What Winstar Properties does

Winstar Properties is a Los Angeles-based, full-service real estate investment and property management firm operating a multi-family rental portfolio of approximately 273 units spread across eight or more Southern California submarkets, including Los Angeles, Glendale, Pasadena, Venice, Alhambra, Anaheim, Azusa, and Downey. The company invests in, develops, and operates its own assets while also providing third-party management services, with branded sub-properties that include the purpose-built luxury asset William on Sunset (Hollywood, completed 2016), Orly on Orange, and a dedicated Winstar Student Housing vertical. Operations are run on the AppFolio property management platform, with premium assets featuring ButterflyMX smart intercoms and Amazon Hub package lockers as resident-facing technology layers. Rents range from $1,149 to $3,550 per month, spanning affordable (Section 8-accepted), conventional, and luxury product tiers.

The firm is a privately held LLC with a team of 11-50 employees (27+ named individuals on staff) organized around dedicated area managers for each submarket, indicating a labor-intensive, relationship-driven operating model rather than a platform/tech play. Tenant segments include general residential renters, college students, and Section 8 voucher holders, and the firm maintains memberships in industry associations such as the Apartment Owners Association (AOA) and the Apartment Association of Greater Los Angeles (AAGLA). No outside funding rounds, acquisitions, or revenue disclosures are on record. The primary growth levers are in-fill geographic expansion within the LA metro, upmarket product launches, and broadening the affordable and student housing tenant mix; the principal constraints are a sub-scale unit count and full dependence on Southern California real estate fundamentals.

Name

Winstar Properties

Legal name

Winstar LLC

Website

https://winstarproperties.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Winstar Properties is a Los Angeles-based real estate investment and property management firm operating approximately 273 rental units across eight or more Southern California submarkets, serving residential renters, college students, and Section 8 voucher holders through its own multi-family assets and third-party management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Residential Tenant Rent: Monthly rental income from multi-family residential properties across the Los Angeles metro area. Tenants pay rent through the AppFolio tenant portal with various lease terms including short-term (4+ months) and standard 12+ month agreements. Properties include studios, 1-bedroom, 2-bedroom units with amenities such as pools, gyms, parking, and modern finishes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Winstar Properties is a full-service real estate investment and property management firm that owns, leases, and manages a portfolio of approximately 273 multi-family residential rental units across the Los Angeles metropolitan area. The portfolio spans affordable studios through luxury 2-bedroom apartments, including a dedicated student housing division and branded communities such as William on Sunset and Orly on Orange. Operations are powered by the AppFolio platform, which supports online leasing applications, digital rent collection, maintenance requests, and investor reporting through dedicated tenant and owner portals.

Product overview

Winstar Properties is a full-service Real Estate investment and management firm operating in the Los Angeles area. The company offers a portfolio of residential rental properties across Southern California, utilizing the AppFolio property management platform to power its Tenant Portal and Owner Portal. The portfolio includes the Winstar Student Housing division serving college students near major LA universities, and branded luxury communities such as William on Sunset and Orly on Orange. The company manages approximately 273 rental units across multiple cities including Los Angeles, Glendale, Pasadena, Anaheim, Azusa, and Venice.

Differentiator

Problem solved

Functional benefit

Brands

• William on Sunset: A boutique-style luxury apartment community located on LA's iconic Sunset Blvd in Netflix Village, featuring rooftop pool, jacuzzi, gym, BBQ area, business center, and contemporary apartments with modern amenities. Built in 2016.
• The Orly on Orange
• Winstar Student Housing

Products and services

• William on Sunset A boutique-style luxury apartment community on Sunset Blvd in Hollywood, offering contemporary apartments with modern finishes, rooftop pool, jacuzzi, gym, BBQ area, co-working lounge, and smart-building technology for professionals seeking high-end urban living.
• Orly on Orange A residential community steps from Hollywood Blvd and near the Magic Castle, offering contemporary apartments with artistic flair, breathtaking views, a fitness center, and modern amenities in a prime Hollywood location.
• Winstar Student Housing A specialized housing division offering affordable and secure student housing in quality neighborhoods near UCLA, USC, Cal State universities, and Azusa Pacific University. Rentals are available by unit, room, or bed with co-signer assistance and roommate matching services for domestic and international students.
• Multi-Family Residential Rental Portfolio The core rental offering across approximately 273 units in Los Angeles, Glendale, Pasadena, Anaheim, Azusa, Alhambra, Downey, and Venice. Units span studios ($1,149–$1,495), 1-bedrooms ($1,675–$1,995), and premium/luxury 2-bedrooms ($1,825–$3,550) with amenities including pools, gyms, parking, in-unit washer/dryer, EV charging, and co-working spaces. Flexible 4+ month short-term leases and standard 12-month leases are available.

Quantifiable outcome

• 273 rental units across multiple cities in Los Angeles metro area
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationAppFolio provides the property management software platform powering Winstar Properties' tenant portal, owner portal, rent collection, and property management operations. The platform enables online rental applications, tenant screening, lease management, and accounting functions.
• Apartment Owners Association (AOA)minorOthersIndustry association membership providing advocacy, resources, and networking for property owners and managers in the apartment industry.
• Apartment Industry Association of Greater Los Angeles (AAGLA)minorOthersRegional industry association membership serving apartment owners and managers in the Greater Los Angeles area with advocacy and professional development resources.
• Section 8 Housing Choice Voucher ProgramminorOthersGovernment housing assistance program partnership allowing Winstar Properties to accept Section 8 vouchers at select properties, expanding access to affordable housing options.
• UCLA, USC, Cal State Universities, Azusa Pacific UniversityminorOthersCollege and university relationships for student housing referrals, serving students attending LA area colleges including UCLA, USC, Cal State universities, and Azusa Pacific University.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Essex Property Trust: Public REIT focused exclusively on West Coast multifamily, with a heavy concentration in LA County. Closest public-market comp for geography and asset type, though vastly larger and institutionally owned.
• AvalonBay Communities: Large multifamily REIT with West Coast urban infill exposure including greater LA. Comparable operating model (own + manage urban Class A apartments) but at significantly greater scale.
• Equity Residential: Multifamily REIT with a meaningful urban-coastal footprint including LA. Operates the same value-add/urban professional renter thesis as Winstar's higher-tier properties.
• UDR Inc. National multifamily REIT with West Coast exposure. Comparable urban infill multifamily operator serving similar renter demographics across multiple price points.
• Camden Property Trust: Multifamily REIT with a diversified portfolio across high-growth Sun Belt and coastal markets. Comparable investment/operating model focused on Class A garden and mid-rise apartments.
• Greystar Real Estate Partners: Largest multifamily property manager and operator in the US, with active LA presence and a full-service investment + management offering that directly mirrors Winstar's positioning.
• Lincoln Property Company: Large national multifamily operator and third-party manager with West Coast presence. Same full-service investment management + property management model as Winstar.
• Bell Partners: Multifamily investment and management firm operating across multiple US metros. Operates a similar own-and-manage multifamily strategy with both portfolio and third-party management components.
• GID Investment Advisers: Vertically integrated real estate investment and operating company with multifamily assets in California. Comparable own-and-operate multifamily investment strategy with institutional-grade management.

Direct peers

• FPI Management: Multifamily property management company with strong California presence, providing third-party management services for owners — comparable to Winstar's owner-portal/fee-based management capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winstar Properties