What Coldwell Banker Pacific Properties does

Coldwell Banker Pacific Properties is a residential real estate brokerage headquartered in Honolulu, Hawaii, that operates as a franchisee/affiliate within the Coldwell Banker Realty network under parent Anywhere Advisors LLC. Founded in 1995, the firm serves individual home buyers and sellers across all six major Hawaiian islands (Oahu, Maui, Kauai, Big Island, Lanai, and Molokai), supported by physical offices in Honolulu, Maui, Kauai, Hilo, and Kailua-Kona and a network of independent contractor sales associates.

The company's core product is a web-based property search and listing platform (coldwellbankerhomes.com/hawaii/) that enables buyers to search homes by island, region, community, address, zip code, schools, or MLS number across asset types including single-family homes, condos, townhomes, waterfront properties, and buildings. Supplementary consumer tools include Home Value Estimation (seller pricing), Move Meter (location comparison), an agent and office directory, and the Coldwell Banker Global Luxury sub-brand for high-end properties. The underlying technology stack is not disclosed; the platform appears to be a standard MLS-integrated listing interface without proprietary AI, data, or API layers.

Revenue is generated through transaction-based real estate commissions on properties bought and sold through the affiliated agent network, with agents serving as independent contractors rather than employees. The GTM motion is sales-led, combining self-serve digital property discovery with personalized agent representation. Ancillary revenue streams flow through marketing partnerships with Guaranteed Rate Affinity (mortgage pre-approval, under common ownership with Anywhere Advisors) and Assurant (home warranty), enabling cross-sell of mortgage and home protection products. Pricing (commission rates) is not publicly disclosed and follows industry-standard Hawaii norms of roughly 5-6% of sale price, split between buyer- and seller-side agents.

Name

Coldwell Banker Pacific Properties

Legal name

Coldwell Banker Real Estate LLC

Website

https://cbpacific.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker Pacific Properties is a Honolulu-based residential real estate brokerage affiliated with Coldwell Banker Realty, serving individual home buyers and sellers across all six major Hawaiian islands via a network of independent contractor agents and a digital property search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Luxury real estate
• Property listing search

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions completed through its agent network. Agents are independent contractors affiliated with Coldwell Banker.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coldwell Banker Pacific Properties is a Hawaii-focused residential real estate brokerage that helps individual consumers buy and sell homes across the Hawaiian islands (Oahu, Maui, Kauai, Big Island, Lanai, Molokai). The company provides property listing search tools, agent matching through a network of independent contractor sales associates, home valuation services, and access to ancillary offerings such as luxury real estate marketing, mortgage pre-approval, and home warranties.

Product overview

Coldwell Banker Realty operates as a real estate brokerage platform offering a unified search and transaction platform for residential property buying and selling across Hawaii. The core offering consists of a real estate listing search platform integrated with an agent directory, complemented by value-added services including home valuation tools (Home Value Estimation), location comparison (Move Meter), mortgage pre-approval (via Guaranteed Rate Affinity), and the luxury property sub-brand Coldwell Banker Global Luxury. The platform organizes listings by island (Oahu, Maui, Big Island, Kauai, Lanai, Molokai), region, and property type including homes, condos, townhomes, waterfront properties, and buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Listing Search Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• AssurantminorGTM or Marketing PartnerAssurant provides home warranty services as a marketing partner on the Coldwell Banker website. Their home warranty logo is displayed with a promotional offer to protect homes and budgets from unexpected repairs. This is a non-exclusive marketing relationship.
• Guaranteed Rate Affinity, LLCcoreGTM or Marketing PartnerGuaranteed Rate Affinity, LLC shares common ownership with Coldwell Banker Realty (common subsidiary: Anywhere Advisors LLC). Because of this relationship, the brokerage may receive a financial or other benefit when customers use Guaranteed Rate Affinity for mortgage services. Operating in New York as GR Affinity, LLC.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hawaii Life Real Estate Brokers: Hawaii-focused residential brokerage covering the same islands (Oahu, Maui, Kauai, Big Island) with a luxury specialization. Closest direct competitor to Coldwell Banker Pacific Properties in the Hawaii market with overlapping agent and client base.
• Elite Pacific Properties: Oahu-headquartered luxury residential brokerage operating across Hawaiian islands with a similar commission-based model and high-end property focus. Competes head-to-head for the same agent talent and luxury listings.
• Sotheby's International Realty - Hawaii Region: Global luxury real estate franchise with active Hawaii representation targeting high-net-worth buyer and seller segments that overlap with Coldwell Banker Global Luxury's Hawaii footprint.
• Berkshire Hathaway HomeServices Hawai'i Realty: Hawaii arm of a competing national franchise system using an independent-agent model comparable to Coldwell Banker's, directly contesting listings and agents across the islands.
• Locations LLC: Long-standing Honolulu-based independent residential brokerage covering Oahu with comparable buy-side/sell-side service offerings and local market expertise.
• Engel & Völkers Hawaii: International luxury real estate franchise with Hawaii operations pursuing high-end and international buyer segments overlapping with Coldwell Banker Global Luxury.
• RE/MAX Hawaii: National real estate franchise with multiple Hawaii offices using the same independent-contractor model, competing for agent recruitment and listings across the same island markets.
• Better Homes and Gardens Real Estate (BHGRE) Hawaii: National franchise with Hawaii licensee using an agent-network model comparable in structure to Coldwell Banker Realty Hawaii, contesting the same residential segments.

Emerging players

• Compass: Tech-enabled national brokerage pursuing luxury market share in Hawaii via proprietary platform and agent productivity tools; competing for same agent pool with differentiated technology stack.
• eXp Realty Hawaii: Cloud-based brokerage with Hawaii-licensed agents offering lower-fee splits attractive to agents, creating competitive pressure on agent retention and franchise-driven brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ3BpL1GtJhE52VXh8WAApQ
• Facebookfacebook.com/cbpacific
• Instagraminstagram.com/cbrealtyhawaii
• Xx.com/cbpacific

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Pacific Properties