.com/JacksonsHardware
• Instagraminstagram.com/jacksons_hardware

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson's Hardware