ROEQ
- Company typePrivate
- Founded2017
- HeadquartersVissenbjerg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
ROEQ firmographics
Firmographics- Name
- ROEQ
- Legal name
- ROEQ ApS
- Website
- https://roeq.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ROEQ industry classification
Industry- Product category
- Mobile Robotic Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)
Keywords
Where ROEQ is headquartered
LocationHeadquarters
- HQ city
- Vissenbjerg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
ROEQ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Robotic Equipment Sales: ROEQ generates revenue through the sale of physical robotic equipment including top modules (cart modules, lifters, top rollers), carts, docking stations, and accessories. Products are sold through a global partner network of distributors and integrators.
- Software Integration: ROEQ Assist software is bundled with top modules for setup, configuration, and safety management, supporting the hardware sales. The software integrates directly with MiR and OMRON AMR software platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ROEQ product offering
Product offeringCore offering
ROEQ designs, manufactures, and sells plug-and-play mobile robotic equipment (MRE) that attaches to autonomous mobile robots (AMRs) to enable multiple material-handling workflows. The product line includes top modules, carts (S-Cart and Cart series), lifters (TML series), top rollers (TR series), docking stations, and the new Lift 'n' Roll (TLR), supported by the proprietary ROEQ Assist setup software and the GuardCom wireless communication system. Products are certified for use with MiR, OMRON, Robotize, and Continental AMR platforms and built to ISO 3691-4 safety standards.
Product overview
ROEQ is a Danish manufacturer of plug-and-play robotic equipment for autonomous mobile robots (AMRs). The product portfolio consists of four main top module categories: Carts (S-Cart and Cart series) for cargo transport, Lifters (TML series) for pallet/crate handling, Top Rollers (TR series) for conveyor integration, and Docking Stations (DS series) for precision positioning. The ecosystem is unified through ROEQ Assist setup software and ROEQ Safety configuration, which integrate with MiR and OMRON AMR software. The GuardCom System enables sensor-based communication between AMRs and stationary conveyor stations. Products target industrial warehouse and production environments, supporting payloads from 50kg to 1500kg across MiR, OMRON, Robotize, and Continental AMR platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- ROEQ Top Modules Top modules that attach to AMRs to enable material handling functions including cart transport, lifting, and roller conveyor operations, bundled with ROEQ Assist software for quick setup.
- ROEQ Carts (S-Cart Series and Cart Series) Carts and racks for transporting cargo between workstations on AMR fleets, available in multiple payload capacities and pickup configurations.
- ROEQ Lifters (TML Series) Lifter modules for AMRs to lift, transport, and drop off pallets, crates, racks, and shelf carts across warehouse and production environments.
- ROEQ Top Rollers (TR Series) Conveyor top modules for AMRs to automate loading and unloading of goods between mobile robots and stationary conveyor stations, with manual and automatic height adjustment options.
- ROEQ Docking Stations (DS Series) Precision and Easy-Pull-Out docking stations that enable reliable cart pickup and drop-off for ROEQ and AMR fleets.
- ROEQ GuardCom System Sensor-based wireless communication system that enables AMRs to transfer goods with stationary conveyor stations without depending on WiFi, improving reliability of AMR-conveyor handoffs.
- ROEQ Lift 'n' Roll (TLR) Dual-function top module for AMRs that lifts and rolls cargo, enabling efficient pallet handling in production sites and warehouses, and awarded Overall Robotics Solution of the Year 2026.
- ROEQ Accessories Supporting hardware accessories such as adapters, cart rails, side bars, long cargo kits, height kits, I/O kits, forks, extra locks, and reflectors that extend the functionality of ROEQ top modules and AMR fleets.
- ROEQ TML EU/US Pallet Lift for OMRON MD-Series Specialized pallet lift solutions designed for OMRON MD-650 and MD-900 AMRs, enabling safe automated pallet handling compliant with ISO 3691-4:2020.
Quantifiable outcome
- Five-hour reduction in forklift operations per day at Universal Robots facility
- +3 more outcomes
Companies that use ROEQ
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ROEQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROEQ partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic, developing and regional.
- Mobile Industrial Robots (MiR)coreMiR is a key technology partner whose AMRs (MiR100, MiR200, MiR250, MiR600, MiR1000, MiR1350) are compatible with ROEQ top modules. ROEQ products have been tested and approved as MiRGo Approved Products. The companies maintain close product development collaboration and joint marketing efforts.
- OMRON RoboticscoreROEQ develops solutions for OMRON's LD Series and MD Series AMRs (LD-90x, LD-150, LD-250, MD-650, MD-900). ROEQ launched products alongside OMRON's MD-series launch and maintains joint demonstration and marketing activities at trade shows like Automate.
- RobotizecoreROEQ offers cart solutions compatible with Robotize AMRs. A strategic partnership between Robotize and ROEQ was mentioned to offer integrated AMR solutions for customers.
- Universal RobotsstrategicROEQ supplies equipment for Universal Robots' own internal logistics automation, using MiR250 AMRs with ROEQ TML200 lifters. Universal Robots is owned by Teradyne Robotics. Esben Østergaard, co-founder of Universal Robots, joined the ROEQ board.
- Teradyne RoboticsstrategicTeradyne Robotics owns both Universal Robots and Mobile Industrial Robots (MiR). ROEQ's products support both platforms, making it integrated into the Teradyne Robotics ecosystem. ROEQ participates in Teradyne-organized events like Automate.
- Continental AMRdevelopingROEQ is developing top roller solutions for Continental AMRs. This collaboration is currently in development according to the ROEQ website.
- RobotizecoreStrategic partnership to offer integrated AMR solutions combining Robotize's robots with ROEQ equipment for end customers seeking complete automation solutions.
- AtLidregionalAtLid is a Swedish system integrator that implemented the ROEQ + OMRON AMR solution for Skandia Elevator. AtLid uses ROEQ products in customer deployments as part of their automation offerings.
- Gibas AutomationregionalROEQ partner in The Netherlands hosting technology events and customer demonstrations of ROEQ products for MiR robots. Represents ROEQ in local market through sales and support activities.
- Esben ØstergaardstrategicEsben Østergaard, co-founder of Universal Robots (now Denmark's largest robot company), joined the ROEQ board. He brings experience in scaling startups to large industrial companies and provides strategic guidance for ROEQ's growth journey.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ROEQ competitors and assessment
Company assessmentDirect peers
- Balyo: Balyo develops robotic kits that retrofit standard forklifts into autonomous vehicles — the same accessory/add-on business model ROEQ uses, but applied to forklifts rather than AMRs. Both sell hardware-and-software bundles to material-handling operators through integrator channels and compete for the same budget line item (replacing forklift/manual transport).
Broad incumbents
- Fetch Robotics (Zebra Technologies): Fetch Robotics, acquired by Zebra Technologies, manufactures a broad portfolio of AMRs (Freight, Carti, Roller Top) targeting the same warehouse and manufacturing use cases ROEQ serves. While Fetch sells complete AMRs rather than third-party top modules, it competes for the same automation budget and represents a potential vertical-integration threat to ROEQ's accessory layer.
- OTTO Motors (Rockwell Automation): OTTO Motors, owned by Rockwell Automation, builds heavy-payload AMRs (up to 1500 kg) for material handling in factories and warehouses — directly competing with the workflows ROEQ's lifters and carts address. As a broad incumbent with deep industrial automation channels, OTTO represents a platform competitor that could absorb top-module functionality.
- Mobile Industrial Robots (MiR): MiR is both ROEQ's largest technology partner and a structural competitive reference: MiR sells complete AMRs (MiR100–MiR1350) that ROEQ's top modules attach to. MiR's MiRGo partner program effectively curates which accessories customers see, giving MiR leverage over ROEQ's distribution. MiR is owned by Teradyne alongside Universal Robots.
- Konecranes: Konecranes is a global incumbent in lifting equipment and material handling, serving the same factories and warehouses that adopt ROEQ-equipped AMRs. While Konecranes primarily sells cranes and forklifts, its scale and dealer network position it as a potential integrator or acquirer of AMR-accessory capabilities like ROEQ's.
- Jungheinrich: Jungheinrich is a leading intralogistics provider offering forklifts, warehouse equipment, and increasingly automated/AMR solutions across Europe. Its EAZY.MOVE AMR lineup overlaps with ROEQ's served use cases (pallet transport, conveyor integration) and gives Jungheinrich an installed base advantage in European warehouses.
- Locus Robotics: Locus Robotics is a leading AMR vendor focused on warehouse order-fulfillment workflows (goods-to-person). While Locus's AMR base is more warehouse-picking-focused than ROEQ's manufacturing/pallet-transport sweet spot, both compete for the same logistics-automation capital expenditure budget and the same system-installer relationships.
- HAI Robotics: HAI Robotics specializes in autonomous case-handling robots (ACRs) for warehousing, with a particular strength in tote/carton storage and retrieval. It overlaps with ROEQ's warehouse and intralogistics use cases and represents a global (China-rooted) incumbent competitor in adjacent AMR-based material handling.
- Geek+: Geek+ is one of the largest global AMR vendors, offering picking, moving, sorting, and storage robots for warehouses and factories. It competes with ROEQ's end customers for the same automation budget and represents the kind of well-capitalized, full-stack AMR player that could compress ROEQ's accessory-only positioning over time.
Emerging players
- Vecna Robotics: Vecna Robotics builds AMRs for material handling in manufacturing and warehousing with a focus on orchestration software and pallet-handling workflows. As a smaller, more specialized competitor than MiR or OTTO, Vecna overlaps directly with ROEQ's lift/pallet/cart use cases and is a potential partner or competitor in mid-market deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
ROEQ social profiles
Digital presenceROEQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROEQ leadership team
Management profileNumber of profiles
Profiles4 records
ROEQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROEQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROEQ
What does ROEQ do?
ROEQ designs, manufactures, and sells plug-and-play mobile robotic equipment (MRE) that attaches to autonomous mobile robots (AMRs) to enable multiple material-handling workflows. The product line includes top modules, carts (S-Cart and Cart series), lifters (TML series), top rollers (TR series), docking stations, and the new Lift 'n' Roll (TLR), supported by the proprietary ROEQ Assist setup software and the GuardCom wireless communication system. Products are certified for use with MiR, OMRON, Robotize, and Continental AMR platforms and built to ISO 3691-4 safety standards.
Is ROEQ a public or private company?
ROEQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROEQ founded?
ROEQ was founded in 2017. It employs 11 to 50 people.
Where is ROEQ based?
ROEQ is headquartered in Vissenbjerg, Denmark, in the Europe region.
How does ROEQ make money?
Two revenue lines are on record. Robotic Equipment Sales are the primary driver. The others are software Integration.
Who are ROEQ's main competitors?
Balyo is listed as a direct peer. Broad incumbents are Fetch Robotics (Zebra Technologies), OTTO Motors (Rockwell Automation), Mobile Industrial Robots (MiR), Konecranes, Jungheinrich, Locus Robotics, HAI Robotics and Geek+. Vecna Robotics is listed as an emerging player.
Does ROEQ have an API?
No public API is recorded for ROEQ.
What industry is ROEQ in?
ROEQ's product category is Mobile Robotic Equipment. Its primary akta.pro industry code is IMAHABAB, Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs). Its NAICS code is 333924 and its SIC code is 3537.