Long Beach Convention & Entertainment Center

What Long Beach Convention & Entertainment Center does

Long Beach Convention & Entertainment Center is a city-owned civic venue operated by Legends Global under a management agreement with the City of Long Beach, located at 300 East Ocean Boulevard on the downtown Long Beach waterfront. The campus comprises over 400,000 square feet of meeting and exhibit space, anchored by a 13,500-seat arena, the Terrace Theater, the Beverly O'Neill Theater, three multi-faceted exhibition halls (up to 224,000 sq ft contiguous), the Pacific Ballroom, and specialty event spaces (The Cove, The Rainbow Bridge, Top of The Lot, Terrace Plaza & Lobby, and the Promenade Atrium & Plaza). Following a $50 million renovation completed in 2026, the venue emphasizes turnkey production-ready staging, with extensive lighting and camera equipment included at no extra cost, and launched the Long Beach Live digital interactivity platform offering live chat, social media integration, live streaming, and remote interactivity features guided by an on-site Director of Creative Initiatives.

The venue generates revenue through four primary streams: event venue rental (quote-based, multi-year contracts via RFP for conventions, trade shows, corporate events, and private events); ticket sales and box office revenue for concerts, family shows, and performing arts (distributed through Ticketmaster and on-site box office); paid parking across four structures and a main lot with over 4,000 vehicle capacity at a standard rate of $15.00 per day; and on-site catering and dining operated by Legends Hospitality. Its customer base is horizontally segmented across convention and corporate event planners, entertainment and sports promoters, religious and community organizations (anchored by the RECongress 2028-2032 five-year agreement drawing approximately 20,000 attendees annually), and private event hosts. Go-to-market is sales-led and event-driven, combining RFP submission, direct sales, and earned media generated by major event announcements. The facility targets the Southern California regional market while also drawing national and international events such as RECongress.

Name

Long Beach Convention & Entertainment Center

Legal name

Long Beach Convention & Entertainment Center (operating as City of Long Beach)

Website

https://longbeachcc.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Long Beach Convention & Entertainment Center is a city-owned civic venue in downtown Long Beach, California, operated by Legends Global, offering over 400,000 square feet of meeting and exhibit space, a 13,500-seat arena, theaters, and turnkey digital event production for conventions, concerts, trade shows, and community gatherings.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Convention venue services
• Event hosting facilities
• Trade show exhibitions
• Performing arts venue
• Meeting space rentals

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Venue Rental: Rental of convention center facilities including exhibit halls, ballrooms, meeting rooms, theaters, and arena spaces to event organizers for conventions, trade shows, corporate events, and special events. Revenue generated through facility booking fees.
2. Ticket Sales and Box Office: Ticket sales for concerts, family shows, and performing arts events through the venue box office and Ticketmaster partnership.
3. Parking Services: Paid parking services across four parking structures and lots with over 4,000 vehicle capacity. Standard rate of $15.00 per day.
4. Catering and On-Site Dining: On-site catering and dining services provided at events, generating revenue from food and beverage sales to event attendees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Long Beach Convention & Entertainment Center is a multi-venue complex in downtown Long Beach, California offering more than 400,000 square feet of meeting and exhibit space across exhibition halls, ballrooms, an arena, theaters, and special event spaces. The facility rents these venues to event organizers for conventions, trade shows, corporate events, concerts, performing arts productions, and private celebrations, and provides on-site catering, parking, and production support under a turnkey service model.

Product overview

The Long Beach Convention & Entertainment Center is a multi-venue entertainment complex offering over 400,000 square feet of meeting and exhibit space. The portfolio includes core venue products (Long Beach Arena with Pacific Ballroom, Terrace Theater, Beverly O'Neill Theater, and Exhibition Halls) and special event spaces (The Cove, The Rainbow Bridge, Top of The Lot, Terrace Plaza & Lobby, and Promenade Atrium & Plaza). The venue also offers Long Beach Live, a digital interactivity platform for hybrid/virtual events, and on-site catering services through Legends Hospitality. The Center targets conventions, trade shows, consumer shows, entertainment events, and sports events.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Beach Arena A 13,500-seat arena venue that includes the Pacific Ballroom (Pacific Room) as a customizable event space with adjustable ceiling height, mood lighting, and state-of-the-art sound design. Used for concerts, sporting events, large conferences, and entertainment productions.
• Convention Center Exhibition Halls Three multi-faceted exhibition halls offering up to 224,000 square feet of contiguous floor space that can be used individually or in combination for trade shows, consumer exhibitions, and large conventions.
• Terrace Theater A theater venue with over 3,000 seats featuring a dramatic lobby chandelier and an elegant fountain display at the main plaza. Used for performing arts productions and entertainment events.
• Beverly O'Neill Theater An intimate theater with elegant design and decor, featuring dramatic lobby chandelier and cozy conversation nooks. Used for smaller performing arts events and intimate productions.
• Promenade Atrium & Plaza A newly renovated event space created as part of the $50 million Convention Center makeover, featuring LED-lit palm trees, antique-style street lamps, and beach city views. Promenade Lobby is 30,298 sq ft and Promenade Plaza is 22,840 sq ft.
• The Cove A turnkey special events space created through the $50 million renovations, designed to maximize customization for meeting planners while reducing costs through production-ready staging.
• The Rainbow Bridge An elevated special events space offering unique architectural features for distinctive event experiences.
• Top of The Lot

Quantifiable outcome

• Up to 224,000 sq ft of contiguous exhibit space
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Legends GlobalcoreOthersLegends Global operates and manages the Long Beach Convention & Entertainment Center, providing hospitality, catering, event management, and venue operations services. Legends Global is headquartered in New York and specializes in stadium and venue management.
• ACE ParkingcoreOthersOfficial parking operator for the Long Beach Convention & Entertainment Center. Manages all on-site parking operations including four parking structures and Main Parking Lot with over 4,000 spaces. Provides mobile payment through ACE Parking app.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary online ticketing platform for concert and event ticket sales at the Long Beach Convention & Entertainment Center. Provides digital ticket distribution and sales infrastructure for consumer events.
• Office of Religious Education of the Archdiocese of Los AngelesflagshipStrategic or Co-development PartnerOrganizer of RECongress, one of the largest annual Catholic gatherings in the United States. Five-year agreement (2028-2032) establishing Long Beach as the new home for the event previously held in Anaheim for 57 years. Event draws approximately 20,000 attendees annually.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• ASM Global: Operator comparable to Legends Global, the management company running Long Beach's venue. ASM Global manages hundreds of arenas, convention centers, and theaters globally, making it a direct operating-model peer even without being a single comparable facility.

Direct peers

• Orange County Convention Center: One of the largest convention facilities in the U.S. (Orlando/Costa Mesa-style scale), serving similar trade show and corporate convention demand in a peer-tier positioning to LB's campus.
• Los Angeles Convention Center: Downtown LA's primary convention venue, directly competing for large Southern California corporate and trade show bookings with comparable exhibition-hall scale and arena-adjacent entertainment.
• San Diego Convention Center: Waterfront convention venue in Southern California with comparable exhibit-hall footprint and event programming mix, competing for the same regional convention planners and entertainment promoters.
• Anaheim Convention Center: Major SoCal convention venue and direct regional competitor. Former home of RECongress for 57 years before the event relocated to Long Beach — making it the most direct comparable on scale, customer mix, and SoCal market positioning.

Broad incumbents

• McCormick Place: The largest convention center in North America, serving as a broad-incumbent peer on scale and event mix. Comparable on trade show and corporate convention hosting, though it operates on a national, not regional, draw.
• Jacob K. Javits Center: New York City's primary convention venue, comparable as a broad-incumbent peer in exhibit-hall scale and trade show programming. Differentiated by geography but positioned similarly for large conventions and consumer shows.
• Gaylord Hotels (Marriott): Resort-convention hybrid properties (Gaylord Palms, Gaylord Texan, Gaylord National) combining large convention space with on-site hotel rooms. Competes for the same large multi-day corporate conventions as LB, but with integrated lodging — a structural advantage.
• Caesars Forum: Las Vegas-based large convention venue operated alongside Caesars hospitality assets. Competes for the same mega-event conventions as LB but pairs it directly with hotel inventory — a key contrast to LB's no-on-site-hotel model.

Regional players

• Colorado Convention Center: Mountain West regional convention venue with comparable exhibit-hall footprint and arena-anchored entertainment district positioning. Comparable on operational model but geographically distinct, competing for national (not regional) booking opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LBConventionCtr
• Facebookfacebook.com/LBPerformingArt
• LinkedInlinkedin.com/company/long-beach-arena--long-beach-convention-center-and-entertainment
• Instagraminstagram.com/legendsglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Beach Convention & Entertainment Center