Fair Play Alliance

What Fair Play Alliance does

The Fair Play Alliance, now operating as the Thriving in Games Group (TIGG), is a 501(c)(3) nonprofit industry coalition serving the video game industry. Its core product is the Digital Thriving Playbook, a research-backed framework co-developed with the Joan Ganz Cooney Center at Sesame Workshop and supported by the Riot Games Social Impact Fund, designed to help studios, platforms, and publishers address toxicity, harassment, and player wellbeing. The organization publishes articles, case studies, and frameworks, and runs an event calendar of private salons, panels, and book launches that function as both member convening and public thought leadership channels.

TIGG operates a tiered membership model anchored by a Platinum tier for large enterprise sponsors, alongside standard membership tiers, generating recurring dues-based revenue. Its go-to-market is community-led and event-driven, with a global footprint spanning North America, Europe, the Middle East, and Asia Pacific. Named supporters and members include Tencent (Platinum), Riot Games, Discord, Supercell, ModSquad, and Gamersafer, spanning AAA publishers, platform holders, and service providers serving the games ecosystem.

The organization is led by Executive Director Matthew Soeth, with co-founders Kimberly Voll and Carlos Figueiredo. The business is small (11-50 employees) and its underlying technology stack is not publicly detailed; the value proposition is governance, research, and convening rather than software delivery. Revenue is not publicly disclosed, and there is no evidence of AI/ML capability development in the input data.

Name

Fair Play Alliance

Legal name

Thriving in Games Group

Website

https://fairplayalliance.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair Play Alliance (operating as Thriving in Games Group) is a 501(c)(3) nonprofit coalition that serves game studios, platforms, and publishers with research, frameworks, and convening on player safety and wellbeing, funded through tiered memberships and impact grants.

Ownership category

akta.pro rank

Product category

Gaming Industry Nonprofit / Player Safety & Community

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Player safety resources
• Prosocial game design
• Gaming community management
• Game industry nonprofit
• Developer community resources

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: TIGG operates a tiered membership model (Platinum and other tiers) where studios and companies join as members. Membership provides access to resources, governance participation, and programming. Platinum members like Tencent receive prominent recognition and are positioned as partners in advancing global player wellbeing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fair Play Alliance (operating as Thriving in Games Group / TIGG) is a 501(c)(3) nonprofit that provides game industry studios and developers with resources, governance, and programming to advance prosocial game design and player wellbeing. Its flagship delivery is the Digital Thriving Playbook, a curated resource platform developed with the Joan Ganz Cooney Center at Sesame Workshop, complemented by tiered studio membership, mentorship programs, community forums, and private industry events.

Product overview

Fair Play Alliance (operating as Thriving in Games Group/TIGG) is a 501(c)(3) nonprofit organization that offers a single unified product platform called the Digital Thriving Playbook, which provides accessible tools, resources, guides, and industry research for game developers to cultivate thriving player communities. The organization also provides complementary programs including a Mentorship Program, Community resources, and Events, all focused on promoting prosocial game design and digital wellbeing in the gaming industry.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Thriving Playbook: A resource for creating online spaces that help people thrive, developed in partnership with the Joan Ganz Cooney Center at Sesame Workshop and supported by the Riot Games Social Impact Fund.

Products and services

• Digital Thriving Playbook A curated online resource platform and tools for game developers to create online spaces that help players thrive, focusing on safety by design, prosocial play, and community wellbeing. Co-developed with the Joan Ganz Cooney Center at Sesame Workshop and supported by the Riot Games Social Impact Fund.
• Tiered Studio Membership Program A tiered membership offering for game studios and companies that provides governance participation, programming access, thought-leadership visibility, and resources. The Platinum tier (occupied by Tencent) includes premium positioning and a leadership role in advancing industry safety standards; billing is annual.
• Mentorship Program A community-based mentorship program that connects developers with experienced practitioners for guidance on implementing prosocial design, community building, and player safety practices.
• Digital Thriving Salons (Private Industry Events) Exclusive invitation-based events for industry leaders featuring intimate fireside chats, networking, panel discussions, and book launches (e.g., the Power Play book launch salon with George Osborn and Matthew Soeth in San Francisco on November 19, 2026).

Quantifiable outcome

• Access to Digital Thriving Playbook for prosocial design guidance
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TencentcoreStrategic or Co-development Partner · 6 July 2026Tencent joined TIGG as a Platinum Member to advance global player wellbeing and industry safety standards. As a Platinum member, Tencent participates in governance and programming to promote healthy outcomes across the gaming industry.
• Joan Ganz Cooney Center at Sesame WorkshopcoreStrategic or Co-development PartnerCo-developed the Digital Thriving Playbook, combining TIGG's gaming industry expertise with Sesame Workshop's research on child development and digital wellbeing. This partnership brings academic rigor and decades of educational content expertise to gaming community design.
• DiscordminorGTM or Marketing PartnerDiscord supports TIGG's mission as part of its ecosystem of partners advancing prosocial game design and healthy player communities. Discord's involvement positions them as a thought leader in platform safety.
• ModSquadminorGTM or Marketing PartnerModSquad supports TIGG as a member of the supporter ecosystem, aligning their community management expertise with TIGG's digital thriving mission.
• SupercellminorGTM or Marketing PartnerSupercell is listed as a supporter of TIGG, indicating participation in the organization's mission to advance player wellbeing and safety standards.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Take This: Nonprofit providing mental-health resources and support for game developers and players. Most directly comparable peer to TIGG: similar mission of improving player and developer wellbeing in games, comparable nonprofit funding model, and overlapping supporter ecosystem of AAA studios.
• Safe In Our World: Registered charity focused on mental-health support across the video games industry. Operates the same B2B/industry advocacy model as TIGG, targeting studios and developers rather than consumers, and similarly funded by games-industry sponsorships.
• AbleGamers Foundation: Nonprofit devoted to improving accessibility and inclusive design in video games for players with disabilities. Closely analogous in nonprofit structure, games-industry sponsorship model, and mission of expanding who can safely and fully participate in gaming communities.
• Games for Change: Nonprofit that catalyzes social impact through games and immersive media, with a research/resource arm and industry programming. Comparable to TIGG as a games-focused nonprofit publishing frameworks and convening studios around player/community outcomes.

Broad incumbents

• International Game Developers Association (IGDA): Long-standing global membership association for game developers, offering chapters, advocacy, and resources. Operates the same industry-association playbook as TIGG (membership tiers, governance, developer support) but at much greater scale and broader scope beyond player safety.
• Entertainment Software Association (ESA): The principal trade association for the U.S. video game industry, representing major publishers and platform holders. Adjacent to TIGG's mission of advancing player-safety standards but operating at a much larger scale on policy and industry affairs rather than prosocial-design content.

Emerging players

• Gamersafer: Player-safety tooling platform that helps studios detect and mitigate in-game toxicity. Listed as a TIGG supporter; addresses an overlapping player-safety problem but as a commercial product rather than a nonprofit content/resource body.
• Hitpoints: Early-stage initiative providing mental-health resources and counseling access to game-industry professionals. Shares TIGG's wellbeing-and-games focus but narrower in scope (mental health only) and operating model (provider rather than standards body).
• Women in Games International: Nonprofit advocating for equity, inclusion, and safer workplaces for women and non-binary people in games. Adjacent to TIGG's prosocial-design mission via community-safety and inclusion, with a similar nonprofit governance and sponsorship model.

Others

• Common Sense Media: Larger nonprofit reviewing and rating media for kids and families, with a growing games and digital-wellbeing practice. Comparable as a research-backed nonprofit shaping how games are designed and consumed, though broader than games and not industry-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thrivingingames

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Play Alliance