Wooclap
Wooclap is a Belgian SaaS platform that enables real-time audience engagement through 20+ interactive question types, AI-powered content creation and live facilitation, and deep integrations with major LMS and presentation tools, serving higher education institutions and corporate training departments across 150+ countries.
- Company typePrivate
- Founded2014
- HeadquartersEtterbeek, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wooclap does
Wooclap is a Belgian edtech company, founded in 2014 and headquartered in Etterbeek (Brussels), that operates a web-based interactive presentation platform built around active learning principles and grounded in Stanislas Dehaene's four pillars of learning (attention, active engagement, feedback, consolidation). The platform delivers real-time audience engagement through more than 20 question types — including MCQs, word clouds, open questions, matching, live quizzes, brainstorming, image-based questions, and polling — and is used by teachers, trainers, students, and corporate employees. In October 2025, Wooclap launched five AI tools co-designed with educators, comprising AI for Live Facilitation (real-time presenter assistance) and AI for Content Creation (question and visual activity generation from uploaded materials), powered by OpenAI and hosted on AWS infrastructure in France. The platform also includes a sub-brand called Wooflash, which delivers spaced-repetition microlearning for asynchronous practice.
Wooclap serves two primary segments: Higher Education (universities and colleges using Wooclap for interactive lectures, formative assessments, and student engagement) and Corporate/Business (L&D departments, training centers, and managers using Wooclap for training, meetings, conferences, and workshops). Secondary segments include K-12 education and Health Education. Reported scale includes 50+ million learners, 1,000+ organizations, 150+ countries, and availability in 6 languages. Named customers span Duke University, Harvard University, the University of Edinburgh, HEC Paris, and the University of Sheffield on the education side, and Cegos, Vinci, Pernod Ricard, Dior, and CNFPT on the corporate side.
The business model is a tiered SaaS subscription with Education and Business plan families, plus custom Enterprise pricing. The model includes a freemium entry point (with sign-up-free tools such as Spin the Wheel, Word Cloud Generator, and Group Maker) feeding self-serve adoption, alongside an enterprise field sales motion with needs assessment, SSO/SAML integration, and dedicated account management. Distribution is hybrid: direct sales for enterprise, self-serve PLG for individuals and SMBs, and marketplace listings on Microsoft Store, Canvas App Center, and the Moodle Plugins directory. Deep native integrations with Moodle, Canvas, Blackboard, and Brightspace via LTI, plus add-ins for PowerPoint, Google Slides, Zoom, and Microsoft Teams, embed Wooclap into existing customer workflows. The company is privately held, backed by a €25M Series A led by Impact Expansion in September 2025, and is led by co-founders Sébastien Lebbe (CEO), Jonathan Alzetta (CTO), and Olivier Verdin.
Wooclap firmographics
Firmographics- Name
- Wooclap
- Legal name
- Wooclap SA
- Website
- https://wooclap.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wooclap is a Belgian SaaS platform that enables real-time audience engagement through 20+ interactive question types, AI-powered content creation and live facilitation, and deep integrations with major LMS and presentation tools, serving higher education institutions and corporate training departments across 150+ countries.
- Ownership category
- akta.pro rank
Wooclap industry classification
Industry- Product category
- Interactive Learning Platform
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
Keywords
Where Wooclap is headquartered
LocationHeadquarters
- HQ city
- Etterbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Wooclap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Basic (free), Pro, and Enterprise tiers for both Education and Business segments. Annual and monthly billing options available. Enterprise tier includes custom features and dedicated support.
- Enterprise Custom Pricing: Custom pricing for large organizations with specific requirements, including advanced features, SSO/SAML integration, and dedicated account management.
- Freemium Tier: Free tier with core features available to individual users and small teams, designed to drive adoption and conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core features for individuals and small teams |
| Subscription | Monthly | Pro tier with advanced features for power users |
| Subscription | Annual | Enterprise tier with custom pricing for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Wooclap product offering
Product offeringCore offering
Wooclap is a SaaS interactive presentation and audience engagement platform that enables educators and corporate trainers to run real-time interactive sessions using 20+ question types (MCQs, word clouds, open questions, matching, live polling, live quizzes, brainstorming, image-based questions). The platform includes AI-powered agents for live facilitation and content creation, integrates natively with major LMS systems (Moodle, Canvas, Blackboard, Brightspace) and presentation tools (PowerPoint, Google Slides, Zoom, Microsoft Teams), and is offered under separate Education and Business subscription plans plus custom Enterprise pricing.
Product overview
Wooclap is an interactive presentation platform built around active learning and neuroscience principles. Its core product is the Wooclap platform, which offers over 20 question types (MCQs, word clouds, open-ended questions, matching, live polling, live quizzes, brainstorming, image-based questions) for real-time audience engagement in education and enterprise settings. The platform is complemented by AI-powered agents — AI for Live Facilitation (real-time session assistance) and AI for Content Creation (generating questions from materials) — and integrates with leading LMS platforms (Moodle, Canvas, Blackboard, Brightspace) and presentation/video tools (PowerPoint, Google Slides, Zoom, Microsoft Teams). A companion microlearning product, Wooflash, handles spaced-repetition active practice. Wooclap also provides three free standalone tools — Spin the Wheel, Word Cloud Generator, and Random Group Maker — available without sign-up, designed to energize sessions and complement the core platform.
Differentiator
Problem solved
Functional benefit
Brands
- Wooflash: Active practice learning platform that helps knowledge stick through spaced repetition and microlearning.
Products and services
- Wooclap Interactive presentation platform enabling real-time audience engagement through 20+ question types (MCQs, word clouds, open questions, matching, brainstorming, live polls, live quizzes, image-based questions), AI-powered question generation and facilitation assistance, analytics, and deep LMS/presentation integrations. Built on neuroscience and active learning principles and used in higher education, K-12, and corporate training settings.
- Wooclap AI Tools (AI for Live Facilitation and AI for Content Creation) A suite of AI-powered agents co-designed with educators that run on the Wooclap platform to assist live session facilitation and to generate interactive question content from uploaded materials, including auto-labeling of images for visual question types. Available on platform with AI features disable-able in account settings.
- Wooflash Active practice microlearning platform from Wooclap that helps knowledge stick through spaced repetition and microlearning, serving as a companion to the core Wooclap platform for self-paced reinforcement outside of live sessions.
- Spin the Wheel Free random wheel tool for spontaneously selecting participants, questions, or topics during sessions, meetings, or classes. No sign-up required; serves as a top-of-funnel acquisition channel for the broader Wooclap platform.
- Word Cloud Generator Free word cloud tool that turns audience responses into visual word clouds, highlighting the most common terms. Users can paste a list of words or collect responses in real time. No sign-up required; drives awareness and adoption of the broader Wooclap platform.
- Random Group Maker Free random team generator tool that forms groups in seconds from a list of names, useful for class activities, workshops, or team meetings. No sign-up required; serves as a free acquisition channel for the Wooclap platform.
Quantifiable outcome
- 81.4% of learners report improved academic performance and knowledge acquisition (Moreno-Medina et al., Elsevier, 2023)
- +2 more outcomes
Companies that use Wooclap
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Wooclap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature8 records
Wooclap partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- MoodlecoreNative plugin and LTI integration allowing embedding of interactive activities into Moodle courses, grade management, and participation tracking.
- Canvas (Instructure)coreLTI integration syncing attendance, grades, and participation data directly with Canvas. Learners access Wooclap activities from their course environment.
- Microsoft TeamscoreWooclap app available in Microsoft Store allowing users to run interactive sessions inside Teams meetings without switching platforms.
- ZoomcoreIntegration allowing collection of responses and feedback in real-time alongside Zoom sessions without leaving the platform.
- PowerPoint/MicrosoftcoreAdd-in embedding interactive polls and quizzes directly into PowerPoint slides. Presenters can collect responses without leaving PowerPoint.
- Google SlidescoreAdd-in allowing users to add Wooclap interactions to Google Slides presentations and run them live with learners.
- BlackboardcoreSSO and LTI connection allowing learners to participate with existing credentials, grade sync and participation tracking.
- Brightspace (D2L)coreIntegration delivering interactive activities and syncing results within Brightspace LMS environment.
- StripecoreThird-party payment processor for online subscriptions. Collects and stores billing address and credit card information. Wooclap stores only last four digits of card number, card type, and expiration date.
- OpenAIcoreAI provider powering Wooclap's AI features including AI for Live Facilitation and AI for Content Creation. AI features can be disabled in account settings.
- AWS (Amazon Web Services)coreInfrastructure provider for cloud hosting. Data hosted in France per privacy documentation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wooclap competitors and assessment
Company assessmentDirect peers
- Kahoot!: Kahoot is a publicly listed game-based learning platform with live quizzes, polls and interactive presentations for education and corporate training. It competes directly with Wooclap's competition mode and live quiz features, with materially larger scale and capital.
- AhaSlides: AhaSlides is an interactive presentation tool with live polls, word clouds, quizzes and Q&A used in education and corporate training. It is a smaller but directly comparable alternative with overlapping question types and presentation add-ins.
- Mentimeter: Mentimeter is the closest direct competitor: an interactive presentation platform with live polling, quizzes, word clouds and Q&A used in education and corporate meetings. It overlaps almost entirely with Wooclap on feature set, target audience and go-to-market, and is explicitly named on Wooclap's own comparison pages.
- Formative (GoFormative): Formative is a formative assessment and student response platform for K-12 and higher education with real-time feedback and LMS integrations. It overlaps with Wooclap's assessment and feedback positioning for educators.
- Nearpod: Nearpod provides interactive lessons with embedded polls, quizzes and collaboration tools for K-12 and higher education. It competes with Wooclap on the formative-assessment and engagement layer used inside presentations and LMS workflows.
- Slido: Slido (owned by Cisco/Webex) provides live polling, Q&A and quizzes for meetings and events. It competes head-to-head with Wooclap in the corporate/enterprise segment and benefits from native Webex distribution that Wooclap does not have.
- Poll Everywhere: Poll Everywhere is an audience response system used in higher education and corporate training for live polling, Q&A and word clouds. It is a long-standing direct peer to Wooclap with a comparable freemium-plus-enterprise model and strong US HE presence.
- Pear Deck: Pear Deck (owned by GoGuardian) turns Google Slides and PowerPoint into interactive lessons with live polling and formative assessments for K-12 and higher education. It overlaps with Wooclap's presentation-add-in and classroom engagement positioning.
Broad incumbents
- Quizlet: Quizlet is a large-scale consumer and education learning platform with study tools, practice modes and teacher features. It is a broader incumbent rather than a live-engagement tool, but competes for the same educator wallet and overlaps with Wooflash on the practice/recall use case.
Emerging players
- ClassPoint: ClassPoint is a PowerPoint-integrated audience response add-in with live quizzes, polls and word clouds. It is a more narrowly focused emerging peer in Wooclap's presentation-add-in niche rather than a full platform competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wooclap social profiles
Digital presenceWooclap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wooclap leadership team
Management profileNumber of profiles
Profiles3 records
Wooclap funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wooclap M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wooclap
What does Wooclap do?
Wooclap is a SaaS interactive presentation and audience engagement platform that enables educators and corporate trainers to run real-time interactive sessions using 20+ question types (MCQs, word clouds, open questions, matching, live polling, live quizzes, brainstorming, image-based questions). The platform includes AI-powered agents for live facilitation and content creation, integrates natively with major LMS systems (Moodle, Canvas, Blackboard, Brightspace) and presentation tools (PowerPoint, Google Slides, Zoom, Microsoft Teams), and is offered under separate Education and Business subscription plans plus custom Enterprise pricing.
Is Wooclap a public or private company?
Wooclap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wooclap founded?
Wooclap was founded in 2014. It employs 51 to 100 people.
Where is Wooclap based?
Wooclap is headquartered in Etterbeek, Belgium, in the Europe region.
How does Wooclap make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Custom Pricing and freemium Tier.
Who are Wooclap's main competitors?
Direct peers on record are Kahoot!, AhaSlides, Mentimeter, Formative (GoFormative), Nearpod, Slido, Poll Everywhere and Pear Deck. Quizlet is listed as a broad incumbent. ClassPoint is listed as an emerging player.
Does Wooclap have an API?
No public API is recorded for Wooclap.
What industry is Wooclap in?
Wooclap's product category is Interactive Learning Platform. Its primary akta.pro industry code is EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools. Its NAICS code is 51 and its SIC code is 7372.