What BLUEMOTH does

BLUEMOTH is a private, direct-to-consumer hearing care company headquartered in Bellevue, Washington, that sells prescription hearing aids bundled with telehealth-enabled audiology services. Founded in 2022, the company operates with a small team (1–10 employees) and serves US consumers experiencing hearing loss or tinnitus, with a stated emphasis on accessibility, stigma reduction, and concierge-style support. Its product catalog spans hearing aids from all five major manufacturers — Starkey, Phonak, Signia, Widex, and Oticon — covering premium technology tiers, alongside a dedicated Tinnitus Relief Program powered by partner Oto and a complimentary at-home hearing test service. The company does not manufacture hearing aid hardware; its competitive layer is the service, fitting, and ongoing care experience delivered remotely.

The business model centers on a four-tier Hearing Care Plan structure — Basic ($2,500), Entry ($3,500), Mid ($4,750), and Premium ($5,500) — that bundles hardware with multi-year service commitments including home hearing testing, expert fitting, complimentary repairs during the 3-year warranty, loss/damage protection, and unlimited telehealth adjustments. A $375 Experience Box allows prospects to trial three premium devices at home with audiologist guidance before purchase, serving both as a conversion tool and a lead generator. All clinical interactions — consultations, fitting, adjustments, troubleshooting — are delivered virtually, eliminating the need for office visits. The company supports purchases through Shop Pay installments, Cherry 0% APR financing, and FSA/HSA acceptance, and it offers a 45-day satisfaction guarantee with a maximum 1-business-day customer service response commitment.

Go-to-market is exclusively digital: a Shopify-based e-commerce storefront, SEO-optimized product pages, content marketing, email newsletter, and an organic social presence across Facebook, Instagram, LinkedIn, and TikTok, supplemented by earned media features in Forbes, CNET, and Yahoo. Customer segments are horizontally defined: individuals with hearing loss seeking premium devices without clinical friction, and tinnitus sufferers needing structured relief programs. The operating geography is domestic United States, with no evidence of international expansion or B2B/enterprise channel development at present.

Name

BLUEMOTH

Legal name

BLUEMOTH

Website

https://bluemothhearing.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

BLUEMOTH is a direct-to-consumer hearing care company selling prescription hearing aids from five major manufacturers (Starkey, Phonak, Signia, Widex, Oticon) bundled with telehealth audiologist services and tiered care plans priced from $2,500 to $5,500.

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Prescription hearing aids
• Telehealth audiology services
• Hearing care plans
• Direct-to-consumer hearing aids
• Tinnitus management programs

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hearing Aid Hardware Sales: BLUEMOTH sells prescription hearing aids from multiple brands including Starkey, Phonak, Signia, Widex, and Oticon. Individual device prices vary by brand and model tier. Revenue is generated through one-time hardware purchases bundled with service plans.
2. Hearing Care Plans: Tiered service plans (Basic $2,500, Entry $3,500, Mid $4,750, Premium $5,500) that include home hearing testing, expert device fitting, ongoing care, warranty, loss/damage plans, and 45-day free trial. These plans bundle products with multi-year service commitments.
3. Tinnitus Relief Program: The BLUEMOTH Tinnitus Relief Program powered by Oto is sold as a standalone service at $499, addressing tinnitus management separate from hearing aid purchases.
4. Experience Box: A $375 trial box allowing customers to test three premium hearing aids at home before committing to purchase. This serves as a lead generation and conversion tool for hearing aid sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

BLUEMOTH is a direct-to-consumer retailer of prescription hearing aids sourced from major manufacturers (Phonak, Starkey, Signia, Widex, Oticon), bundled with telehealth audiology services. Customers receive free 15-minute virtual consultations, at-home device trials via the Experience Box, remote fitting and adjustments, and ongoing care delivered without physical clinic visits. The company sells tiered Hearing Care Plans (Basic, Entry, Mid, Premium) that wrap hardware with multi-year service, warranty, and trial guarantees.

Product overview

BLUEMOTH is a prescription hearing aid retailer offering a platform model that combines telehealth-enabled audiologist care with multi-brand hearing aid products and tiered service plans. The core offering consists of: (1) Hearing care service plans at four tiers (Basic $2,500, Entry $3,500, Mid $4,750, Premium $5,500) covering repairs, maintenance, telehealth adjustments, and warranty; (2) An Experience Box trial program ($375) allowing home trials of three premium devices with audiologist guidance; (3) Multiple branded hearing aids from Oticon, Phonak, Starkey, Signia, and Widex spanning entry to premium technology tiers; (4) At-home hearing test services and tinnitus management programs. The company differentiates through all-virtual audiologist care, no clinic visits required, and a 45-day satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• BLUEMOTH Experience Box A $375 home trial program that ships three premium prescription hearing aids to the customer for at-home testing with free telehealth audiologist guidance before committing to a purchase.
• BLUEMOTH Tinnitus Relief Program (Powered by Oto) A $499 standalone tinnitus management program powered by Oto, providing sound therapy and ongoing specialist support for individuals experiencing tinnitus.
• BLUEMOTH Basic Hearing Care Plan A $2,500 entry-level Hearing Care Plan covering essential hearing aid services, repairs, maintenance, and telehealth support under a multi-year contract.
• BLUEMOTH Entry Hearing Care Plan A $3,500 mid-entry Hearing Care Plan providing comprehensive hearing aid coverage, ongoing audiologist care, and telehealth services under a multi-year contract.
• BLUEMOTH Mid Hearing Care Plan A $4,750 mid-tier Hearing Care Plan offering enhanced hearing aid services, support, and care features under a multi-year contract.
• BLUEMOTH Premium Hearing Care Plan A $5,500 all-inclusive Hearing Care Plan covering home hearing testing, expert device fitting, ongoing care, warranty, loss/damage plans, and a 45-day free trial under a multi-year contract.
• BLUEMOTH Tinnitus Care Plan A dedicated Hearing Care Plan productized for tinnitus management and relief, offering ongoing specialist-led support for tinnitus sufferers.
• At-Home Hearing Test A complimentary diagnostic hearing test conducted at home, allowing BLUEMOTH audiologists to assess hearing loss without requiring a clinic visit.
• Phonak Audeo Infinio Ultra I90-Sphere Premium Phonak prescription hearing aid featuring Sphere technology for advanced sound processing and noise reduction, sold through BLUEMOTH's prescription catalog.
• Phonak Audeo Infinio Ultra I90-R Premium Phonak receiver-in-canal prescription hearing aid with advanced audio processing, sold through BLUEMOTH's prescription catalog.
• Starkey Edge AI 24 AI-powered Starkey prescription hearing aid with advanced neural processing for enhanced speech clarity and noise management, sold through BLUEMOTH's prescription catalog.
• Starkey Omega AI 24 mRIC R Starkey mini receiver-in-canal rechargeable prescription hearing aid with AI-driven sound processing, sold through BLUEMOTH's prescription catalog.
• Signia Active Pro IX Signia active-lifestyle prescription hearing aid with integrated Xperience platform for enhanced speech clarity in dynamic environments, sold through BLUEMOTH's prescription catalog.
• Signia Styletto 7IX Slim, stylish Signia receiver-in-canal rechargeable prescription hearing aid with premium IX platform processing, sold through BLUEMOTH's prescription catalog.
• Signia Silk Charge&Go 7IX Signia completely-in-canal rechargeable prescription hearing aid offering invisibility with full IX platform performance including Own Voice Processing, sold through BLUEMOTH's prescription catalog.
• Signia Pure Charge&Go 7IX Premium Signia receiver-in-canal prescription hearing aid with AX Split Processing, Own Voice Processing, and up to 36 hours of rechargeable battery life, sold through BLUEMOTH's prescription catalog.
• Widex Moment 440 Widex prescription hearing aid with advanced signal processing for natural sound quality across the 440 technology tier, sold through BLUEMOTH's prescription catalog.
• Widex SmartRIC 440 Widex receiver-in-canal prescription hearing aid with smart directionality and enhanced noise management at the premium 440 level, sold through BLUEMOTH's prescription catalog.
• Widex Allure 440 Premium Widex prescription hearing aid with advanced sound processing technology for natural hearing at the 440 technology tier, sold through BLUEMOTH's prescription catalog.
• Oticon Real 1 MiniRite R Premium Oticon rechargeable miniRITE prescription hearing aid featuring RealSound Technology, BrainHearing approach, Polaris R platform, and direct Bluetooth streaming for iPhone and Android, sold through BLUEMOTH's prescription catalog.
• Cleaning Kit A maintenance accessory kit designed for cleaning and caring for hearing aid devices, sold through the BLUEMOTH storefront.
• Charger Repair Service A repair service for hearing aid charging devices, available to customers through the BLUEMOTH storefront.

Quantifiable outcome

• 45-day satisfaction guarantee on all hearing aid purchases with full refund policy
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OtocoreTechnology or IntegrationOto powers the BLUEMOTH Tinnitus Relief Program, providing the technology platform for sound-based tinnitus management. This is a white-label/integration partnership where Oto's tinnitus management capabilities are delivered under the BLUEMOTH brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lexie Hearing: DTC hearing aid retailer offering self-fit and audiologist-supported devices sold online with subscription-style batteries and remote support, directly overlapping BLUEMOTH's telehealth-led DTC approach.
• Audicus: Online retailer of programmable and prescription hearing aids with telehealth-enabled fittings and pricing transparency; comparable in channel, customer, and price-positioning to BLUEMOTH.
• Jabra Enhance: GN Hearing's DTC hearing aid brand offering prescription devices online with bundled audiologist support and remote adjustments; competes head-to-head for digital-first hearing aid buyers.
• Eargo: Pioneering direct-to-consumer hearing aid company selling rechargeable, virtually-fitted prescription hearing aids online with remote audiologist support—closest functional and category analog to BLUEMOTH's model.
• MDHearingAid: Established DTC hearing aid brand selling directly online with audiologist support; targets similar price-sensitive, digital-first consumers as BLUEMOTH.
• Hear.com: Telehealth-enabled hearing care platform connecting consumers with audiologists and offering multiple hearing aid brands—an omnichannel competitor to BLUEMOTH's model.

Emerging players

• Oto: BLUEMOTH's tinnitus technology partner that also markets its own tinnitus-management program; an emerging DTC player intersecting with BLUEMOTH's Tinnitus Relief Program and adjacent to its audiology offering.
• Olive Union: DTC smart-hearing aid brand offering app-controlled OTC and prescription-style devices online; an emerging competitor in the same consumer demographic but with proprietary hardware.

Others

• NuEar (a brand of Starkey): Starkey-affiliated dispensing brand whose parent is one of BLUEMOTH's manufacturer partners; represents the manufacturer-controlled distribution channel that surrounds and potentially competes with aggregator DTC plays.

Broad incumbents

• Costco Hearing Aid Center: High-volume brick-and-mortar hearing aid retailer (Kirkland Signature and partner brands) that anchors the value-driven, in-person side of the market BLUEMOTH bypasses with telehealth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BLUEMOTH.Hearing
• LinkedInlinkedin.com/company/bluemoth-hearing
• Instagraminstagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fbluemoth_hearing%2F&is_from_rle
• TikToktiktok.com/@bluemothhearing?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUEMOTH