WhiteStar USA
- Company typePrivate
- Founded2001
- HeadquartersHenderson, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WhiteStar USA does
WhiteStar USA (legal entity: WhiteStar Enterprises, Inc.) is a privately held, founder-led Microsoft Dynamics implementation and resale firm founded in 2001 by Allen Starczyk in Henderson, Nevada. Operating as a Microsoft Silver Certified Cloud Solution Provider (CSP) and Certified Partner of Armada Dynamics, the company focuses on the equipment rental vertical with secondary general-business ERP work in manufacturing, distribution, and services.
The firm's product portfolio centers on Microsoft Dynamics 365 Business Central as the underlying ERP platform, layered with three vertical rental applications: EQM Rental Management (EQM 365 Rental, published by Armada Dynamics) for equipment rental in construction, medical, safety, mobile structures, A/V, and oil and gas; STAR Events Rental for the A/V & Staging and Special Events industries with event/crew scheduling and venue management; and STAR Audio Visual & Staging Management as a specialized A/V variant. Supporting products include Microsoft Dynamics CRM, Dime Scheduler (graphical resource planning), Jet Reports (BI), and WhiteStar-developed .NET mobile solutions for field operations. The technology stack is SQL-based and runs on Microsoft Azure (cloud), on-premise, or hybrid deployments, with tight Office 365, SharePoint, Exchange, and Power BI integration.
WhiteStar monetizes through a mix of recurring cloud subscription resale, perpetual on-premise licensing, implementation and upgrade professional services (using Microsoft Dynamics Sure Step methodology), custom development, and hosted/managed solutions with SLAs. Go-to-market combines direct enterprise sales with 'Request a Demo' CTAs, partner-channel distribution via the Armada Dynamics network for the Americas, and industry trade show presence at The ARA Show, Microsoft Directions NA, and InfoComm. Pricing is quote-based and not publicly disclosed.
WhiteStar USA firmographics
Firmographics- Name
- WhiteStar USA
- Legal name
- WhiteStar Enterprises, Inc.
- Website
- https://whitestarusa.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WhiteStar USA industry classification
Industry- Product category
- ERP Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where WhiteStar USA is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WhiteStar USA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Microsoft Dynamics 365 Business Central Sales: Resale of Microsoft Dynamics 365 Business Central cloud subscriptions (SaaS) and on-premise licenses as a Certified Cloud Solution Provider (CSP). Revenue generated from software licensing, implementation services, and ongoing support.
- EQM Rental Management Software: Sales and implementation of EQM-Equipment Rental Management software, a vertical application built on Microsoft Dynamics NAV. Includes customization, upgrade, and migration services from legacy or competitive rental management systems.
- Professional Services - Implementation: Implementation services using Microsoft Dynamics Sure Step methodology. Includes business process consulting, system configuration, data migration, deployment, and upgrade services. Ranges from basic (9+ days) to full implementation projects.
- Custom Development Services: Custom software development and design services for unique business processes. Senior Business and Technical Analysts provide estimates and development using experienced Microsoft Dynamics programmers.
- Upgrading Services: Upgrade services from older Dynamics NAV releases or support lapses to Dynamics 365 Business Central cloud solution. Includes database review, license assessment, and detailed upgrade proposals.
- Hosted/Managed Solutions: Hosted solutions with service level agreements (SLAs) for firms preferring cloud deployment. Includes Office 365, Microsoft Office, and specialized third-party solutions integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Cloud Subscription (SaaS) - Microsoft Azure hosted |
| One time/ perpetual license | Multi-year contract | On-Premise Perpetual License |
| Hybrid | Multi-year contract | Hybrid Deployment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
WhiteStar USA product offering
Product offeringCore offering
WhiteStar USA resells, implements, and supports Microsoft Dynamics 365 Business Central and Microsoft Dynamics CRM, and provides industry-specific rental management software (EQM Rental Management, STAR Events Rental, and STAR Audio Visual & Staging Management) for equipment rental, A/V & staging, and special events companies. It also delivers custom .NET mobile applications and the DIME Scheduling add-on, bundled with consulting, training, upgrades, and conversion services.
Product overview
WhiteStar USA is a Microsoft Silver Certified Partner and Cloud Solution Provider (CSP) offering a portfolio of rental management and ERP software solutions built on the Microsoft Dynamics platform. The core portfolio consists of Microsoft Dynamics 365 Business Central (Microsoft's cloud ERP platform) as the foundational layer, with three specialized rental products built upon it: EQM Rental Management (EQM 365 Rental, published by Armada Dynamics) — the primary equipment rental management system for construction, medical, safety, mobile structures, A/V, and oil and gas industries; STAR Events Rental — a specialized version for the A/V & Staging and Special Events industries with event/crew scheduling and venue management; and STAR Audio Visual & Staging Management — a further specialized variant for A/V staging operations. Supporting the rental suite are Microsoft Dynamics CRM for sales/marketing/service automation, DIME Scheduler for graphical resource planning and crew scheduling, Jet Reports for BI/reporting, and WhiteStar-developed .NET Mobile Solutions for field operations, dispatching, and logistics. All core products run on SQL-based Microsoft Dynamics technology, accessible via cloud subscription on Microsoft Azure, on-premise licensing, or hybrid configurations.
Differentiator
Problem solved
Functional benefit
Brands
- EQM - Equipment Rental Management: A comprehensive Equipment Rental Management System that handles all aspects of Rental and Sales Operations, Finance, Service, Customer Relations and Business Intelligence, built upon Microsoft Dynamics.
- STAR - Events Rental
- STAR - Audio Visual & Staging Management
Products and services
- EQM Rental Management (EQM 365 Rental) Rental management software built on Microsoft Dynamics 365, designed for equipment rental companies that need to manage inventory, contracts, reservations, and billing inside a unified ERP. Targeted at general equipment rental operators.
- STAR Events Rental Rental management application for special events and party rental companies, integrated with Microsoft Dynamics 365 Business Central, supporting event rental reservations, equipment tracking, and billing.
- STAR Audio Visual & Staging Management Rental management application for A/V and event staging companies running concerts, tours, and live productions, integrated with Microsoft Dynamics 365 Business Central, covering equipment tracking, crew scheduling, and event production workflows.
- Microsoft Dynamics 365 Business Central Cloud ERP platform resold by WhiteStar USA to small and mid-sized manufacturing, distribution, and service companies, with implementation, training, and support services included.
- Microsoft Dynamics CRM Customer relationship management application from Microsoft, resold and implemented by WhiteStar USA for sales, service, and customer engagement use cases.
- DIME Scheduler Scheduling add-on sold with WhiteStar USA's rental management solutions to support resource, crew, and equipment scheduling on top of Microsoft Dynamics 365.
- .NET Mobile Solutions Custom mobile application development service built on .NET, delivered by WhiteStar USA to extend Microsoft Dynamics 365 and rental management solutions to mobile and field users.
Quantifiable outcome
- EQM 365 Rental is used by companies in more than 10 countries on 3 continents
- +2 more outcomes
Companies that use WhiteStar USA
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
WhiteStar USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
WhiteStar USA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Armada DynamicscoreArmada Dynamics is the publisher of EQM 365 Rental software and has been focused on the international rental market worldwide for over 25 years. WhiteStar is a Certified Partner of Armada Dynamics for their Equipment Rental Management software in the Americas. Armada Dynamics provides the rental management solution while WhiteStar handles sales, implementation, and support in North America.
- MicrosoftcoreWhiteStar is a Microsoft Silver Certified Cloud Solution Provider (CSP) and Certified Dynamics NAV Partner. The company resells and implements Microsoft Dynamics 365 Business Central, Microsoft Dynamics CRM, and related Microsoft technologies including Azure cloud services, Office 365, and SQL Server.
- IAMCPminorMember of IAMCP - The International Association of Microsoft Certified Partners. Access to worldwide network of Microsoft Certified Partners for resource sharing and specialty skills on projects.
- Dime SchedulercoreGraphical resource planning and scheduling tool that integrates with Microsoft Dynamics, Dynamics CRM, SAP BusinessOne and other business applications. WhiteStar offers Dime Scheduler as part of its rental management solution portfolio for crew scheduling and resource planning.
- IntwominorPartner providing implementation and consulting services for Microsoft Dynamics solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
WhiteStar USA competitors and assessment
Company assessmentDirect peers
- Sikich: Mid-market Microsoft Dynamics 365 Business Central and CRM partner with a multi-vertical practice. Sikich is a direct competitor to WhiteStar in the same Microsoft Dynamics ecosystem, competing for the same mid-market ERP/CRM implementation and support engagements.
- AKA Enterprise Solutions: Boutique Microsoft Gold Partner focused on Microsoft Dynamics 365 Business Central, CRM, and Power Platform. AKA targets a similar mid-market customer base and competes head-to-head on Dynamics implementation services.
- Point of Rental Software: Provider of rental management software for equipment and event rental companies. Point of Rental competes directly with EQM and STAR Events Rental in the same vertical, with similar feature scope (inventory, dispatching, contracts, reporting).
- Arbela Technologies: Microsoft Dynamics 365 partner specializing in Business Central, CRM, and Power Platform implementations. Arbela is a similarly sized boutique Dynamics partner competing for the same mid-market ERP/CRM engagements.
- Wynne Systems (RentalMan): Independent rental management software publisher serving equipment rental companies. Wynne Systems' RentalMan is a direct rental-management alternative to EQM, targeting the same equipment rental end customer.
- Alliance Solutions Group: Microsoft Dynamics 365 Business Central / NAV partner focused on manufacturing, distribution, and field services. ASG competes with WhiteStar for the same Dynamics ERP implementation work at similar customer scale.
Broad incumbents
- BDO USA: Global accounting and consulting firm with a dedicated Microsoft Dynamics 365 practice serving manufacturing, distribution, and rental verticals. BDO competes with WhiteStar for enterprise ERP deals with broader service-line capabilities.
- Armanino LLP: Top-25 US accounting and business consulting firm with a Microsoft Dynamics 365 Business Central practice. Armanino competes with WhiteStar on Dynamics ERP implementations and outsourcing/managed services for mid-market customers.
- Crowe LLP: Top-10 accounting and consulting firm with a large Microsoft Dynamics 365 practice. Crowe competes with WhiteStar for mid-market and enterprise ERP implementations, bringing broader consulting capabilities and deeper delivery teams.
- RSM US: Major accounting/advisory firm with a sizable Microsoft Dynamics 365 Business Central and Finance practice. RSM is a broad incumbent that competes with WhiteStar on Dynamics implementation and managed services for mid-market companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WhiteStar USA social profiles
Digital presenceWhiteStar USA compliance and trust
Trust signalCompliance3 records
WhiteStar USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhiteStar USA leadership team
Management profileNumber of profiles
Profiles3 records
WhiteStar USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhiteStar USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhiteStar USA
What does WhiteStar USA do?
WhiteStar USA resells, implements, and supports Microsoft Dynamics 365 Business Central and Microsoft Dynamics CRM, and provides industry-specific rental management software (EQM Rental Management, STAR Events Rental, and STAR Audio Visual & Staging Management) for equipment rental, A/V & staging, and special events companies. It also delivers custom .NET mobile applications and the DIME Scheduling add-on, bundled with consulting, training, upgrades, and conversion services.
Is WhiteStar USA a public or private company?
WhiteStar USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WhiteStar USA founded?
WhiteStar USA was founded in 2001. It employs 1 to 10 people.
Where is WhiteStar USA based?
WhiteStar USA is headquartered in Henderson, United States, in the North America region.
How does WhiteStar USA make money?
Six revenue lines are on record. Microsoft Dynamics 365 Business Central Sales are the primary driver. The others are EQM Rental Management Software, professional Services - Implementation, custom Development Services, upgrading Services and hosted/Managed Solutions.
Who are WhiteStar USA's main competitors?
Direct peers on record are Sikich, AKA Enterprise Solutions, Point of Rental Software, Arbela Technologies, Wynne Systems (RentalMan) and Alliance Solutions Group. Broad incumbents are BDO USA, Armanino LLP, Crowe LLP and RSM US.
Does WhiteStar USA have an API?
No public API is recorded for WhiteStar USA.
What industry is WhiteStar USA in?
WhiteStar USA's product category is ERP Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 541511 and its SIC code is 7370.