What Haute Ecole Albert Jacquard does

Haute École Albert Jacquard (HEAJ) is a public higher education institution headquartered in Namur, Belgium, operating under the Fédération Wallonie-Bruxelles (FWB) educational system and overseen by the Académie de Recherche et d'Enseignement Supérieur (ARES). It delivers bachelor's and master's degrees across four core departments: Industries créatives et numériques (video games, transmedia architecture, graphic techniques), Pédagogique (teacher training across primary, lower secondary, and upper secondary sections), Paramédical (early childhood education, psychomotricity), and Entreprise & Communication (accounting, public relations, executive assistance, real estate). It also offers continuing education certificates and staggered-schedule (horaire décalé) programs targeting working professionals. The institution serves approximately 150+ first-year students at its Andenne antenna alone, with campuses spanning Namur, Tamines, and Andenne.

HEAJ's revenue model is anchored on public funding through the ARES framework, supplemented by regulated tuition fees (minerval) and ancillary income streams including a solidarity grocery store (Solidarithèque) operating at 5€ per food basket (150 baskets/week distributed) and student housing at 250€/month inclusive of meals. The technology stack is standard for European higher education: Moodle LMS, Microsoft Teams, WOOCLAP interactive response system, PIX digital skills certification, and EVALENS teaching evaluation. Notable proprietary differentiators include the Maker Space (laser cutting, 3D printing, prototyping), the CAP pedagogical support unit (established 2022), the MyHeaj portal, and the EPI-managed Solidarity store partnership with ASEB and Paysans-Artisans. The institution's go-to-market is event-driven, relying on open houses, orientation sessions, educational fairs, and a self-serve online enrollment system.

The institution maintains an extensive partnership ecosystem including international exchange agreements with Universidad de Cádiz (2020), Université de Toulon (2021), KU Leuven (2026), and Université Paris-Sorbonne (2026), alongside domestic collaborations with STEAMULI, SynHERA, Linkube, Formanam, the Pôle académique namurois, and co-organized training with Haute École Robert Schuman and ASBL Promemploi. Notable alumni outcomes include an Oscar for Best Visual Effects won by Amaury Coljon as part of the Avatar team, a Magritte du Cinéma nomination for 'Les libellules,' and dual victory at the World Brand Design Society Awards. Management is headed by Director-President Véronique Dodinval, with Joël Jacob leading the Industries créatives et numériques department and Joachim Sosson leading the Pedagogical department.

Name

Haute Ecole Albert Jacquard

Legal name

Haute École Albert Jacquard

Website

https://heaj.be

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haute École Albert Jacquard is a public higher education institution in Namur, Belgium, delivering accredited bachelor's and master's degrees in creative industries, pedagogy, paramedical, and business fields to students across Wallonia.

Ownership category

akta.pro rank

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Higher Education Funding: As a recognized public higher education institution in Belgium, the school receives government funding from the Fédération Wallonie-Bruxelles through the ARES framework.
2. Tuition Fees (Minerval): Students pay tuition fees (minerval) for enrollment. The website references accessibility to studies even with increased minerval costs.
3. Solidarity Store Operations: The Solidarithèque sells food baskets at 5 euros to support students facing financial difficulties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Haute École Albert Jacquard (HEAJ) is a Belgian public higher education institution that delivers accredited bachelor's and master's degree programs across four departments: Industries créatives et numériques (video games, transmedia, graphic techniques, green packaging design), Pédagogie (teaching sections 1, 2, and 3, early childhood education), Paramédical (psychomotricité), and Entreprise & communication (accounting, public relations, executive assistance, real estate). Beyond degrees, HEAJ offers continuing education certificates, staggered-schedule professional programs (EAFC), student housing at its Gembloux internat, and the Solidarithèque solidarity food store supporting students facing financial difficulties.

Differentiator

Problem solved

Functional benefit

Brands

• CAP - Cellule d'Appui Pédagogique: Pedagogical support unit established in 2022 to promote sharing of experiences and resources between teachers and support teaching, continuing education, and research missions.
• CRI - Cellule des Relations Internationales
• SAR - Service d'Aide à la Réussite

Products and services

• Bachelor en Jeu Vidéo (Bachelor in Video Games) Three-year bachelor's degree program in video game design and development at the Tamines campus, designed for high school graduates and creative-industries professionals in the Namur/Wallonia region.
• Master en Jeu Vidéo (Master in Video Games) Master's level program in video games at the Tamines campus, offering advanced specialization for bachelor's degree holders in creative industries.
• Bachelor en Architecture Transmédia (Bachelor in Transmedia Architecture) Three-year bachelor's program in transmedia architecture, focused on narrative design across multiple media, offered within the Industries créatives et numériques department.
• Master en Architecture Transmédia (Master in Transmedia Architecture) Master's degree program in transmedia architecture delivered at the Andenne antenna (staggered schedule), in collaboration with IMEP, for advanced specialization in storytelling and narrative design across platforms.
• Bachelor en Techniques Graphiques (Bachelor in Graphic Techniques) Bachelor's degree program in graphic techniques, with first-year students hosted at the Andenne antenna (~150 students). Prepares students for careers in print and graphic production.
• Bachelor en Green Packaging Design (HECH) Bachelor's degree program in green packaging design, delivered in codiplomation with HECH, focusing on sustainable packaging design within the Industries créatives et numériques department.
• Bachelor en Accueil et Éducation du Jeune Enfant Bachelor's program in early childhood care and education, preparing students for roles in early childhood settings; co-organized with ASBL Promemploi and Haute École Robert Schuman for management training.
• Bachelor and Master in Teaching Section 1 Bachelor's and master's degree in Teaching Section 1 (lower primary education), providing accredited qualification to teach primary-level students in Belgium's French-speaking community.
• Bachelor and Master in Teaching Section 2 Bachelor's and master's degree in Teaching Section 2 (lower secondary education), preparing students for teaching careers at the lower-secondary level.
• Bachelor and Master in Teaching Section 3 Bachelor's and master's degree in Teaching Section 3 (upper secondary education), with creative workshop components such as the Section 3 book-sculpture workshop.
• Bachelor en Psychomotricité (HEPN) Three-year bachelor's degree in psychomotricité, delivered in collaboration with HEPN, training professionals for careers in psychomotor therapy.
• Bachelor de Spécialisation en Psychomotricité Specialization bachelor's degree in psychomotricité providing advanced training for professionals with prior qualifications in the field.
• Bachelor en Relations Publiques Three-year bachelor's degree in public relations within the Entreprise & communication department, training students for communications roles in business and organizations.
• Bachelor en Comptabilité Three-year bachelor's degree in accounting within the Entreprise & communication department, preparing students for accounting and finance roles.
• Bachelor en Assistant de Direction Three-year bachelor's degree in executive assistance, training students for administrative support and office-management roles in professional environments.
• Bachelor en Immobilier (HECH) Bachelor's degree in real estate, offered in collaboration with HECH, focused on the real-estate profession and market operations.
• Continuing Education Certificates (Photogrammétrie, Ludopédagogie, Encadrement des stages, Ingénieur de formation) Continuing education certificates offered by HEAJ covering specialist topics including photogrammetry, ludopedagogy, supervision of teaching internships, and training engineering, targeted at working professionals and teachers seeking credentialing.
• EAFC Staggered-Schedule Professional Programs Professional bachelor's programs delivered in staggered (evening/weekend) schedule under the EAFC framework, including Comptabilité, Géomètre expert immobilier, Informatique : développement d'application, Ebusiness, and Gestion des ressources humaines, designed for working professionals.
• Indie Games (Bachelor and Master, horaire décalé) Bachelor and master in video games delivered in staggered schedule, focusing on independent game development and indie-game entrepreneurship.
• Transmédia Storytelling (Master, horaire décalé) Master-level program in transmédia storytelling delivered in staggered schedule, for working professionals seeking advanced narrative design qualifications.
• Créa-Tech (Bachelor, horaire décalé) Staggered-schedule bachelor program in Créa-Tech, combining creative and technology skills for working learners.
• Student Housing at Gembloux Internat On-campus student housing at the Gembloux internat priced at 250 euros per month including meals, available for HEAJ students coming from distant regions.
• Solidarithèque (Solidarity Food Store) Solidarity grocery store operated in partnership with ASEB and Paysans-Artisans, distributing food baskets at 5 euros weekly to students facing financial difficulties (approximately 150 baskets distributed weekly).

Quantifiable outcome

• Former student Amaury Coljon won Oscar for Best Visual Effects as part of Avatar team
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• KU LeuvencoreStrategic or Co-development Partner · 6 February 2026Association for the 'Colloques des Invalides' dedicated to literature archives, focusing on writer's business cards.
• Haute Ecole Robert SchumancoreStrategic or Co-development Partner · 25 October 2022Co-organization of 'Direction en milieu d'accueil de la petite enfance' training program, combining competencies across institutions.
• Université de TouloncoreStrategic or Co-development Partner · 3 February 2021New interinstitutional agreement for student and professor exchanges across the institution's departments.
• Universidad de CádizcoreStrategic or Co-development Partner · 25 August 2020New partnership signed for student and professor exchanges in the pedagogical department. Universidad de Cádiz emphasizes critical thinking for social improvement.
• ASEB (Association pour la Solidarité Étudiante en Belgique)coreStrategic or Co-development PartnerPartnership to operate the Solidarithèque, a solidarity grocery store providing food baskets to students in financial difficulty. ASEB supplies products from unsold items, food banks, and EU funds.
• Paysans-ArtisansminorStrategic or Co-development PartnerDelivers fresh fruits and vegetables to the Solidarithèque solidarity store.
• STEAMULIminorStrategic or Co-development PartnerCAP HEAJ is a partner of Steamuli, the Namur space dedicated to STEM and STEAM approach. Provides access to STEM resources and activities.
• LinkubeminorStrategic or Co-development PartnerNamur incubator present at entrepreneurship introduction evenings to support student entrepreneurs.
• FormanamminorStrategic or Co-development PartnerCAP HEAJ joined Formanam's pedagogical pathway offering formations and conferences throughout the academic year.
• WOOCLAPcoreTechnology or IntegrationThe institution has an institutional WOOCLAP account for interactive classroom response and engagement.
• Université Paris-SorbonnecoreStrategic or Co-development PartnerAssociation for the 'Colloques des Invalides' literary archives conference series.
• Pôle académique namurois (Pan)coreStrategic or Co-development PartnerCAP HEAJ collaborates with the Namur Academic Pole on various pedagogical actions.
• ASBL PromemploicoreStrategic or Co-development PartnerCo-organizer of early childhood management training program.
• IMEP (Institut Montois d'Enseignement de Promotion Sociale)coreStrategic or Co-development PartnerCollaboration for Master in Architecture Transmédia program offered in Andenne.
• RTBFminorStrategic or Co-development PartnerCollaborated in organizing the Scrolly Telling Hackathon event.
• BoukèminorStrategic or Co-development PartnerMedia partner and host of the Scrolly Telling Hackathon for journalism students.
• BeCodeminorStrategic or Co-development PartnerPartner in the Scrolly Telling Hackathon event organization.
• IHECSminorStrategic or Co-development PartnerPartner institution in the Scrolly Telling Hackathon bringing journalism students.
• UCLouvainminorStrategic or Co-development PartnerPartner institution participating in the Scrolly Telling Hackathon.
• Chambre de l'Enseignement Supérieur Inclusif du Pôle de Namur (ChESI)coreStrategic or Co-development PartnerCollaborative organization of inclusive education awareness day.
• Ville de NamurminorStrategic or Co-development PartnerContacted student artists (Les Miniboys) to create artwork on construction site barriers to improve visual environment.
• SynHERAcoreStrategic or Co-development PartnerCellule d'accompagnement et de valorisation de la recherche providing research support services.
• ARES (Académie de Recherche et d'Enseignement Supérieur)coreStrategic or Co-development PartnerGovernment body overseeing higher education in Wallonia-Brussels, managing research credits and academic coordination.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Université de Namur (UNamur): Main university in Namur, directly competing with HEAJ for prospective students in the same catchment area across overlapping disciplines (economics, pedagogy, sciences). Most comparable local peer given shared geography and student pool.
• Haute École de la Province de Namur (HEPN): Another Haute École headquartered in Namur offering bachelier and master programs in similar fields (paramedical, pedagogy, economics). Closest structural peer within the FWB higher education network and explicitly co-referenced as a student body for HEAJ social programs.
• HENALLUX (Haute École Namur-Liège-Luxembourg): Large multi-site Haute École serving the broader Wallonia region with bachelier and master programs. Operates under the same FWB funding framework and ARES oversight as HEAJ, competing for the same student demographic in overlapping disciplines.
• Haute École Robert Schuman: Wallonia-based Haute École with which HEAJ co-organizes cross-institutional training programs (early childhood management). Same governance and funding structure, offering directly competing bachelier/master programs in pedagogy and paramedical.
• IMEP (Institut Montois d'Enseignement de Promotion Sociale): Partner institution collaborating on the Master in Architecture Transmédia program in Andenne. Comparable promotion sociale institution in the FWB network, serving overlapping continuing-education audiences in creative and pedagogical fields.
• IHECS (Institut des Hautes Études des Communications Sociales): Brussels-based Hautes Études school specializing in journalism, communications, and creative media. Brought journalism students to HEAJ-led Scrolly Telling Hackathon; competes for students in communication/creative programs across FWB.

Broad incumbents

• UCLouvain: Major full-spectrum university in Wallonia-Brussels with much broader program portfolio than HEAJ. Listed as a Scrolly Telling Hackathon partner and represents the larger incumbent higher-education brand FWB students compare against.
• KU Leuven: Largest university in Belgium with a leading creative industries / digital media presence. Recent partner on the Colloques des Invalides literary archives project, showing HEAJ engagement at the upper end of Belgian higher education.

Emerging players

• BeCode: Belgium-based non-profit coding school offering intensive bootcamps in web development and AI. Co-partner in HEAJ's Scrolly Telling Hackathon and an emerging alternative pathway into digital/creative roles that competes for the same entry-level student segment.

Regional players

• Université de Toulon: French university signing a 2021 interinstitutional agreement with HEAJ for student and professor exchanges. Comparable in offering bachelier/master programs but operates under the French higher education system, serving a different national geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/heajofficiel
• YouTubeyoutube.com/@HEAJ-School
• Facebookfacebook.com/HEAJofficiel
• LinkedInfr.linkedin.com/school/haute-%c3%a9cole-albert-jacquard-heaj-
• Instagraminstagram.com/heajofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haute Ecole Albert Jacquard