What intwo does

intwo (legal name InTwo Digital) is a privately held, founder-led brand and web design agency founded in 2017 by two co-founders (Bryn and Brett) and headquartered in Sydney, New South Wales, Australia. The firm operates without account managers or junior staff: the two directors personally handle all client work end-to-end, bringing over 30 years of combined design and brand experience. Its service offering is structured around four professional services streams — branding (brand strategy, visual identity, brand guidelines, narratives), website design and development (strategy-led, conversion-focused WordPress sites), graphic design (collateral, packaging, campaigns, signage, motion graphics), and digital marketing (SEO, SEM, copywriting, video) — supplemented by a one-time-license portfolio of standalone digital products: the Abaci iOS type scale calculator, the Moola iOS currency exchange app, the Kolorful web-based color palette tool, virtual background images for video conferencing, social media animated images, and a free Brand Identity Guide ebook.

The company's commercial model is project-based, quote-driven professional services with no publicly disclosed pricing; it explicitly offers subsidised rates for not-for-profits and pro bono work for purpose-driven businesses, and accepts bookings through Calendly and email ([email protected]). Technology and infrastructure choices are conventional — WordPress development, SEO, and SEM as the primary marketing stack — and are wrapped in an explicit sustainability positioning: intwo is a 1% for the Planet member, hosts on Greengeeks (300% renewable energy), and offsets carbon via Ecologi. Its distribution is founder-direct, with no intermediaries, resellers, or partners in the sales-delivery chain, and its marketing mix emphasises SEO-led service pages, blog content, case studies, client testimonials, and aligned-values brand partnerships.

Customer segmentation is hybrid and demonstrated across named logos spanning crypto/Web3 (Cypher Labs, CuttPay, Ice Investors), fintech/marketing (Ariba, Double H Marketing), engineering (Tactix), impact investing (LeapFrog Investments), food/retail (Valley Fudge, Salty Crab), and NFP/community sectors. The company was recognised as a Top 20 Web Designers to Work With in 2022 by Startup榜单 [Startup榜单]. There are no disclosed funding rounds, parent entities, subsidiaries, or regulatory actions, and ownership commentary describes intwo as bootstrapped and founder-owned.

Name

intwo

Legal name

InTwo Digital

Website

https://intwo.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

intwo is a privately held, two-founder brand and web design agency in Sydney, Australia, founded in 2017, that delivers strategy-led visual identities, WordPress websites, graphic design, and SEO/SEM directly from its principals to startups, SMEs, fintech, Web3, and purpose-driven clients.

Ownership category

akta.pro rank

Product category

Brand and Web Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Web design agency
• WordPress development
• Graphic design services
• Digital marketing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding Services: Core brand strategy, visual identity development, brand guidelines, and brand narratives. Includes strategy development, logo design, and complete brand identity systems.
2. Website Design and Development: Strategy-led, conversion-focused websites built around specific business actions. Includes WordPress development, website content, digital marketing.
3. Graphic Design Services: Business document collateral, packaging design, campaigns, signage, and motion graphics.
4. Digital Marketing Services: SEO, SEM, digital marketing services, copywriting, imagery, motion graphics, and video production.
5. Digital Products: Products including Abaci iOS app (type scale calculator), Moola iOS app (currency exchange), Kolorful (color palette tool), and virtual background images for Zoom.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

intwo is a Sydney-based brand and web design agency offering branding strategy, visual identity development, website design and WordPress development, graphic design, and digital marketing services. All client work is delivered directly by the two co-founders, who focus on strategy-led, conversion-focused outcomes for startups, SMEs, fintech/web3 companies, and purpose-driven businesses. The agency also sells standalone digital products such as iOS apps and design tools.

Product overview

intwo is a brand and web design agency offering a portfolio of professional services and digital products. Their core services include branding strategy, visual identity development, website design and development, and graphic design. Alongside their agency services, they have developed several standalone digital products: Abaci (iOS type scale calculator for designers), Moola (iOS currency exchange app), Kolorful (web-based color palette tool), virtual background images for video conferencing, and social media animated images. They also offer a free brand identity guide ebook. The agency serves clients across various industries including tech, fintech, web3, construction, retail, and not-for-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Core brand strategy, visual identity development, brand guidelines, brand narratives, strategy development, logo design, and complete brand identity systems delivered by the co-founders directly to business clients.
• Website Design and Development Strategy-led, conversion-focused website design and WordPress development built around specific business actions; includes website content, SEO, SEM, and digital marketing services.
• Graphic Design Services Business document collateral, packaging design, campaigns, signage, and motion graphics delivered as professional design services to business clients.
• Abaci iOS App A standalone type scale calculator iOS app developed by intwo to help design students and designers calculate and create harmonious type scales.
• Moola iOS App A standalone currency exchange iOS app developed by intwo for simplifying currency exchange calculations.
• Kolorful A standalone web-based color palette creation and exploration tool for designers featuring intuitive interface, color theory suggestions, accessibility tools, and palette export in multiple formats.
• Virtual Background Images Virtual background images designed for video conferencing platforms such as Zoom, created as a digital product in response to COVID-19 pandemic needs.
• Social Media Animated Images Animated image assets for social media marketing, sold as part of the branded animations digital product line.
• Free Brand Identity Guide A free downloadable ebook guide covering five essential steps for creating and maintaining a successful brand identity.

Quantifiable outcome

• 20 years of brand strategy, identity, and web experience
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerGlobal organisation ensuring intwo's 'giving' is credible and respected. intwo donates 1% of all yearly revenue (through design services, business products, consultancy) to vetted environmental nonprofit organisations. Hundreds of millions of dollars have been directed to environmental nonprofits through this organisation.
• EcologiminorStrategic or Co-development PartnerCarbon offset platform through which intwo offsets their carbon footprint. Also featured in their Ecologi profile showing environmental impact.
• NakieminorGTM or Marketing PartnerQueensland-based B-Corp outdoor product manufacturer. Every purchase plants four trees in Madagascar. intwo uses Nakie products and promotes them as aligned values partner.
• KohminorGTM or Marketing PartnerAustralian eco-friendly cleaning products brand. Good Environmental Choice Australia certified. Plants 1 tree per order through Eden Reforestation Projects. Fellow 1% for the Planet member. intwo uses Koh products.
• United by BlueminorGTM or Marketing PartnerB-Corp sustainable product company. For every item purchased, removes one pound of trash from oceans and waterways. intwo promotes them as aligned values partner.
• The Fred Hollows FoundationminorGTM or Marketing PartnerCharity restoring sight to people in need. intwo has been proudly supporting the Foundation, with their children also donating portions of allowance.
• Love Mercy FoundationminorGTM or Marketing PartnerSupports communities in Northern Uganda through Cents for Seeds program (micro-loan project). intwo admires and supports their work empowering communities out of poverty.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy focused on brand strategy, identity, and experience for the world's largest enterprises. Comparable to intwo on brand strategy and identity work, but at enterprise scale with global offices and a much broader service portfolio.
• Pentagram: Largest independent design consultancy in the world, with partners leading brand identity, digital, and editorial design across a global roster. Comparable to intwo as a benchmark for brand strategy and visual identity at the high end, but operating at vastly greater scale and geographic reach.
• Landor: Global branding and design consultancy owned by WPP, serving enterprise clients across brand strategy, identity, and experience design. Comparable to intwo as a peer in brand strategy and visual identity, but at materially larger scale, broader capability set, and global footprint.

Direct peers

• Mucho: Independent brand design studio focused on visual identity, branding, and strategic design. Comparable to intwo on a craft-driven, strategy-first approach to brand identity systems and visual design for global clients.
• Humaan: Australian digital design and engineering agency with a similar boutique-to-mid-sized profile. Compares to intwo on brand-led website work, WordPress-adjacent CMS development, and a focus on purpose-driven and growth-stage clients in the Australian market.
• Ueno: Independent digital design and brand agency with a portfolio spanning brand identity, websites, and product design. Comparable to intwo on the mix of brand strategy, visual identity systems, and conversion-oriented website work for ambitious tech and consumer clients.
• Frank: Australian brand strategy and design consultancy with a comparable founder-led boutique model. Comparable to intwo on brand strategy, visual identity, and design services for ambitious Australian SMEs, startups, and enterprise clients.
• Code and Theory: Digital-first creative agency spanning brand, design, and product development. Comparable to intwo on the integration of brand strategy, website design/development, and digital marketing services for enterprise and challenger-brand clients.
• Moving Brands: Independent brand-led design consultancy with a strong emphasis on strategic, flexible brand systems. Comparable to intwo on strategy-led brand identity development and visual systems designed to flex across platforms and touchpoints.
• Manual: Boutique creative and design agency operating with a small senior team across brand, design, and digital. Comparable to intwo on founder-led delivery, premium positioning, and strategy-led creative output for growth-stage clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/intwodigital
• Xx.com/InTwoDigital
• LinkedInlinkedin.com/company/intwo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about intwo