Little & Large

What Little & Large does

Little & Large is a privately-held, boutique advertising agency headquartered at 4/5 High Street in Galway, Ireland, founded in 2017 by husband-and-wife team Eoghan and Sarah O'Donnell. The firm offers a full-stack creative and marketing service portfolio spanning branding, graphic design, packaging design, web design and build, copywriting, photography, videography, 3D modelling, content creation, online/retail/digital strategy, media planning, paid social advertising, social media management, digital advertising, email campaigns, product launches, and buyer pitches. Its underlying technology footprint is anchored by a Shopify Partner practice that delivers bespoke e-commerce site builds, theme refreshes, Shopify training, tracking pixel implementation, and social retargeting campaigns for direct-to-consumer brands.

The business operates a professional services model combining project-based creative fees with ongoing retainers, particularly for advertising and social media management engagements. Pricing is not publicly disclosed; prospective clients engage through a website enquiry form, phone, or email and are brought into a consultative 'coffee and a chat/Zoom' onboarding. Distribution is exclusively direct, with no reseller or marketplace channels. The GTM motion is consultative and relationship-led, targeting Irish SMEs as the primary customer segment — clients that typically lack access to big-brand creative expertise — while also serving e-commerce/DTC brands and FMCG/consumer goods businesses. Secondary segments include Shopify-based retailers and consumer brands seeking integrated branding, packaging, and digital execution.

The agency differentiates through the founders' international, big-agency pedigree (prior work in Melbourne on enterprise brands including Aldi, Pernod Ricard, Heineken, Renault, General Motors, Bupa, Aer Lingus, and Coles), the breadth of in-house skills, and an 'end-to-end single agency' positioning that reduces the buyer's vendor coordination burden. The agency has no disclosed institutional funding, no parent company, no acquisitions, no published patents or awards, and operates with a small, named team of approximately four people, indicating a lifestyle-scale professional services firm rather than a venture-backed or PE-eligible platform.

Name

Little & Large

Legal name

Little & Large

Website

https://littleandlarge.ie

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Little & Large is a privately-held, boutique Galway-based advertising agency founded in 2017, offering branding, design, packaging, Shopify e-commerce builds, and digital marketing services to Irish SMEs and DTC brands on project and retainer terms.

Ownership category

akta.pro rank

Headquarters

HQ city

Galway

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative & Branding Services: Project-based professional services covering branding, graphic design, packaging design, web design and build, copywriting, photography, videography, content creation, and 3D modelling. Revenue is generated through one-time creative project fees and retainer arrangements for ongoing client relationships.
2. Media & Strategy Services: Fees for online strategy, retail strategy, digital strategy, media planning, paid social media advertising, and reporting & analysis. Delivered as part of integrated client engagements, either as project fees or ongoing retainers.
3. E-commerce Development Services: Revenue from building and managing bespoke Shopify sites, theme refreshes, training, and implementation services for e-commerce clients. Typically project-based engagements with Shopify store owners and DTC brands.
4. Advertising & Social Media Management: Ongoing fees for digital advertising, email advertising, social media planning and content management, product launches, and buyer pitches. Delivered on a retainer or project basis for retail and e-commerce clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Little & Large is a boutique advertising agency delivering end-to-end creative, media, e-commerce, and advertising services. Core offerings span branding and graphic design, packaging design, web design and build, copywriting, photography, videography, 3D modelling and content creation (Creative); online, retail and digital strategy, media planning, and paid social media advertising (Media & Strategy); bespoke Shopify site builds, theme refreshes, training, tracking pixel implementation, and retargeting campaigns (Ecommerce); and digital advertising, email campaigns, social media planning and management, product launches, and buyer pitches (Advertising & Social Media).

Product overview

Little & Large is a boutique advertising agency offering a comprehensive suite of creative and marketing services. Their offering spans three main categories: Creative services (Branding, Graphic Design, Packaging Design, Web Design & Build, Copywriting, Photography, Videography, Content Creation, and 3D Modelling), Media & Strategy (Online Strategy, Retail Strategy, Digital Strategy, Media Planning, and Paid Social Media Advertising), and Ecommerce solutions. As Shopify Partners, they provide specialized ecommerce development including bespoke Shopify site build and management, theme refreshes, and training. They also offer Advertising & Social Media services covering Digital Advertising, Email Campaigns, Social Media Planning & Content Management, Product Launches, and Buyer Pitches. The agency positions itself as a single agency for end-to-end brand development and launching activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Branding Services

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationLittle & Large is listed as a Shopify Partner, offering services including bespoke Shopify site build and management, theme refreshes and upgrades, Shopify training, implementation of tracking pixels, and social media retargeting campaigns for e-commerce clients.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Motherhouse: Irish creative agency delivering brand, advertising, and digital work for consumer clients — a comparable boutique creative competitor in the same Irish market.
• The Brill Building: Dublin-based creative branding and design agency serving SMEs and consumer brands with brand strategy, identity, packaging and digital work — closely comparable in size, geography, and SME-focused service mix.
• Rothco: Award-winning Dublin creative agency (now part of Accenture Song) delivering brand campaigns and integrated creative for major Irish and global brands — comparable in creative-agency category though materially larger and now network-owned.
• In the Company of Huskies: Dublin-based independent creative agency offering brand, digital, content and advertising services to Irish and international clients — a directly comparable independent Irish creative boutique.
• Thinkhouse: Irish creative and influencer-marketing agency working with consumer brands on campaigns, content and social — a comparable boutique competitor targeting similar Irish SME and consumer-brand clients.
• Red & Grey: Dublin-based boutique design and branding agency offering brand identity, packaging and creative services to Irish and international clients — directly comparable to Little & Large's boutique creative-services positioning in the Irish market.

Broad incumbents

• Pentagram: Global design partnership offering branding, identity, and creative services across multiple offices — comparable as a multi-discipline design/branding firm but at materially larger scale and geographic reach.
• Wieden+Kennedy: Independent global creative agency network known for integrated brand campaigns — comparable in offering (creative, brand strategy, content) but operating as a global incumbent versus Little & Large's boutique Irish model.
• Folk Wunderman Thompson: Dublin-based creative agency (WPP/VML network) offering full-service creative, media, and digital — a broader incumbent with overlapping capabilities but operating at greater scale and with network backing.

Emerging players

• Studio McGrath: Independent design and branding studio offering brand identity, packaging and digital design — a comparable emerging creative-services peer with a boutique operating model and overlapping SME-focused clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LittleandLargeAgency
• LinkedInlinkedin.com/company/little-large
• Instagraminstagram.com/littleandlargeagency
• Xx.com/_littlelarge

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little & Large