Live Marketing

What Live Marketing does

Live Marketing is a privately held, woman-owned (WBE certified) corporate event production agency headquartered in Evanston, Illinois. The firm provides end-to-end event production services — strategy, creative development, technical direction, AV management, content development, graphic design, and video production — delivered across face-to-face, virtual, and hybrid formats for enterprise clients. Its two primary product lines are Business-to-Business (B2B) events (product launches, user conferences, trade show activations, VIP events, investor meetings) and Business-to-Employee (B2E) events (sales meetings, leadership summits, award ceremonies, town halls), with named customer engagements spanning Google, Boston Scientific, BD, IDEXX, Osram, Interwell Health, Deloitte, Tate & Lyle, and Pfizer, among others. Industries served include Healthcare, Technology, Manufacturing, and Food & Beverage, with particular depth in highly-regulated healthcare contexts.

The agency's underlying technology stack includes immersive digital experience capabilities (AR, VR, MR, tablet-based), video production, web development, and webinar/webcast platforms, complemented by proprietary digital engagement tools such as the Sales Enablement Virtual Tool and the Collaborate at Home Kitchen platform. The firm has integrated generative AI across content drafting, design prototyping, production automation, and campaign analytics as part of its creative toolkit. The business operates exclusively through direct enterprise sales with custom, quote-based project pricing and multi-year contract structures; no self-service, marketplace, or reseller channels exist. The firm is led by partners Anne Trompeter and Liz Nacron, holds WBE certification through WBENC, and has accumulated 50+ years of operating history with hundreds of flagship brand engagements and multiple American Business Awards in 2023-2024.

Name

Live Marketing

Legal name

Live Marketing, Inc.

Website

https://livemarketing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Marketing is a woman-owned, WBE-certified corporate event production agency in Evanston, IL, delivering B2B and B2E event experiences in face-to-face, virtual, and hybrid formats for enterprise clients across Healthcare, Technology, Manufacturing, and Food & Beverage.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Corporate event production
• Experiential marketing services
• Virtual event production
• Hybrid event management
• Trade show activation

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Event Production Services: Full-service event production agency providing strategy, creative development, and execution for corporate events. Revenue generated through project-based professional services fees for B2B and B2E events including product launches, trade shows, sales meetings, leadership summits, award ceremonies, and town halls.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Live Marketing is a full-service corporate event production agency that plans, designs, and executes in-person, virtual, and hybrid events for enterprise clients. Its core offerings cover Business-to-Business (B2B) events such as product launches, user conferences, trade show activations, VIP/customer events, and investor/analyst meetings, as well as Business-to-Employee (B2E) events such as sales meetings, leadership summits, award ceremonies, and employee town halls. The agency delivers end-to-end services including strategy, creative development, immersive digital experiences (AR, VR, MR), video production, webinars/webcasts, and on-site technical and AV management.

Product overview

Live Marketing is a corporate event production agency offering a comprehensive suite of event solutions organized around two primary product lines: Business-to-Business (B2B) Events and Business-to-Employee (B2E) Events. These core offerings are delivered through three formats: Face-to-Face (F2F), Virtual, and Hybrid experiences. The agency provides end-to-end services including experience design, theme development, creative audience engagement, meeting and event management, technical direction and AV management, content development, graphic design, video production, immersive digital experiences (AR, VR, MR), webinars and webcasts, and professional engagement services. Notable digital tools include the Sales Enablement Virtual Tool and Collaborate at Home Kitchen platform. The agency has integrated AI capabilities across content creation, design innovation, production efficiency, and strategic insights as part of its creative toolkit.

Differentiator

Problem solved

Functional benefit

Products and services

• Business-to-Business (B2B) Events Comprehensive event production for B2B contexts including product launches, user conferences, trade show engagement strategy and activation, VIP/customer events, and investor/analyst meetings, targeting corporate marketing teams that need outsourced event expertise.
• Business-to-Employee (B2E) Events Internal corporate event production covering sales meetings and trainings, leadership summits, award ceremonies, and employee town halls for enterprise clients seeking to engage their workforce.
• Face-to-Face (F2F) Events In-person event experiences designed to create meaningful connections through global trade shows, sales kickoffs, on-site activations, and live branded environments for enterprise audiences.
• Virtual Events Virtual event production including thought leadership webinars, virtual summits, and digital experiences for remote audiences, with capabilities spanning webcasts, webinars, and digital engagement tools.
• Hybrid Events Combined in-person and virtual event experiences that connect remote and on-site attendees simultaneously, including hybrid town halls, award ceremonies, and national sales meetings.

Quantifiable outcome

• Tate & Lyle scanned booth leads surpassed goals by 40%
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• George P. Johnson Experience Marketing: One of the largest independent experiential marketing agencies, providing end-to-end event production, trade show experiences, and digital activations for enterprise clients. Directly comparable to Live Marketing in service scope (B2B and B2E events, F2F/virtual/hybrid) and target buyer (enterprise marketing and events teams), though at materially larger scale.
• Czarnowski Collective: Experiential marketing agency producing corporate events, trade shows, and brand activations. Comparable service offering and enterprise client focus, including regulated-industry work that aligns with Live Marketing's healthcare specialization.
• Jack Morton Worldwide: Global brand experience agency specializing in events, experiential, and content. Closely overlaps with Live Marketing's B2B brand experience, trade show activations, and immersive digital experiences — though with broader geographic reach and significantly more scale.
• Sparks: Experiential marketing agency producing trade shows, corporate events, and digital experiences for enterprise brands. Comparable service mix (F2F, virtual, hybrid events; AR/VR; immersive experiences) and similar target customers in healthcare, tech, and consumer industries.
• MKG: Experiential marketing and brand experience agency with comparable mix of corporate events, product launches, trade show activations, and digital/immersive experiences. Direct competitor for enterprise experiential budgets in similar verticals to Live Marketing.
• Mosaic: Experiential marketing agency focused on trade shows, corporate events, and brand experiences. Directly comparable service portfolio and enterprise customer base, though typically operating at larger program scale than Live Marketing.

Broad incumbents

• GES (Global Experience Specialists): Major trade show and event services provider with global reach. Comparable in trade show activation and event production services, but operates at substantially larger scale with broader logistics and exhibit services beyond Live Marketing's scope.
• Freeman: Largest global live event and experiential marketing services company, offering trade show exhibits, event production, and digital experiences. Provides overlapping capabilities with Live Marketing but at significantly larger scale and broader service breadth.

Emerging players

• Bizzabo: Event experience operating system providing virtual, hybrid, and in-person event technology platform. Represents an adjacent — and potentially disruptive — peer that competes for portions of Live Marketing's virtual/hybrid event production work, with growing enterprise traction.
• Cvent: Enterprise event management platform with event marketing, registration, virtual event, and venue sourcing capabilities. Adjacent competitor to Live Marketing on the virtual/hybrid side, increasingly bundling production-adjacent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/live-marketing
• Instagraminstagram.com/livemarketinginc
• Xx.com/livemarketing
• Facebookfacebook.com/livemarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Marketing