Vital Card
- Company typePrivate
- Founded2000
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
Vital Card firmographics
Firmographics- Name
- Vital Card
- Legal name
- Schultz Ingá Turismo Ltda
- Website
- https://vitalcard.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vital Card industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Travel Medical & Health Insurance Platforms (THALALAC)
- akta.pro secondary industry
- Travel Medical Insurance (Individual) (FSAIAEAI)
Keywords
Where Vital Card is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vital Card business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Travel Insurance Premiums: One-time insurance premiums charged per trip based on destination, duration, coverage amount, and traveler age. Premiums vary by plan type (Brazil, USA, Europe, Worldwide, Latin America) and selected coverage limits.
- Additional Coverage Add-ons: Optional additional coverage sold as upgrades to base plans, including professional sports coverage and COVID-19 extended coverage (COVID Mais).
- eSIM Services: eSIM chips sold as add-on to base insurance plans. Free eSIM included with USA and Europe plans; additional eSIM available for purchase with Brazil and Worldwide plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brazil National Coverage - Entry Level |
| Unit Pricing | Pay-as-you-go | USA Coverage - Entry Level |
| Unit Pricing | Pay-as-you-go | Europe Coverage - Entry Level |
| Unit Pricing | Pay-as-you-go | Worldwide Coverage |
| Unit Pricing | Pay-as-you-go | Latin America Coverage |
| Unit Pricing | Pay-as-you-go | Receptive - Brazil for Foreigners |
| Subscription | Annual | Multi-Trip Annual Plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Vital Card product offering
Product offeringCore offering
Vital Card sells travel insurance plans (Seguro Viagem) directly to consumers via its website and mobile app, offering destination-specific coverage for Europe/Schengen, USA, Worldwide, Brazil, Latin America, and cruises. Plans include medical expense coverage, trip cancellation, baggage protection, 24/7 emergency assistance, and optional add-ons such as a complimentary eSIM chip for data connectivity, COVID-19 coverage extensions, and professional sports coverage.
Product overview
Vital Card is a Brazilian travel insurance company founded in 2000, operating as part of the Schultz Group. The core product is travel insurance (Seguro Viagem) offered across multiple plan variants tailored by destination: Europa (Europe/Schengen), Estados Unidos (USA), Mundial (Worldwide), Brasil (Domestic), Cruzeiros (Cruises), and Receptivo (inbound tourism for foreigners visiting Brazil). All plans share standardized coverage including medical expenses, baggage, trip cancellation, and assistance services, with the only variable being the medical expense coverage limit chosen by the customer. The company also offers complementary services including eSIM data connectivity (free with Europa and USA plans, paid for Brasil and Mundial), luggage products, and optional add-ons for COVID-19 coverage and professional sports. Plans can be purchased with installment payment up to 12x without interest.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro Viagem Europa (Europe Travel Insurance) Travel insurance plan valid for all Schengen countries and Europe, with medical coverage options up to 120,000 EUR per event, free eSIM with 1GB data, and coverage for COVID-19, pregnancy, and sports. Targeted at Brazilian travelers visiting Europe.
- Seguro Viagem Estados Unidos (USA Travel Insurance) Travel insurance plan valid worldwide except Brazil, with medical coverage options up to USD 120,000 per event, free eSIM with 1GB data, and COVID-19 coverage. Targeted at Brazilian travelers visiting the United States.
- Seguro Viagem Mundial (Worldwide Travel Insurance) Comprehensive travel insurance valid for all countries except USA and Brazil, with medical coverage options up to USD 120,000 per event and land transportation coverage in Latin America. eSIM available as a paid add-on. Targeted at travelers heading to other international destinations.
- Seguro Viagem Brasil (Brazil Domestic Travel Insurance) Domestic travel insurance for trips within Brazil, with coverage options from R$10,000 to R$160,000 per event, including exclusive motorcycle travel coverage across South America. Targeted at travelers exploring Brazil's 26 states and Federal District.
- Seguro Viagem Cruzeiros (Cruise Travel Insurance) Travel insurance specifically designed for cruise travel, including fluvial and maritime cruises, with coverage remaining valid during stops in Brazilian territory. Targeted at cruise passengers.
- Seguro Viagem Receptivo (Inbound Travel Insurance for Foreigners) Travel insurance for foreigners or expatriates visiting Brazil, with medical coverage options of R$40,000 or R$80,000 and maximum contract period of 90 days. Targeted at inbound visitors and expatriates.
- Seguro Viagem Multiviagens (Multi-Trip Annual Plans) Annual multi-trip insurance plans valid worldwide for multiple trips throughout the year. Targeted at frequent travelers needing continuous coverage.
- eSIM Vital Card Electronic SIM card service providing mobile data connectivity in over 180 countries, available as a free 1GB bonus with Europa and Estados Unidos plans, or as a paid add-on for Brasil and Mundial plans. Targeted at international travelers needing mobile data.
- Malas Vital Card (Luggage Products) Luggage products and travel gear sold as part of the Vital Card ecosystem for travelers. Targeted at consumers seeking travel accessories alongside their insurance purchase.
- COVID Mais (COVID-19 Coverage Add-on) Optional COVID-19 coverage add-on offering up to USD/EUR 1,500 for stay extension in case of positive COVID-19 test and up to USD/EUR 1,500 for flight rebooking expenses. Targeted at travelers seeking enhanced COVID-related protection.
- Cobertura Esportes Profissionais (Professional Sports Coverage Add-on) Optional additional coverage for professional or competition sports, covering any sport recognized by an official confederation except martial arts. Targeted at travelers participating in competitive sporting events.
Quantifiable outcome
- Over R$100 million paid in claims and medical assistance to policyholders
- +2 more outcomes
Companies that use Vital Card
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Vital Card technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vital Card partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ALLSEG Seguradora S/AcoreALLSEG Seguradora S/A (CNPJ: 67.865.360/0001-27) is the insurance guarantor for Vital Card travel insurance products. The insurance is distributed through SUSEP-regulated process (Process SUSEP nº 15414.901206/2016-30).
- STZ Corretora de Seguros LtdacoreSTZ Corretora de Seguros Ltda (CNPJ: 12.353.171/0001-83, SUSEP Registration: 202020783) is the insurance broker for Vital Card products, operating under SUSEP regulation.
- Schultz Group / Schultz Ingá Turismo LtdacoreVital Card is part of the Schultz Group (Schultz Ingá Turismo Ltda, CNPJ: 04.628.135/0001-57). The Schultz Group has been present in the market since 1986 and owns Vital Card as a subsidiary focused exclusively on travel insurance.
- Telecom Network Partners (Global)corePartnerships with global telecom operators for eSIM services, including carriers in 180+ countries such as Verizon, T-Mobile, Vodafone, Orange, TIM, Claro, and hundreds of regional carriers providing 4G/5G connectivity.
- Medical Provider Network (Global)coreWorldwide network of hospitals, clinics, and medical service providers coordinated through Vital Card's 24/7 emergency assistance center for cashless medical treatment and claim processing.
Scale indicators5 records
Recent moves6 records
Vital Card competitors and assessment
Company assessmentDirect peers
- World Nomads: Global travel insurance brand focused on independent and adventure travelers, sold online and through embedded partnerships. Comparable in product structure and digital-first distribution.
- Assist Card: Argentina-based travel insurance and assistance company with a strong LatAm footprint, offering destination-specific travel medical plans similar to Vital Card. Most directly comparable Latin American travel insurance brand.
- SafetyWing: Travel and nomad medical insurance InsurTech with subscription-based and per-trip plans targeting digital-first international travelers. Overlaps with Vital Card's worldwide and multi-trip offerings.
- IATI Seguros: Spanish online-first travel insurance provider with Schengen-compliant plans and digital self-serve purchase. Comparable as a digital-native European travel insurer competing for similar customer profiles.
- HeyMondo: Digital travel insurance InsurTech with multi-country plans, telemedicine, and embedded features like eSIM. Closely comparable business model to Vital Card in terms of online distribution and added-value services.
Broad incumbents
- Allianz Travel Insurance: Global travel insurance division of Allianz, offering a broad portfolio of travel protection products across most markets. Functions as a broad incumbent competitor with significantly larger scale and brand recognition.
- World Travel Protection (by Zurich): Travel insurance and assistance provider owned by Zurich Insurance Group, offering integrated medical, security, and travel assistance services. Comparable incumbent with 24/7 assistance and global medical network.
- IMG (International Medical Group): US-based international medical insurance provider with strong travel and expatriate medical products. Comparable in travel medical insurance product category and global medical network footprint.
- Mapfre Asistencia: Global travel assistance and insurance arm of Spanish insurer Mapfre, with strong presence in Latin America. Comparable as a regional incumbent offering similar travel medical and assistance products.
- Generali Global Assistance (now Europ Assistance): Major global travel insurance and assistance provider with medical networks and 24/7 support. Comparable as an incumbent player with overlapping assistance infrastructure and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Vital Card social profiles
Digital presenceVital Card compliance and trust
Trust signalCompliance2 records
Vital Card financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vital Card leadership team
Management profileNumber of profiles
Vital Card funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vital Card M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vital Card
What does Vital Card do?
Vital Card sells travel insurance plans (Seguro Viagem) directly to consumers via its website and mobile app, offering destination-specific coverage for Europe/Schengen, USA, Worldwide, Brazil, Latin America, and cruises. Plans include medical expense coverage, trip cancellation, baggage protection, 24/7 emergency assistance, and optional add-ons such as a complimentary eSIM chip for data connectivity, COVID-19 coverage extensions, and professional sports coverage.
Is Vital Card a public or private company?
Vital Card is a private company. It is classified as corporate owned and is currently operating.
When was Vital Card founded?
Vital Card was founded in 2000. It employs 11 to 50 people.
Where is Vital Card based?
Vital Card is headquartered in Curitiba, Brazil, in the Latin America region.
How does Vital Card make money?
Three revenue lines are on record. Travel Insurance Premiums are the primary driver. The others are additional Coverage Add-ons and eSIM Services.
Who are Vital Card's main competitors?
Direct peers on record are World Nomads, Assist Card, SafetyWing, IATI Seguros and HeyMondo. Broad incumbents are Allianz Travel Insurance, World Travel Protection (by Zurich), IMG (International Medical Group), Mapfre Asistencia and Generali Global Assistance (now Europ Assistance).
Does Vital Card have an API?
No public API is recorded for Vital Card.
What industry is Vital Card in?
Vital Card's product category is Travel Insurance. Its primary akta.pro industry code is THALALAC, Travel Medical & Health Insurance Platforms, with a secondary code of FSAIAEAI, Travel Medical Insurance (Individual). Its NAICS code is 5242 and its SIC code is 6321.