Gordon Insurance

What Gordon Insurance does

Gordon Associates Insurance Services, Inc., operating as Gordon Insurance, is an independent insurance brokerage founded in 1985 by David Gordon, CLU and headquartered at 20 El Camino Real, Redwood City, California. The firm operates as a multi-line intermediary, placing personal, commercial, life, recreational vehicle, and financial products on behalf of clients through relationships with a broad roster of national carriers including Mercury, Fireman's Fund, The Hartford, Safeco, Nationwide, Chubb, Travelers, AIG, PURE, Hanover, and specialty wholesalers such as AmWINS and State Fund. Its primary commercial focus is apartment building insurance — from single locations to portfolios — supported by a proprietary 22-point comparison checklist used for apartment, commercial building, and condo association reviews. Secondary practices include HOA/condo association coverage, high-value homeowners (via PURE, Chubb/ACE, Nationwide Private Client Group), and small-to-mid-size business coverage across more than two dozen industry verticals.

The brokerage monetizes through standard carrier commissions, with no public pricing and no disclosed revenue. GTM is relationship-driven: direct phone, in-person consultation at the Redwood City office, website quote requests, and long-standing referrals from Bay Area real estate professionals. Distribution is supported by an increasingly digitized set of self-service quote forms across major product lines. The firm maintains a 1–10 person staff and is privately held by founder David Gordon, with no external institutional capital, no subsidiaries, and no M&A activity on record.

Gordon Insurance serves clients throughout California and the broader United States with concentrated emphasis on the Greater Bay Area — including San Francisco, San Jose, San Mateo, Woodside, Atherton, San Carlos, Palo Alto, Belmont, Hillsborough, and Menlo Park — and counts among its named customers apartment building owners, commercial property managers, HOA boards, self-storage operators, and high-net-worth homeowners. Customer testimonials span decades and concentrate in the real estate owner/manager segment, supplemented by a long-tail of personal lines accounts.

Name

Gordon Insurance

Legal name

Gordon Associates Insurance Services, Inc.

Website

https://gordoninsurance.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Gordon Insurance is an independent multi-line insurance brokerage in Redwood City, California, founded in 1985, placing commercial (especially apartment buildings), personal, high-value homeowner, life, and financial products for Bay Area clients through national carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance brokerage, Gordon Insurance earns commissions from insurance carriers for placing and servicing policies. Commissions are typically a percentage of premium payments made by clients. The company markets policies on behalf of multiple national carriers and proprietary programs while maintaining local management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gordon Insurance is an independent insurance brokerage that places and services commercial and personal insurance policies on behalf of clients through partnerships with nearly all major national carriers. Primary commercial focus is on apartment building insurance, HOA/condo associations, commercial property, BOP, and commercial auto, with a secondary personal lines practice covering home, auto, high-value homeowners, life, recreational vehicles, and financial services. Revenue is earned via commissions from carriers for policy placement and ongoing servicing.

Product overview

Gordon Insurance is an independent insurance brokerage offering a comprehensive portfolio of insurance products and financial services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their personal insurance offerings include Home & Auto Insurance (with various sub-products for auto coverage like liability, comprehensive, collision, and specialty auto), Homeowners Insurance (including high-value homeowners, property, renters, condo, mobile home, landlords, and in-home business coverage), Life Insurance (individual, group, long-term care, disability, mortgage protection, and key person policies), and Recreational Vehicle Insurance (boat, motorcycle, motorhome, ATV, and snowmobile). Financial services encompass annuities, 401K plans, retirement plans, mutual funds, pension plans, profit sharing plans, and IRAs. Commercial insurance products form the core focus, including Apartment Building Insurance, HOA Insurance, Commercial Property Insurance, BOP, and Commercial Auto Insurance, along with industry-specific coverage for accounting firms, alarm contractors, arborists, bars, box trucks, builders risk, and more. The company also provides identity theft protection, personal umbrella insurance, special event/wedding insurance, and notary services. Gordon Insurance maintains partnerships with numerous national carriers including Mercury Insurance, Fireman's Fund, The Hartford, Safeco, Nationwide, Chubb, Travelers, AIG, and others to provide access to nearly every major market.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Building Insurance Commercial insurance coverage for apartment buildings and multi-unit residential properties, ranging from single locations to portfolios. Includes a proprietary 22-point comparison checklist for comprehensive market comparison across carriers.
• HOA Insurance Insurance coverage for homeowners associations and condominium associations, including shared common area protection, shared liability, and association-level requirements.
• Commercial Property Insurance Property coverage for commercial buildings, including buildings, equipment, and inventory against damage and loss.
• Business Owners Policy (BOP) Customized insurance plans for businesses bundling general liability and property coverage into a single package for small-to-mid-size businesses.
• Commercial Auto Insurance Affordable commercial vehicle coverage meeting business needs, including liability, collision, comprehensive, and cargo protection for business vehicles such as box trucks and fleets.
• Homeowners Insurance Flexible and affordable home coverage protecting the home investment and providing family and possession security, including property, liability, and additional living expenses.
• High Value Homeowners Insurance Tailored coverage for high-net-worth homes in communities such as Los Altos, Woodside, Atherton, and Hillsborough through specialty carriers, including uncapped rebuilding, high-value personal property (jewelry, furs, fine arts), and brush/wildfire exposure protection.
• Auto Insurance Vehicle coverage protecting against accidents, injuries, hit-and-runs, and theft, including liability, comprehensive, collision, and uninsured/underinsured motorist coverage.
• Life Insurance Death benefit policies providing financial protection for loved ones, including term life, whole life, universal life, long-term care, disability, mortgage protection, key person, and second-to-die options for individuals and groups.
• Recreational Vehicle Insurance Coverage for recreational vehicles including boats, motorcycles, motorhomes, ATVs, and snowmobiles with collision, comprehensive, liability, and uninsured motorist protection.
• Financial Services Financial planning services including annuities, 401K, retirement plans, mutual funds, pension plans, profit sharing plans, and Traditional and Roth IRAs for individuals and small businesses.
• Personal Umbrella Insurance Additional liability protection beyond home and auto policy limits for catastrophic events such as major accidents or injuries on the insured's property.
• Identity Theft Insurance Covers costs of restoring identity including attorney fees, loan re-application fees, lost income reimbursement, and document replacement assistance following identity theft.
• Additional Insurance Services Miscellaneous personal services including wedding insurance, special event insurance, notary services, license services, and permit services for residential/commercial buildings.

Quantifiable outcome

• 30+ years of continuous business operations in the Bay Area insurance market

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Mercury Insurance GroupcoreChannel Partner/ Reseller/ DistributorMercury Insurance Group is one of the insurance carriers represented by Gordon Insurance as an independent broker. Gordon Insurance offers Mercury products to clients and provides claim, policy, and billing support through Mercury.
• Fireman's FundcoreChannel Partner/ Reseller/ DistributorFireman's Fund is an insurance carrier available through Gordon Insurance's independent brokerage network. Fireman's Fund products are offered to commercial and personal clients with full servicing support.
• The HartfordcoreChannel Partner/ Reseller/ DistributorThe Hartford is one of the national insurance carriers available through Gordon Insurance. Gordon Insurance provides The Hartford insurance products with claims, policy, and billing support.
• SafecocoreChannel Partner/ Reseller/ DistributorSafeco Insurance products are available through Gordon Insurance's independent broker network with full claims, policy questions, and billing support.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide insurance products are represented by Gordon Insurance, including personal and commercial lines through Allied Insurance. Full servicing support available.
• ChubbcoreChannel Partner/ Reseller/ DistributorChubb insurance products are available through Gordon Insurance, particularly for high-value homeowners coverage. Claims and policy support provided.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers Insurance is represented by Gordon Insurance for commercial and personal lines coverage. Full claims reporting, policy servicing, and billing support available.
• AIG InsurancecoreChannel Partner/ Reseller/ DistributorAIG Insurance products are available through Gordon Insurance's independent broker network with claims and policy support services.
• Pure InsurancecoreChannel Partner/ Reseller/ DistributorPure Insurance (member-owned insurer for high-value homes) is a carrier partner for Gordon Insurance's high-net-worth homeowner clients.
• AmWINS Group, Inc.coreChannel Partner/ Reseller/ DistributorAmWINS Group is a specialty insurance broker providing access to wholesale insurance products and programs through Gordon Insurance.
• State Compensation Insurance FundcoreChannel Partner/ Reseller/ DistributorCalifornia State Fund workers compensation insurance is available through Gordon Insurance for California employers requiring workers comp coverage.
• Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorHanover Insurance Group products are available through Gordon Insurance's independent brokerage with full claims, policy, and billing support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heffernan Insurance Brokers: Bay Area-headquartered independent insurance brokerage founded in 1978 serving commercial and personal lines. Closest comparable by geography, independent-brokerage model, and Bay Area commercial property emphasis, though substantially larger than Gordon.
• Woodruff-Sawyer & Co. San Francisco-based independent insurance brokerage with strong commercial property, HOA, and HNW practice. Similar independent model, Bay Area headquarters, and overlapping segments including apartment building and high-value homeowners.
• EPIC Insurance Brokers & Consultants: Mid-size national commercial insurance brokerage with property, casualty, and personal lines offerings across the West Coast. Comparable in targeting mid-market commercial accounts and HNW personal lines.

Broad incumbents

• Alliant Insurance Services: Large national specialty insurance brokerage with significant Bay Area presence and broad commercial lines including real estate, HOA, and high-net-worth personal lines. Operates as a scaled incumbent across many of Gordon's niches.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with extensive commercial property, casualty, and personal lines capabilities. Provides the scaled alternative that growing Gordon clients may migrate toward.
• HUB International: North American insurance brokerage with strong West Coast operations covering commercial property, personal lines, and employee benefits. Represents the roll-up acquirer profile relevant to a small Bay Area broker.
• Lockton Companies: Large independent insurance brokerage with commercial property, real estate, and personal lines practices. Comparable to Gordon in independent ownership while competing at substantially larger account sizes.

Regional players

• Brown & Riding Insurance Services: Specialty insurance wholesale brokerage focused on commercial property and excess/surplus lines. Comparable in commercial property orientation and carrier-intermediary role, with deeper specialty/ESL capability.
• CKC Insurance Brokers: San Francisco Bay Area independent insurance brokerage offering commercial and personal lines. Similar regional footprint and small-shop service orientation, serving as a direct local competitor.

Others

• PURE Group (Privilege Underwriters Reciprocal Exchange): Member-owned high-value homeowners insurer that Gordon Insurance places business with. Listed as an ecosystem partner rather than competitor; relevant as the carrier-distribution model Gordon depends on for HNW personal lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Gordon-Associates-Insurance-Services-Inc-228818833858316
• LinkedInlinkedin.com/in/david-gordon-7250418

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Insurance