Crossroad Media

What Crossroad Media does

Crossroad Media is a Boston-based digital strategy consultancy founded by Ben Green that serves biotechnology, life sciences, healthcare nonprofits, and digital health companies. The firm's core practice is enterprise SEO, AI engine optimization (AEO), content strategy, and performance analytics tailored to the regulatory and content-complexity constraints of health-sector clients, delivered through a principal-led engagement model where senior strategists personally execute work. The company has expanded its offering in two material directions: a digital accessibility compliance service (ADA Title III, WCAG 2.1 AA, Section 508) delivered through a certified partnership with Equally.ai, powered by AudioEye (NASDAQ: AEYE); and a portfolio of hosted Model Context Protocol (MCP) connectors that integrate Claude with Google Analytics 4, Google Ads, Microsoft Advertising, and Bing Webmaster Tools.

The MCP connector line — launched in 2025 — represents Crossroad's transition from pure professional services into a hybrid SaaS-plus-consulting model. Connectors are priced at $1,500 setup plus $150/month for branded deployments, $5,000 setup plus $250/month for custom builds, and $499/month for agency multi-account access, with the Google Ads connector additionally offering guardrailed write actions (pause campaigns, budget changes, negative keywords) in private beta. Crossroad distributes directly via Calendly-driven free 30-minute strategy consultations and inbound SEO/content marketing, with no resellers or channel partners. The company is privately held with three named principals (Ben Green, Amber Love, Kason Giles), 11-50 employees, and no disclosed external investors or funding rounds. Named customers include Viridian Therapeutics, Women's Sports Foundation, CARE, AOL, and Time Warner Cable, spanning life sciences, nonprofit, and general enterprise verticals.

Name

Crossroad Media

Legal name

Crossroad Media

Website

https://crossroad.us

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroad Media is a Boston-based digital strategy consultancy serving biotechnology, life sciences, healthcare nonprofits, and digital health companies with principal-led SEO, content strategy, and AI integration services, including a new line of MCP connectors for Claude.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Strategy Consulting Services: Expert consulting engagements for enterprise SEO strategy, content performance optimization, technical SEO, AI and knowledge graph strategy, and growth strategy consulting for life sciences organizations. Principal-led engagements with high-touch consulting model.
2. MCP Connector Hosting: Recurring monthly hosting and support fees for hosted MCP connectors. Three tiers: branded deploy ($150/mo), custom build ($250/mo), and agency multi-account ($499/mo). Includes OAuth-secured access, endpoint management, and ongoing support.
3. MCP Connector Setup/Build: One-time setup fees for deploying branded MCP connectors ($1,500) or custom-built connectors ($5,000). Includes initial configuration, OAuth integration, and connection to Claude.
4. Accessibility Compliance Services: Full-service accessibility compliance including WCAG 2.1 AA audit, AI remediation deployment, 24/7 monitoring, legal protection documentation, and IRS Section 44 tax credit assistance for eligible businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Crossroad Media is a digital strategy consultancy that delivers precision SEO/AEO, content strategy, and performance analytics services to biotechnology, life sciences, healthcare nonprofit, and digital health clients. Beyond consulting, the firm develops and hosts custom Model Context Protocol (MCP) connectors that integrate Claude AI with Google Analytics 4, Google Ads, Microsoft Ads, and Bing Webmaster Tools, and offers full-service ADA Title III, Section 508, and WCAG 2.1 AA accessibility compliance.

Product overview

Crossroad Media is a purpose-built digital strategy consultancy for health and life sciences organizations, offering a unified portfolio of strategy services and MCP (Model Context Protocol) technology products. The core offering comprises digital strategy services (SEO/AEO, content strategy, performance analytics) supported by specialized modules (Enterprise SEO, AI/Knowledge Graph Strategy, Content Optimization, Growth Consulting, and Accessibility Compliance). The technology layer centers on MCP Connectors - hosted, OAuth-secured Model Context Protocol servers that enable Claude AI to interact with client data from Google Analytics 4, Google Ads, Microsoft Ads, and Bing Webmaster Tools. Individual MCP products (GA4 MCP, Google Ads MCP, Microsoft Ads MCP, Bing Webmaster Tools MCP) are available as standalone sub-products, with custom builds and agency multi-account plans also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Services Principal-led omnichannel digital strategy services for biotechnology and life sciences organizations, including SEO and AEO, content strategy, and performance analytics to drive measurable growth.
• MCP Connectors Custom Model Context Protocol connectors that let Claude work directly with client data sources. Hosted, OAuth-secured MCP servers for GA4, Google Ads, Microsoft Ads, and Bing Webmaster Tools, with custom builds available for other platforms. Sold as branded deploy ($1,500 setup + $150/mo), custom build ($5,000 setup + $250/mo), and agency multi-account plans ($499/mo).
• Digital Accessibility Compliance Services Full-service accessibility compliance for biotech, health tech, and life sciences companies, including WCAG 2.1 AA audits, AI-powered remediation via Equally.ai/AudioEye, 24/7 monitoring, legal protection documentation, and IRS Section 44 tax credit assistance (up to $5,000).
• GA4 MCP Hosted Google Analytics 4 connector for Claude that enables reporting across any authorized property, realtime data access, per-stream breakdowns for web/iOS/Android, and AI-narrative report generation. OAuth-secured.
• Google Ads MCP Google Ads connector for Claude providing GAQL reporting, Keyword Planner access for search volume/bid ranges, and guardrailed campaign writes (pause, budget/bid changes, negative keywords) with preview-then-confirm safety gates. Currently in private beta.
• Microsoft Ads MCP Hosted Microsoft Advertising (Bing Ads) connector for Claude providing read-only reporting across campaigns, ad groups, keywords, search terms, and conversion/geographic/demographic performance. OAuth-secured.
• Bing Webmaster Tools MCP Hosted Bing Webmaster Tools connector for Claude providing organic search performance data, crawl health monitoring, and link analysis across verified sites. OAuth-secured and works in Claude on web, desktop, and phone.

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Equally.aicoreTechnology or IntegrationCertified partner for digital accessibility compliance services. Equally.ai (powered by AudioEye, NASDAQ: AEYE) provides the technology platform for WCAG 2.1 AA, ADA Title III, and Section 508 compliance implementation. Crossroad Media implements and maintains accessibility solutions using this platform for biotech, health tech, and life sciences clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Klick Health: Largest independent full-service health and wellness digital agency. Comparable in serving life sciences and biotech buyers with omnichannel digital strategy, content, and analytics, but at much larger scale and broader service breadth.
• Wunderman Thompson Health: Large network agency with a dedicated health vertical. Comparable in offering omnichannel digital strategy to pharma and biotech, but part of a broader portfolio serving many industries.
• WebMD Ignite: Healthcare provider and life sciences marketing platform from WebMD. Comparable in selling digital strategy and content services to life sciences and health-tech brands, but operating at a much larger scale with a software-led model.

Direct peers

• Intouch Group: Pharma and biotech digital marketing agency offering strategy, creative, and media services. Directly comparable in its pharma/biotech focus and enterprise digital strategy delivery model.
• The Bloc: Healthcare creative and digital agency serving pharma, biotech, and health-tech clients. Closely comparable life sciences vertical focus and omnichannel strategy offering.
• The Navicor Group: Specialized biotech and oncology advertising agency. Comparable in its biotech-only vertical focus and digital-first strategy engagement model.
• Harrison and Star: Healthcare communications agency focused on biotech and specialty therapeutics. Comparable in the principal-led, scientific-content-savvy DNA and healthcare vertical specialization.
• Aha Media Group: Healthcare content marketing agency with deep provider and health-system focus. Comparable in content-led SEO strategy for healthcare organizations.
• True North Custom: Healthcare content marketing agency for hospitals and health systems. Comparable in content strategy and SEO services for healthcare buyers.

Others

• Equally.ai: Digital accessibility platform powering Crossroad's compliance offering. Comparable as a partner/ecosystem participant rather than a competitor, providing the underlying accessibility tooling Crossroad resells and wraps as a service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroad Media