Name

Guardian Angels

Legal name

Guardian Angels Health Services Inc

Website

https://guardianangelsmn.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Senior Living and Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior living services
• Assisted living care
• Memory care support
• Independent living housing
• Long-term nursing care

Headquarters

HQ city

Elk River

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Service Fees: Monthly fees from residents for independent living, assisted living, memory care, and long-term care services
2. Home Health & Hospice Services: Partnership with Triniti Home Health + Hospice providing home care and hospice services in 7-county metro area and eastern counties
3. Cooperative Housing: Pullman Place cooperative - residents purchase share in the co-op and pay monthly maintenance fees
4. HUD Subsidized Housing: Section 202 and Section 8 programs - residents pay 30% of adjusted income, government subsidies cover remainder
5. Donations & Charitable Contributions: As a 501(c)(3) nonprofit, Guardian Angels relies on donations from supporters to support services and communities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Guardian Angels operates multiple senior living communities across Minnesota delivering a full continuum of care that includes independent living, assisted living, memory care, transitional care (short-term rehabilitation), long-term skilled nursing care, home health and hospice (in partnership with Triniti), HUD-subsidized housing, and a senior cooperative. Supporting amenities include restaurant-style fine dining, wellness centers with HUR strength equipment, spiritual care, and life enrichment activities.

Product overview

Guardian Angels Senior Services is a faith-based nonprofit organization providing a comprehensive continuum of senior living and care services. The company operates as a single unified senior care platform offering multiple care levels that span from fully independent living to around-the-clock skilled nursing care. The core product portfolio includes: Independent Living (maintenance-free housing), Assisted Living (personalized daily care support), Memory Care (specialized dementia services), Transitional Care (short-term rehabilitation), Long-Term Care (comprehensive nursing), Home Care & Hospice (in-home services via Triniti partnership), Subsidized Housing (HUD programs), and Pullman Place Cooperative (senior co-op ownership). Supporting services include Thryve (community resources), GA Wellness Health Club (fitness facilities), Club GA Wellness (on-site wellness centers), and Fine Dining (restaurant-style meals). The company operates communities across five Minnesota locations: Engel Haus (Albertville), Riverview Landing (Otsego), By The Lake (Elk River), Care Center (Elk River), Woodbriar (Becker), and Pine Cone/Pine Tree Manor (Zimmerman). The Engel Haus Phase II expansion opening March 2027 will add 86 independent living apartments.

Differentiator

Problem solved

Functional benefit

Brands

• Thryve: A community initiative powered by Guardian Angels and LeadingAge Minnesota, providing seniors with resources and support including in-home support, concierge services, educational and social events, and a network of trusted resources.
• GA Wellness
• Pullman Place

Products and services

• Independent Living Maintenance-free housing option for active seniors (typically 55+) with amenities, social activities, dining, transportation services, and access to care if needed.
• Assisted Living Personalized care plans providing help with daily tasks such as medication management, bathing, dressing, and housekeeping while promoting independence and quality of life.
• Memory Care Specialized secure environment with trained staff providing personalized care for residents with Alzheimer's or dementia, featuring therapeutic activities including horticultural therapy, music therapy, and art therapy.
• Transitional Care Short-term inpatient rehabilitation following hospital stays, providing restorative nursing care and therapy services including physical, occupational, and speech therapy.
• Long-Term Care Comprehensive around-the-clock nursing care in a homelike setting, providing assistance with daily living activities for residents with chronic illnesses or progressive conditions.
• Home Care & Hospice In-home healthcare services provided through partnership with Triniti Home Health + Hospice, offering skilled nursing, rehabilitation therapy, social workers, home health aides, and end-of-life care for those affected by acute, chronic, or terminal illnesses.
• Subsidized Housing (HUD Section 202/8) HUD-subsidized apartments for low-income seniors through Section 202 and Section 8 programs, where residents aged 62+ pay 30% of adjusted income for rent.
• Pullman Place Cooperative 55+ cooperative housing community where members collectively own and manage the property, offering 65 senior apartments with democratic involvement in building decisions and tax benefits of homeownership.

Quantifiable outcome

• 5-star rating from MN Department of Health across all measured categories (Resident Quality of Life, Family Satisfaction, Resident Health, Safety, Staffing)
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Triniti Home Health + HospicecoreStrategic or Co-development PartnerGuardian Angels partners with Triniti Home Health + Hospice to provide comprehensive home care and hospice services. Triniti provides skilled nursing, rehabilitation therapy, social workers, home health aides, and hospice care to clients in private homes, senior living facilities, and Guardian Angels facilities. Services include medication education, wound care, physical/occupational/speech therapy, bathing/dressing/grooming, and respite care. Licensed for home health in 7-county metro and eastern Stearns, Benton, McLeod, Meeker counties; hospice in northwest metro and eastern Stearns, Benton, Kanabec, Mille Lacs, McLeod, Meeker counties.
• EldergrowsupportingTechnology or IntegrationGuardian Angels provides horticultural therapy through Eldergrow, an evidence-based program offering wellness benefits including elevated mood, improved motor skills, reduced falls, improved sleep, improved self-esteem, decreased agitation, antidepressant effects, and reduced dementia risk factors. The mobile indoor sensory garden program includes horticulture, nature, garden art, and culinary preparation classes.
• LeadingAge MinnesotasupportingStrategic or Co-development PartnerThryve, a community initiative powered by Guardian Angels and LeadingAge Minnesota, provides seniors with resources and support wherever they call home. Thryve helps seniors access in-home support, concierge services, educational and social events, and a network of trusted resources including health providers, emotional health services, housing resources, food security, transportation, and more.
• Thumbs UpminorOthersGuardian Angels is proud to partner with Thumbs Up, a local organization, to contribute to community betterment.
• Ruff Start RescueminorOthersGuardian Angels partners with Ruff Start Rescue, a local animal rescue organization, to make the community a better place for all.
• HUR (Finland)supportingTechnology or IntegrationGA Wellness Health Club features state-of-the-art HUR strength equipment from Finland. These unique machines utilize air resistance technology providing smoother and safer workout experiences for aging adults. HUR equipment includes smart card technology for personalized fitness tracking.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Benedictine Living Communities: Faith-based nonprofit senior living provider operating independent living, assisted living, memory care, and skilled nursing communities across MN and the upper Midwest. Directly comparable mission, scale, and service mix to Guardian Angels.
• Presbyterian Homes & Services: Minnesota-based nonprofit faith-affiliated senior living and care provider offering a full continuum of care (independent living, assisted living, memory care, skilled nursing) across dozens of campuses. Directly comparable to Guardian Angels in geography, mission, and product breadth.
• Cassia: Minnesota-based nonprofit senior housing, assisted living, memory care, and skilled nursing operator with multiple campuses across the Twin Cities and greater MN. Closely comparable faith-rooted nonprofit model and continuum-of-care structure.
• Lifespace Communities: Nonprofit operator of continuing care retirement communities (CCRCs) across the U.S. Highly comparable in mission and continuum-of-care model, though operating at a larger geographic scale than Guardian Angels.
• Ebenezer (Fairview Senior Services): Minnesota-based nonprofit senior services organization providing independent living, assisted living, memory care, skilled nursing, and home health across multiple campuses. Directly comparable continuum-of-care platform in the same Twin Cities market.

Broad incumbents

• Atria Senior Living: National for-profit senior living operator offering independent living, assisted living, and memory care communities. Competes in the same MN market as Guardian Angels but with broader geographic reach and capital backing from private equity ownership.
• Brookdale Senior Living: Large national for-profit operator of independent living, assisted living, and memory care communities across the U.S. Competes in the same MN senior living market but as a publicly traded incumbent with a much broader, less specialized portfolio.
• Sunrise Senior Living: National senior living operator specializing in assisted living and memory care, with upscale communities across the U.S. Comparable product offering to Guardian Angels' assisted living and memory care but at higher price points and as a large incumbent chain.
• Volunteers of America National Services: National faith-based nonprofit that operates senior living, assisted living, memory care, and skilled nursing communities across the U.S., including HUD-subsidized housing programs. Broader scale than Guardian Angels but same faith-rooted nonprofit model and continuum-of-care approach.

Others

• Triniti Home Health + Hospice: Minnesota-based home health and hospice provider that is an actual strategic partner of Guardian Angels, delivering in-home nursing, therapy, and hospice services to Guardian Angels residents and the broader MN community. Directly comparable services but as an ecosystem partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Guardian-Angels-Senior-Services-1547017168848202
• LinkedInlinkedin.com/company/guardian-angels-senior-services

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Angels