Florida Kraze Krush

What Florida Kraze Krush does

Florida Kraze Krush (FKK) is a 501(c)(3) nonprofit youth soccer organization founded in 2013 and headquartered in Winter Springs, Florida, operating as the premier youth soccer club in the Central Florida region. The organization delivers a tiered, age-and-skill leveled program portfolio spanning Minis (ages 2-3) through Senior Select ECNL (U13-U19), with ancillary offerings including a TOPS special needs program, Adult League, Goalkeepers program, summer training series, college ID camps, and seasonal tournaments. FKK fields 68 competitive teams and serves 600+ recreational/developmental players, with 1,650+ total players on the pitch, 400+ documented college commitments since 2013, and a 50+ member professional coaching staff including Director-level roles for Goalkeeping, Coaching, Soccer Operations, Program Development, Recreational, and College Recruiting.

The business model operates on multi-stream revenue: annual program registration fees ranging from $80 (Minis) to $2,700 (Senior Select ECNL) layered with team fees up to $1,600; uniform sales ($132-$490) through channel partner Soccer.com; tournament registration fees ($275 for 3v3 Jamboree to $975-$1,075 for Winter Classic); field sponsorship revenue ($700 banner to $20,000 for 2-year park facility welcome sponsorship); and tax-deductible donations that fund $100,000+ in annual athletic scholarships. Programs are delivered across seven facility locations (Central Winds Park, Shane Kelly Park, Long Lake Park, Free Kick Orlando, Austin Tindall, The First Academy, and the Winter Springs headquarters), with annual tryouts in early May serving as the primary intake channel. Technology is limited to third-party Playmetrics for registration and event management — there is no proprietary technology stack or platform.

The organization is governed by a Board of Directors (President Eddy Vazquez, Vice President Ed Filliben, Secretary Jim Gordon, At-Large Thomas LoBasso) and led by Executive Director Hue Menzies, with a leadership team covering operational, coaching, marketing, registration, and community relations functions. FKK competes in ECNL at the highest tier nationally (Florida Conference for Kraze boys, Southeast Conference for Krush girls), maintains partnerships with Spectrum (performance), Orlando Ortho (sports medicine), Lincoln Financial (sponsorship), and is the operator of the Winter Classic tournament with corporate housing support from Team Solutions.

Name

Florida Kraze Krush

Legal name

Florida Kraze Krush

Website

https://floridakrazekrush.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Florida Kraze Krush is a 501(c)(3) nonprofit youth soccer club founded in 2013 in Winter Springs, Florida, operating a tiered player pathway from Minis (ages 2-3) through Senior Select ECNL (U13-U19) and serving 1,650+ players across 68 competitive teams with 400+ documented college commitments.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth soccer training
• ECNL club soccer
• Competitive soccer programs
• College soccer recruiting
• Recreational youth sports

Headquarters

HQ city

Winter Springs

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Program Registration Fees: Registration fees for various programs including Minis, First Touch, Developmental, PreSelect, Junior Select, Senior Select (ECNL/ECNL-RL/N1/CFPL), Recreational, Adult League, and TOPS. Fees vary by program level from $80 (Minis) to $2,700 (Senior Select ECNL).
2. Uniform Sales: Uniform kits sold through official partner Soccer.com. Kits range from $132 (First Touch/Developmental) to ~$490 (Select level).
3. Tournament Fees: Tournament registration fees for events like Winter Classic ($875-$975 for 7v7 to 11v11) and 3v3 Jamboree ($275 per team).
4. Donations and Scholarships: 501(c)(3) nonprofit accepting donations. Provides $100,000+ in athletic scholarships annually to diverse families.
5. Field Sponsorships: Field sign sponsorships ranging from $700/year (banner) to $20,000 for 2-year park facility welcome sponsor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Florida Kraze Krush delivers age- and skill-tiered youth soccer programming for players ages 2 through 19 (and adults), spanning entry-level Minis through elite Senior Select ECNL competition. Program registration is the primary revenue driver, supported by tournament entry fees, uniform sales, donations, and field sponsorships. The club is a 501(c)(3) nonprofit and operates a college recruiting pipeline that has produced 400+ documented college commits since 2013.

Product overview

Florida Kraze Krush (FKK) is a premier youth soccer organization in Central Florida offering a comprehensive, age-and skill-leveled program portfolio. The club operates a tiered pathway: entry-level programs (Minis, First Touch, Developmental, Developmental Plus+) for ages 2-8 build foundational skills; Select programs (PreSelect, Junior Select PreECNL/ECNL-RL/Blue-Red) for U8-U12 provide competitive progression; Senior Select programs (ECNL, ECNL-RL, N1 & CFPL) for U13-U19 represent the highest competitive tier. The club also offers Recreational soccer, Goalkeeper training, Adult League, and the inclusive TOPS special needs program. Seasonal offerings include U23 Summer College Prep, Summer Training (Technical Series, Indoor, Outdoor, Elite Camp), College ID Camps (Boys and Girls), and tournaments (Winter Classic, 3v3 Jamboree). FKK serves 1650+ players across 68 competitive and 600+ recreational/developmental teams, with affiliation to ECNL, US Club Soccer, and FYSA leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Minis Entry-level soccer program for children ages 2-3 (birth years 2022-2023) teaching soccer fundamentals through engaging drills and fun games in a play-based, structured environment.
• First Touch Soccer program for U5-U6 players (birth years 2020-2022) introducing young players to the game through creative and fun drills to build a foundation in skill and game knowledge.
• Developmental Soccer program for U7-U8 players (birth years 2018-2020) that builds on First Touch skills, focusing on independent thinking, confidence, and basic technical and mental skills.
• Developmental Plus+ Accelerated program for U7-U8 players beyond First Touch and Developmental levels, with players evaluated and placed in skill-based groups of 10-12, trained by professional coaches over an eight-month period.
• PreSelect Introduction to select-level play for U8-U9 teams, emphasizing technical development while introducing the 7v7 game format with teams practicing 2 times per week.
• Junior Select - PreECNL Elite Club National League program for U10-U12 teams focusing on 9v9 game mastery, technical development, and tactical understanding to prepare players for 11v11 play.
• Junior Select - PreECNL-RL Regional league program for U10-U12 teams similar to PreECNL, focusing on 9v9 game introduction and mastery with technical and tactical player development.
• Junior Select - Blue & Red Local league program for U10-U12 teams competing in the Central Florida area, focusing on 9v9 game development with technical and tactical skill building.
• Senior Select - ECNL Top-tier ECNL competition for U13-U19 teams focusing on player development with 4 sessions per week, conference play, and required travel. Krush (girls) competes in Southeast Conference; Kraze (boys) in Florida Conference.
• Senior Select - ECNL-RL Regional League ECNL program for U13-U19 providing a competitive platform for deeper player pool development with 4 sessions per week and required travel.
• Senior Select - N1 & CFPL National-level and Florida Club League competition for U13-U19 teams with 3 mandatory practices plus optional skill development sessions per week, competing locally in Central Florida.
• Recreational Recreational soccer for U9-U19 featuring in-house games for younger players (U9-U12) and Greater Central Florida Youth Soccer League play for U13-U19, with parent volunteer coaches.
• Goalkeepers Program Specialized goalkeeper training for U9-U18/19 with a minimum of 2 mandatory GK sessions weekly plus additional drop-in options, emphasizing mental fortitude, self-confidence, and technical abilities.
• Adult League Co-ed 7v7 recreational league for adults 18+ playing Friday evenings at Shane Kelly Park in Oviedo, open to all experience levels with team or individual registration.
• TOPS (The Outreach Program for Soccer) Free program for children ages 4-20 with various disabilities, providing structured soccer participation with trained coaches and volunteer support.
• U23 Summer College Prep Program Off-season program for men and women ages 18-23 featuring field practices, SPECTRUM training (girls), and Florida Champions League games to maintain peak condition and sharpen skills.
• Summer Training Programs Comprehensive summer training including Outdoor Technical Summer Series (U9-U14), Indoor Summer Training (U14-U19 Girls), Outdoor Summer Training (U15-U19), Elite Summer Camp (U8-U14), and Elite Summer Training Program (U15-U19).
• FKK Summer College ID Camp (Girls) College prep program introducing and exposing high school players to college coaches through training sessions and individual sessions with college coaches at FreeKick Orlando (postponed).
• FKK College ID Camp (Girls) Two-day college ID camp for high school girls (birth years 2007-2011) with sessions conducted by collegiate coaches including Auburn, Columbia, LSU, UF, Miami, and others.
• FKK College ID Camp (Boys) Two-day college ID camp for high school boys (birth years 2007-2011) with sessions conducted by collegiate coaches including UCF, Stetson, Temple, and 13 other universities.
• FKK Winter Classic Tournament Premier pre-season tournament held at Austin Tindall Regional Park in Kissimmee for U8-U15 boys and girls teams, supported by ECNL with multiple competition levels.
• FKK 3v3 Jamboree Fast-paced 3v3 tournament with Champions League and Europa League divisions for teams with birth years 2007-2018, featuring 4 guaranteed games and medals for winners.
• ECNL Identification Clinics Evaluation sessions for non-FKK players interested in joining ECNL programs, with eligibility restrictions based on age group and current club affiliations.

Quantifiable outcome

• 400+ college commits since inaugural year 2013
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• Soccer.comcoreChannel Partner/ Reseller/ DistributorOfficial uniform partner and vendor for all FKK uniform orders. All uniform purchases, returns, and exchanges handled through Soccer.com's online platform.
• Spectrum (SSP)coreStrategic or Co-development PartnerProvides physical training, nutritional guidance, and injury prevention care for FKK players in cooperation with the club.
• Orlando OrthosupportingStrategic or Co-development PartnerProvides concussion and injury protocol services for FKK players through their sports medicine expertise.
• Lincoln FinancialsupportingGTM or Marketing PartnerSponsor of FKK Women and various club events, providing financial support and brand visibility.
• Rock & Brews OviedominorGTM or Marketing PartnerCommunity partner hosting FKK watch parties and events, such as USA vs. Australia World Cup viewing.
• Lombardi's SeafoodsupportingGTM or Marketing PartnerLong-time field sign sponsor at Central Winds Park, first to sponsor a field sign.
• Team Solutions (trustinteams)supportingGTM or Marketing PartnerHousing partner for FKK Winter Classic tournament, handling accommodation arrangements for out-of-town teams.
• ECNL (Elite Club National League)coreStrategic or Co-development PartnerFKK competes in ECNL for both boys (Kraze) and girls (Krush) programs at the highest youth soccer level. ECNL is a supported league for the Winter Classic tournament.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Concorde Fire: Atlanta-area premier youth soccer club fielding ECNL boys and girls teams across age groups with similar tryout-driven competitive programming. Comparable in membership-fee structure, coach count, and elite-development positioning.
• Solar Soccer Club: Texas-based competitive youth soccer club with ECNL boys and girls programs and a similar age-grouped player development pathway. Comparable in scale and aspirational program tiers to FKK.
• Players Development Academy (PDA): Top-tier New Jersey-based youth soccer club and longtime ECNL participant offering full age-tiered programming from youth to senior select. Direct comparable in scale, college-recruiting emphasis, and ECNL-affiliated program structure.
• Tampa Bay United Rowdies (TBU): Pre-eminent Tampa Bay youth soccer club affiliated with the USL Rowdies and competing in ECNL and similar elite pathways. Comparable in scale, structure, and Florida market positioning to FKK.
• Charlotte Soccer Academy: Multi-tier youth soccer club in the Charlotte, NC region competing in ECNL with age-grouped programming from recreational to senior select. Operates at a scale and structure closely resembling FKK with ECNL-tier competition at the senior level.
• Weston FC: Florida-based youth soccer club competing in ECNL and other top national leagues with a similar age-tiered program structure. Direct competitor for elite player recruitment and tournament hosting in Florida.
• Tophat Soccer Club: Atlanta-area youth soccer club with ECNL-affiliated boys and girls teams and full recreational-to-elite programming. Comparable program structure, fee scale, and competitive positioning.
• Orlando City Youth Soccer (Orlando City SC Youth Programs): The youth development arm of MLS club Orlando City SC, operating elite and developmental soccer programs in the same Central Florida market. FKK competes head-to-head for the same player pool and competes in overlapping ECNL/Girls Academy leagues.

Broad incumbents

• IMG Academy: National multi-sport boarding and training academy with a prominent youth soccer program. Although not a community-based club, it competes for elite talent and college-recruiting exposure, setting pricing benchmarks against which families evaluate FKK's select tiers.
• Atlanta United FC Academy & Youth Affiliates: MLS academy with associated youth clubs across the Southeast. While operating at a higher tier/professional scale, it competes for elite player recruitment in overlapping ECNL/Mls NEXT pathways and shapes the same college-recruiting funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/floridakrazekrush
• Xx.com/FlKrazeKrush
• Facebookfacebook.com/FloridaKrazeKrush
• LinkedInlinkedin.com/company/florida-kraze-krush

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Kraze Krush