What home.ch does

home.ch is a Swiss real estate marketplace that aggregates rental and purchase listings from across Switzerland and routes property seekers to underlying listing platforms within the SMG Swiss Marketplace Group portfolio, principally Homegate.ch and ImmoScout24.ch. The service is delivered through a multi-language web portal (German, French, Italian, English), native iOS and Android applications, and supporting features including map-based search, saved-search email alerts, and granular category filters covering apartments, houses, chalets, parking, offices, commercial space, storage, building plots, and furnished flats. Listings span major Swiss cities including Zurich, Basel, Geneva, Lausanne, Bern, Lucerne, Lugano, and Sion, with city, canton, and postal-code-level geographic search. The company is not operationally independent at scale: home.ch is a brand within SMG Swiss Marketplace Group, and a band of 1–10 employees is listed on the company's firmographic record.

The underlying technology is a search-and-discovery layer rather than a primary listing database: home.ch maintains property indexing and filtering, while transactional listings live on partner platforms, with referral links sending qualified traffic to Homegate.ch and ImmoScout24.ch. Revenue mechanics, as disclosed, consist of listing referrals and advertising/featured-listing placements, with no public pricing for property seekers. The platform serves a fragmented base of residential renters, residential buyers, commercial property seekers, and listing-side agents and owners; no enterprise or anchor accounts are disclosed, and there is no evidence of AI/ML-driven product capabilities, third-party integrations beyond the SMG ecosystem, or APIs.

Strategically, home.ch's value proposition is brand familiarity (continuous operation since 1995), Swiss-language breadth, and synergy within the SMG portfolio rather than independent product innovation. The company is privately held, discloses no revenue, and shows no recent funding events, acquisitions, leadership changes, or product launches in the available source data. The resulting investment-relevant picture is a stable, mature brand asset whose growth and competitive position are functions of SMG-level decisions rather than home.ch-level execution.

Name

home.ch

Legal name

Home.ch

Website

https://home.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

home.ch is a Swiss real estate marketplace brand within SMG Swiss Marketplace Group that aggregates rental and purchase listings across Switzerland and routes property seekers to partner platforms Homegate.ch and ImmoScout24.ch via a multilingual web portal and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Referrals: The platform serves as an aggregator, driving traffic to partner platforms Homegate.ch and ImmoScout24.ch for actual property listings. Revenue appears to be generated through referrals and possibly premium listing placements.
2. Advertising and Featured Listings: Featured and highlighted property listings that appear prominently in search results

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

home.ch operates an online real estate marketplace that allows users to search for residential rentals, properties for purchase, commercial real estate, and shared housing across Switzerland. The platform aggregates listings and routes property seekers to detailed listings on partner portals Homegate.ch and ImmoScout24.ch, while offering featured listing placements for property owners and agents.

Product overview

Home.ch is a Swiss real estate marketplace platform operated by SMG Swiss Marketplace Group, offering a unified platform for searching and listing properties for rent and purchase across Switzerland. The platform comprises a web-based search portal with multilingual support (German, French, Italian, English), native iOS and Android mobile applications, and features including saved search subscriptions, map-based viewing, and comprehensive property type filters covering residential (apartments, houses, villas, chalets) and commercial categories (offices, retail, industrial). The platform connects property seekers with listings and real estate agents across Swiss cities including Zurich, Basel, Geneva, Lausanne, Bern, Lucerne, Lugano, and Sion.

Differentiator

Problem solved

Functional benefit

Products and services

• home.ch Web Platform A multilingual web-based Swiss real estate search platform for individuals seeking rental apartments, houses, properties for purchase, commercial real estate, and shared housing across Switzerland. Searchable by location, price, number of rooms, and radius, with listings routed to partner platforms Homegate.ch and ImmoScout24.ch.
• home.ch Mobile App (iOS and Android) Native iOS and Android applications extending home.ch's Swiss property search experience to mobile users, supporting location-based and filtered property searches across the same residential, commercial, and shared-housing categories as the web platform.
• Premium Listing Placement (Premium Eintrag) A featured advertising placement service for property owners, agents, and managers that elevates their listing to the top of home.ch search results to increase visibility among prospective tenants and buyers.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SMG Swiss Marketplace GroupcoreStrategic or Co-development PartnerParent company of home.ch. SMG Swiss Marketplace Group is the umbrella organization overseeing multiple Swiss marketplace brands including home.ch, Homegate.ch, and ImmoScout24.ch. Home.ch operates as part of this group, driving synergies across Swiss real estate marketplace platforms.
• Homegate.chcoreChannel Partner/ Reseller/ DistributorPartner platform under SMG Swiss Marketplace Group. home.ch drives referral traffic to Homegate.ch where actual property listings are hosted. Properties from Homegate.ch appear in home.ch search results with direct links to listings.
• ImmoScout24.chcoreChannel Partner/ Reseller/ DistributorPartner platform under SMG Swiss Marketplace Group. home.ch drives referral traffic to ImmoScout24.ch where actual property listings are hosted. Properties from ImmoScout24.ch appear in home.ch search results with direct links to listings.
• Ombudsman's Office for Real Estate Platforms (konsum.ch)minorStrategic or Co-development PartnerExternal ombudsman service for dispute resolution in Swiss real estate transactions. Referenced in home.ch footer as the official dispute resolution body for the platform.
• Apple (App Store)minorChannel Partner/ Reseller/ DistributorDistribution channel for home.ch iOS mobile application. Available for download through Apple App Store.
• Google (Google Play Store)minorChannel Partner/ Reseller/ DistributorDistribution channel for home.ch Android mobile application. Available for download through Google Play Store.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Homegate.ch: Switzerland's largest dedicated real estate marketplace, also owned by SMG Swiss Marketplace Group. Directly comparable to home.ch in product offering (rent and buy listings across Switzerland) and target audience, and is the primary platform receiving home.ch's referral traffic.
• ImmoScout24.ch: Major Swiss real estate marketplace for rentals and purchases, also part of SMG Swiss Marketplace Group. Competes with home.ch in the same Swiss market with overlapping property categories and listing inventory.
• Comparis.ch: Switzerland's leading consumer comparison platform with a significant real estate vertical including property listings, mortgage comparisons, and moving services. Comparable to home.ch as a Swiss consumer-facing real estate discovery destination.

Emerging players

• newhome.ch: Swiss platform focused specifically on new construction and development projects. Overlaps with home.ch in residential property search but specializes in the new-development segment, addressing buyers of newly built homes.
• RealAdvisor: Swiss proptech offering property valuation, market analytics, and brokerage services. Adjacent to home.ch's marketplace focus but addresses part of the property search and decision journey with technology-driven tools.

Broad incumbents

• Immobilienscout24 (Germany): Germany's largest real estate marketplace and corporate parent of ImmoScout24.ch. Comparable business model (online property listings marketplace) but operates at much larger scale across the German-speaking European market.
• Zillow: Largest US residential real estate marketplace, offering property search, listings, and ancillary services. Comparable in core marketplace model but operates at vastly larger scale in the US market.
• Rightmove: UK's largest real estate portal with property listings for sale and rent. Comparable business model as a property search marketplace but operates at much greater scale in the UK market.

Regional players

• Idealista: Leading real estate portal in Spain, Portugal, and Italy with property listings for sale and rent. Comparable marketplace model focused on Southern European markets; not directly competing with home.ch but illustrative of international property portal peers.
• SeLoger: Major French real estate portal for property listings. Comparable marketplace model in a different geographic market, providing a reference point for European property portal economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/home.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about home.ch