What Think Web does

Think Web (legal entity: Pensare Web S.R.L.) is an Italian web design and development agency headquartered in Rimini, Italy, founded in 2005. The firm provides custom web development and e-commerce platform implementation services across five core technology stacks — WordPress, Magento, Shopify, PrestaShop, and Laravel-based PHP applications — and is staffed by 11 specialists including Magento-certified developers, frontend developers, backend developers, system engineers, a graphic designer, and administration. The company serves small, medium, and large enterprises across at least seven verticals (hospitality, banking, e-commerce, media, automotive, cycling, technology), with documented engagements in Italy, France, and Sweden. In addition to project delivery, it operates an XtSystem division providing managed hosting infrastructure, including Magento-optimized (NGINX, PHP-FPM, Percona, Varnish/Redis) and GDPR-compliant managed Matomo Analytics hosting with Italian data residency.

The firm's business model is primarily project-based professional services supplemented by recurring managed hosting revenue. Pricing is custom and quote-based per project scope, with no public pricing tiers and multi-year contracts in some cases. Go-to-market is sales-led and inbound, relying on a portfolio of case studies, an active blog covering SEO and e-commerce topics, direct website enquiries, and direct outreach to enterprise clients. The company has developed several proprietary tools that differentiate its offering: a custom asynchronous Magento multi-store catalog update system capable of processing 10,000+ products in approximately five minutes per store with multi-customer-group pricing, an 'Instashopping' Magento module that links Instagram content to product catalogs via the Instagram API, a custom WordPress visual builder built on a Node.js workflow, and a custom Node.js-based WordPress theme system. It also offers Mautic-based open-source marketing automation services.

Think Web is a privately held Italian società a responsabilità limitata (S.R.L.) with a share capital of €10,000, headquartered at Via Macanno 38/N, Rimini. The company is founder-led by Amministratore delegato (CEO) Fabio Tonti, with CTO Manuel Martini overseeing a 20+ year Unix/Linux and high-availability systems practice. There are no disclosed external institutional investors, parent companies, subsidiaries, or M&A activity, and ownership is concentrated with the founding team. The company maintains a Data Protection Officer arrangement with Studio Paci & C. Srl and discloses Italian state aid transparency in accordance with L. 234/2021.

Name

Think Web

Legal name

Pensare web S.R.L

Website

https://pensareweb.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Web (Pensare Web S.R.L.) is a Rimini, Italy-based web design and development agency serving SMBs and enterprises across Europe with custom WordPress, Magento, Shopify, PrestaShop, and Laravel projects, complemented by managed hosting and proprietary modules.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• E-commerce development
• Custom web development
• Managed web hosting
• CMS development agency

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design and Development Services: Custom web design and development services for websites and e-commerce platforms using various CMS and frameworks. Revenue generated through project-based professional services.
2. E-commerce Platform Development: Development and implementation of e-commerce solutions on Magento, Shopify, PrestaShop, and WooCommerce platforms with custom integrations.
3. Managed Hosting Services: Managed hosting services including optimized Magento hosting, WordPress hosting, and Matomo Analytics hosting through their XtSystem division.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Think Web (Pensare Web S.R.L) is an Italian web design and development agency that builds custom websites and e-commerce platforms across WordPress, Magento 2, Shopify, PrestaShop, and the Laravel PHP framework. The agency also provides managed hosting infrastructure (including Matomo Analytics hosting via its XtSystem division), digital marketing strategy services, and proprietary modules such as the Instashopping Magento-Instagram connector and a custom WordPress visual builder.

Product overview

Think Web (Pensare Web) is a web design and development agency founded in 2005 in Rimini, Italy, offering a multi-platform e-commerce and web development portfolio. The core offering spans five CMS platforms — WordPress, Magento, Shopify, PrestaShop, and custom Laravel applications — complemented by specialized modules (Instashopping for Magento-Instagram social commerce, a custom WordPress visual builder), managed hosting services (Magento-optimized, WordPress-optimized, and Matomo Analytics), and digital marketing strategy. The company follows a 'custom code, not plugins' philosophy for bespoke projects and provides high-availability server architecture via its XtSystem division.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Development Custom WordPress website development using bespoke themes built with Node.js, optimized for fast loading, SEO, and responsive design across all devices. Includes a custom visual content builder and managed WordPress hosting infrastructure. Targeted at small, medium, and large businesses needing modern websites.
• Magento E-commerce Development Specialist Magento e-commerce development, migration, and customization services including Magento 2 upgrades, custom module development, frontend optimization, and managed Magento hosting optimized with NGINX, PHP-FPM, Percona, and Varnish/Redis caching. For retailers requiring high-performance online stores.
• Shopify Development Shopify e-commerce store setup, customization, and launch using Liquid templating, Tailwind CSS, Laravel Mix, and Shopify CLI, including dropshipping configuration and technical consulting. Targeted at brands launching or migrating Shopify stores.
• PrestaShop Development PrestaShop open-source e-commerce CMS development and customization, targeting small and medium businesses, with multi-language support (65 languages) and plug-in ecosystem integration. For SMB retailers seeking an open-source e-commerce solution.
• Laravel Custom Web Applications Custom PHP web application development using the Laravel framework, providing modular architecture, authentication, caching, database migration, and query builder capabilities. Used for bespoke projects where CMS plugin dependencies are avoided. For businesses needing tailored web applications.
• Instashopping Magento Module A proprietary Magento module that connects product catalogs to Instagram via the Instagram API, allowing store managers to select fan photos by hashtag and link them to products directly in the Magento backend for a social shopping experience. Targeted at Magento-based retailers pursuing social commerce.
• Managed Matomo Analytics Hosting Managed hosting service for Matomo open-source web analytics provided through the XtSystem division, including installation, server management, and GDPR-compliant data residency on Italian servers in Rimini. Supports Google Analytics data import and Google Data Studio connectivity. For businesses seeking GDPR-compliant analytics hosting.
• Custom WordPress Visual Builder A custom visual content builder built on WordPress using a Node.js-optimized custom theme, enabling rapid visual content management with fast page load performance. For clients of Think Web's WordPress development service seeking low-friction page editing.
• Managed Magento Hosting Optimized Magento hosting using CentOS 64-bit, NGINX, PHP-FPM, Percona database, and Varnish/Redis caching, designed for high-performance e-commerce load. For Magento-based retailers needing reliable, tuned infrastructure.
• Managed Server Infrastructure IT infrastructure hosting services for startups, e-commerce platforms, and CMS-based sites, including high-availability server architecture design across cloud environments (Amazon AWS, Google Cloud, Microsoft Azure, Linode). For businesses needing managed or high-availability infrastructure.
• Mautic Marketing Automation Services Open-source marketing automation services powered by Mautic, including lead generation, contact scoring, automated campaign management, A/B testing, social media integration, form and landing page creation, and CRM synchronization. For businesses seeking open-source marketing automation.
• Web Design Services Custom web design services creating personalized websites aligned with client business objectives and brand identity. For businesses seeking differentiated visual design.
• Digital Marketing Strategy Comprehensive strategy, design, development, and advisory services to support online business growth, including SEO and digital marketing guidance. For businesses seeking end-to-end digital presence support.

Quantifiable outcome

• Catalog processing of 10,000+ products in approximately 5 minutes per store
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Aruba S.p.A. Italy's largest web hosting and domain provider; competes with Pensare Web's XtSystem managed hosting division for Italian SMB and mid-market hosting spend.
• SiteGround: European-headquartered managed hosting provider with strong SMB and WordPress presence; comparable as a regional competitor to Pensare Web's managed WordPress and Magento hosting services.

Emerging players

• Webflow: No-code web design and hosting platform increasingly used by SMBs in place of custom agency builds; represents an emerging competitive threat at the lower end of Pensare Web's customer base.

Direct peers

• AQuest: Italian digital agency of similar size building bespoke web projects, e-commerce and digital strategy for SMB and mid-market Italian clients — comparable in scope, delivery model and target market to Pensare Web.
• TSW (Telecomunicazioni e Sistemi Web): Turin-based Italian digital agency focused on web development, e-commerce platforms (Magento, Shopify) and digital marketing for SMB and mid-market — competes head-to-head with Pensare Web on Magento and WordPress projects.
• Caffeina: Italian independent creative and digital agency producing websites, e-commerce and brand work for Italian and European clients — closely comparable service mix and customer profile to Pensare Web.

Broad incumbents

• Shopify: E-commerce platform Pensare Web implements and customizes; represents both an enablement partner and a structural threat as merchants self-serve more functionality without agency support.
• Alkemy S.p.A. Milan-listed Italian digital transformation company offering strategy, design, technology and data services to mid-market and enterprise clients — directly comparable as a larger Italian agency operating in the same customer pool as Pensare Web.
• Jakala: Italy-headquartered martech and digital services group with a strong presence in loyalty, data and e-commerce platforms — overlaps with Pensare Web's managed hosting, Magento and marketing automation offerings at a much larger scale.

Others

• Adobe (Magento / Adobe Commerce): Platform owner of the Magento / Adobe Commerce stack that Pensare Web specializes in; key ecosystem dependency whose roadmap, pricing and partner-program decisions materially affect Pensare Web's Magento practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pensareweb
• Facebookfacebook.com/Pensareweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Web