Soframap

What Soframap does

Soframap is a French manufacturer of professional decorative and technical paints and coatings for the building industry, founded in 1961 and headquartered in Villeneuve-Loubet, France. The company operates under parent ALLIOS SAS, which carries €18,000,000 in registered capital, and Soframap itself employs between 251 and 500 people. Its product range spans seven categories — Interior, Facades, I.T.E./Thermal Insulation, Boiseries/Woodwork, Métaux/Metals, Sol/Floor, and Bardage/toiture/Cladding — totalling over 113 SKUs. Core technology platforms include water-based formulations, siloxane and acrylic resin chemistry, bio-sourced resin systems (exemplified by OXAMAT FUTURA at 80% bio-sourced content), and ETICS external thermal insulation systems. The proprietary POLYCROM® colour-tinting system provides over 85,000 colour references, and differentiated branded products include OXATEC (siloxane D2/D3), VICTORY VELOURS EVOLUTION (formaldehyde-capturing interior paint) and ETANCH COAT (waterproofing).

Soframap's revenue model is built on B2B sales of paints, coatings and colour-tinting services to the building trade, with no direct-to-consumer e-commerce channel. The company distributes exclusively through a network of independent professional retailers across France — a distributor locator is featured on the corporate site and pricing is not publicly listed. End customers are professional applicators, painting contractors and trade buyers; named project references such as Versailles and Hermès function as brand showcases rather than recurring enterprise contracts. The company carries multiple environmental certifications, including Ecolabel, Excell Zone Verte and Excell Plus, which are often required for specification in regulated and public-sector projects in France and the EU.

The strategic posture emphasizes organic product expansion and sustainability-led innovation rather than acquisition or geographic rollout. Recent launches include HELVEPLUS HYDRO (water-based facade paint, 2025-03), SOFRABOIS EVOLUTION (wood coating), ULTIPRIM (polyvalent primer) and RENOVLO COOL ROOF, alongside a partnership with Octopus Lab's Indalo initiative to advance eco-formulation. The company is privately held with no disclosed venture or private equity funding, and growth is financed through operations. Soframap has no apparent AI/ML capability — its competitive differentiation rests on resin chemistry, accumulated colour references and channel relationships rather than machine learning or data-driven R&D.

Name

Soframap

Legal name

ALLIOS SAS

Website

https://soframap.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Soframap is a French manufacturer, founded 1961, of professional paints and coatings for the building trade. It produces 113+ SKUs across 7 categories (interior, facade, ETICS, wood, metal, floor, cladding), using proprietary POLYCROM® colour tinting and siloxane/bio-sourced resin chemistry, sold exclusively through French independent professional retailers.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Professional paint manufacturing
• Architectural coatings
• Facade paint systems
• Color tinting services
• Thermal insulation coatings

Headquarters

HQ city

Villeneuve-loubet

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Paint and Coating Product Sales: Soframap manufactures and sells professional-grade paints and coating products (interior, facade, wood, metal, floor, ETICS, cladding/roofing) primarily through a network of independent distributors in France. Products are available in multiple pack sizes (1L, 3L, 4L, 10L, 15L, 25kg) and are tintable to order.
2. Colour/Tinting Services: On-site colour tinting services through the POLYCROM® system generate incremental revenue per job, as paints are mixed to customer-specified shades.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Soframap is a French independent manufacturer of professional paints and coatings for the building and construction industry. Its portfolio spans seven product categories — Interior, Façades, I.T.E (external thermal insulation), Boiseries (woodwork), Métaux (metals), Sol (floors) and Bardage/toiture (cladding/roofing) — totalling more than 113 product variants tintable via the POLYCROM® colour-matching system with over 85,000 colour references. Products are distributed exclusively through an independent network of professional paint retailers in France.

Product overview

Soframap is a French manufacturer of professional paints and coatings for the building and construction industry. The product portfolio consists of a wide range of distinct product lines organized across seven categories: Interior (41 products), Facades (32 products), I.T.E/Thermal Insulation (10 products), Woodwork (12 products), Metals (9 products), Floor (6 products), and Metal Cladding/Roofing (3 products). The portfolio includes various sub-categories such as matte paints (ROYALACRYL MAT), velvet paints (VICTORY VELOURS EVOLUTION, EXCEL VELOURS), satin paints (VICTORY SATIN, SOFRALO SATIN), primers (ROYALACRYL PRIM, GLYCOPRIM, PERFOPRIM'S), facade coatings (OXAMAT FUTURA, DETROIT SLX, OXATEC LISSE, SOFRANEUF), waterproofing systems (ETANCH COAT line including ETANCH MAT EVOLUTION, ETANCH BASE, ETANCH VELOUTE PLUS, ETANCH GRAIN TALOCHE), thick trowellable coatings (OXATEC TALOCHÉ, OXAMAT TALOCHE, DECODECOR TALOCHE, DECODECOR GRESE), and decorative coatings (VERSAGEL). All products are distributed through an independent retailer network and can be tinted through the POLYCROM® color matching system with over 85,000 color references.

Differentiator

Problem solved

Functional benefit

Brands

• POLYCROM: Color tinting system offering over 85,000 color references for paint customization.
• HELVEPLUS HYDRO
• SOFRABOIS EVOLUTION

Products and services

• ROYALACRYL MAT Matte non-lustrant interior paint using ceramic technology for washability and easy application, used by professional painters on masonry and woodwork in new builds, maintenance or renovation.
• ROYALACRYL PRIM Multipurpose water-based primer and adhesion promoter for blocked substrates, used as interior and exterior primer on all traditional building supports.
• EXCEL MAT Matte acrylic-polyurethane water-based paint-lacquer for decoration of interior woodwork and joinery, used by professional painters.
• EXCEL VELOURS Velvet acrylic-polyurethane water-based paint-lacquer for decoration of interior masonry and exterior woodwork/joinery.
• VICTORY VELOURS EVOLUTION Velvet interior paint with air-purifying formaldehyde-capturing technology using acrylic-alkyd bio-based resins, for decoration and protection of interior masonry, woodwork and joinery.
• VICTORY SATIN Satin interior paint using water-based alkyd-acrylic resins, for decoration and protection of interior masonry, metal and wooden construction elements.
• VICTORY PRIM Universal water-based alkyd-acrylic resin primer for interior and exterior priming of all traditional building surfaces.
• OXAMAT FUTURA Low-carbon matte facade paint with 80% bio-sourced elements based on acrylic-siloxane resins, for protection and decoration of facades in new work, maintenance or renovation.
• OXATEC LISSE Bi-functional D2/D3 decorative siloxane-based facade coating in aqueous phase, smooth finish, for protection and decoration of facades including historic monuments.
• OXATEC TALOCHÉ Bi-functional D2/D3 siloxane-based facade coating with trowelled finish, for protection and decoration of facades.
• OXAMAT TALOCHE Organo-siloxane thick trowelled coating for protection and decoration of facades, finishing and renovation of ETICS systems.
• DETROIT SLX Flexible facade coating with acrylic and siloxane resins, for protection and decoration of facades in new work, maintenance or renovation.
• ETANCH MAT EVOLUTION Flexible waterproofing coating with mineral matte appearance, used as the top coat in the ETANCH COAT facade waterproofing system.
• ETANCH BASE High-performance intermediate and primer for reinforcement mesh embedding in the ETANCH COAT waterproofing system, classified I2 to I4.
• ETANCH VELOUTE PLUS Multifunctional D3/I1 to I4 flexible waterproofing coating with velvety appearance, used across the ETANCH COAT system.
• ETANCH GRAIN TALOCHE Flexible waterproofing coating with trowelled plastered-render appearance, available in two granulometries: FIN (No.18) and STANDARD (No.21).
• SOFRANEUF Semi-thick garnishing coating with acrylic resins in aqueous phase for surface protection of concrete or plastered masonry.
• DECODECOR TALOCHE Thick trowellable coating for protection and decoration of facades and interior surfaces on all traditional building supports.
• VERSAGEL Thick rolled coating in aqueous phase for protection and decoration of facades.
• POLYCROM® Colour Tinting System Proprietary on-site colour tinting system offering more than 85,000 colour references across multiple fandeck collections, used by professional distributors to mix paints to customer-specified shades.
• HELVEPLUS HYDRO New water-based facade paint product in the HELVEPLUS line, introduced in March 2025 as a professional facade coating.
• SOFRABOIS EVOLUTION New evolution product in the SOFRABOIS wood coating product line for protection and decoration of woodwork, replacing/augmenting the prior formulation.

Quantifiable outcome

• 80% natural/bio-sourced elements in OXAMAT FUTURA facade paint
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Octopus Lab — IndalominorStrategic or Co-development PartnerSoframap entered into a partnership with Octopus Lab's Indalo initiative. Indalo appears to be a sustainability or environmental innovation programme. The partnership was referenced in the news/actualités section of the Soframap website, suggesting a collaboration on environmentally focused product development or eco-formulation initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• V33: French specialist in paints, woodcare, and surface protection products sold through professional and DIY channels. Highly comparable to Soframap in product mix (wood coatings, interior, facade) and French-market focus.
• Peintures Mauler: French independent manufacturer of decorative and technical paints, including heritage restoration lines. Comparable to Soframap's decorative interior and facade offering, particularly in the heritage/monument segment.
• Zolpan: French manufacturer and distributor of professional paints, coatings, and facade systems, sold through a network of independent outlets. Directly comparable to Soframap in product range (interior, facade, ETICS, wood, metal), channel model, and target customer (professional painters and contractors).
• Tollens: French professional paint brand distributed through an independent retailer network, now part of Cromology. Overlaps with Soframap across interior, facade, and woodcare paints sold to building trade professionals in France.
• Blanchon: French manufacturer of wood finishes, floor coatings, and paints for professionals. Closely comparable to Soframap's woodwork, floor, and interior categories, and serves a similar professional painter/contractor base.

Broad incumbents

• Ripolin: AkzoNobel's heritage French paint brand with both consumer and professional ranges. Competes with Soframap in interior decorative paints, backed by significantly larger marketing and distribution resources.
• Seigneurie (PPG): PPG's flagship French professional paint brand. Competes head-to-head with Soframap in professional interior and facade coatings, with the added backing of a global major's R&D and supply chain.
• Dulux Valentine: AkzoNobel's flagship French decorative paint brand, spanning consumer and professional segments. A broad incumbent competitor to Soframap in interior and exterior decorative coatings.
• Caparol (DAW): German paint manufacturer with a French subsidiary focused on facade systems, ETICS, and high-performance architectural coatings. Overlaps with Soframap's facade and ETICS ranges and competes for specifier-driven projects.

Emerging players

• KEIM: German specialist in silicate/mineral paints with a French distribution presence. Comparable to Soframap in heritage and high-performance facade coatings, with overlapping positioning around durability and indoor air quality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soframappeinture
• LinkedInlinkedin.com/company/soframap
• Instagraminstagram.com/soframap/?hl=fr
• Xx.com/Soframap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soframap