What OLD GOLD TECHNOLOGIES LIMITED does

Old Gold Technologies Limited is a UK private limited company registered in England and Wales (company number 11787081, headquartered at 315 Regents Park Road, London) that operates the consumer-facing brand Old Gold Racing. The company runs a racehorse ownership syndicate that enables individual enthusiasts to purchase shares in racehorses managed by a network of trainers across the British Isles, receiving ownership certificates, weekly updates, stable visits, on-course badges, and access to raceday events. Its product portfolio includes the core Racehorse Ownership offering, the free Old Gold Racing Club (a zero-cost share in club horse Henry Box Brown that functions as an acquisition funnel), the MyStables owner portal, dedicated iOS and Android mobile applications, a branded merchandise shop, and a content hub featuring trainer interviews and horse stories.

The business operates a one-time share purchase model with no disclosed subscription fees or recurring charges; revenue is recognized at sale rather than over a contract lifecycle. Go-to-market is community-led and digital-first, leveraging content marketing, social media (Facebook, Twitter/X, LinkedIn, Instagram), email newsletters, a mobile app, and event-based engagement (stable visits, Zoom evenings, on-course events) to acquire and retain owners. The company claims the largest racehorse ownership community in its category with 25,000+ active owners, a 4.9-star TrustPilot rating (highest-rated racing syndicate globally per the company's own claim), 99% five-star reviews, and a 20% win strike rate in the 2024/25 National Hunt season.

Revenue, headcount, funding history, and detailed financials are not publicly disclosed. The company has no disclosed institutional investors, parent company, or subsidiaries, and its ownership structure appears to be that of an independent private company. Three charitable partnerships (Racing Welfare, The Bridge of Hope, Retraining of Racehorses) and a brand ambassador relationship with ITV Racing presenter Francesca Cumani round out the operational and reputational ecosystem. The company is actively operating and accepting new owners.

Name

OLD GOLD TECHNOLOGIES LIMITED

Legal name

Old Gold Technologies Limited

Website

https://oldgoldracing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Gold Technologies Limited operates Old Gold Racing, a UK-based racehorse ownership syndicate that sells shares in racehorses trained by partner trainers across the British Isles to individual racing enthusiasts, supported by a 25,000+ owner community, dedicated mobile apps, and an owner portal.

Ownership category

akta.pro rank

Product category

Racehorse Ownership Syndicate

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)

Keywords

• Racehorse ownership syndicate
• Horse racing shares
• Racing community membership
• Horse racing syndicate
• Racehorse co-ownership

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Racehorse Share Sales: One-time share purchases in racehorses managed by partnered trainers. Customers purchase a share (typically a single payment with no ongoing costs) to become a co-owner, receiving ownership certificates, weekly updates, event access, and owner's badges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Old Gold Racing operates a racehorse ownership syndicate where individuals buy shares in racehorses trained by partnered trainers across the British Isles. Share purchasers become co-owners who receive a welcome pack (ownership certificate, photo, owner's handbook), weekly updates, raceday ticket discounts, owner's badges, and access to stable visits and on-course events. A free Old Gold Racing Club membership centred on horse Henry Box Brown serves as an entry-level acquisition funnel, while share purchases can also be gifted.

Product overview

Old Gold Technologies Limited operates as Old Gold Racing, a racehorse ownership syndicate offering shares in trained racehorses. The core offering is the Racehorse Ownership product where members purchase shares and receive welcome packs with certificates, photos, and handbooks. The company also offers a free Old Gold Racing Club membership (centered around horse Henry Box Brown) as an entry point. The MyStables platform serves as the digital hub for owners. Additional products include Events and Benefits (stable visits, raceday experiences, Zoom evenings) and a Content Hub with stories and interviews. The portfolio is unified under the Old Gold Racing brand, with the syndicate working with various trainers across the British Isles.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Gold Racing Racehorse Ownership Core offering allowing members to purchase a share in a racehorse managed by a partnered trainer across the British Isles, receiving an ownership certificate, photo of the horse, owner's handbook, and ongoing weekly updates.
• Old Gold Racing Club (Henry Box Brown) Free club membership providing a share in the club horse Henry Box Brown, plus access to deals and benefits, acting as an entry-level funnel into the syndicate.
• MyStables Platform Online owner portal where racehorse co-owners track their horses, receive updates, and manage their ownership experience.
• Events and Benefits Owner benefits bundle including stable visits, on-course events, Zoom evenings with trainers, raceday owner's badges, and discounted raceday tickets.
• Content Hub Editorial content hub with horse profiles, trainer interviews, racing education, and behind-the-scenes stories from the Old Gold Racing team.

Quantifiable outcome

• 20% Win Strike Rate in the 2024/25 National Hunt season.
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Racing WelfarecoreOthersOld Gold Racing owners can join in supporting Racing Welfare with one-off donations or by donating 10% of their prize money from race winnings. Racing Welfare supports the workforce of British horseracing, offering professional guidance and practical help to stud, stable, and racecourse staff from recruitment to retirement.
• The Bridge of Hope (by The Resume Foundation)coreOthersThe Bridge of Hope is co-founded by George Freeman MP and James Fellowes, and aims to provide meaningful new careers to underserved populations including veterans, care leavers, and ex-offenders. The British racing industry has embraced it as the world's first industry to truly embrace Inclusive Employment. Old Gold Racing owners support via one-off donations or 10% of prize money donations.
• Retraining of Racehorses (RoR)coreOthersRetraining of Racehorses is British Horseracing's official charity for the welfare of horses who have retired from racing. RoR re-homes, schools, and sources ex-racehorses to ensure they have the best possible post-career life. Old Gold Racing owners can support via one-off donations or 10% of prize money donations.
• ITV Racing Presenter Francesca Cumani (Brand Ambassador)minorOthersITV Racing presenter Francesca Cumani serves as an Old Gold Racing brand ambassador, featured on the homepage promoting the brand.
• Trainers (British Isles)coreStrategic or Co-development PartnerOld Gold Racing partners with trainers across the British Isles to train and manage their horses. Mentioned as a key differentiator: 'Own racehorses with some of the best trainers in the British Isles.' A range of trainers is explicitly highlighted as a positive feature.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Racing Welfare: UK charity supporting the horseracing workforce. Comparable as an established Old Gold charitable partner and as an ecosystem participant whose mission intersects the welfare narrative increasingly material to syndicate operators.
• ITV Racing: Primary UK broadcast partner for horse racing and employer of brand ambassador Francesca Cumani. Adjacent media ecosystem that drives demand for syndicate ownership and validates Old Gold's distribution environment.

Emerging players

• Syndicates.Racing: Online aggregator and discovery platform for UK racehorse syndicates. Comparable as a digital-first entry point into syndicate ownership and a potential distribution partner or competitor to Old Gold's MyStables portal.

Direct peers

• Middleham Park Racing: One of the UK's largest and longest-established racehorse syndicates, offering shares in horses trained by high-profile British trainers. Directly comparable to Old Gold on syndicate model, trainer network, and target customer.
• Richard Hughes Racing Syndicate: Trainer-led racehorse syndicate offering shares in horses trained at Richard Hughes's yard. Comparable as a UK syndicate operator leveraging trainer reputation to attract owners.
• The Racing Club: UK-based racehorse ownership club offering shared ownership and raceday experiences to mass-market customers. Directly competes with Old Gold's accessible, community-led share model.
• Highclere Thoroughbred Racing: Premium UK racehorse syndicate founded by Harry Herbert with a focus on elite trainers and owner experience. Closely comparable to Old Gold on product (syndicated ownership), customer (affluent enthusiasts), and brand-led marketing.
• Hot to Trot Racing: British racehorse syndicate offering shared ownership across multiple horses with trainer partners. Comparable on product offering, customer segment, and trainer partnership model.

Broad incumbents

• Betfair Racing Club: Racing club operated by Flutter-owned Betfair giving mass-market betting customers an entry-level path into ownership. Comparable on community-led ownership product but sits within a much larger gambling platform.
• The Jockey Club: Largest commercial group in British horseracing, operating major racecourses (Cheltenham, Aintree, etc.). Overlaps with Old Gold on racing audience and raceday experience, but operates venues rather than ownership syndicates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oldgoldracing
• Facebookfacebook.com/oldgoldracing
• Instagraminstagram.com/oldgoldracingofficial
• LinkedInlinkedin.com/company/old-gold-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLD GOLD TECHNOLOGIES LIMITED