Oakland Convention Center

What Oakland Convention Center does

The Oakland Convention Center is a 100,000+ sq. ft. event venue located at 1001 Broadway in Downtown Oakland, California, physically connected to the Oakland Marriott City Center. The facility comprises 38 event rooms (including the 32,760 sq. ft. Grand Ballroom, a Junior Ballroom, the 21st Floor Skyline Room, a 5,800 sq. ft. Outdoor Terrace, and 30 breakout rooms) and supports a peak capacity of 7,900 attendees. It serves three primary customer segments: corporate event planners running conferences, trainings, and trade shows; wedding couples and private event hosts; and nonprofit and social-event organizers hosting galas and fundraisers.

Core technology is conventional event-venue infrastructure: integrated audiovisual systems (LCD projectors, videoconferencing, teleconferencing, film projectors, TV production support), wired internet throughout event spaces, and configurable layouts (theater, schoolroom, conference, U-shape, reception, banquet). Events are planned and booked through Marriott International's centralized meeting & events platform, with custom catering provided in-house via the Iron & Oak restaurant and event execution supported by Marriott Certified Wedding Planners.

The business model is transaction-based event venue rental plus ancillary event services (AV equipment, setup, catering coordination, decorators, security). Pricing is not publicly disclosed and is quoted per event through Marriott event managers. Distribution flows entirely through the Oakland Marriott City Center's sales infrastructure and Marriott's digital properties; the venue operates as a strategic operating asset of Marriott International, Inc. (NASDAQ: MAR) rather than as an independent revenue-disclosing entity.

Name

Oakland Convention Center

Legal name

Marriott International, Inc.

Website

https://oaklandconventioncenter.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakland Convention Center is a 100,000+ sq. ft. event venue in Downtown Oakland, physically connected to the Oakland Marriott City Center. It rents ballrooms, breakout rooms, and outdoor terraces to corporate event planners, wedding hosts, and nonprofit organizers through Marriott's booking platform.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Center–Adjacent/Connected Hotels (THAGALAD), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Corporate Conference Center Hotels (THAGALAF)

Keywords

• Convention center services
• Event venue rental
• Corporate meeting space
• Wedding venue hosting
• Banquet and conference facilities

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event Venue Rental: The Oakland Convention Center generates revenue through renting its event spaces to corporate clients, event planners, and organizations for conferences, galas, trade shows, and meetings. Revenue is based on space size, duration, and setup requirements.
2. Event Services: Additional revenue from AV equipment rental, setup services, catering coordination, and event support services including decorators, electricians, security guards, and business services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oakland Convention Center provides over 100,000 sq. ft. of flexible meeting and event space in Downtown Oakland, California, directly connected to Oakland Marriott City Center. The venue includes a 32,760 sq. ft. Grand Ballroom, Junior Ballroom, 21st Floor Skyline Room, Outdoor Terrace, and 38 event rooms with up to 7,900-person capacity. It serves corporate conferences, galas, trade shows, weddings, and social events with in-house AV, catering, and Marriott Certified Wedding Planners.

Product overview

Oakland Marriott City Center is a hotel and event venue that offers meeting and event spaces, including ballrooms, terraces, and boardrooms for conferences, weddings, and corporate events. The hotel provides over 100,000 sq. ft. of flexible meeting space with 38 event rooms. It is seamlessly connected to the Oakland Convention Center. Key venues include the Grand Ballroom (up to 32,760 sq. ft.), Junior Ballroom (3,876 sq. ft.), Outdoor Terrace (5,800 sq. ft.), and 21st Floor Skyline Room (5,230 sq. ft.). The property also features Iron & Oak restaurant for private dining, and offers comprehensive wedding planning services including certified wedding planners.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Ballroom The hotel's largest event venue, offering up to 32,760 sq. ft. of flexible space for conferences, galas, and large-scale celebrations. Configurable for a wide range of event styles with modern amenities, professional AV capabilities, and seamless access to surrounding breakout rooms and pre-function areas.
• Junior Ballroom An elegant, flexible venue spanning 3,876 sq. ft., accommodating up to 336 guests with a 12-foot ceiling, versatile layouts, full audiovisual capabilities, and a dedicated 1,375 sq. ft. Junior Ballroom Foyer for receptions, registrations, or networking breaks.
• 21st Floor Skyline Room A 5,230 sq. ft. venue offering panoramic views of downtown Oakland, suited for receptions, networking, or special events with full event services and modern amenities.
• Outdoor Terrace A refreshing open-air setting in downtown Oakland, featuring 5,800 sq. ft. of flexible space for up to 252 guests, ideal for receptions, networking, or wedding-related events with full event services for seamless outdoor gatherings.
• Breakout Rooms and Meeting Rooms (37 meeting rooms, 30 breakout rooms) Flexible meeting spaces for workshops, trainings, leadership meetings, and breakout sessions paired with general-session venues. Supports various capacities and configurations.
• Wedding Planning Services Comprehensive wedding planning services with Marriott Certified Wedding Planners, supporting ceremonies, receptions, rehearsal dinners, and bridal showers at the hotel's ballrooms, terraces, and event spaces.
• Event AV Production Services Professional audiovisual support including LCD projectors, videoconferencing, teleconferencing, film projectors, and TV production services, with full wired internet connectivity throughout event spaces. Pricing quoted by event managers on inquiry.
• Catering Services (Iron & Oak restaurant and custom catering menus) In-house catering through Iron & Oak restaurant plus custom catering menus from the culinary team for private dining, weddings, galas, and corporate events.

Quantifiable outcome

• Accommodates up to 7,900 guests in combined event spaces
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Oakland Marriott City CentercoreStrategic or Co-development PartnerThe Oakland Convention Center maintains a strategic partnership with Oakland Marriott City Center, which is directly connected to the convention facility. The hotel provides over 1,000 guest rooms for event attendees, full catering services through Iron & Oak restaurant, and comprehensive event support including AV equipment, setup, and Marriott Certified Wedding Planners. The integrated venue complex allows seamless transitions between convention and hotel spaces for multi-day events.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Moscone Center: San Francisco's flagship convention facility (over 700,000 sq ft), the dominant Bay Area competitor for large-scale conventions and trade shows that Oakland cannot accommodate due to footprint limits.
• San Jose McEnery Convention Center: Large California convention center in the Bay Area with similar hotel-connected configuration (adjacent to Hilton San Jose and Marriott San Jose). Directly competes for the same Northern California corporate and association event bookings.
• Sacramento Convention Center: Northern California convention venue with comparable size (over 130,000 sq ft) and similar hotel-connected configuration (attached to Hyatt Regency Sacramento). Competes for state government, association, and regional corporate events.
• Long Beach Convention & Entertainment Center: Southern California convention venue with comparable event programming (conferences, galas, weddings) and attached Hyatt property, competing for California corporate and association event bookings.
• San Diego Convention Center: Major California waterfront convention venue (2.6 million sq ft) and Marriott Marquis San Diego-adjacent, competing for the same California corporate and association event market at a larger scale.
• Washington State Convention Center: Multi-building downtown convention facility with hotel integration (multiple adjacent hotels), serving a comparable role as an urban convention anchor for corporate and association events.

Broad incumbents

• McCormick Place: Largest convention center in North America (~2.6 million sq ft) representing the upper bound of convention facility scale; competes for the largest trade shows and conventions that overflow Oakland's event space.
• Marriott Marquis San Francisco: Same parent brand (Marriott International) with comparable hotel-connected event space model in the same metro, but at significantly larger scale (over 130,000 sq ft of meeting space) and competitive positioning.
• Los Angeles Convention Center: Massive Southern California convention facility (over 720,000 sq ft) attracting larger conventions and trade shows that Oakland's footprint cannot accommodate, but serves overlapping California association and corporate clients.

Regional players

• Pasadena Convention Center: Southern California convention facility with similar scale (~130,000 sq ft) and Sheraton-adjacent configuration, competing for California association conferences and weddings outside the Bay Area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OAKConventionCenter
• LinkedInlinkedin.com/company/marriott-international
• Instagraminstagram.com/oaklandmarriott
• Xx.com/OaklandConvCtr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland Convention Center