SU-PAD
SU-PAD is a 40-year-old Israeli industrial equipment integrator and exclusive channel representative, distributing and integrating ARBURG injection molding, Stratasys 3D printing, Universal Robots and MiR robotics, and Herrmann plastic welding systems for Israeli manufacturers across medical, defense, automotive, and general industry.
- Company typePrivate
- Founded1984
- HeadquartersRosh Ha'ayin, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SU-PAD does
SU-PAD is a privately held Israeli industrial equipment integrator and exclusive channel representative, founded in 1984 and headquartered in Rosh Ha'ayin. The company serves Israeli manufacturers across medical devices, automotive, defense and aerospace, plastics, electronics, pharmaceuticals, and consumer goods by distributing, integrating, and supporting capital equipment from a curated portfolio of international brands. SU-PAD does not manufacture its own technology; instead, it operates as a turn-key solutions provider that accompanies customers from solution characterization and engineering planning through procurement, installation, commissioning, and 24/7 after-sales service.
The product portfolio is organized into four technology domains: (1) Injection molding machines and auxiliary equipment, led by ARBURG (hydraulic, hybrid, electric, and the new TREND all-electric series) and complemented by Moretto material handling, HB-Therm and Gammaflux temperature control, Mastip and Gunther hot runners, Muller and Getecha granulators, MTF-Technik conveyors, and Babyplast micro-injection systems; (2) Robotics and automation, anchored by Universal Robots cobots (UR3e through UR30) and MiR autonomous mobile robots, with OnRobot, Robotiq, FlexiBowl, Pickommerce AI Robotics, WEMO, and Apex for integration; (3) 3D printing, dominated by Stratasys (FDM, PolyJet J-series, SLA Neo Series, SAF H350, P3 Origin) plus healthcare/dental lines, with Nano Dimension for electronics, Xact Metal, Tritone MoldJet, and DyeMansion post-processing; (4) Plastic welding and quality assurance, featuring Herrmann Ultraschall, Hymson and Leister laser systems, and Cincinnati Test Systems leak testing.
SU-PAD's revenue model is primarily hardware resale (industrial equipment) bundled with professional integration services and recurring 24/7 technical support. Go-to-market is sales-led through direct field engagement with engineering and manufacturing decision-makers in Israel, supported by content marketing, webinars, trade shows, and case studies. Pricing is quote-based per project with no public list prices. The company employs 11-50 people and operates exclusively in Israel.
SU-PAD firmographics
Firmographics- Name
- SU-PAD
- Legal name
- SU-PAD
- Website
- https://su-pad.co.il
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SU-PAD is a 40-year-old Israeli industrial equipment integrator and exclusive channel representative, distributing and integrating ARBURG injection molding, Stratasys 3D printing, Universal Robots and MiR robotics, and Herrmann plastic welding systems for Israeli manufacturers across medical, defense, automotive, and general industry.
- Ownership category
- akta.pro rank
SU-PAD industry classification
Industry- Product category
- Industrial Automation Equipment Distribution
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industry
- Polymer 3D Printing Service Bureaus (FDM/FFF, SLA/DLP, SLS/MJF) (IMAAADAA)
Keywords
Where SU-PAD is headquartered
LocationHeadquarters
- HQ city
- Rosh Ha'ayin
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
SU-PAD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Industrial equipment sales and distribution: SU-PAD generates revenue primarily through the sale and distribution of industrial manufacturing equipment from internationally sourced brands. This includes injection molding machines, 3D printers, cobots, and plastic welding systems, representing major brands across four core domains.
- Technical service and support: The company provides ongoing technical support, installation, commissioning, and after-sales service for equipment sold, available 24/7. Service is provided as a bundled offering alongside equipment sales and represents a recurring service revenue stream.
- Turn-key project delivery: SU-PAD accompanies customers through complete project cycles from characterization and engineering planning through purchase, implementation, and ongoing operation, providing high-touch integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | J35 Pro desktop 3D printer (Stratasys) - professional polyjet printing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
SU-PAD product offering
Product offeringCore offering
SU-PAD is an Israeli industrial equipment integrator and exclusive local representative for leading international brands across four technology domains: injection molding machines (ARBURG, Babyplast), 3D printing systems (Stratasys, Nano Dimension, Xact Metal, Tritone), collaborative robotics and automation (Universal Robots, MiR, OnRobot, Robotiq, FlexiBowl), and plastic welding (Herrmann Ultraschall, Hymson, Leister). The company provides turn-key project delivery from solution characterization through installation and 24/7 after-sales technical support to Israeli manufacturers across medical, automotive, defense, and general industrial sectors.
Product overview
SU-PAD is a solutions provider and authorized representative for leading international manufacturers in four industrial technology domains. The company does not develop its own unified product platform but rather offers a portfolio of branded product lines organized into four departments: (1) Injection Molding Machines & Equipment — Arburg ALLROUNDER machines (hydraulic, electric, hybrid, and the new TREND series) plus auxiliary equipment including HB-Therm and Gammaflux temperature controllers, Mastip and Gunther hot runner systems, Moretto material handling (dryers, suction, dosing, granulators), Muller and Getecha granulators, MTF conveyors, and Babyplast micro injection molding; (2) Robotics & Automation — Universal Robots cobots (UR3e through UR30), MiR autonomous mobile robots, OnRobot and Robotiq end-of-arm tooling, FlexiBowl flexible feeding systems, Pickommerce AI picking stations, WEMO palletizing, and Apex integration; (3) 3D Printers — Stratasys polymer printers (FDM, PolyJet J-series, SLA Neo Series, SAF H350, P3 Origin), Stratasys Healthcare/Dental series, plus Nano Dimension PCB printing, Xact Metal, Tritone MoldJet metal/ceramic printing, and DyeMansion post-processing; (4) Plastic Welding — Herrmann Ultrasonics and Hymson laser welding systems, plus Cincinnati Test Systems leak testing. SU-PAD provides turn-key project integration and local support across all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Injection Molding Machines & Auxiliary Equipment
- Robotics and Automation Solutions
- Professional 3D Printing Systems
- Plastic Welding Systems
- Turn-Key Project Integration and Technical Service
Quantifiable outcome
- Approximately 30% reduction in development and production cycles for Flex using SU-PAD-supplied 3D printing solutions
- +4 more outcomes
Companies that use SU-PAD
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
SU-PAD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature3 records
SU-PAD partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered flagship, core and supporting.
- StratasysflagshipSU-PAD is the exclusive Israeli representative for Stratasys, the world-leading manufacturer of professional 3D printing systems. The partnership covers the full Stratasys portfolio including FDM, PolyJet, SLA, SAF, and P3 technologies, serving Israeli manufacturers across medical, automotive, aerospace, and general industry.
- Nano DimensioncoreSU-PAD represents Nano Dimension in Israel, providing DragonFly additive manufacturing systems for electronics (3D-printed circuit boards), targeting Israeli electronics and semiconductor manufacturers.
- Xact MetalcoreSU-PAD is the Israeli representative for Xact Metal, providing affordable metal 3D printing solutions to the Israeli market.
- TritonecoreSU-PAD represents Israeli 3D printing technology company Tritone, whose MoldJet technology enables industrial-scale metal and ceramic printing with a paste-based process free from dust hazards, offering a cost of less than $1 per gram.
- DyeMansionsupportingSU-PAD offers DyeMansion post-processing systems for 3D-printed parts, including cleaning, surfacing, and coloring solutions that complement Stratasys and other 3D printing systems sold in Israel.
- ARBURGflagshipSU-PAD is the exclusive Israeli representative for ARBURG, a German manufacturer of injection molding machines. The partnership includes the full ALLROUNDER range (hydraulic, electric, hybrid), the new ALLROUNDER TREND electric series, Golden Electric series, and related automation systems. SU-PAD has served ARBURG customers in Israel for 30 years.
- BabyplastsupportingSU-PAD represents Babyplast, a manufacturer of micro injection molding machines for precision plastic components, targeting applications requiring extremely small part dimensions.
- Moretto S.p.A.coreSU-PAD represents Moretto, an Italian manufacturer of material handling and auxiliary equipment for the plastics industry, including drying systems, conveying systems, dosing and mixing equipment, granulators, cooling systems, and central management systems. Moretto holds 168 patents.
- GetechasupportingSU-PAD represents Getecha, a German specialist in automation and granulation solutions for the plastics industry.
- MastipsupportingSU-PAD represents Mastip, a global hot runner solutions manufacturer from New Zealand, serving Israeli injection molders with nozzle, manifold, and hot runner systems.
- GunthersupportingSU-PAD represents Gunther (Germany), specializing in hot runner technology and hot half molds for technical, engineering, and difficult-to-inject materials and multi-cavity molds.
- HB-ThermcoreSU-PAD represents HB-Therm, a Swiss family-owned company specializing since 1967 in temperature control systems (mold temperature controllers) for injection molding, offering systems up to 230°C on oil or water basis, with industry-leading energy efficiency and Swiss quality standards.
- GammafluxsupportingSU-PAD represents Gammaflux, providing temperature control solutions for hot runner systems in injection molds. Gammaflux controllers support control zones ranging from single to 640 zones, ensuring product quality, dimensional accuracy, and material savings.
- Müller MaschinenbausupportingSU-PAD represents Müller (Germany), a manufacturer of granulators and shredders for plastics production waste and post-consumer recycling.
- MTF-techniksupportingSU-PAD represents MTF-technik, a German company established in 1975 specializing in the development, design, and manufacturing of conveyors, separation drums, and creative handling and separation solutions.
- Universal RobotsflagshipSU-PAD is the exclusive Israeli representative for Universal Robots (Denmark), the pioneer and world leader in collaborative robotics (cobots). SU-PAD provides full service including sales, integration, training, and ongoing support for UR cobot models including UR3e, UR5e, UR10e, UR16e, UR20, and UR30.
- MiR (Mobile Industrial Robots)coreSU-PAD is the Israeli representative for MiR, a Danish manufacturer of autonomous mobile robots (AMRs). SU-PAD offers MiR's fleet including MiR250, MiR600, MiR1200, and MiR1350 for intra-factory material transport and logistics automation.
- RobotiqsupportingSU-PAD represents Robotiq, providing end-of-arm tooling solutions for collaborative robots including grippers, force torques, and sensor systems for UR cobots.
- OnRobotsupportingSU-PAD represents OnRobot, providing smart end-of-arm tooling solutions including grippers, sanding and deburring tools, and vision systems compatible with UR and other cobot platforms.
- FlexiBowl (ARS Automation)coreSU-PAD is the Israeli representative for ARS Automation's FlexiBowl, an innovative flexible feeding system consisting of a rotating disc with flexible surface, bulk feeder, flipper mechanism, and vision integration. The system enables feeding of parts in various shapes and sizes to robotic cells and is supported in three operating modes (Standard, Circular Tracking, Multi-Part Feeding).
- WEMOsupportingSU-PAD represents WEMO, providing robotic solutions and automation systems for industrial applications in Israeli manufacturing.
- Apex RoboticssupportingSU-PAD represents Apex, providing robotic automation solutions for Israeli manufacturers.
- Pickommerce AI RoboticscoreSU-PAD partners with Israeli startup Pickommerce AI Robotics, which developed an autonomous picking and packaging station combining AI, machine vision, and UR cobots. Pickommerce enables the cobot to autonomously change end-of-arm tools (patented grippers based on adhesion technology) to handle a wide range of items in a single station.
- Enabled RoboticssupportingSU-PAD represents Enabled Robotics, providing specialized robotic solutions for Israeli industrial automation.
- RoEqsupportingSU-PAD represents RoEq, providing additional robotic equipment and accessories for the Israeli market.
- Hymson Laser TechnologysupportingSU-PAD represents Hymson (China), providing laser plastic welding systems for Israeli manufacturers requiring high-precision welding of plastic components.
- Herrmann UltraschallcoreSU-PAD is the Israeli representative for Herrmann Ultraschall, the world's largest specialist in ultrasonic plastic welding solutions. The partnership includes the UltraSafe station for acoustic workplace protection and the Dialog S control system, enabling 80-90% energy savings versus conventional heat welding.
- LeistersupportingSU-PAD represents Leister (Switzerland), providing laser plastic welding systems including the MAXI system for large parts, targeting heavy industries such as automotive where large plastic assemblies require precision welding.
- Cincinnati Test Systems (CTS)supportingSU-PAD is the Israeli representative for Cincinnati Test Systems, providing leak testing and leak detection equipment for quality control in manufacturing, serving industries including automotive, medical devices, and general manufacturing.
- BraunformsupportingSU-PAD represents Braunform, a manufacturer of specialized injection molding components and systems serving Israeli plastic manufacturers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SU-PAD competitors and assessment
Company assessmentBroad incumbents
- Stratasys: World-leading polymer 3D printing OEM and SU-PAD's flagship principal. Directly comparable as the underlying technology provider whose products SU-PAD distributes and integrates across Israel.
- ARBURG: German injection molding machine OEM and SU-PAD's flagship principal (30-year exclusive partnership). Comparable as the underlying technology provider across the plastics manufacturing chain that SU-PAD integrates into Israeli customers.
- Universal Robots: Danish collaborative robot OEM and SU-PAD's flagship principal for cobots. Comparable as the underlying cobot technology provider whose UR3e–UR30 range SU-PAD sells, integrates, and services in Israel.
- KUKA: Global industrial robotics and automation OEM competing with Universal Robots in the cobot/robotics space SU-PAD serves. Comparable broad incumbent in industrial automation with overlapping customer base in automotive and general manufacturing.
- ABB: Global industrial automation, robotics, and motion control incumbent. Comparable as a broad incumbent whose robotics and automation portfolio overlaps with SU-PAD's UR, MiR, and FlexiBowl offerings in the Israeli market.
- Yaskawa: Japanese industrial robotics and motion control OEM. Comparable broad incumbent in industrial automation competing for the same automation budget that SU-PAD's cobot and AMR offerings address.
- Engel Holding: Austrian injection molding machine manufacturer competing with ARBURG. Comparable broad incumbent whose products overlap with SU-PAD's injection molding portfolio and compete for the same Israeli plastics manufacturer customers.
- KraussMaffei: German machinery manufacturer of injection molding, extrusion, and reaction processing equipment. Comparable broad incumbent competing with ARBURG and overlapping with SU-PAD's plastics manufacturing technology portfolio.
Direct peers
- Materialise: Belgian 3D printing service bureau and software provider using Stratasys and other systems. Comparable as a 3D printing-focused peer operating adjacent to SU-PAD's 3D printing integration business, including medical and industrial applications.
- Protolabs: Global digital manufacturing service bureau offering on-demand 3D printing, CNC machining, and injection molding. Comparable as a direct peer in additive manufacturing services and digital manufacturing tooling that overlaps with SU-PAD's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SU-PAD social profiles
Digital presenceSU-PAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
SU-PAD leadership team
Management profileNumber of profiles
Profiles5 records
SU-PAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SU-PAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SU-PAD
What does SU-PAD do?
SU-PAD is an Israeli industrial equipment integrator and exclusive local representative for leading international brands across four technology domains: injection molding machines (ARBURG, Babyplast), 3D printing systems (Stratasys, Nano Dimension, Xact Metal, Tritone), collaborative robotics and automation (Universal Robots, MiR, OnRobot, Robotiq, FlexiBowl), and plastic welding (Herrmann Ultraschall, Hymson, Leister). The company provides turn-key project delivery from solution characterization through installation and 24/7 after-sales technical support to Israeli manufacturers across medical, automotive, defense, and general industrial sectors.
Is SU-PAD a public or private company?
SU-PAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SU-PAD founded?
SU-PAD was founded in 1984. It employs 11 to 50 people.
Where is SU-PAD based?
SU-PAD is headquartered in Rosh Ha'ayin, Israel, in the Middle East region.
How does SU-PAD make money?
Three revenue lines are on record. Industrial equipment sales and distribution is the primary driver. The others are technical service and support and turn-key project delivery.
Who are SU-PAD's main competitors?
Broad incumbents on record are Stratasys, ARBURG, Universal Robots, KUKA, ABB, Yaskawa, Engel Holding and KraussMaffei. Direct peers are Materialise and Protolabs.
Does SU-PAD have an API?
No public API is recorded for SU-PAD.
What industry is SU-PAD in?
SU-PAD's product category is Industrial Automation Equipment Distribution. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAAADAA, Polymer 3D Printing Service Bureaus (FDM/FFF, SLA/DLP, SLS/MJF). Its NAICS code is 3339 and its SIC code is 3559.