What Coke Farm does

Coke Farm is a privately held, 100% organic food hub founded in 1981 in San Juan Bautista, California, that aggregates and distributes organic produce on behalf of more than 70 local organic growers operating across California's Central Coast, ranging from 5-acre family farms to 1,000+ acre ranches. The company offers hundreds of organic SKUs across categories including berries (notably six strawberry varieties from May through October), tomatoes, chicories, peas, radish, beans, broccoli, carrots, herbs, peppers, roots, and seasonal squash, with year-round availability enabled by the region's mild climate. Its core technology is a state-of-the-art cooler facility supporting post-harvest handling, cold storage, packaging, and logistics, combined with USDA GAP food-safety compliance and CCOF organic certification (certificate cc001, the first in the Central Coast chapter). The company is differentiated by recyclable, biodegradable berry packaging developed in partnership with ReadyCycle and Sambrailo, and by 40+ years of category relationships with named buyers including Whole Foods (2018 Supplier of the Year), Liberty Heights Fresh, La Montana Co-Op, Jimbo's, and Clark's Nutrition.

Coke Farm's business model is that of a transaction-fee organic produce aggregator and value-added services provider operating a two-sided platform. On the supply side, the company provides contracted growers with crop planning, quality assurance pre- and post-harvest, organic certification and compliance navigation, cold storage, sales representation, and packaging services from the San Juan Bautista facility. On the demand side, the company sells to a diversified B2B customer base — major retail chains, food service companies, institutional buyers, natural food stores, wholesale distributors, and home food delivery services — with distribution spanning West Coast, national, and international markets via cross-dock service, Saturday loading, and direct shipping to the San Francisco Bay Area and Los Angeles, plus direct-to-consumer sales at Palo Alto and Menlo Park farmers' markets. Revenue is generated through sales of organic produce on a per-transaction basis; pricing is not publicly disclosed and is presumably negotiated per SKU, volume, and customer relationship. The company is family-owned and operated, with leadership anchored by founder Dale Coke, his wife Christine Cattin (Coke), co-founder Madelene Coke, and sales team member Olivier Griss, and the company has no disclosed external funding, M&A activity, or parent company beyond a website-management reference to Charlie's Produce.

Name

Coke Farm

Legal name

Coke Farm

Website

https://cokefarm.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Coke Farm is a privately held, CCOF-certified organic food hub founded in 1981 in San Juan Bautista, California, that aggregates produce from 70+ Central Coast organic growers and distributes it to retail chains, food service, natural food stores, wholesalers, home food delivery services, and farmers' markets across West Coast, national, and international markets.

Ownership category

akta.pro rank

Product category

Wholesale Organic Produce Distribution

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Organic produce distribution
• Wholesale organic fruits
• Food hub services
• Grower support services
• Organic vegetable shipping

Headquarters

HQ city

San Juan Bautista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Organic Produce Sales: Coke Farm operates as an organic grower/shipper/handler, selling hundreds of organic produce and vegetable options from their network of 70+ local organic growers to food service, institutions, natural food stores, retail chains, wholesalers and retailers. The company provides complete grower services including crop planning, post-harvest handling, sales, packaging and compliance, earning revenue through the sale of produce to their customer base.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Coke Farm is a 100% organic food hub aggregating produce from over 70 local organic growers in California's Central Coast region. The company sources, handles, packages, and distributes hundreds of organic produce varieties to food service companies, institutions, natural food stores, retail chains, wholesalers, and home food delivery services across the West Coast, nationally, and internationally. Complementing its distribution role, Coke Farm provides grower services including crop planning, post-harvest handling, sales representation, packaging, and organic compliance support.

Product overview

Coke Farm operates as a 100% organic food hub aggregating produce from over 70 local organic growers, offering hundreds of organic produce varieties across categories including beans, berries, broccoli, cabbage, carrots, chicories, cooking greens, cucumbers, herbs, lettuce, onions, peas, peppers, radish, roots, summer and winter squash, and tomatoes. The company provides complementary grower services (crop planning, quality assurance, organic certification, post-harvest handling, cold storage, sales representation, packaging) and customer services (sales support, order fulfillment, logistics). Key products include strawberries (with ReadyCycle recyclable packaging), tomatoes, chicories, peas, and radish. The business serves both growers and customers through its Central Coast food hub in San Juan Bautista, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Produce Portfolio Hundreds of organic produce varieties aggregated from over 70 local organic growers, available year-round across multiple categories. Sold to food service, retail, wholesale, and institutional buyers.
• Organic Strawberries Peak season organic strawberries (May–October) from seven dedicated farms offering six varieties including Albion, Monterey, and Sweet Ann. Known for dark color, firm texture, and sweet flavor with high harvesting standards.
• Organic Tomatoes Multiple organic tomato varieties including Heirlooms, Early Girls, Dry Farm Early Girls, Tomatillo, Cherry, Mixed Cherry, Sweet 100, and Sungold.
• Organic Chicories Organic chicory varieties including Radicchio, Castlefranco, Treviso, Frisee, Blonde Frisee, Endive, and Escarole.
• Organic Peas Snap, Snow, and English organic pea varieties.
• Organic Radish Wide range of organic radish varieties including Purple Daikon, Red Daikon, White Daikon, Black, Watermelon, Easteregg Bunch, French Breakfast Bunch, Pink Sparkler Bunch, Red Bunch, and Red Bulk.
• Grower Services Comprehensive support services for organic growers including crop planning coordination, pre- and post-harvest quality assurance, organic certification and compliance navigation, state-of-the-art cooler storage, experienced sales representation, and packaging services at the San Juan Bautista facility. Designed for organic farms ranging from 5 acres to 1,000+ acres.
• Customer Services Sales support and fulfillment services for organic produce buyers, including live human customer service (no automated routing), custom order preparation, pickup services, cross-dock service, Saturday loading, and logistics to the San Francisco Bay Area and Los Angeles. Products are USDA GAP certified.

Quantifiable outcome

• Over 40 years of continuous organic farming operations
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• Eat. Learn. Play. FoundationminorOthersStephen and Ayesha Curry's foundation committed to unlocking amazing potential of every child by fighting to end childhood hunger, ensuring access to quality education, and providing safe places for children to play and be active. Coke Farm supports this initiative.
• Teen Kitchen ProjectminorOthersBuilds healthy communities through food by empowering youth of the Santa Cruz area to prepare and share food by serving those in greatest need. Coke Farm is a proud sponsor and provides produce for its kitchen.
• Live Earth FarmminorOthersFarm Discovery at Live Earth empowers youth and families to build and sustain healthy food, farming, social and natural systems. Located in Santa Cruz County's Parajo Valley. Coke Farm is a community event sponsor.
• Kitchen Table AdvisorsminorOthersNonprofit lifting up fledgling farmers with business mentorship and financial advice. Envisions a new generation of thriving small-scale, sustainable farms. Many Coke Farm-associated growers have benefited from this program. Coke Farm is an event sponsor.
• EcoFarm (Ecological Farming Association)minorOthersEducational organization nurturing safe, healthy, just, and ecologically sustainable farms, food systems, and communities through education, alliance building, advocacy, and celebration. Coke Farm has been a supporting sponsor of its conference.
• Organic Seed AllianceminorOthersAdvances ethical seed solutions to meet food and farming needs. Educates farmers, conducts organic plant breeding and seed production research, and advocates for national policies strengthening organic seed systems. Coke Farm is a proud supporter and seed trial participant.
• Wild Farm AllianceminorOthersHelps farms thrive by working with nature and supporting farmers' critical role in reversing biodiversity loss and climate change. Coke Farm is a supporting sponsor.
• OrganicologyminorOthersCultivates sustainability from seed to table through forums sharing, educating, inspiring, and celebrating the philosophy and practices of the organic movement. Coke Farm is a supporting sponsor.
• Grey BearsminorOthersImproves health and well-being of Santa Cruz County seniors through food distribution, volunteerism, resource conservation and recycling. Coke Farm supports its 'brown bag' Healthy Food Delivery Program.
• California FarmlinkminorOthersLinks independent farmers and ranchers with land, financing and information for a sustainable future. Helps farmers build business skills, access fair financing, and establish secure land tenure. Coke Farm works collaboratively with this agency and farmers to secure lines of credit or equipment loans.
• Organic Farmers AssociationminorOthersNational advocacy group providing a strong and unified national voice for domestic certified organic producers. Coke Farm is a proud supporter of its advocacy work.
• Pesticide Action Network (PAN) North AmericaminorOthersWorks on the pesticide problem to help reclaim the future of food and farming. Challenges the global proliferation of pesticides, defends rights to health and environmental quality, and works toward a just and viable food system. Coke Farm donates to this vital network.
• Chamberlain's Youth ServicesminorOthersPremier model program providing homelike setting with comprehensive therapeutic, rehabilitative, and educational services for youth 6-17 years. Empowers youth and families to heal from trauma and achieve meaningful relationships. Coke Farm is a proud donor.
• ReadyCyclecoreTechnology or IntegrationIndustry leader in packaging innovation providing 100% recyclable berry containers. Partnered with Coke Farm to offer eco-friendly packaging solutions that are biodegradable, have no wax or plastic, use food-grade adhesive and vegetable-based inks. Enables closed-loop farm-to-market-to-earth system.
• Cruz Martinez FarmscoreStrategic or Co-development PartnerLocated in Madera, CA. Powerhouse family farm growing wide array of organic products including specialty peppers, tomatillos, and rutabaga. Coke Farm provides marketing, logistics, and market access support. Started working with Cruz Martinez when they had less than one acre and helped them grow to 9 acres.
• Ventura Organic FarmscoreStrategic or Co-development PartnerOrganic farm partnership featured in Coke Farm's grower spotlight program. Coke Farm provides market access and support services for Ventura Organic's diverse organic crop production.
• World's FinestcoreStrategic or Co-development PartnerProducer spotlight featured by Coke Farm. Coke Farm provides critical infrastructure and support for this grower including crop planning, post-harvest handling, storage, logistics, sales and marketing services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlie's Produce: Large independent fresh produce distributor headquartered in the Pacific Northwest with national reach. Most directly comparable as a multi-channel organic and conventional produce distributor; notably, Coke Farm's own digital accessibility statement references Charlie's Produce, indicating an operational relationship.
• Earthbound Farm: Pioneer in organic salad greens and produce; now part of Taylor Farms. Comparable as a long-tenured organic grower/shipper that scaled via organic retail partnerships and a national distribution footprint — Coke Farm operates a similar grower-aggregation-plus-distribution model at smaller scale.
• Driscoll's: The leading berry grower-marketer in North America, with a network of independent growers. Highly comparable to Coke Farm on the strawberry and berry side of the portfolio, including the ReadyCycle packaging sustainability angle and reliance on grower partnerships.
• Pacific International Produce: West Coast-based organic and specialty produce distributor serving retail, food service, and wholesale customers. Closely comparable scale and go-to-market (multi-grower aggregation, B2B organic distribution).
• The Nunes Company (Foxy Organic): Salinas Valley-based grower-shipper with a dedicated organic line (Foxy Organic). Comparable Central Coast organic grower/shipper model serving national retail and food-service customers.
• Purity Organic: Organic produce company distributing fruits, vegetables, and shelf-stable organic items through retail and wholesale channels. Comparable organic-only positioning and broad produce portfolio serving similar buyer segments.
• Veritable Vegetable: Woman-owned organic produce distributor on the West Coast serving retail, food service, and institutions. Highly comparable organic-only distribution model and values-driven brand positioning similar to Coke Farm's.
• Babé Farms: Santa Maria, California specialty and organic produce grower/shipper focused on baby and specialty vegetables. Comparable scale and category overlap with Coke Farm's specialty vegetable offerings, particularly chicories, radishes, and baby varieties.

Broad incumbents

• Grimmway Farms: Large vertically integrated organic and conventional produce grower (carrots, leafy greens, root vegetables). Overlaps with Coke Farm's vegetable categories and organic retail distribution but at substantially greater scale and capital intensity.
• Taylor Farms: Major fresh produce and value-added supplier that acquired Earthbound Farm. Comparable as a national organic produce distributor serving retail and food-service; much larger scale and broader product breadth than Coke Farm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cokefarmorganic
• LinkedInlinkedin.com/company/coke-farm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coke Farm