GoodMoov
GoodMoov is a Paris-based SaaS platform (founded 2014) that operates a search and match engine connecting brands with NGOs worldwide for charitable collaborations, monetizing through monthly subscription fees and offering a gamified mobile app for individual donors.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GoodMoov does
GoodMoov SAS is a privately held French company, founded in 2014 and headquartered at 9 rue Daru, 75008 Paris. It operates a self-service SaaS platform that functions as a search and match engine connecting brands with NGOs worldwide for charitable collaborations. The platform is accessed directly at goodmoov.com, where brands and NGOs register, enter campaign criteria, and are matched algorithmically — the engine proposes three best-matching NGOs to a brand based on its specified CSR and campaign requirements. GoodMoov's platform also incorporates a progressive mobile application targeting individual donors, gamifying charitable giving through chance-to-win extraordinary experiences offered by brands.
The technology stack combines a cloud-based SaaS web platform, a search and match engine, blockchain-based transaction validation, and payment processing through Stripe and Lemonway (the latter an ACPR/Banque de France-regulated payment institution, used for third-party collection on behalf of NGOs). The mobile app is developed by external partner FT Prod as a hybrid/progressive web application. GoodMoov is GDPR compliant under Regulation 2016/679. Sister company BRIEF, a Paris-based communications consultancy established in 1990, provides integrated campaign planning, copywriting, event management, and execution support. Hosting infrastructure is provided by OVH in Roubaix, France.
The company monetizes through monthly subscription fees paid by both brands and NGOs for platform access, matching services, and administrative support. Pricing is quote-based and not publicly disclosed; interested parties must contact GoodMoov directly. The platform markets through its own website, organic social media, and showcase events. GoodMoov operates with 1-10 employees, has not raised any disclosed external funding, and lists no named customers or ARR figures in available source material.
GoodMoov firmographics
Firmographics- Name
- GoodMoov
- Legal name
- GoodMoov
- Website
- https://goodmoov.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodMoov is a Paris-based SaaS platform (founded 2014) that operates a search and match engine connecting brands with NGOs worldwide for charitable collaborations, monetizing through monthly subscription fees and offering a gamified mobile app for individual donors.
- Ownership category
- akta.pro rank
GoodMoov industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sponsorship Activation & Experiential Marketing (THAHAGAC)
- akta.pro secondary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where GoodMoov is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
GoodMoov business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription Fee: Brands and NGOs pay a monthly fee for access to the platform's matching services, transaction processing, and administrative support. Pricing is quote-based and not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Brand membership subscription |
| Subscription | Monthly | NGO membership subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GoodMoov product offering
Product offeringCore offering
GoodMoov operates a cloud-based SaaS platform that functions as a search and match engine connecting brands with NGOs worldwide for charitable collaborations. Brands enter campaign criteria, and the platform suggests matching NGO partners. Donations are processed through integrated payment providers (Stripe and Lemonway) and validated via blockchain technology. A companion progressive mobile app engages individual donors with gamified giving experiences and chances to win extraordinary experiences offered by participating brands.
Product overview
GoodMoov operates as a unified charitable technology platform consisting of a web-based search and match engine and a companion mobile app. The core platform enables brands to discover and connect with NGOs worldwide based on campaign criteria, while the mobile app engages donors with gamified charitable giving experiences. The platform validates transactions through blockchain technology and processes payments via integrated payment providers Stripe and Lemonway. GoodMoov also partners with sister company BRIEF for campaign execution and communications support.
Differentiator
Problem solved
Functional benefit
Products and services
- GoodMoov Platform Cloud-based SaaS search and match engine that connects brands with NGOs worldwide for charitable collaborations. Brands enter campaign criteria and the platform suggests NGO partners, manages joint campaigns, and processes donations through integrated payment providers (Stripe, Lemonway) with blockchain-validated transaction security. Targeted at brands and NGOs.
- GoodMoov Mobile App Fun, gamified progressive mobile application that enables individual donors to contribute to charitable campaigns, choose which causes benefit from their donations, and earn chances to win extraordinary experiences offered by participating brands. Built as a hybrid/progressive web application by FT Prod. Targeted at individual donors.
Quantifiable outcome
- NGOs receive donations safely and directly through the platform with reduced administrative burden
- +2 more outcomes
Companies that use GoodMoov
Customer profileSegments3 records
Ideal customer profiles2 records
GoodMoov technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
GoodMoov partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BRIEFcoreBRIEF is GoodMoov's sister company based in Paris since 1990. It is a full-service communications consultancy offering resources for campaign idea generation, planning, coordination, administration, event management, copywriting, content creation, and production of promotional materials. BRIEF also handles site creation and development for GoodMoov, managing all aspects from development to execution.
- FT ProdcoreFT Prod develops progressive mobile applications for GoodMoov. The company creates hybrid and progressive web applications optimized for mobile devices without requiring heavy app installations. FT Prod brings innovative business solutions where technology showcases ideas and products, enabling GoodMoov to deliver its donor loyalty app experience.
- StripecoreStripe provides secure payment processing and transfers for GoodMoov's platform. It enables online merchants to accept payments, supporting the collection and transfer of donations from donors to NGOs through the platform.
- LemonwaycoreLemonway is a Payment Institution regulated by the ACPR – Banque de France since 2012. It handles third-party collections for GoodMoov, providing secure payment processing for donations collected on behalf of NGOs and ensuring compliance with financial regulations.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
GoodMoov competitors and assessment
Company assessmentBroad incumbents
- GoFundMe Charity: GoFundMe Charity extends the consumer crowdfunding leader into formal nonprofit fundraising, capturing brand and donor mindshare globally. It dwarfs GoodMoov in awareness and represents the mainstream default for donation-driven campaigns.
- Bonterra (CyberGrants): Bonterra (parent of CyberGrants) is an established CSR, grants management, and employee-giving software provider serving large enterprises and foundations. It is a broad incumbent in the broader corporate philanthropy space where GoodMoov competes for brand-side budget.
Direct peers
- GlobalGiving: GlobalGiving is a crowdfunding marketplace connecting vetted nonprofits with donors and companies worldwide. It shares GoodMoov's positioning as an international platform where brands and NGOs can meet for charitable campaigns.
- Bright Funds: Bright Funds offers a workplace-giving and corporate philanthropy platform that aggregates vetted nonprofits and integrates with HR/payroll systems. It addresses the same corporate-NGO matching problem that GoodMoov tackles for European and international campaigns.
- Pledgeling: Pledgeling provides cause-marketing and charitable commerce infrastructure that enables brands to integrate donations and round-ups at checkout. It competes with GoodMoov for brand-side CSR partnerships and donation-driven marketing campaigns.
- Benevity: Benevity is a leading corporate social responsibility and employee engagement platform that connects companies with nonprofits for donation matching, volunteering, and grant programs. It is the closest direct competitor in the brand-NGO charitable collaboration space that GoodMoov targets.
Emerging players
- Funraise: Funraise is a nonprofit fundraising platform offering donation pages, CRM, and event tools to charities. It overlaps with GoodMoov's NGO-side use case by helping charities run donation campaigns, though it does not directly broker brand partnerships.
- Network for Good: Network for Good provides fundraising software, donation processing, and coaching to nonprofits. It serves the NGO segment that GoodMoov also targets, though it does not specialize in brand-NGO matchmaking.
- Tiltify: Tiltify focuses on event-driven, gamified charitable fundraising tied to livestreams and extraordinary experiences. Its mechanics for turning participation into fundraising outcomes are conceptually similar to GoodMoov's gamified donor-experience model.
Others
- Lemonway: Lemonway is the regulated French payment institution that already processes GoodMoov's third-party donations. As both a partner and infrastructure provider, it is an adjacent ecosystem participant that also serves competing charity and crowdfunding platforms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
GoodMoov social profiles
Digital presenceGoodMoov compliance and trust
Trust signalCompliance1 record
GoodMoov financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodMoov leadership team
Management profileNumber of profiles
GoodMoov funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodMoov M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodMoov
What does GoodMoov do?
GoodMoov operates a cloud-based SaaS platform that functions as a search and match engine connecting brands with NGOs worldwide for charitable collaborations. Brands enter campaign criteria, and the platform suggests matching NGO partners. Donations are processed through integrated payment providers (Stripe and Lemonway) and validated via blockchain technology. A companion progressive mobile app engages individual donors with gamified giving experiences and chances to win extraordinary experiences offered by participating brands.
Is GoodMoov a public or private company?
GoodMoov is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodMoov founded?
GoodMoov was founded in 2014. It employs 1 to 10 people.
Where is GoodMoov based?
GoodMoov is headquartered in Paris, France, in the Europe region.
How does GoodMoov make money?
One revenue line is on record: monthly Subscription Fee.
Who are GoodMoov's main competitors?
Broad incumbents on record are GoFundMe Charity and Bonterra (CyberGrants). Direct peers are GlobalGiving, Bright Funds, Pledgeling and Benevity. Emerging players are Funraise, Network for Good and Tiltify. Lemonway is listed as an others.
Does GoodMoov have an API?
No public API is recorded for GoodMoov.
What industry is GoodMoov in?
GoodMoov's product category is Charitable Giving Platform. Its primary akta.pro industry code is THAHAGAC, Sponsorship Activation & Experiential Marketing, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 81321 and its SIC code is 7372.